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Sony A7C Press Release and Full Specification

The Sony A7C camera finally announced by Sony. The camera features the same 24 MP BSI CMOS sensor as we have seen in the Sony A7 III camera. And not only sensor most of the major specifications of the Sony A7c camera look similar to the Sony A7 III.

Sony A7C Major Features

  • 24.2MP Full-Frame Exmor R BSI Sensor
  • BIONZ X Image Processor
  •  5-axis in-body image stabilization
  • UHD 4K30p Video with HLG & S-Log3 Gammas
  • 693-Point Hybrid AF System
  • ISO 50-204800,
  • 10 fps  AE /AF
  • 0.39″-type OLED with 2.36m-dot Viewfinder
  •  3.0″ 921.6k-dot rear LCD
  • Single SD memory card slot
  • USB 3.2 Gen 1 Type-C port
  • 3.5mm microphone and headphone ports
  • WiFi NFC

The Sony A7c is actually an A7 III camera redesigned by Sony engineers to make it more compact, lightweight, and usable for vloggers.

Sony A7C Full Specification

Sony A7C Press Release

Sony Electronics Introduces Alpha 7C Camera and Zoom Lens, the World’s Smallest and Lightest[i] Full-frame Camera System

New HVL-F28RM Compact Flash is also Announced

SAN DIEGO, CA – September 14, 2020 – Today, Sony Electronics Inc. announced several additions to an already impressive imaging lineup — the Alpha 7C full-frame camera (model ILCE-7C), the FE 28-60mm F4-5.6 (model SEL2860) zoom lens and HVL-F28RM flash.

The Alpha 7C is the world’s smallest and lightest[ii] full-frame body with uncompromising performance, featuring advanced AF (autofocus), high-resolution 4K video[iii] capabilities and more. When paired with the world’s smallest and lightest[iv] FE 28-60mm F4-5.6 standard zoom lens, this versatile combination delivers an experience unlike any other, maximizing portability and versatility without sacrificing any of the power of full-frame imaging. The HVL-F28RM flash allows users to broaden their photo expressions with outstanding compactness, and an intelligent light intensity control linked to camera face detection[v].

“We are committed to creating the best tools possible, based on the needs of our customers,” said Neal Manowitz, deputy president of Imaging Products and Solutions Americas, Sony Electronics. “The new Alpha 7C camera and FE 28-60mm F4-5.6 zoom lens pack many of our most advanced imaging technologies in a brand new design that is the smallest and lightest full-frame camera and lens system in the world. This opens up a new world of possibilities for creators, giving them the uncompromised power of a full-frame system in the palm of their hand.”

New Alpha 7C: Uncompromised Full-frame Performance in a Compact Design
The new Alpha 7C combines Sony’s full-frame image quality, advanced AF capabilities and versatile video shooting functions in a stunningly light and compact design. The new camera features a 24.2MP (approx. effective) 35mm full-frame back-illuminated Exmor R™ CMOS sensor and BIONZ X™ image processing engine, offering high sensitivity, outstanding resolution, 15-stop[vi] wide dynamic range and high-speed image data processing.

Measuring only 4.9 inches x 2.8 inches x 2.2 inches (124.0mm x 71.1mm x 59.7mm) and weighing just 18oz (509g)[vii], the Alpha 7C is similar in size and weight to an APS-C camera[viii], with only 1 percent more weight than the Alpha 6600. The Alpha 7C achieves the world’s smallest and lightest compact body[ii] through upgraded 5-axis in-body stabilization and shutter units, and the utilization of magnesium alloy monocoque construction, often used in the bodies of cars and aircraft. Even in this compact body, the Alpha 7C features a 5-step[ix] stabilization effect that allows for shooting snaps without a tripod. Moreover, despite the compact body, the high-capacity NP-FZ100 battery provides enough power for long shooting durations and to capture up to an industry-leading[x] 740 images[xi] when using the LCD monitor, or 680 images[xi] when using the viewfinder.

Outstanding Full-frame Image Quality

Sony’s new Alpha 7C combines high resolution with low noise for excellent image quality at all sensitivities, offering the user stunning image quality for shooting everyday photography and movies such as nature, portraits, sports, street photography and more. Standard ISO extends up to 51,200 and is expandable from ISO 50-204,800[xii] for low-light environment captures with low noise. The Alpha 7C also supports 16-bit processing and 14-bit RAW output[xiii] for natural gradations.

