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By admin, on September 18th, 2026
 Image of Nikon ZR Camera – Nikon Z5II C expected to feature similar body design Nikon is planning to announce a new camera called the Z5IIc; obviously, the Z5 name itself makes it clear. It has been designed and developed for new-age content creators, those who love to have professional controls/workflow in their camera without spending a lot.
Nikon is planning to beat the Canon R6V range with their latest announcement. As we all know, Canon didn’t try their best to make a perfect rival to the Nikon Z5II camera, but the price of the Canon R8 Mark II matches the Canon R6 Mark II camera instead of making a perfect competitor. They have accidentally put the arrival of their own R6 Mark II camera in their market.
And technically, the Z5II is still safe in its price since Canon does not have any camera that can directly compete with the Z5II at its price range with what it offers.
Now it’s time for Nikon to announce their camera. Nikon is trying to compete with the Canon R6V with its latest announcement, which is about to arrive. Obviously, the Z5IIC, with a very aggressive price and alongside impressive core specifications directly coming from RED camera makers, is customised for beginners and professional content creators. Nikon wants to dominate the beginner space with their offerings and price.
Arrival date
The announcement is expected next week — the week of 21–27 September 2026.
That is the arrival window for the public reveal, not a confirmed first-sale date. Nikon has not said when units will reach US dealers or Nikon India.
Two signals support the timing:
-
- Nikon Imaging Japan’s NIKON MEETUP calendar already lists Z5IIC in the equipment filter used for dealer events and Plaza sessions. That page is an official Nikon property: https://nij.nikon.com/connect/event/meetup/. Japanese users posted screenshots of the filter on 18 September.
- A Nikon Germany listing / asset for Z5IIC appeared and was removed the same day. That usually means a regional CMS or dealer tool was updated early.
Together, those points are stronger than a recycled spec rumor. They still do not equal a finished announcement.
Expected price
No official price has been issued.
Z5IIC is being described as a compact Z5II, not a stacked-sensor Z6III. That usually means:
| Body |
Current street / offer price (Sept 2026) |
| Nikon Z5IIC |
about $1,699–$1,899 body only |
Do not treat those figures as leaked numbers. They are positioning. Compact full-frame bodies often cost a premium over the standard body because of a new chassis, even when the sensor is shared.
Specifications: what is known vs what is not
Unofficial / circulating
- Compact full-frame body aimed at Sony’s a7C class
- About 24MP FX sensor
- IBIS
- Built on Z5II internals
- Viewfinder either removed, reduced, or built in without the usual EVF hump
- Additional video features versus Z5II
If Z5IIC is a compact variant, expect most of that imaging stack to carry over. The open questions are body size, finder, heat, battery life and whether Nikon keeps two card slots.
Why a “C” body would matter
Nikon still does not have a true compact full-frame stills camera. Z5II is capable and relatively small for FX, but it keeps a conventional EVF hump and SLR-like shape. Sony already occupies that compact slot with a7C II / a7CR. Nikon is about to make a new consumer space in the market in FF category
The article “Nikon Z5IIc Price, Specifications and Arrival Date: Announcement Expected Next Week” was written by thenewcamera.com team on
6:42 pm, Friday, 18 September 2026, Greenwich Mean Time (GMT) | You can also follow us on Our Official Social Media Handles FACEBOOK | TWITTER | INSTAGRAM > get live news + Nikon Rumors 24X7
By admin, on September 11th, 2026
iPhone 18 Pro has been announced, and as an iPhone 17 Pro user, I was thinking of upgrading the smartphone, but before that I wanted to do a little bit of research about the upgrade, specifically in the camera division. Most of my content is created with full-frame cameras or crop bodies, or sometimes I also use the recently announced Insta360 Luna Ultra for creating my content. But at the very same time, the iPhone 17 Pro was also an integral part of my content creation before the arrival of the Insta360 Luna Ultra, and most of my content was from it whenever I had to produce a quick news byte. Generally, I was using and still use, the iPhone 17 Pro front camera as my primary camera for shooting content.
Now, after the announcement of the iPhone 18 Pro and its variants, a big question was on my mind: does it come with a major upgrade, as many social media influencers and Apple’s marketing team have advertised? So I wanted to do a bit of research to find out where I’d see that upgrade, and whether the upgrades are really worth it, or if my existing iPhone 17 Pro is still as good as the iPhone 17 Pro successor. The 18 Pro and the variants didn’t receive that many updates, which mainly inclined me to purchase a new phone.
So, I’m just putting down the summary, the major parts of my analysis, what I have done before making the decision, and at the end, I’m going to discuss what I have decided. I’m going for an update. I will stick with my iPhone 17 Pro unless an update arrives in the front and rear cameras, which I use the most. So, let’s analyse what update actually arrived inside the iPhone 18 Pro.
The one-sentence version
Apple upgraded only the rear main camera (the Main (1X) camera module, not the telephoto or ultrawide). The ultra-wide, telephoto, and the front camera are the same hardware as iPhone 17 Pro. The new trick is a mechanical variable aperture on the 1x main lens, plus real manual controls in the stock Camera app.
Phones reach stores on 18 September 2026, so this is based on Apple’s official specs, the launch event, and early analysis — not long-term owner reviews.
