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By admin, on September 9th, 2026

Recently, I published detailed specifications for the upcoming Canon R8 Mark II, and now we have official product images alongside internal black-and-white test shots from reputable sources like Ordinary Filmmaker.
It all started with intense specification leaks followed by the product shot leak, and it is all normal since, as we all know, before the announcement of an official product, generally, we get a detailed set of specifications and images prior to the announcement.
We will also discuss the camera’s design, which is quite impressive: it has a retro pinch that makes the overall look feel pro-grade rather than beginner.
The specification leak from earlier this month told us what Canon may put inside the EOS R8 Mark II. The photos that landed on 8–9 September tell us what the camera may actually look like.
If the 15 September announcement holds, these pictures are six days early.
Related: Canon R8 Mark II Full Specification Leaked (4 September 2026)
What Changed Overnight
The photos do three useful things the spec sheet could not:
- They show a rear joystick. The original R8 never had one.
- They show a dedicated side door for the SD card. On the R8, the card shares the battery compartment.
- They kill the AE-1 tribute rumour. This is a squared, modern compact, and Highly attractive design
Separately, AI-generated front-on images of an “R8 Mark II” have also started circulating. Those renders are not the same as the certification-style leak photos and should not be treated as product photography.
What the Leaked Body Actually Looks Like
Treat the following as visual analysis of unofficial photos, not a Canon press kit.

Front
Really impressive front design, not exactly what the rumour mill says the RETRO one is, but looks highly authentic and cool .. Mark II drops the softer EOS curves for a straighter, more rectangular shell. The grip leather looks simpler. Early mockups called the grip shallower; the Japanese side-by-side reads the front grip as deeper. Until someone holds a production unit, call the grip “redesigned,” not “better.”

Top Plate
Perfectly designed like their higher-end camera, only the top LCD is missing (but that would be too much for the R8 Series). Controls sit almost entirely on the right. The left shoulder is clean. Dial and button positions are close to the R8, but not identical.

Back
This is the useful angle.
- A joystick sits near the EVF — the same neighborhood Canon used on the EOS R7, which some shooters like and some find cramped.
- The EVF housing sits slightly higher than on the R8.
- The thumb rest is cleaner.
- The rear screen still looks like a vari-angle monitor.
- There is no giant “EOS R8” badge shouting across the body the way some current Canon models do.

Side
The single SD card finally gets its own door. That is a small change on a spec list and a real handling change in the hand. The battery remains the compact LP-E17 in every leak, so the body is still built around a small cell. An optional extension grip is rumored as a same-day accessory.
The overall impression is a compact full-frame camera that wants to look current, not nostalgic. Anyone who spent 2026 waiting for a digital AE-1 should adjust expectations now.
It is easy to look at a real-looking camera and treat the entire rumour package as locked. Don’t.
Still unofficial but almost confirmed
- “Deep learning” AF extras and new animal tracking
- 20 fps pre-shooting
- Sensor protective curtain
- In-camera LUTs / downloadable color filters
- The odd “create 3D video from 2D images” line
- $1,799 U.S. / €1,879 Europe
- 15 September New York announcement and October shipping
Why IBIS Is Still the Real Story
The original R8 was easy to like and easy to criticise due to its too much kinda of Rebel style design and weak grip, although we do still believe that Dual Pixel AF II and 40 fps electronic shooting were serious in that price range. The missing in-body stabilizer was the reason a lot of buyers stepped up to an R6-series body.
The Mark II really carries a 5-axis system rated around 7.5 stops, that single change does more for travel, available-light, and handheld video than another four megapixels would.
The LP-E17 battery is the other half of that compromise. Same small cell, now asked to run a stabilizer. Expect the usual argument: the camera stays light; the shot count will be the thing to watch in reviews.
Expected Announcement Window
| Item |
Current rumor |
| Announcement |
15 September 2026, New York (late evening U.S. East Coast / early 16 September in the U.K.) |
| Same-day accessories |
Speedlite EL-5 Mark II and a compact ergonomic grip |
| First stock |
October 2026, some lists say first half of the month |
| Related software |
Firmware for EOS R5 Mark II and EOS R6 Mark III tied to a 2D-to-3D JPEG feature — extra-soft until Canon posts a note |
Retailers already stopped restocking the original R8 body at several U.S. shops earlier this summer. That is a classic pre-launch signal. It is not proof of the date.
Source Notes
- Leaked photos: Ordinary Filmmaker / additional Reddit r/canon post “New Canon R8 Mk II leaked images,” recirculated by Canon Rumours on 8 September 2026. Canon Rumours describes the files as certification-style and “100% real.” They are not official Canon images.
- Design comparison: Digital Camera Life (Japan) overlay of the leak photos against the current EOS R8, 9 September 2026.
- Specification list: circulating leak sheet first published in detail around 3–4 September 2026 (Ordinary Filmmaker video; Canon Rumors; earlier thenewcamera.com coverage). Figures remain unofficial.
- This article is an image update. It does not replace the 4 September specification report.
All product names are used for identification. Specifications, pricing, and launch timing can change before Canon’s official announcement.
The article “First Real Canon EOS R8 Mark II Photos Surface” was written by thenewcamera.com team on 7:44 pm, Wednesday, 9 September 2026, Greenwich Mean Time (GMT) | You can also follow us on Our Official Social Media Handles FACEBOOK | TWITTER | INSTAGRAM > more live Camera News + Canon Rumors 24X7