Advanced Autofocus

Using AI-driven functions, the Alpha 7C’s Real-time Tracking[xiv] maintains accurate focus automatically while the shutter button is half-pressed. In addition, “Tracking On + AF-On” is now assignable to a custom key and can be activated at once while the AF-ON button is pressed. Moreover, the intended subject can be specified just by touching it on the monitor when “Touch Tracking” has been turned ON via the menu and is available for both stills and movies. The Alpha 7C’s AF functions also feature Real-time Eye AF for both humans and animals to achieve fast and accurate focus[xvi]. When using Real-time Tracking while “Face/Eye Priority in AF” is ON with a human subject, the subject’s eye and face is detected and locked on in real-time with extremely high tracking precision.
The Alpha 7C provides wide, fast, reliable AF that locks onto the intended subject instantly without losing focus, thanks to its 693-point focal-plane phase-detection AF system covering approximately 93 percent of the image area, with an additional 425 contrast-detection points to ensure reliable focus, even in busy environments.

The Alpha 7C also features continuous shooting at up to 10 fps[xvii] with AF/AE (autoexposure) by using a newly developed shutter unit and refined image processing system. It is also possible to shoot continuously at up to 8 fps[xvii] in live view mode, with minimal viewfinder/monitor display lag for easy, stable framing, even with intense subject motion. The Alpha 7C allows up to approximately 223 JPEG (Fine L) images, 115 compressed RAW images, or 45 uncompressed RAW images to be captured in one continuous burst[xviii], and achieves highly accurate and reliable AF precision in light down to EV-4[xix]. These features make it easier to capture fast moving subjects in challenging environments.

Expanded Video Capabilities

Full-frame full-pixel readout without the need for pixel binning makes it possible to capture more than twice[xx] the amount of data required for 4K video (QFHD: 3840 x 2160)[iii], which is then oversampled to produce high quality 4K footage with exceptional detail and depth. In addition, the Alpha 7C supports HDR (HLG[xxi]) and S-Log/S-Gamut profiles, Slow & Quick motion, high-speed full HD recording at 120 fps[iii] and other advanced video features for additional creative freedom.

Furthermore, the Alpha 7C features Real-time Eye AF (human) for video shooting. The eye is automatically tracked with high precision and reliability so that the operator can concentrate on the content rather than focus operation. Users can also customize AF Transition Speed in seven settings, and AF Subject Shift Sensitivity in five settings, in their preferences. Touch Tracking functionality is also available for movie shooting.

The Alpha 7C features a side-opening vari-angle LCD monitor, making it easy to record selfies, overhead shots, low ground-level shots or whatever the user requires. The MOVIE button has been positioned on the top of the camera making it easier to operate while recording in selfie mode. The new Alpha 7C not only records high-quality video, but also high-quality audio. A digital audio interface has been added to the camera’s Multi Interface (MI) Shoe, allowing the ECM-B1M Shotgun Microphone or XLR-K3M XLR Adaptor Kit can be connected to input digital audio signals directly to the MI shoe for cleaner, clearer audio recordings. Like other MI shoe accessories, no cables or batteries are required, providing unrestrained freedom for Alpha system moviemaking. Headphone and microphone jacks are also provided to accurately monitor recorded sound, and metadata attached to movie footage shot vertically on the camera allows the footage after transfer to the smartphone or similar device, to also be replayed and edited in the vertical position.

Designed for Reliable Operation

The Alpha 7C is designed with the user in mind. The touch panel LCD monitor is a large touch-sensitive 3.0 type with approximately 921 thousand dots, providing optimal visibility even in bright outdoor conditions, and supporting touch focus, tracking and shutter operations. The Alpha 7C also features a high-quality view mode for finer, more natural detail in addition to a 2.35 megadot (approx.) XGA OLED Tru-Finder™ EVF. The Alpha 7C offers functions that simplify operation during and after shooting, such as Fn button customizations and more. It is also dust and moisture resistant[xxii] to support shooting needs in challenging environments.