What changed vs iPhone 17 Pro
Hardware
| Camera |
iPhone 17 Pro |
iPhone 18 Pro |
Did it change? |
| Rear main (1x) |
48MP, fixed f/1.78 |
48MP, variable f/1.48 / f/1.8 / f/2.8 / f/4.0. Apple calls the sensor new |
Yes — this is the upgrade |
| Rear ultra-wide (0.5x) |
48MP, 13mm, f/2.2 |
48MP, 13mm, f/2.2 |
No |
| Rear telephoto (4x / 8x) |
48MP, 100mm / 200mm, f/2.8 |
48MP, 100mm / 200mm, f/2.8 |
No |
| Front / selfie |
18MP Center Stage, f/1.9 |
18MP Center Stage, f/1.9 |
No |
Pro and Pro Max use the same camera hardware.
The main camera now has a mechanical iris. Apple said on stage it uses six laser-cut blades, each thinner than a human hair. They move between four stops: f/1.48, f/1.8, f/2.8 and f/4.0. Last year that lens was stuck wide open at f/1.78.
Opening to f/1.48 lets in about 45% more light than f/1.78. That lines up with Apple’s claim of around 50% better low-light performance at the widest setting. Closing to f/4 keeps more of a group photo or landscape sharp with optics, not only software blur.
Do not read “new sensor” as a bigger sensor. Apple’s spec sheet still lists the same pixel size as last year: 2.44 µm quad-pixel / 1.22 µm individual.
Software
| Feature |
What it does |
Who notices it |
| Pro Controls |
Manual aperture, shutter speed, white balance and a histogram in the built-in Camera app |
People who used Halide or other third-party apps |
| Photographic Styles 3 |
Adds texture and grain, including skin texture |
Anyone who dislikes the default smooth-skin look |
| Updated main-camera processing |
Apple says the main camera pipeline is updated for sharper stills |
1x / 2x / 3x shooters |
| Cinematic after capture |
Add the shallow-depth video look after you shoot. Rear Cinematic now goes to 4K60. Front stays 4K30 |
Video creators |
| 4K HDR time-lapse |
Spec sheet now lists time-lapse up to 4K Dolby Vision |
Video creators |
| Smart focus tracking |
Locks a subject and keeps focus even if they leave and re-enter the frame |
Kids, sports, talking-head video |
| Apple Reference Image |
Signed original of what the main camera sensor captured |
People who care about proving a photo is authentic |
| Better Audio Mix |
Cleaner voices plus music isolation |
Video, not stills |
Front camera Pro Controls include shutter speed, white balance and histogram. They do not include aperture, because the selfie lens is still fixed.
Which module fires at which zoom
| You pick |
Focal length |
Module used |
What it actually is |
| 0.5x |
13mm |
Ultra Wide |
Full ultra-wide lens |
| 1x |
24mm |
Main |
Full main lens |
| 2x |
48mm |
Main |
Center crop of the 48MP main sensor |
| 3x |
about 72mm |
Main |
Slider between 2x and 4x. Still the main camera. The tele lens cannot shoot wider than 4x |
| 4x |
100mm |
Telephoto |
Full telephoto lens |
| 8x |
200mm |
Telephoto |
Center crop of the 48MP tele sensor |
| 10x–40x |
— |
Telephoto |
Digital zoom. Quality drops |
Apple’s preset buttons are 0.5x, 1x, 1.2x, 1.5x, 2x, 4x and 8x. There is no dedicated 3x button. 3x is the in-between slider.
Remember it this way:
0.5x = ultra-wide.
1x / 2x / 3x = main.
4x and above = telephoto.
So which module actually got the upgrade?
| Module |
Used at |
Hardware update? |
| Main (wide) |
1x, 2x, 3x |
Yes — variable aperture. Apple also cites a new sensor and updated processing |
| Ultra Wide |
0.5x |
No — same as 17 Pro |
| Telephoto |
4x, 8x and higher |
No — same as 17 Pro |
| Front / selfie |
Selfies and video calls |
No — same as 17 Pro |
What that means for your photos
| If you mostly shoot… |
Will 18 Pro look better? |
| Normal photos at 1x |
Yes. This is the real upgrade |
| 2x portraits (main-camera crop) |
Slightly yes. Same upgraded main sensor |
| 3x slider between 2x and 4x |
Slightly yes, especially in lower light |
| 4x portraits, concerts, distant subjects |
No hardware gain. Same tele lens as 17 Pro |
| 8x and tighter zoom |
No hardware gain. Same tele crop as 17 Pro |
| Ultra-wide / landscapes at 0.5x |
No hardware gain |
| Selfies |
No hardware gain |
What the new aperture actually does
Every iPhone main camera from the 14 Pro through the 17 Pro shot at a fixed f/1.78. The phone could not physically open or close the lens. Exposure was handled with shutter speed, ISO and software.
iPhone 18 Pro can physically change the opening:
| Aperture |
Lets in |
Best for |
| f/1.48 |
Most light |
Night, indoor, creamier background blur |
| f/1.8 |
A bit less |
Everyday shots |
| f/2.8 |
Less light |
More of the scene in focus |
| f/4.0 |
Least light |
Groups, landscapes, sharper backgrounds |
The phone can pick the stop automatically. In Pro Controls you can pick it yourself. Apple also opened an API so third-party camera apps can drive the iris.
Be honest about depth of field. This is still a small phone sensor. Moving from f/1.48 to f/4 is useful, but it is not the same as stopping down a full-frame 24mm lens. The more useful everyday wins are extra light at f/1.48, and being able to close the iris in bright sun so video shutter speed stays natural.
