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2024 Camera Sales: A Sixth of 2014!

As the camera market continues to shrink, manufacturers are focusing on increasing the added value of their products or announcing a different category of product to reach a new consumer base and increase sales. According to CIPA, camera shipments in 2024 are expected to be about one-sixth of the levels in 2014. That means the camera market has crashed and if these camera makers are not able to crack up the market in the next ten years, the scene will be entirely different.

CIPA expects total digital camera shipments in 2024 to be 7.41 million units, down 4% from the previous year. That not good in terms of numbers. Although sales of interchangeable lens cameras are expected to decline by 1.8% to 5.89 million units, sales of cameras with integrated lenses are expected to decline by 11.6% to 1.52 million units. Camera manufacturers are working to create

Amid a shrinking market, camera manufacturers are focusing on enhancing the added value of their products.

Fujifilm released a new product, Instax Pal, in the instant camera Instax series in October 2023. Sales of the Instax Pal are 30% higher than planned, and Director and Senior Managing Executive Officer Masato Yamamoto says of the response, We’re getting feedback that it’s cute.

Although Fuji always keeps innovating at its maximum strength, past year they announced the X-H series cameras and this year X-100 VI which has been on top of the US sales chart for the past few weeks.

Sony is developing a retinal projection camera kit jointly with QD Laser. By attaching a retinal projection viewfinder to the DSC-HX99, even people with visual impairments can enjoy taking photos. It incorporates technology that projects the scenery captured by the camera directly onto the retina. Hiroyoshi Miyauchi, General Manager of QD Laser’s Business Promotion Office, expressed his enthusiasm, saying that users are happy with the product. We want to make it compatible with mirrorless cameras.

Another big advantage associated with Sony is they know what the market needs at the moment, their ZV-E10 camera sales were approx 50% of the entire Alpha series camera sales past year. based on that they are planning to expand more ZV-E Series cameras this year.

Canon is taking on the challenge of increasing added value in video production. They have developed a prototype of a small camera that can shoot VR images. Equipped with two lenses, one lens can be rotated to the back of the product to take 360-degree shots. The release date and product name will be finalized in the future. The company is currently developing interchangeable lenses for VR video shooting that can be attached to mirrorless cameras equipped with full-frame sensors. In the future, it will also be compatible with cameras equipped with APS-C sensors and will capture the demand for VR video production from a wide range of customers.

Canon Mirrorless Camera leading the market, canon R5 was announced back in 2020, but still top in the sales chart if you can check it here.

Nikon made an interesting move to acquire Cinema giant RED, this move will boost Nikon’s trust among its users and will increase its PRO consumer base rapidly. We are expecting some out-of-the-box cinema products from Nikon in the upcoming years.

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source newswitch.jp

Best Lenses for Nikon Z50 in 2024

Best Lenses for Nikon Z50 camera. Let’talk about the best lenses available for the Nikon Z50 camera. We know at this moment very limited lenses are available for Nikon Z DX mirrorless camera so we have also included some essential lenses from the DX-format DSLRs which can be paired up with lenses.

UPDATE: Now we have many options for the Nikon Z50 camera in the year 2024 from third-party lens makers. Nikon also announced a lot of lenses in the past three years. This guide is updated to help you pick the best lenses available for the Nikon Z50 camera in 2024.

 

1. Viltrox 13mm f1.4

Best Lens for shooting handheld vlogs under any light  | Also perfect for shooting landscape and architecture
Get Viltrox 13mm F1.4 Lens from B&H Store and Amaon.com

If you want the perfect wide-angle lens and you don’t have any budget constraints, then without a doubt, having a Viltrox 13mm f1.4 lens will be a great boost to your lens arsenal.

This lens is ideal for landscapes, cityscapes, architecture, and much more with its 13mm ultra-wide coverage. You are getting an exceptional f1.4 maximum aperture, which is not possible with any other lens available for the Nikon Z mount as of now.

So, if you want a lens that performs exceptionally well in uncontrolled light environments or low light without having a second thought, you should buy this lens.