To simplify workflow needs, Wi-Fi compatible wireless-communication functions allows images and movies to be directly transferred[xxiii] to a smartphone or tablet for convenient sharing, viewing or saving. In addition to the conventional 2.4GHz band, support for the 11ac standard allows transfer via 5GHz band (IEEE 802.11a/b/g/n/ac)[xxiv] so that users can select that stable and high-speed transfer with low interference. A USB Type-C® connector that supports SuperSpeed USB 5Gbps (USB 3.2) is also provided, allowing fast transfer of images during PC remote shooting and power supply from external mobile batteries.

New FE 28-60mm F4-5.6: The World’s Smallest and Lightest[iv] Full-frame Zoom Lens with High Image Quality

The new FE 28-60mm F4-5.6 offers the world’s smallest and lightest[iv] form factor in a standard zoom lens, delivering high optical performance that achieves the high-resolution depiction of full-frame everywhere in the image. Optimal arrangement of the three aspherical lens elements effectively suppresses aberrations throughout the zoom range and realizes high resolution from corner to corner. A minimum focus distance of 0.99 foot (0.3m) (wide-angle) to 1.48 feet (0.45m) (telephoto) delivers close-up capability, making it perfect for everyday use or vlogging with a gimbal or grip.

At 5.9oz (167g) and 2.6 inches dia. x 1.8 inches length (66.6 mm dia. x 45 mm length), along with its mechanical and optimal optical design that features a retracting structure, the FE 28-60mm F4-5.6 achieves unrivaled compactness and lightness, allowing users to easily carry it all the time. From everyday shooting to scenery, portraits and travel, it’s the ideal lens for any type of on-the-go shooting in a wide variety of environments. When combined with the Alpha 7C, the combination achieves uncompromising full-frame performance with the world’s smallest and lightest full-frame camera and lens system[i]. Even with its compact size and light weight, the FE 28-60mm F4-5.6 is dust and moisture resistant[xxii] and accepts a variety of 40.5mm filters.

The FE 28-60mm F4-5.6 delivers high-speed, high-accuracy AF allowing for Real-time Tracking and Real-time Eye AF, using a linear motor. In addition to Sony’s advanced AF capabilities, the FE 28-60mm F4-5.6 features an internal focus design which leaves the lens length unchanged with focus motion and close-up shots, enabling users to easily capture a wide variety of content from regular movie shooting to comfortable vlogging.

New HVL-F28RM: Compact Flash with Light Intensity Control Linked to Camera Face Detection[v]

The HVL-F28RM is a compact flash designed to match Sony’s mirrorless cameras for a compact, manageable system, and offers the type of reliable, stable performance that only a genuine Sony product can provide. When compared to the HVL-F32M, the HVL-F28RM features a 12 percent reduction in volume and 7 percent reduction in weight. This compact, easy-to-use flash unit delivers the capabilities and dependability to meet the needs of both professional and advanced amateur content creators.

The HVL-F28RM offers consistent GN28[xxv] light output, optimized light distribution and continuous flash performance that won’t interrupt the user’s workflow, as well as stable radio wireless communication and multi flash radio control. The new flash also features Sony’s newly introduced flash control linked to camera face detection[v] advanced technology. When used with a compatible camera, the balance between the light falling on the subject’s face and ambient light is evaluated to automatically adjust accurate white balance so that the subject’s face is rendered with natural, lifelike color. In addition, flash compensation, light ratio, and other detailed flash parameters can be controlled directly from a compatible camera[xxvi]. A camera custom key can be assigned to call up the flash parameter display so that adjustments can be made while looking through the viewfinder and gripping the camera. Flash parameters are shown in the selected camera display language.

A newly developed “Metal Shoe Foot with Rugged Side Frame”[xxvii] that also houses the unit’s electrical contacts offers improved resistance to physical shock and impact from all directions. The Multi Interface foot is fabricated from metal for higher strength. The HVL-F28RM also features a dust and moisture resistant[xxii] design. When the HVL-F28RM is mounted and locked onto the Alpha 7C, Alpha 7S III, Alpha 7R IV and Alpha 9 II, durability to dust and moisture is improved, even when used in challenging outdoor environments.