Should you upgrade from iPhone 17 Pro?
It all depends on whether you’re using the main camera module too much, which ranges between 1x, 2x and 3x, as we have explained already in the above part of the article, that 1x is the original 24mm focal length that the camera module is using, and other than that, when you are switching to 4x, then ur using the 100mm dedicated portrait camera module that didn’t get any upgrade like the 0.5x ultra-wide camera module.
Skip if your favourite shots are 4x / 8x zoom, ultra-wide, or selfies.
Those modules did not change. Last year’s jump — the 48MP telephoto — was the zoom upgrade. This year is a main-camera year.
iPhone 18 Pro is not a new triple-camera system. It is last year’s triple-camera system with a faster, mechanically adjustable main lens and a Camera app that finally behaves like a tool.
If you understand that 1x / 2x / 3x share one upgraded module, and 4x / 8x share one unchanged module, you already understand the camera story better than most launch coverage.
Notes: Specs checked against Apple’s iPhone 18 Pro pages and iPhone 17 Pro spec sheet, 11 September 2026. Independent lab photo tests were not widely available at the time of writi
he article “iPhone 18 Pro Camera Upgrade, Explained Simply” was written by thenewcamera.com team on 8:02 pm, Friday, 11 September 2026, Greenwich Mean Time (GMT) | You can also follow us on Our Official Social Media Handles FACEBOOK | TWITTER | INSTAGRAM > more live Camera News + Canon Rumors 24X7
By admin, on September 3rd, 2026
 We have just received a fresh confirmation from a source regarding Nikon’s long-rumoured professional APS-C camera.
According to the latest information shared with us, Nikon’s pro-level APS-C / DX camera is now lined up for a September 2026 announcement. The same source also said that no other Nikon camera announcement is expected this year besides this one.
That last part is important. Nikon has already gone through 2026 without launching a new interchangeable-lens body; they are too busy in … (yes, we do have information that will be revealed soon).
This update is 100% accurate; the professional APS-C camera is the one product Nikon is holding back for later this month. Production Line body sent to pros, and more bodies are about to be sent to infulencers before the 2nd week of Sep.
The source was hesitant about the name
The source used the name. Keep the name Nikon Z90. As usual, since he is also deeply connected with Nikon, hesitated before sharing details.
That matches what we have been seeing for months.
For a long time, this camera has been circulating under different names:
- Nikon Z90
- Nikon Z70
- Nikon Z80
- Nikon Z500
- Mini-Z9 / Mini-ZR / D500 successor
As we all know, that the Z70 name became much stronger after Apple briefly listed an unreleased Nikon Z70 on its official ProRes / ProRes RAW authorised products page in August. That listing was later removed.
So we are treating this as a professional APS-C Nikon Z-mount body coming in September-October 2026, not as a locked official name. Z90 is the name the source used. Z70 is still the name with the strongest public leak so far.
What kind of camera is this?
This is not another Z50 II or Z30-class body.
The camera being described is Nikon’s flagship APS-C / DX model — the one D500 users have been waiting for since Nikon moved fully into mirrorless.
Based on the current rumor picture, this is expected to sit clearly above the existing DX lineup:
- Professional APS-C body
- High-speed shooting
- Strong autofocus
- Built more like a compact Z8 / mini-Z9 than a beginner DX camera
- Video features closer to the ZR family
Nikon still has no true flagship APS-C mirrorless camera. Canon already has the R7 class, and Sony has the A6700 class. That gap is exactly why this rumor has never died.
Lenses are also in the pipeline
The same source confirmed that lenses are also in the pipeline.
That part is easier to believe. Nikon already added two important DX lenses in late 2025:
- NIKKOR Z DX 16-50mm f/2.8 VR
- NIKKOR Z DX MC 35mm f/1.7
A professional APS-C body only makes sense if Nikon also has more DX glass coming behind it. We expect at least some additional DX lenses to be tied to this launch, even if Nikon does not announce the full lens set on the same day.
Why September makes sense
A September window has already been floating around for this camera. Nikon has also scheduled server maintenance on September 15, which rumor sites usually watch closely because those windows often sit near product announcements.
If the source is right, this could be the first real Nikon body announcement of 2026.
TNC Take
We are more confident about the product than the name.
A professional APS-C Nikon camera in September 2026 now looks very possible. The source saying “this is the only Nikon announcement left this year” also fits Nikon’s unusually quiet 2026 calendar.
Until Nikon publishes the press release, we will keep calling it Nikon’s pro APS-C camera, with Z90 as the name used by the source and Z70 as the strongest leaked designation so far.
Stay tuned. If September is the month, we should not have to wait much longer.
Stay Tuned. Stay Updated.
The article “Nikon Z70 / Z90 – A Pro APS-C Camera Expected Before September 2026” was written by thenewcamera.com team on 1:51 pm, Thursday, 3 September 2026, Greenwich Mean Time (GMT) | You can also follow us on Our Official Social Media Handles FACEBOOK | TWITTER | INSTAGRAM > get live news + Nikon Rumors 24X7
By admin, on August 30th, 2026
 Image of DJI International page – to be uploaded on Sep 3 For 360 content creators in the United States of America, that’s the biggest question right now. Will the DJI Osmo 360 Mark II become available in the United States of America? Yes, we have seen the camera listed on US online retail websites, which has been described below in the latter part of the article, but wait, you should not take quick action to buy it. We never encourage you to buy an early listing that generally appears randomly. The best thing is that you should wait, and we are going to confirm in our post that the camera has arrived with its proper pricing, but before that, the camera is real, and the sale has already started in China, starting from August 13, 2026. In Japan, it has been stated that the camera will be available from September 2, 2026, and DJI’s own teaser has been locked to September 3, 2026, 7 AM Eastern Standard Time, which gives us very clear information that after the first week of September, the camera will become widely available across the globe.