By admin, on September 4th, 2026

The key details in the supplied material are the 24MP full-frame sensor, 7.5-stop IBIS, 40fps electronic shooting, 4K 60p with 6K oversampling, Full HD 180p, Dual Pixel AF II, single SD card slot, LP-E17 battery, new modern design, and €1,880 European price.
If this list holds, the R8 Mark II is no longer a small refresh of the 2023 EOS R8. Canon appears to be repacking the camera with a set of new features to make a sort of Revolutionary update. So that first-time full-frame buyers do not feel forced to upgrade again in 12 months.
What Changed From Earlier Rumours
The key details in the supplied material are the 24MP full-frame sensor, 7.5-stop IBIS, 40fps electronic shooting, 4K 60p with 6K oversampling, Full HD 180p, Dual Pixel AF II, single SD card slot, LP-E17 battery, new modern design, and €1,880 European price
- Sensor stays 24MP full-frame, not 32.5MP.
- Single SD card remains — but it finally gets its own side door.
- Design is described as straight and square/modern, not retro.
- IBIS is in, rated at 7.5 stops.
Canon R8 Mk II Offical Announcement and Availability
According to the leak, Canon will present the EOS R8 Mark II on Tuesday, 16 September 2026 at 2:00 a.m. UK time. That is 21:00 Eastern Time on Monday, 15 September 2026 — which matches the September 15 date already circulating on Canon rumor sites.
Embargo for pre-order coverage is expected to lift on 15 September. Retail availability is listed as the first half of October 2026.
A firmware update for the EOS R5 Mark II and EOS R6 Mark III is also tied to the same window. That update is said to bring the new 2D-to-3D JPEG software feature discussed later in this article.
Canon R8 Mark II vs Canon R8 – Quick Specs Comparison
| Feature |
EOS R8 Mark II |
Original EOS R8 |
| Sensor |
24MP full-frame |
24.2MP full-frame |
| Mechanical shutter |
None |
None |
| EVF |
Yes |
Yes |
| Flash |
Compatible |
Compatible |
| Burst |
40 fps electronic |
40 fps electronic |
| Pre-capture |
0.5 s at 20 fps (10 frames) |
No |
| Max shutter |
1/16,000s |
1/16,000s (e-shutter) |
| IBIS |
7.5 stops |
No IBIS |
| ISO (native) |
100–102,400 (Extended TBD) |
100–102,400 |
| AF system |
Dual Pixel AF II |
Dual Pixel AF II |
| New AF extras |
New animals + face registration |
People / animals / vehicles |
| 4K video |
4K 60p, 6K oversampled |
4K 60p, 6K oversampled |
| Slow motion |
Full HD 180p |
Full HD 180p |
| Video extra |
Defocus transition tool |
— |
| Card |
Single SD, side door |
Single SD in battery door |
| Battery |
LP-E17 |
LP-E17 |
| Design |
Straight / square modern |
Rounded RP-style |
| EU body price |
€1,880 |
€1,699-class launch era |
Sensor, Stills and Image Quality
The camera is described as a 24 megapixel full-frame body with a metal bayonet. There is still no mechanical shutter. Like other recent Canon bodies in this class, sensor curtains close to protect the sensor from dust when the camera is powered off.
An electronic viewfinder is confirmed in the leak, so this is not an EVF-less experiment. Flash shooting is also listed as possible.
Continuous shooting remains 40 frames per second. The more interesting stills change is pre-capture. The R8 Mark II is said to offer up to half a second of pre-capture at 20 fps, giving a 10-frame buffer. That is slower than the 40 fps live burst, but it is a feature the original R8 did not have and one many action, street and wildlife shooters actually use.
Maximum electronic shutter speed is listed at 1/16,000 of a second.
ISO, filters and color
Native ISO is described as 100 to 102,400, but the source wording was “not forced from 100 to 102,400.” That phrase needs official clarification. Until then, assume a conventional R8-class ISO range.
Canon is also adding new in-camera filters. One set reduces contrast and lifts dark areas — a practical way to talk about usable dynamic range and a cleaner noise floor in shadows. Another set increases contrast and intensifies dark areas. Separate color modes for night scenes are mentioned.
Color profiles can be downloaded from the internet. That is new language for an entry-level Canon body and raises the obvious question: is Canon moving some look management onto a cloud / account workflow?
The same leak talks about Canon “Look files” and internal filters with intensity control, so finished photos and videos can be produced in-camera. The presenter compared the idea to Fujifilm film simulations / LUTs. Whether Canon officially calls them LUTs or Look files will be cleared up on announcement day.
Video Specification
Video is where the R8 Mark II starts to look less like a cheap R8 and more like a hybrid that Canon wants to keep relevant against pocket gimbals and mid-range Sony bodies.
- 4K up to 60p with 6K oversampling
- Canon Log 3 only. No Canon Log 2 is mentioned, so do not expect the 15-stop-class Log 2 claim from higher bodies. 13–14 stops tested would still be useful at this price.
- Full HD up to 180 fps
- New video defocus function: a programmable button runs blur / focus transitions with 5 blur levels and 10 transition speeds. Repeatable rack-focus style effects without a follow-focus rig.
- A “warm-up in video recording” item is listed as very controlled. The source did not explain what it does. Leave this as an open question.