The HVL-F28RM also features simple, intuitive operation with minimal controls including +/- light level buttons, pairing button, test button and lock lever. Plenty of light is available for bounce applications. The flash angle can also be set as required via 0, 20, 40, 60, 80, and 120 degree click stops for easy positioning. The new flash also features a built-in wireless radio trigger for reliable flash triggering when mounted on a compatible camera[xxvi] and paired with an off-camera unit. When used as a transmitter, the HVL-F28RM can control up to 15 flash and/or receiver units in 5 groups[xxviii] at distances of up to 114 feet (35 meters)[xxix] for extraordinary lighting control and versatility. The HVL-F28RM is powered by two AA (LR6) alkaline or NiMH batteries. A fresh pair of alkaline batteries can provide power for up to 110 continuous flashes (1/1 manual flash with alkaline batteries)[xxix].

Pricing and Availability

The new Alpha 7C compact full-frame camera will be available in late October and will be sold for approximately $1,799.99 USD and $2,399.99 CAD. It will be sold at a variety of Sony’s authorized dealers throughout North America.

The FE 28-60mm F4-5.6 zoom lens will be available in early 2021 and will be sold for approximately $499.99 USD and $649.99 CAD. It will be sold at a variety of Sony’s authorized dealers throughout North America.

A new kit featuring the Alpha 7C compact full-frame camera and FE 28-60mm F4-5.6 zoom lens will also be available in late October and will be sold for approximately $2,099.99 USD and $2,699.99 CAD. It will be sold at a variety of Sony’s authorized dealers throughout North America.

The HVL-F28RM flash will be available this winter and will be sold for approximately $249.99 USD and $329.99 CAD. It will be sold at a variety of Sony’s authorized dealers throughout North America.

Exclusive stories and exciting new content shot with the new camera, lens and Sony’s other imaging products can be found at www.alphauniverse.com, a site created to educate and inspire all fans and customers of Sony α – Alpha.

[i] An Alpha 7C with an FE 28-60mm F4-5.6 lens mounted. Among full-frame interchangeable-lens digital cameras, in combination with an interchangeable zoom lens. As of Sept. 2020. Sony survey.
[ii] Among full-frame interchangeable-lens digital cameras with optical in-body image stabilization mechanism, as of Sept. 2020. Sony survey.
[iii] A Class 10 or higher SDHC/SDXC card is required for XAVC S format movie recording. UHS speed class 3 or higher is required for 100 Mbps recording.
[iv] Among interchangeable zoom lenses for 35mm full-frame format digital camera bodies, as of Sept. 2020. Sony survey.
[v] This function is only compatible with Alpha 7C as of Sept. 2020
[vi] When shooting still images. Sony test conditions.
[vii] With battery and memory card included
[viii] Compared to the size of Alpha 6600, 120.0mm x 66.9mm x 59.0mm and a weight of 503g (With battery and memory card included).
[ix] CIPA standards. Pitch/yaw shake only. Planar T* FE 50mm F1.4 ZA lens. Long exposure NR off.
[x] Among full-frame mirrorless interchangeable-lens digital cameras with autofocus function, as of Sept. 2020. Sony survey.[xi] CIPA standards.
[xii] ISO expandable to 50 – 204,800 for stills, 100 – 102,400 for movies.
[xiii] Limited to 12-bit when compressed RAW is used for continuous shooting, BULB shooting, or when long-exposure noise reduction is [ON].
[xiv] “Tracking” in the menu.
[xv] Available on still images only.
[xvi] Accurate focus may not be achieved with certain subjects in certain situations.
[xvii] Up to 10 fps in continuous “Hi+” mode, and up to 8 fps in continuous “Hi” mode. UHS-II compatible SDXC memory card required. Sony test conditions. Maximum fps will depend on camera settings.
[xviii] Continuous “Hi+” mode. UHS-II compatible SDXC memory card required. Sony test conditions.
[xix] ISO 100 equivalent, F2.0 lens.
[xx] 24p recording. Approx. 1.6x at 30p.
[xxi] HDR (HLG) images can be viewed by connecting the camera directly to a Sony TV that supports HDR (HLG) playback.
[xxii] Not guaranteed to be 100% dust and water resistant.
[xxiii] Smartphone or tablet must have Imaging Edge Mobile installed. Please use version 7.2 or later.
[xxiv] Models sold in some countries/regions support IEEE 802.11b/g/n (2.4 GHz) wireless LAN only. 5GHz communication may be restricted in some countries and regions.
[xxv] 50 mm, at ISO 100 in meters
[xxvi] Visit Sony support webpage for functional compatibility information.
[xxvii] Design registration application pending.
[xxviii] In group flash mode. 3 groups (A-C) in TTL or manual flash mode.
[xxix] Sony internal test conditions.