If you are sitting in the United States right now, this is the only question that matters: can you actually check out an Osmo 360 II on a US website, and if not, should you just buy the Insta360 X6?
The camera is real. China has been selling it since 13 August 2026. Japan is dated 2 September. DJI’s own teaser is locked to 3 September 2026, 7:00 AM Eastern. What is still missing is an official US dollar price and a DJI Store US product page. Amazon has a listing. It is not DJI’s price.
That empty American page is not the same story as Pocket 4 / Pocket 4P. Those cameras never got an FCC grant. This one did.
OSMO 360 II US Status Tonight — One Table
| Question |
Answer as of 30 August 2026 |
| B&H / Adorama official listing |
Soon to Become Available |
| FCC authorization |
Yes — FCC ID 2ANDR-OQ0022512, granted 21 Dec 2025 |
| Legal to import / sell a previously authorized model? |
Covered List blocks new grants, not this one |
| Will DJI put it on store.dji.com/us on 3 Sep? |
Unknown. That is the whole article |
| What US buyers can order today |
Insta360 X6 at $699.99, first-gen Osmo 360 used / leftover stock |
DJI OSMO 360 II FCC Granted Before DJI 2025 Ban- Why This Camera Is Different From Pocket 4
A lot of US readers are mixing two DJI problems into one sentence. Separate them.
Problem A — Covered List (22 December 2025)
The FCC put DJI on the Covered List. After that date, new equipment authorizations for DJI radios are frozen. That is why Osmo Pocket 4, Pocket 4P, Osmo Mobile 8P, Lito, and Mic Mini 2S never got a normal US launch.
Problem B — this specific camera
The Osmo 360 II grant is dated 21 December 2025. That is one day before the cutoff. FCC ID 2ANDR-OQ0022512, filed to SZ DJI Osmo Technology Co., Ltd. Previously authorized models can still be imported and sold. DJI is allowed to sell this camera in America. They have simply not listed it.
So if 3 September comes and goes with no US SKU, that is a business decision, not an FCC lock. Same pattern as the first Osmo 360 in July 2025: DJI skipped its own US store, and B&H / Adorama / later Amazon filled the gap at $549.99 Standard / $699.99 Adventure.
Watch those three retailers on Wednesday morning, not only store.dji.com.
Yes, the DJI OSMO 360 II is listed at AMAZON.COM for USA buyers, but wait this is not the real price you have to pay.
DJI OSMO 360 II listed on Amazon.com
That $1,999 Amazon listing is not the US price
Amazon US is indexing a page titled DJI Osmo 360 II Standard Combo. The spec line is real II language: 8K/60, AI SuperNight 2.0, 105GB, 2150mAh. So this is not a mislabeled gen-1 body.
|
Amazon listing tonight |
What the camera actually sells for |
| Price |
$1,999.00 |
China Standard Combo ¥3,299 (~$460) |
| Sold by |
Raywego (third party) |
DJI / official stores |
| Ships from DJI or Amazon? |
No |
— |
| Delivery |
“Usually 9 to 10 days” / free delivery as late as 2 October |
China is shipping now |
| “Visit the DJI Store” link |
Amazon brand-page chrome |
Does not mean DJI is the seller |
$1,999 is about 4× the China price and about 3.5× what Gen 1 listed for in America ($549.99). If DJI follows the same spread as last year, a real US Standard Combo lands near $499–$549, not two thousand dollars.
This is the same first-print trick we already tracked on thenewcamera.com for the Osmo Pocket 4P.
We flagged the first Amazon US listings on 29 July — third-party stock, not DJI. Opening asks sat near $980 for the Standard Combo and $1,290–$1,390 for the Vlog Combo. By 16 August those same Amazon US pages had dropped to $663.21 Standard and $767.31 Vlog. That drop is on our own pages:
The $980 number was never DJI’s US price. It was the opening gray-market ask, and it did not hold. $1,999 on the Osmo 360 II tonight is that same first print.
Expect the 360 II page to run the same three steps:
- First listing = high ($1,999 tonight).
- More sellers pile on → the number walks down.
- If DJI, Amazon, B&H or Adorama post an official SKU after the 3 Sep, 7 AM Eastern teaser, the $1,999 listing dies overnight.
One extra reason a drop is more likely here than on Pocket 4P: the 360 II already has an FCC grant. Pocket 4P never did, so it could only get cheaper through importers. This camera can get cheaper and get a real US store button.
Do not buy the Raywego listing. Screenshot it, date it, wait. We will update this same page when the number moves. If Wednesday morning still has no official SKU, the cleaner US checkout remains the Insta360 X6 at $699.99.