In-camera Look files / filters with intensity control apply to video as well as stills.
Autofocus
Autofocus is Dual Pixel CMOS AF version 2 — the generation that arrived with the EOS R5 Mark II. The leak is explicit that there is no DIGIC Accelerator chip. That is the same segmentation we already see on the R6 Mark III: very good tracking, but not the ball-possession / ultra-predictive sports logic of the flagship stack.
Deep learning subject detection continues, with a new animal category beyond the usual people / animals / vehicles set. The leak does not name the extra species. Insects and birds in flight were raised as possibilities, not as confirmed labels.
Face registration is included. Register a person once and the camera prioritizes that face in a crowd. This is already on the R5 Mark II and is one of the more useful real-world AF extras when you are shooting family, weddings or events.
The joystick is described as similar to the original EOS R6 (Mark I, not Mark III) and sits next to the viewfinder.
IBIS and Handling
In-body image stabilization is the upgrade original R8 owners have asked for since 2023. The leaked rating is 7.5 stops. Combined with RF IS lenses this should finally make the compact full-frame body usable for slower shutter handheld work and calmer handheld video.
The rear control to the right of the screen is not a spinning dial. It is a fixed pad with a central SET button plus up / down / left / right keys.
Design language is the other surprise. Earlier 2026 reports talked about a retro AE-1-inspired body. This leak says Canon is abandoning the rounded RP / R8 lines and moving to straight, square, modern surfaces. The source is blunt: it is not a retro camera.
Battery, Storage and the One Thing People Will Argue About
Battery remains the LP-E17. That will be the first comment on every forum thread. The cell is small, already criticized on the original R8, and IBIS plus 4K60 plus a more capable AF stack will not make it last longer. If you already own a bag of LP-E6P packs, this body still will not take them.
Storage is still a single SD slot. The good news is placement: the card now has its own side compartment and door. It is no longer sharing the battery door. That is a small but real handling improvement, especially on a tripod or inside a cage.
Accessories Launching With the Camera
Three extras are expected on the same day.
1. Extension base / grip — €110
A screw-on base that raises the camera so the little finger does not hang off the original compact grip. Texture of the handle is said to be preserved. This is not a battery grip and does not hold extra cells.
2. Speedlite EL-5 Mark II — €480
Radio range improved to 50 metres, with the ability to control more flashes, plus unspecified “other novelties.” Some of those extras may live in camera firmware rather than the flash body itself.
3. 2D-to-3D JPEG software — expected free after registration
This is the unusual item. Using Dual Pixel data, the camera can embed subject distance and depth-of-field information for the main subject and other elements in the scene into a JPEG. New software then turns that 2D JPEG into a short 3D video clip: a small rotation of the scene with the ability to change apparent depth of field.
Think of the documentary trick where a still photo is given a slight 3D pitch. If it works cleanly, travel and editorial shooters will use it. The same feature is said to arrive on the EOS R5 Mark II and EOS R6 Mark III through firmware. The software is expected to follow the Digital Photo Professional model: free, but registered to the camera serial number. That last point is not fully confirmed.
European Pricing
| Item |
Leaked European price |
| EOS R8 Mark II body |
€1,880 |
| Extension base / grip |
€110 |
| Speedlite EL-5 Mark II |
€480 |
| 2D-to-3D software |
Likely free with serial registration |
No official US dollar body price is in this leak. Earlier US-facing reports in August still pointed to roughly $1,799–$1,899. €1,880 is a higher European list figure and should not be converted blindly into a US street price until Canon publishes regional MSRP.
For context, the original EOS R8 launched at $1,699 in February 2023. A higher Mark II price is expected if IBIS, pre-capture and the new video tools are real.
Official word should arrive on 15–16 September 2026, with cameras in stores in the first half of October. We will update this page the moment Canon publishes the real specification sheet.
Source
Primary source for this detailed specification list: Ordinary Filmmaker video “We’ve got the full set of leaked R8 II specs, pricing, announcement date, shipping date…” published 3 September 2026.
Watch: https://youtu.be/Y5jl_4CZeD4
Additional context compared against earlier public reporting from Canon Rumors and previous thenewcamera.com R8 Mark II coverage (24 August 2026). All figures remain unofficial until Canon’s announcement.
The article “Canon R8 Mark II Full Specification Leaked” was written by thenewcamera.com team on 1:51 pm, Thursday, 3 September 2026, Greenwich Mean Time (GMT) | You can also follow us on Our Official Social Media Handles FACEBOOK | TWITTER | INSTAGRAM > more live Camera News + Canon Rumors 24X7