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Sony April 20th Product Announcement ? Sony A7IV or Sony A7S III

We have less than 20 days, On April 20, 2020, Sony has a press conference and all reputed rumor mills are silent since reliable the information pipelines are almost dry at the moment. Even Japanese sources are completely silent right now.

Development Announcement of Sony A7…

  • We do have some strong hints about the arrival of the Sony A7 IV camera in the past. But the limited amount of information available at the moment.
  • After the development announcement of Canon EOS R5, it’s highly likely that Sony will announce the long-rumored Sony A7S III camera as soon as possible.

If, reliable information pipelines remain dried till April 14th, 2020. They, we do believe it’s a kind of development announcement from Sony.

Sony upcoming cameras 2020

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Sony A7S III, Sony A7IV Announcement to be Delayed Again due to COVID 2019

According to the latest press release, Sony facing a shortage of flow of resources from suppliers in Asia, having a wide-ranging impact on the manufacturing of goods in this segment.

It’s a very clear indication that the upcoming Sony product announcement will be delayed. We were expecting Sony A7S III and A7 IV announcement in the next few months [see list of upcoming Sony cameras in 2020]

Sony Press Release Related to COVID 19 Impact

Statement Regarding the Impact of the Spread of the Novel Coronavirus

Sony extends its condolences to the families of those who have passed away as a result of the coronavirus disease 2019 (COVID-19) (“COVID-19”), and extends its sympathies to all those who have been infected. The Sony Group is primarily focused on ensuring the safety of its employees and their families, as well as its customers and other stakeholders, in addition to preventing the further spread of the virus. Sony is also striving to answer the needs of society and its customers to the best of its ability, and to minimize the impact of the virus on its business. To accomplish these objectives, Sony is working to gather information and swiftly carry out the necessary actions.

The following is a statement regarding the current impact of the spread of COVID-19 on the Sony Group.

1. Conditions at Sony’s Offices

  • In accordance with mandates from national and local governments, Sony has closed a portion of its offices, mainly in Europe and the U.S., where employees are now working from home. Additionally, at Sony’s offices in Japan and other areas, employees must work from home, excluding a small number of essential employees.
  • Sony has four manufacturing plants located in China (two in Shanghai, one in Wuxi, Jiangsu, and one in Huizhou, Guangdong). All of these plants were shut down in accordance with government mandates, from the beginning of the spring holidays on January 24, 2020, until February 9. From February 10, all four plants have re-started operations in increments. Supply chain issues remain, but operations are returning to the level they were before the spread of the virus.
  • In accordance with a mandate by the local government, Sony has shut down both of its manufacturing plants in Malaysia (Kuala Lumpur and Penang) for the period between March 18 and April 14 (planned).
  • Sony has also shut down its manufacturing plant in the U.K. (Wales) for the period between March 26 and April 20 (planned) in accordance with a mandate from the local government.
  • Business has been impacted by factors such as restrictions on movement of people across national borders, making it difficult for Sony to send engineers to manufacturing hubs such as China and countries in Southeast Asia for the purpose of helping with new product launches or giving instructions on manufacturing.

2. Impact on Sony’s Businesses

Currently, the key impacts on each of Sony’s businesses are as follows.

Game & Network Services Segment

  • Sony estimates that there will be no material impact on this business for the current fiscal year.
  • Although no issues have emerged so far, Sony is carefully monitoring the risk of delays in production schedules for game software titles at both its first-party studios and partner studios, primarily in Europe and the U.S.

Music Segment

  • Especially outside of Japan, the business has started to be affected by delays in new music releases, interruptions in supply chains for CDs and other physical music media, and a decrease in music licensing resulting from both lower advertising activity and delays in production for motion pictures and television productions. Concerts and other live events around the world are being cancelled or postponed, including all Sony-sponsored performances and events in Japan.