Expected US Price (Dollars)
DJI has not typed a USD MSRP. The honest way to estimate it is the published Asia prices plus what gen 1 actually sold for in the US.
| Bundle |
China |
Hong Kong |
First-gen US street |
Expected Osmo 360 II US |
Confidence |
| Standard Combo |
¥3,299 (~$460) |
HK$3,899 (~$499) |
$549.99 |
$499 – $549 |
Medium-High |
| Adventure Combo |
¥3,999 (~$560) |
HK$4,699 (~$599) |
$699.99 |
$599 – $649 |
Medium |
| Gray-market / China-ship eBay |
— |
— |
— |
$650 – $800 + no US warranty |
Already visible |
If DJI repeats the gen-1 playbook, Americans will not get the China $460 number. They will get something closer to $549 on a US invoice.
Gray-market Standard Combos are already floating near $685–$699 shipped from China. That is a bad deal. You pay X6 money, lose DJI Care, and still wait on a package. Do not do that this week.
The Date Americans Should Circle
| Date |
What happens |
Why a US buyer cares |
| 2 Sep 2026, 21:00 JST |
DJI Japan on-sale time |
First non-China storefront with a public clock |
| 3 Sep 2026, 7:00 AM EDT |
DJI teaser/event |
4:00 AM Pacific / 7:00 AM New York. This is the US-facing timestamp |
| 3 Sep 2026 |
25% Section 232 tariff on imported drones starts |
Osmo 360 II is a camera, not a drone. Tariff should not hit it the same way Mini 5 Pro does. Still a messy week at customs |
If 7 AM Eastern on 3 September produces a US price, this page gets an update the same hour. If it only produces another international store and another 404 in America, that is also an answer.
Buy the Insta360 X6 today if:
- You need the camera in hand this week
- You want a US retailer, US returns, and a warranty you can call
- 20m waterproofing and the bigger battery matter more than 8K60
Do not buy:
- The Amazon $1,999 Raywego listing — that is a third-party page, not DJI’s US price
- First-gen Osmo 360 at full $549 unless it is heavily discounted — the II fixes the scratched-lens problem
- China-ship eBay “Osmo 360 II Standard Combo” at $680–$800 — that is X6 money with none of the US protections
Do not assume DJI Care / warranty on a gray-market body. Gen 1 already taught that lesson.
Bottom Line for US Buyers
The Osmo 360 II is not banned from America. It cleared the FCC one day before the door shut. DJI has still not given US buyers an official price. The only Amazon button tonight is a $1,999 third-party listing. That is not the number to write about as “US price.”
3 September, 7:00 AM Eastern is the date. Until that hour, the only flagship 360 camera an American can order without drama is the Insta360 X6 at $699.99.
We will update this page the moment B&H, Adorama, Amazon, or store.dji.com/us posts a dollar price.
The article “DJI Osmo 360 II US Release Date, Price & Availability: Can Americans Buy It? (August 30, 2026 Update)” was written by thenewcamera.com team on 7:50 pm, Sunday, 30 August 2026, Greenwich Mean Time (GMT) | You can also follow us on Our Official Social Media Handles FACEBOOK | TWITTER | INSTAGRAM to get live news — > get live get live Camera News + Insta360 Drone Rumors 24X7
By admin, on August 29th, 2026
Insta360 is selling a lot of cameras, but they are not able to generate as much profit as they made in the previous year. And believe me, the sales are quite high, which means the numbers are more and higher, but the profit has reached its lowest point, specifically when compared to the previous year’s first-half profit.
Insta360, listed in China as 影石创新 (688775.SH), published its first-half 2026 report on the evening of 27 August. The headline is simple: the company sold a lot more cameras and made almost no money.
That is really a big contrast. We are going to explain this situation in this article in a detailed way, so let’s begin.
than Keep in mind that these profit figures and sales numbers are before the Luna Ultra and Luna Pro announcements. These two announcements hit differently and have become two of the top-selling pocket gimbal cameras in most stores across the United States of America. Since the DJI Pocket 4 Pro has now been banned not only in the USA, but the Asian market is also very keen towards the new Ultra. So, the second-half sales numbers will be quite a bit different than the first half.
1. The numbers check out
The figures circulating after the report match the official filing.
For January–June 2026, Insta360 reported:
- Revenue: RMB 5.517 billion, up 50.29% year on year
- Net profit attributable to shareholders: RMB 30.41 million, down 94.15%
- Profit excluding non-recurring items: a loss of RMB 15.34 million, down 103.12%
- Operating cash flow: an outflow of RMB 2.761 billion, down 1,245.12%
- Weighted average ROE: 0.53%
- Basic and diluted EPS: RMB 0.08, down 94.41%
Exact filing amounts were RMB 5,516,546,762.11 of revenue and RMB 30,407,322.67 of attributable net profit. Media outlets rounded revenue to 55.17亿元. Caixin, IT之家, 证券时报 and MarketScreener all reprinted the same set.
The company is still growing on the top line. Profit and cash generation are not.
2. How much profit did they actually make?
The graph clearly shows the **profit **they made in the first half of 2026, and it is quite disappointing, but we believe profit after the introduction of the new series will be different. But for that, we have to wait until March 2027
2026 is not finished. The only audited window so far is the first six months. In that period, shareholders of the listed company were attributed about RMB 30.4 million. At recent rates that is roughly $4.5 million, or about ₹43 crore.
Put beside sales, that profit is tiny. Revenue was about ₹7,840 crore. The company kept about half a percent of sales as attributable net profit.
Even that ₹43 crore overstates the quality of earnings.