2. Nikon Z DX 12-28mm F3.5-5.6 PZ VR

Perfect Budget Zoom Lens for Vlogging, Nikon announced the 12-28mm Lens for content creators | Get 12-28mm Lens from Amazon.com | B&H Store

For a more affordable option, consider Nikon’s latest announcement, the 12-28mm lens.

This is a very versatile lens covering distances from 12mm to 28mm, providing flexibility to zoom in and out and recompose your frame at your convenience. At the same time, it offers a variable aperture starting from f3.5 to 5.6. The main reason we recommend this lens is that Nikon has added optical image stabilization to compensate. It works up to 4.5 stops, so even in low-light environments, you will get stable footage and crisp pictures, even when shooting at slower shutter speeds.

The next lens we recommend to you is the Viltrox 20mm f1.8, which is a prime lens and also a budget-friendly option.

3. Sigma 30mm F1.4 Lens for Portrait

Perfect Lens for Professional Portraits and Office | Room and Cooking Videos | Get this Lens from B&H Store | Amazon.com

So let’s talk about the best portrait lens for everyday use with the Nikon Z50 camera, if you are interested in portrait photography and would like to invest in a lens that will give you a kind of professional output whether you are shooting portraits with this lens or creating cinematic videos or reels in your home and less space, The 30mm F1.4 from Sigma is best for pro use.

Sigma 30mm 1.4 lens generates an angle-of-view similar to a 45 mm standard portrait lens when used with a Nikon z50 camera

The background blur or bokeh of this lens is outstanding and unlike the camera, the lens is weather-sealed as well so you can use it in any of the weather conditions you would like to.

We highly recommend you get this lens if you are interested in portrait photography this is the best lens for the Nikon z50 camera

4. Viltrox DX 75mm F1.2 Z Mount Lens | PRO PORTRAIT LENS

BEST PRO PORTRAIT LENS FOR NIKON Z MOUNT | Requires Good working distance | Get 75mm F1.2 Lens from Amazon.com | B&H tore

If you are a professional portrait photographer with a large working space or studio, or if you can work with clients in parks and streets it’s very important to maintain a perfect working distance of 15 to 20 feet with your clients while using this lens to achieve phenomenal output. Otherwise, a crop portion of the body will be captured.

The Angle of View of the 75mm F1.2 Lens is 150mm @ 35mm eg. So, so you can use ur using 150mm F2 Lens is your full-frame camera for portraits.

This is the best portrait lens specifically built for DX-format cameras. However, it requires a significant working distance from your subject. If maintaining a good working distance is not possible in your workflow, it is not recommended to buy this lens. Consider buying this lens only if you can work with a good working distance.

The lens produces output that is completely unmatched compared to other portrait lenses available for the Nikon DX mount. HIGHLY RECOMMENDED

5. Nikon Z DX 18-140mm f/3.5-6.3 VR

Best coverage lens for wedding photographers  | Get 18-140mm Lens from  Amazon.com | B&H store

So, the best coverage lens for wedding photographers who are using the Nikon Z50 camera is the Nikon Z 18 to 140 mm lens. This lens has been popular since the DSLR era and has finally it has been arrives for for mirrorless users.

The lens also features an optical image stabilization system, despite of having variable aperture that creates a lot of trouble in lowlight situation the OIS will help you to get slower shutter speed. The lens is perfect for covering an event. However, you may not be able to capture perfect candid moments with this lens. For that, you have to wait for the Tamron 17 to 70 mm f/2.8 lens to arrive in the Nikon Z mount. But until that lens arrives, this is the best lens for coverage purposes.

If you are a travel photographer and want to have an all-in-one lens for your Nikon Z50 camera, again, the 18 to 140 mm lens is the most recommended lens for you.

6. Tamron 150-500mm f/5-6.7 Di III VC VXD Lens (Nikon Z)

Best zoom lens for wildlife photographers  | Get 150-500mm Lens form Amazon.com | B&H Sore

if you can increase your budget a little bit more and want to have the best available wildlife photography lens for your Nikon Z50 camera, without a doubt, you should go with the Tamron 150 to 500 mm f/5 to 6.7 lens.