Pictures Segment

  • The motion pictures business as a whole is being affected by shutdowns of movie theaters around the world and various restrictions on people’s movement, leading to circumstances including early termination of theatrical runs and delays in release dates.
  • Additionally, in alignment with the entire industry, Sony has temporarily shut down all of its film and television production, resulting in future changes in theatrical release dates for some titles.

Electronics Products & Solutions Segment

  • In addition to the shutdown of Sony’s manufacturing plants in Malaysia, the flow of resources from suppliers in Asia has become unstable, having a wide-ranging impact on the manufacturing of goods in this segment.
  • Sales of Sony’s products are also being affected by lockdowns around the world and retailer closings.

Imaging & Sensing Solutions Segment

  • At this time, there has been no material impact on the production of CMOS image sensors, including any impact on the procurement of materials. However, Sony’s primary customers in this segment are smartphone makers who rely on supply chains in China, and although recovery in these supply chains has led to sales gradually returning to normal levels, there is a risk that going forward sales could be impacted by a slowdown in the smartphone market.

Financial Services Segment

  • There has been no material impact on the business at this time. However, it is possible that, as has occurred in the past, fluctuations in the financial market could impact the financial results of this segment.

3. Impact on Sony’s Consolidated Financial Results

In Sony’s Consolidated Financial Results for the Third Quarter of the Fiscal Year Ending March 31, 2020 announced on February 4, 2020, Sony upwardly revised its consolidated results forecast for the fiscal year, but explained at the Earnings Announcement held on the same day that the impact of the spread of infection from COVID-19 was not included in that forecast, and stated that depending on how the situation evolved, that impact could be large enough to eliminate the entire amount of the upward revision. Sony is continuing to evaluate the impact on its financial results for the fiscal year ending March 31, 2020, but currently expects that the scale of the impact will be in line with the above statement. Sony expects that its consolidated financial results will continue to be impacted by the spread of infection from COVID-19 in the fiscal year ending March 31, 2021, which begins in April this year.

Sony plans to announce its consolidated financial results for the fiscal year ending March 31, 2020 on April 30, 2020. However, it is possible that the spread of COVID-19 could lead to delays in account closing procedures and other operations, making it difficult for Sony to proceed with this announcement as planned.

This press release discusses the key impacts of the spread of COVID-19 on the Sony Group based on Sony’s current knowledge. Any possible future impact is not limited to the scope of the information contained in this release. Going forward, Sony will announce any material updates in a timely manner.

Cautionary Statement

Statements made in this release with respect to Sony’s current plans, estimates, strategies and beliefs and other statements that are not historical facts are forward-looking statements about the future performance of Sony. Forward-looking statements include, but are not limited to, those statements using words such as “believe,” “expect,” “plans,” “strategy,” “prospects,” “forecast,” “estimate,” “project,” “anticipate,” “aim,” “intend,” “seek,” “may,” “might,” “could” or “should,” and words of similar meaning in connection with a discussion of future operations, financial performance, events or conditions. From time to time, oral or written forward-looking statements may also be included in other materials released to the public. These statements are based on management’s assumptions, judgments and beliefs in light of the information currently available to it. Sony cautions investors that a number of important risks and uncertainties could cause actual results to differ materially from those discussed in the forward-looking statements, and therefore investors should not place undue reliance on them. Investors also should not rely on any obligation of Sony to update or revise any forward-looking statements, whether as a result of new information, future events or otherwise. Sony disclaims any such obligation. Risks and uncertainties that might affect Sony include, but are not limited to:

  1. Sony’s ability to maintain product quality and customer satisfaction with its products and services;
  2. Sony’s ability to continue to design and develop and win acceptance of, as well as achieve sufficient cost reductions for, its products and services, including image sensors, game and network platforms, smartphones and televisions, which are offered in highly competitive markets characterized by severe price competition and continual new product and service introductions, rapid development in technology and subjective and changing customer preferences;
  3. Sony’s ability to implement successful hardware, software, and content integration strategies, and to develop and implement successful sales and distribution strategies in light of new technologies and distribution platforms;
  4. the effectiveness of Sony’s strategies and their execution, including but not limited to the success of Sony’s acquisitions, joint ventures, investments, capital expenditures, restructurings and other strategic initiatives;
  5. changes in laws, regulations and government policies in the markets in which Sony and its third-party suppliers, service providers and business partners operate, including those related to taxation, as well as growing consumer focus on corporate social responsibility;
  6. Sony’s continued ability to identify the products, services and market trends with significant growth potential, to devote sufficient resources to research and development, to prioritize investments and capital expenditures correctly and to recoup its investments and capital expenditures, including those required for technology development and product capacity;
  7. Sony’s reliance on external business partners, including for the procurement of parts, components, software and network services for its products or services, the manufacturing, marketing and distribution of its products, and its other business operations;
  8. the global economic and political environment in which Sony operates and the economic and political conditions in Sony’s markets, particularly levels of consumer spending;
  9. Sony’s ability to meet operational and liquidity needs as a result of significant volatility and disruption in the global financial markets or a ratings downgrade;
  10. Sony’s ability to forecast demands, manage timely procurement and control inventories;
  11. foreign exchange rates, particularly between the yen and the U.S. dollar, the euro and other currencies in which Sony makes significant sales and incurs production costs, or in which Sony’s assets, liabilities and operating results are denominated;
  12. Sony’s ability to recruit, retain and maintain productive relations with highly skilled personnel;
  13. Sony’s ability to prevent unauthorized use or theft of intellectual property rights, to obtain or renew licenses relating to intellectual property rights and to defend itself against claims that its products or services infringe the intellectual property rights owned by others;
  14. the impact of changes in interest rates and unfavorable conditions or developments (including market fluctuations or volatility) in the Japanese equity markets on the revenue and operating income of the Financial Services segment;
  15. shifts in customer demand for financial services such as life insurance and Sony’s ability to conduct successful asset liability management in the Financial Services segment;
  16. risks related to catastrophic disasters, pandemic diseases or similar events;
  17. the ability of Sony, its third-party service providers or business partners to anticipate and manage cybersecurity risk, including the risk of unauthorized access to Sony’s business information and the personally identifiable information of its employees and customers, potential business disruptions or financial losses; and
  18. the outcome of pending and/or future legal and/or regulatory proceedings.

Risks and uncertainties also include the impact of any future events with material adverse impact. Important information regarding risks and uncertainties is also set forth in Sony’s most recent Form 20-F, which is on file with the U.S. Securities and Exchange Commission.

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Sony Upcoming Cameras of 2020

We have created a list of possible Sony cameras that may arrive in the year 2020 based on the recent set of rumors we have. We have seen Canon is now on super-aggressive mode and with the development announcement of Canon EOS R5 camera, they have created huge pressure on Sony.

Now, it’s time for Sony to kick back, take a look at what Sony will be releasing this year to compete against Canon’s latest EOS R5 and R6 announcement.

Sony Upcoming Mirrorless and Compacts camera of 2020

Take a look at the list of to be announced Sony FF and APS-C Mirrorless, and Compact camera coming in 2020.

1. Sony A7S III

Sony A7S III is overdue for an announcement. Recent rumors suggest the camera will be using Sony’s recently developed MX 521 CQR sensor. The Sony IMX 521 CQR sensor uses color square pixel array architecture. With the help of CSPA ( color square pixel array) the camera can capture High Sensitivity images up to 15.36MP with very little noise. When used in normal mode the sensor split-up it’s photosites further making it a 61.44MP Quad Bayer Sensor.

Sony A7S III Specification 

  • 15 MP
  • 50-128000
  • 5 Stops IBIS
  • 10FPS AF/AE Tracking
  • 567+425 AF Points
  • 4k 24fps,30, 60fps [down-sampled from 4.8k]
  • HLG S-log2, S-log3
  • Dual UHS-II Card Slot
  • 5.76 MP Viewfinder up to 120fps refresh rate

The camera is said to arrive at the Q3/Q4 of 2020 if everything goes on schedule.

2.  Sony A7 IV

Sony A7 IV camera is rumored to arrive this year. As per the rumors we have, the initial prototypes of the camera are already being tested in the wild. We have also published the rumored core specification of the camera a while ago

Sony A7IV Rumored specification

  • 24MP Sensor
  • Variable OPLF
  • 5 Stops IBIS
  • 10FPS AF/AE Tracking
  • Standard 100-51200
  • 693 + 425 AF Points
  • pixel shift shooting
  • 4k 24fps,30fps [down-sampled from 6k]
  • HLG S-log2, S-log3
  • Dual UHS-II Card Slot
  • 5.76 MP Viewfinder up to 120fps refresh rate

We will update you soon if we get any latest rumors about the Sony A7 IV camera.