- After stripping one-off items, H1 was a loss of about RMB 15.3 million (~₹22 crore).
- The whole group, including minority partners, lost about RMB 94 million.
- Pre-tax profit was a loss of about RMB 90 million.
The parent company can show a small profit while the group loses money because some new businesses — notably early-stage lines such as panoramic drones — booked large losses that were allocated to minority shareholders.
The year also split in two. Q1 still made about RMB 85 million. Q2 lost about RMB 54 million. Insta360 went from “growing but less profitable” to its first quarterly loss since listing in a single quarter.
3. Profit did not rise versus last year. It collapsed.
The clean comparison is first half versus first half.
|
H1 2025 |
H1 2026 |
Change |
| Attributable net profit |
RMB 520 million |
RMB 30.4 million |
−RMB 490 million (−94%) |
| Roughly in rupees |
₹739 crore |
₹43 crore |
−₹696 crore |
| Core / 扣非 profit |
profit of RMB 492 million |
loss of RMB 15.3 million |
−103% |
They made about 6% of last year’s first-half profit. Sales were up by half. Profit was down by nineteen-twentieths.
Full-year 2026 profit is still unknown. The 2025 annual profit was much larger — on the order of RMB 929 million — but that is last year’s completed result, not this year’s.
4. Did they just cut prices to buy market share?
Price competition is part of the story. It is not the whole story.
Well, there’s one of the most important parts of this article. According to their own text from the official source of information, Gross margin fell by about 10 percentage points, to roughly 41% from about 51%, which is very low compared to what they should have to generate to make a lot of money. One of the major reasons behind that is the cheap, competitive products available in the market that they have to compete with. Yes, we are talking about DJI, one of the strongest alternatives and a bigger brand than Insta360.
Although DJI is now banned in the USA, and Insta360 has a big relief over that, that’s why we are saying the second half of the results will be quite a bit different. But right now, other than that, Insta360 has also added pocket gimbal series cameras to its portfolio, so it is going to boost the overall sales record of the company.
Other reasons Why Insta 360 Profit is down:
- Memory chips got expensive. Cameras need a lot of storage. Chip prices stayed high. Insta360 also spent nearly RMB 2 billion buying chips ahead of time. That was a supply bet. It also drained cash and hurt near-term profit.
- They spent heavily to build the next product cycle. R&D was about RMB 1.04 billion, almost 19% of sales. New categories, especially panoramic drones, are still in the spend-first stage.
- Mix changed. More new lines and accessories can dilute the old, fatter 360-camera margins.
So the H1 picture is not “they dumped cameras cheap, and that is all.” It is some price and promotion pressure + much higher component costs + a large investment bill. That combination can produce exactly this result: revenue up 50%, profit almost gone, cash flow deeply negative.
5. Why Ultra and Pro make the next chapter different — and why they do not settle it yet
The H1 report is a poor snapshot of the product line Insta360 is selling now.
- Luna Ultra, the 8K Leica dual-lens gimbal camera, launched on 10 June 2026. H1 includes only about three weeks of Ultra sales.
- X6, the new flagship 360 camera, launched on 12 August.
- Luna Pro, the 4K vertical gimbal camera, launched on 20 August.
X6 and Pro are not in the H1 accounts at all.
Launch demand for Ultra was real. It sold out in minutes on Chinese platforms. The white version vanished quickly in Japan. There were queues. It reached bestseller lists and later appeared in a Costco bundle in the United States. Insta360 also kept Ultra off the main summer discount event, which is usually a sign that management wants to protect flagship price.
The honest split is this:
- H1 = old mix + a short Ultra burst + expensive chips + heavy investment.
- H2 = Ultra in volume + X6 + Pro, still against the same cost and competition problems.
Insta360’s verified H1 2026 result is not a mystery. It sold about RMB 5.52 billion of product and attributed only RMB 30 million of profit to shareholders. Core operations lost a little money. Cash flowed out by RMB 2.76 billion. Versus the same period last year, profit fell 94%.
That is consistent with a company paying up for chips, spending on R&D and new categories, and fighting DJI for share. It is not proof that the business is broken, and it is not proof that Ultra and Pro have already fixed it.
The next story is narrower: can the new gimbal and 360 lineup turn demand into margin, or will H2 repeat the same pattern — more sales, almost no profit? The H1 report cannot answer that. The October quarter can.
The article “Insta360’s H1 2026: Sales Up, Profit Almost Gone – And Why Ultra/Pro May Change the Next Chapter” was written by thenewcamera.com team on 10:17 am, Saturday, 29 August 2026, Greenwich Mean Time (GMT) | You can also follow us on Our Official Social Media Handles FACEBOOK | TWITTER | INSTAGRAM > get live news — > DJI Rumors | Insta360 News
source here
By admin, on August 23rd, 2026
So, after the Insta360 Luna Pro, the product expansion hasn’t stopped yet. Still, there’s plenty of room in 2026, and 2027; Insta360 has already shown its dominance in the 360 camera market. And now they are challenging the largest video camera market by releasing one after another in their Pocket Cameras (Ultra series), starting with the Luna Ultra and then followed by the Luna Pro
Current Status: The Luna Series is Complete (For Now)
Starting with the Insta360 Luna Ultra announcement, Insta360 officially entered the pocket gimbal market in June 2026 with the dual-lens Luna Ultra. Two months later, it launched the single-lens Luna Pro in China as a more affordable alternative.