The lens will act as a 225 to 750 mm lens when used with a Nikon DX format camera like the Nikon Z50.

This lens is fully compatible with hybrid autofocus features as well as Eye autofocus feature with the help of its recently developed VXD (Voice-coil eXtreme-torque Drive) linear motor focus mechanism delivers extreme high-speed and high-precision movement and ensures exceptionally responsive performance and is compatible with Nikon Hybrid AF and Eye AF features in enabled cameras.

7. Zoom Lens for Nikon Z50 Camera under budget

Apart from kit lens, only one lens is available for DX Mirrorless camera right now and the name of the lens is NIKKOR Z DX 50-250mm f/4.5-6.3 VR Lens. The extremely sharp, quick, and light. Highly recommended if you want a handy zoom lens for your DX-format camera. Its compact, balanced design and Vibration Reduction technology help keep photos sharp and videos steady, and the lens’ fast, quiet autofocus system minimizes camera noise during video recording.

 

 

Leica SL3 Press Release | Price | Arrival | Shipping Date

Leica today announced the Leica SL3 camera with a 60 MP full-frame sensor, ISO ranges from 50 to 100,000, to get ultra-clear lowlight shots with the camera. Video recording capability of recording 8K video at 30 frames per second (fps). On-sensor hybrid phase-detect autofocus system with 215 AF zones as well as 5-axis IBIS system on the board. Take a look at the Major specifications of the camera.

Leica SL3 Major Specification

  • 60MP Full-Frame BSI CMOS Sensor
  • Maestro IV Image Processor, 8GB Buffer
  • Hybrid AF System with PDAF & Contrast AF
  • 76m-Dot 0.78x-Mag. EyeRes OLED EVF
  • 2″ 2.3m-Dot Tilting Touchscreen LCD
  • 8K, C8K, 4K, C4K & FHD 10-Bit Recording
  • ProRes 1080p & Apple MFi Support
  • ISO 50-100000, Up to 15 fps Shooting
  • 5-Axis Sensor-Shift Image Stabilization
  • CFexpress Type B & SD UHS-II Card Slots

Price of the Leica SL3

The price of Leica SL3 is $6995 @ B&H Store


Shipping of Leica SL3

Shipping of Leical SL3 will start from March – 14 – 2024 | You can expect the arrival of SL3 in your country on or before March – 14 – 2024.


Leica SL3 Press Release

Wetzlar, March 7, 2024. In 2015, Leica Camera AG introduced the SL-System, uniquely combining the two worlds of photography and videography. From the beginning, Leica has focused on partnering with its users and the photographic community to ensure that their products achieve exceptional standards. The result is a system which meets the highest requirements in image quality, manufacturing quality, and ease of handling. Now, the long-established company presents the next generation of the mirrorless full- frame system: the Leica SL3.

The rigorous demands of professional photographers have long served as a benchmark and inspiration for the development of the system, in particular the Leica SL3. The result is an extremely versatile camera, offering unprecedented image quality in both photography and videography. The Leica SL3 combines state-of-the-art technology, extraordinary design, and masterful manufacturing – more compact, lighter, and even more user-friendly than its preceding model. The new functions of the Leica SL3 are based on an ongoing dialogue with professionals, which is highly valued and cultivated by the company in the ever-changing world of photography.

At the core of the Leica SL3, you can find the BSI CMOS full-frame sensor with Triple Resolution Technology, which is safely protected in a solid all-metal body with elegant leather. To meet a variety of photographic requirements, the sensor records files in DNG or JPEG format with a resolution of either 60, 36 or 18 MP. In each case, the full sensor surface is used. Together with the dynamic range expanded to 15 f-stops and the impressive ISO range from 50 to 100,000, the SL3 delivers remarkably detailed images in outstanding quality – in all light conditions.

With phase detection (PDAF), depth mapping (Object Detection AF), and contrast recognition (Contrast Detection AF), the innovative autofocus system of the SL3 combines the strengths of three technologies to create razor-sharp pictures even in dim light. In addition, intelligent subject recognition supports the photography of dynamic scenes.