3. Sony A7R V

It’s too early to talk about the Sony A7R V camera since the Sony AR IV is a year old only. But, according to recent rumors surfaced over the web. Due to the arrival of the Canon EOS R5 camera, Sony has accelerated the development speed of the Sony A7R V camera with enhanced video core specification. The Camera is expected to arrive at the end of 2020 or at the very beginning of 2021.

4. Sony A7000 / A6700

Sony A7000 or Sony A6700 camera is also rumored to arrive at the end of 2020 with Sony’s latest IMX671AQR sensor. The sensor features 43MP resolution and is able to record 8K 12bit videos too! Not only that, but the newly developed sensor also has stacked DRAM and up to 16-bit depth for stills images.

Sony A7000 Rumored Specification

  • 43MP Sensor
  • Bionz X image processor
  • 8K Video
  • ISO 100-51200 [Standard]
  • IBIS 5-stops

These are the initial set of specifications we have for Sony A7000 cameras. Several other early prototypes of the camera do exist in the lab, will update you soon if we get any latest updates. The camera is expected to arrive in the Aug-Sep month of 2020.

 

5. Sony RX100 VIII

Sony RX100 VIII announcement was scheduled to arrive this year before Sep 2020. The camera is rumored to carry an enhanced 20MP sensor, new image processor and modest update in core specification.

6. Sony RX10 V

Sony RX10 V is also expected to arrive this year. As per the latest rumors, the new model is said to carry over 400 AF points sensor and the new generation of Bionz X image processor. The initial prototypes camera is said to have 6K video capability inside. The announcement time of the camera is said to be 7-8 months from now [end of 2020].

We will update this page as soon as we get any latest information.

Sony A7000 Camera Coming with 43MP APS-C Sensor [Rumor]

Sony A7000 creative image

According to the latest rumors surfaced over the web from reputed rumor mills, Sony A7000 camera may use a brand new 48MP APS-C sensor developed by Sony. Recently Sony’s IMX671AQR sensor specs sheet leaked out. As per the specs sensor features 43MP resolution and is able to record 8K 12bit video too! Not only that, the newly developed sensor also has stacked DRAM and up to 16 bit depth for stills images.
Well, Sony does have 48MP and it is designed for consumers digital cameras. So, this is a good chance we may see a 43MP Quad Bayer Sensor in the upcoming Sony A7000 flagship camera.

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Bob Martin Using Sony A7 IV and Uploading Pics at Instagram

International fame photographer bobmartin uploaded a pic at Instagram and mentioned Sony A7 IV as a camera used to capture shot [above]. It can be a typo, but things become more complicated when he replied to a user comment that, yes he is using the Sony A7 IV Camera. Take a look at the screenshot below

Now what does that mean ? It’s a clear indication that the early prototypes of Sony A7 IV Camera are out for test and in next 3 – 4 months we may have official announcement from Sony [before July 2020], if everything goes on schedule.

Sony and Bob martin are closly assoicated to each other, you can watch his videos on Sony official youtube channel

Also look at Sony  A7IV recent leaked specification

1. Sony A7 IV Major Specification

  • 24MP Sensor
  • Variable OPLF
  • 5 Stops IBIS
  • 10FPS AF/AE Tracking
  • Standard 100-51200
  • 693 + 425 AF Points
  • 4 pixel shift shooting
  • 4k 24fps,30fps [down-sampled from 6k]
  • HLG S-log2, S-log3
  • Dual UHS II Card Slot
  • 5.76 MP Viewfinder upto 120fps refresh rate

Sony A7 IV and Sony A7S IV Detailed Specification Leaked

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source

Sony Registered WW119533 Camera

Sony new camera model code name surfaced at Asian certification agency. The camera equipped with Wi-Fi (2.4GHz) and Bluetooth, that’s all the details we have right now related to the upcoming camera.

We will update you soon as we get more information.

Sony A7S III Latest Updates

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