| Model |
Type |
Key Specs |
Launch Status |
Approx. Price |
| Luna Ultra |
Dual-lens Gimbal |
1″ + 1/1.3″ sensors, Leica, 8K |
Global (June 2026) |
$770 |
| Luna Pro |
Single-lens Gimbal |
1″ sensor, Leica, 8K, 4K vertical |
China only (Aug 20–21, 2026) |
¥3,399 (~$505) |
These two recent announcements in 2026 created a deeper impact, and Luna Ultra is selling very well in the USA. The Insta360 Pro China announcement has already been made by the time I am writing this article
How Insta360 Actually Launches Products (2022–2026 Pattern)
Understanding the company’s rhythm is the key to predicting what comes next:
- X Series (flagship 360): Traditionally April (X4 in 2024, X5 in 2025). The X6 broke this pattern and launched in August 2026 after delays.
- Ace Series: Roughly annual, preferring Q4 (Ace Pro in November 2023 → Ace Pro 2 in October 2024).
- GO Series: Prefers summer launches.
- New categories: Almost always previewed at NAB (April) or CP+, then fully launched 1–4 months later (or the following year for complex new systems).
- China → Global lag: Consistently 4–8 weeks for major products.
List of products from Insta360 expected to announce soon, and clear details about upcoming products based on a recent set of news published at thenewcamera.com and Insta360 schooled pattern of announcements
Highly Logical 2026–2027 Insta360 Roadmap
| Priority |
Expected Window |
Product / Project |
Confidence |
Why This Timing Makes Sense |
| 1 |
Sep – Oct 2026 |
Luna Pro Global Launch |
Very High |
Standard China-first staggered release pattern |
| 2 |
Oct – Dec 2026 |
Ace Pro 3 |
High |
Fits the Ace series’ traditional Q4 window after heavy delays |
| 3 |
Feb 2027 (CP+) |
Mirrorless Camera Prototype(s) |
Confirmed |
Explicitly stated by CEO JK Liu |
| 4 |
Mid – Late 2027 |
First Mirrorless Camera Launch |
Medium–High |
Typical gap after prototype for brand-new categories |
| 5 |
Spring 2027 |
X-series updates / limited editions |
Medium |
Full X7 unlikely so soon after X6 |
| 6 |
Mid 2027 |
Next GO Series generation |
Medium |
Consistent summer pattern for GO line |
1. Luna Pro Global Launch (September–October 2026)
This is the highest-confidence next move.
Insta360 rarely launches a major product exclusively in China for long. The Luna Ultra followed the same path earlier this year. Expect official global pricing, Amazon/B&H listings, and review units to appear in September or early October.
What to watch for:
- Global price (likely 549–599 range)
- Creator bundles with Mic Air or ND filters
- India availability and GST-inclusive pricing
2. Ace Pro 3 (October–December 2026)
The Ace Pro series has been the most predictable line until recently. The jump from Ace Pro (Nov 2023) to Ace Pro 2 (Oct 2024) was 11 months. Ace Pro 3 was widely expected in late 2025 or early 2026 but got delayed — almost certainly because Insta360 prioritised the Luna series and the X6.
Ace PRO 3 Specification
- 1-inch 50MP sensor (Leica-tuned)
- 8K video (possibly up to 50fps)
- Improved FlowState 2.0 stabilization
- Better low-light performance and battery life
- Expected price: 549–599
A Q4 2026 launch would allow Insta360 to close the gap and re-assert dominance in the action/creator camera segment before GoPro or others can respond strongly.
3. Mirrorless Cameras – The Real Long-Term Play (2027)
This is the most significant development on Insta360’s horizon.
We have also posted this back on In August 2026, CEO JK Liu confirmed that the company is developing two interchangeable-lens mirrorless cameras. One of them will feature a “surprising shape that you’ve never even considered before.”
A prototype of at least one model is expected at CP+ 2027 in Yokohama (February 2027). This matches Insta360’s historical approach to new categories: early public looks at major trade shows, followed by a full commercial launch later.
Key points so far:
- Two different designs in development
- One will break traditional form factors
- Strong possibility of Micro Four Thirds (based on earlier leaks)
- Focus on AI-assisted usability for non-traditional mirrorless users
A full commercial launch is more realistic in mid-to-late 2027 rather than immediately after CP+.
What This Means for Creators and Buyers
Short term (next 3–4 months):
- Wait for Luna Pro global pricing if you want the single-lens version
- Ace Pro 3 is the bigger upgrade if you shoot action or hybrid content
Medium term (2027):
- The mirrorless cameras represent Insta360’s most ambitious expansion yet. If executed well, they could pull the brand into a completely new competitive space against OM System, Fujifilm, and Sony’s lower-end models.
India-specific notes:
Expect the Luna Pro to arrive in India within weeks of the global launch, following the same pattern as the Luna Ultra and X6. Pricing will likely sit in the ₹42,000–₹48,000 range after GST and local distribution margins.
Insta360’s 2026 strategy has been clear: finish the Luna series, refresh the 360 flagship (X6), and set up the Ace line for a late-year comeback. 2027 will be dominated by the mirrorless project. The company is no longer just a 360-camera specialist. It is systematically building a full creative imaging ecosystem — and the next 12–18 months will show how serious that ambition really is.