The lens bayonet, which is based on the L-Mount standard developed by Leica, facilitates the use of outstanding lenses from all of the Leica camera systems. Additionally, it is compatible with a diverse array of ultra-wide to super-telephoto zoom lenses offered by L-Mount alliance partners. Therefore, the lens bayonet guarantees extensive system compatibility for the Leica SL3. Specifically, the exceptional potential of the renowned Leica M-Lenses is fully harnessed, thanks to the unique design of the image sensor and an external light sensor. The integrated in-body image stabilization further broadens the scope of application for M-Lenses.

The EyeRes® viewfinder of the Leica SL3 is equipped with an elaborately manufactured optical system made of glass lenses. It always shows the subject crystal clear with up to 120 frames per second and a resolution of 5.76 million pixels. The live preview enables full control over the exposure and composition of images even before releasing the shutter. Another new feature is the tiltable 3-inch high-res touchscreen with a high-quality tilting mechanism. Even more creative possibilities can be achieved thanks to its additional viewing angles.

Videos are recorded in a resolution of up to 8K, supported by efficient codecs such as H.265 and ProRes by Apple. A dedicated time code interface allows for professional image and sound synchronization on set. Throughout this process, the new Maestro- IV processor with L2 technology easily handles the vast amounts of data, resulting in pictures with magnificent color rendering as well as excellent noise performance.

Another highlight is the new user interface of the Leica SL3. Every optimization is aimed at enhancing user comfort such as ergonomics, tactile feel, and menu navigation. As a result, the grip, button layout, and overall camera design have been refined to further promote intuitive handling. The updated, streamlined icon and menu design offer a clear structure, facilitating even easier navigation. The distinct separation of photo and video modes proves especially beneficial as it is aided by a specific color code for differentiation: red for photo mode and yellow for video mode.

Furthermore, the camera’s main functions can be completely adapted to individual needs. The freely assignable FN keys and the optimized touch interaction in the menu add to the intuitive and comfortable operation of the camera. When photographing and filming, the Leica SL3’s user interface aligns itself in landscape or portrait format, depending on the camera position. Thanks to the convenient handling, improved ergonomics, robust design, and IP54 certification, photographers can focus on capturing the shot in any weather and environment. At the same time, the new Leica SL3 is noticeably lighter and more compact than its predecessors and is even more comfortable to use.

The Leica user experience undergoes continuous refinement. Regular firmware updates, influenced by valuable customer feedback, are seamlessly delivered to the SL3 through the Leica FOTOS app. This ensures the camera stays current and future-proof in a user-friendly manner.

The camera’s new interface and improved connectivity ensure a seamless professional workflow. There are slots for the memory cards CFexpress type B and UHS-II-SD, a USB- C port for high-speed data transmission, tethering, and power supply as well as a full- size HDMI 2.1 output for external monitors or recording equipment. Additionally, Bluetooth and Wi-Fi with MIMO technology ensure a stable and fast connection to the Leica FOTOS app. As a certified Apple “Made for iPhone® and iPad®” accessory, the Leica SL3, together with the included USB-C cable, enables a direct connection to Apple products.

The new BP-SCL6 battery, along with the separately available double charger, offers ample capacity. This dual charger allows for the simultaneous and faster charging of two batteries. The double charger and the additional battery are available individually or as an attractive set. Moreover, the accessories within the SL-System now include a new handgrip and a DC coupler. The DC coupler can be inserted into the camera’s battery slot to ensure a continuous power supply via USB-C. The new carrying strap with an innovative attachment and a hard-wearing wrist strap for the hand grip have also been specially designed for everyday professional photography use.

Leica Camera AG has taken the SL-System to a new level. With an optimized design, efficient user interface, and the versatile L-Mount bayonet, the Leica SL3 is a highly modern, intuitive full-frame camera with outstanding image quality. It combines precision, the best materials, and unprecedented manufacturing quality “Made in Germany”. Robust and reliable, it masters every challenge in photo- and videography, setting new standards in terms of user comfort and a seamless professional workflow with extended interfaces, improved connectivity, and useful accessories.

The Leica SL3 is now available globally at all Leica Stores, the Leica Online Store, and authorized dealers. The retail price will be $6,995.

Nikon to Acquire US Cinema

That’s amazing News, finally, we will have Z Mount Red Cameras with fulltime AF support, let’s wait for that.

Nikon to Acquire US Cinema Camera Manufacturer RED.com, LLC

Accelerating Expansion in Professional Digital Cinema Camera Market

March 7, 2024

TOKYO – Nikon Corporation (Nikon) hereby announces its entry into an agreement to acquire 100% of the outstanding membership interests of RED.com, LLC (RED) whereby RED will become a wholly-owned subsidiary of Nikon, pursuant to a Membership Interest Purchase Agreement with Mr. James Jannard, its founder, and Mr. Jarred Land, its current President, subject to the satisfaction of certain closing conditions thereunder.

Since its establishment in 2005, RED has been at the forefront of digital cinema cameras, introducing industry-defining products such as the original RED ONE 4K to the cutting-edge V-RAPTOR [X] with its proprietary RAW compression technology. RED’s contributions to the film industry have not only earned it an Academy Award but have also made it the camera of choice for numerous Hollywood productions, celebrated by directors and cinematographers worldwide for its commitment to innovation and image quality optimized for the highest levels of filmmaking and video production.

This agreement was reached as a result of the mutual desires of Nikon and RED to meet the customers’ needs and offer exceptional user experiences that exceed expectations, merging the strengths of both companies. Nikon’s expertise in product development, exceptional reliability, and know-how in image processing, as well as optical technology and user interface along with RED’s knowledge in cinema cameras, including unique image compression technology and color science, will enable the development of distinctive products in the professional digital cinema camera market.

Nikon will leverage this acquisition to expand the fast-growing professional digital cinema camera market, building on both companies’ business foundations and networks, promising an exciting future of product development that will continue to push the boundaries of what is possible in film and video production.

Overview of RED.com, LLC

Company name RED.com, LLC
Head office location Foothill Ranch, California, U.S.A.
Representatives Jarred Land, President
Foundation 2005 (Establishment)
Number of employees Approximately 220
Business Design, development, manufacture, sales, and provision of services of professional digital cinema cameras

Sony 24-70mm F2.0 Coming Soon

According to the latest information, Sony will soon announce a 24-70mm f/2.0 lens. Sources of the rumor mill indicate that Sony aims to create a true competitor to Canon’s 28-70mm f/2.0 lens.

The price of this lens is expected to be around $3000, which aligns with the cost of Canon’s RF 28-70mm f/2.0 | B&H Store.

However, the exact announcement date for this lens remains unknown.

Also, look at – Sony to Expand Z Series Camera Lineup and A7S 4 Delayed

Follow us on our social pages  FACEBOOK | TWITTER | INSTAGRAM, If you have time –>see more Sony Alpha Rumor

source SARYT

Canon BG-R10 battery grip Discontinued

So we have big news: Canon has discontinued the BG-R10 battery grip, which was being used for the Canon R5, Canon R6, and Canon R6 Mark II cameras. But why? still it’s being shown #1 seller B&H Store

This discontinuation could happen on only 1 Condition when we don’t have any alternative for the Canon BG R10, it means no sense in discontinuing the battery grip of a camera even if a new model is about to appear or something similar.

Canon going back to DSLRs 😉 Who knows

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Nikon Z8 Next Firmware Update will IMPROVE HIGH ISO performance

According to the latest rumors we have from Chinese sources, The upcoming firmware for the Nikon Z8 will bring massive update that improves the camera’s low-light performance. So, that a really big surprise that a firmware update can enhance the low-light performance of the camera. It will be interesting to see what happens once the firmware update rolls out and reaches the Z8 users,  the upcoming firmware will improve high ISO performance and repair some small BUGs of the current firmware.

see more about Nikon Z6 Mark III More Details Revealed..

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source: COMING SOON: Nikon Z7 Mark III or Something Else? [N2216]