The article “Insta360 Roadmap 2026 – 2027: Ace Pro 3, Mirrorless & More Coming” was written by thenewcamera.com team on 8:32 am, Sunday, 23 August 2026, Greenwich Mean Time (GMT). | You can also follow us on Our Official Social Media Handles FACEBOOK | TWITTER | INSTAGRAM > get live news — > DJI Rumors | Insta360 News
Which DJI Drones Will Be Banned in 2026? FCC Retroactive Ban – Full List
By admin, on August 20th, 2026
The second wave of the ban is coming, and we have created a list of drones that are going to be banned soon and a list of drones that will remain active in American airspace, and you can buy them whenever you want to for now, at least based on the rules. Since back from the December ban, we know that new drones of DJI are not allowed to be sold in the United States of America. Not only that, with the latest development that happened back in July, they have updated the military drone specifications, and in that, they have added LiDAR, and due to that specific addition, a lot of consumer drones, including the budget drone like Neo 2, have also been added to the Covered List. So, we have created a complete list of drones that are going to be banned soon by the United States of America and the list of those that will remain available even after the second wave of the ban that is about to happen after September 2026.
Public comments close on September 2, 2026. After that, the FCC will decide whether to adopt the restrictions.
What Exactly Is the FCC Proposing?
In Public Notice DA 26-758, the FCC is seeking to prohibit the continued importation and marketing of previously authorized foreign-made drones that fall into these categories:
- LiDAR sensors (including short-range obstacle avoidance LiDAR)
- Thermal imaging cameras
- Agricultural spraying capability
- Autonomous docking stations
- Takeoff weight of 55 pounds (25 kg) or more
- Defense payloads
- Swarming systems
To simplify it, we have added the entire list of updates in the table below, so you have a clear idea of when the public comment period will be called off. Specifically, the date is September 2, and after, obviously, the FCC will put a ban that will take a bit of time to make it properly effective at the ground level.
Important Timeline
| Event |
Date |
Details |
| Proposal published |
August 3, 2026 |
FCC Public Notice DA 26-758 |
| Last date for public comments |
September 2, 2026 |
Final day to submit comments |
| FCC Final Decision |
After September 2 (no fixed date yet) |
FCC decides, not DJI |
| Sales restriction (if approved) |
~180 days after final decision |
Import and marketing of affected models stop |
DJI Drones Likely to Be Restricted / Banned from Further Sale
Now here is the MOST IMPORTANT PART – List of drones that are about to be BANNED SOON
If the proposal is adopted as written, these models are at highest risk of no longer being sold new in the US:
Consumer & Prosumer Models with LiDAR
-
- DJI Air 3S
- DJI Mini 5 Pro
- DJI Avata 360
- DJI Neo 2
- DJI Mavic 4 Pro
Thermal Models
-
- DJI Mavic 3 Thermal / Mavic 3T
- Matrice 30T series
- Matrice 4T / Matrice 4TD
Docking Systems
-
- DJI Dock, Dock 2, and Dock 3 (along with compatible Matrice aircraft)
Agricultural & Heavy Models
-
- Agras series (T25, T40, T50, etc.)
- FlyCart series
- Larger Matrice platforms that meet weight or sensor criteria
DJI Drones More Likely to Remain Available
These models do not currently fall under the main restricted categories (no LiDAR, no thermal, under 55 lb, no docking or spraying):
-
- DJI Mini 4 Pro
- DJI Mini 4K
- DJI Air 3 (original non-S version)
- DJI Mavic 3 / Mavic 3 Classic / Mavic 3 Cine / non-thermal Mavic 3 Pro
- DJI Flip
- Original DJI Neo
- Older Mini 3 and Mini 3 Pro series
- Pre-LiDAR models still in stock (such as Air 2S)
What This Means for Current Owners
-
- You can continue flying any DJI drone you already own.
- Firmware and security updates for previously authorized models remain allowed (currently through at least January 2029).
- Private second-hand sales stay legal.
- Official spare parts and service for restricted models may become harder to obtain over time.
Buying Advice Right Now
The only buying advice I would like to give the readers at this moment is that if your business depends on drones, specifically those that are on the list that are going to be banned soon, and by business, I mean anything—either you are a wedding photographer or a cinematographer who would love to add high-quality, stabilized aerial shots to your project, as well as if you are a content creator who loves to capture themselves with a drone, specifically their recently announced To Capture, a creator-on-the-go with gesture controls only. So, technically, if your workflow is in any way associated with drones, and if they become unavailable or your existing drones may get disabled for any reason, then the entire workflow of your business/content creation will be deeply affected. So, the best thing is to have a backup. Have a proper backup of parts; have a proper backup of different units of drones. Otherwise, it would be a big mess.
The FCC proposal represents a serious escalation. Many of DJI’s most capable current models face a real risk of being cut off from new sales in the US market. At the same time, several solid and popular models without the restricted features should remain available while existing inventory lasts.
The comment window closes on September 2, 2026. After that, the FCC will make its decision. Until a final order is issued, the situation remains fluid.
We will update this article as soon as the FCC announces its final decision.
The article “Which DJI Drones Will Be Banned in 2026? FCC Retroactive Ban – Full List” was written by thenewcamera.com team on 7:38 pm, Thursday, 20 August 2026, Greenwich Mean Time (GMT). | You can also follow us on Our Official Social Media Handles FACEBOOK | TWITTER | INSTAGRAM > get live news — > DJI Rumors | Insta360 News
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