By admin, on August 31st, 2026

We are talking about the camera that is registered with the FCC and about to arrive, and its Confimred tha the Announcement of the camera will happen before January 2027. (The FCC is 18 January 2027, 180 days confidently period ends that day, and the announcement has to be made before 18th January)
Before we jump to details, it’s one of the 5 cameras that have been recently registered by Canon; you can see a detailed list of cameras here
(Based on the facts we are getting from the FCC document)
The short answer
Now, based on the set of features we are getting inside the camera and the size we can clearly estimate which category it will fall into
A short, plain-language briefing on factory code DS126991 (FCC ID AZD264): confirmed facts, reasonable inference, expected price, and what is still locked until January 2027.
Everything that is public points to an entry-level PowerShot ELPH / IXUS / IXY-class pocket compact – most likely a USB-C refresh of the current cheap ELPH line – not a premium stills compact and not a vlogging gimbal.
Announcement is expected no later than 18 January 2027, which is also the date Canon’s external photos and user manual come off short-term FCC confidentiality.
Fact versus inference
| Status |
What it means |
| Confirmed |
Canon digital camera. Factory model DS126991. FCC ID AZD264. 2.4 GHz Wi-Fi only (2412–2462 MHz). Pocket-size body about 88 × 55 mm. Filing dated 23 July 2026. Photos/manual locked until 18 Jan 2027. |
| Strong inference |
Inexpensive PowerShot / ELPH / IXUS class. No Bluetooth. Wi-Fi + NFC pairing like current ELPH 360 HS A. USB-C likely. Announcement by mid-January 2027. |
| Not known |
Retail name, sensor size, zoom range, 4K or not, battery, India launch, exact price. |

What we know from the FCC file
The public exhibit is not a product brochure. It is a radio certification. Still, it is enough to identify the camera.
- Maker: Canon Inc. Equipment class: digital camera.
- Internal model printed on the e-label screen: DS126991.
- Radio: 2.4 GHz Wi-Fi only. Conducted power about 0.13 W. No 5 GHz Wi-Fi and no Bluetooth in this grant.
- On-screen label path: Menu → Authentication Mark. Typical compact-camera UI, not an EOS R body.
- SAR outline is a small rectangle, about 88.2 mm wide by 55.2 mm tall – Similar to ELPH pocket size, not G7 X (105 × 61 mm) and not V1 (118 × 68 mm).
- External photos, internal photos, test-setup photos and the user manual stay confidential until 18 January 2027.
What it is — and what it is not
| Likely |
Not this camera |
| Entry-level PowerShot ELPH / IXUS / IXY pocket compact |
PowerShot G7 X Mark III or a G7 X successor |
| Wi-Fi + NFC, no Bluetooth |
PowerShot V10 or V1 (both have Bluetooth) |
| USB-C refresh of the ELPH 360 HS A / IXUS 285 HS A idea |
Insta360 Luna Ultra or DJI Osmo Pocket 4P |
| Point-and-shoot for travel, family, everyday snapshots |
EOS R8 II or any interchangeable-lens body (those use other DS codes and 5 GHz + Bluetooth) |
Canon’s current cheap compact, the ELPH 360 HS A (IXUS 285 HS A outside the US), already uses Wi-Fi + NFC and no Bluetooth. Rumor sites tracking DS126991 describe the same radio: inexpensive PCB antenna, 2.4 GHz only, NFC instead of Bluetooth. That is the family this filing belongs to.
What the size actually matches
The SAR report draws the camera as a rectangle about 88.2 mm wide by 55.2 mm tall. That is not a CIPA spec. It is the face of the body as tested for radio exposure. Real shop measurements can be a few millimetres larger once you add the lens ring, buttons and CIPA rounding. Even so, the outline is useful: it is pocket-ELPH size, not G-series size.
| Camera |
Official size (W × H × D) |
Versus ~88 × 55 |
| AZD264 / DS126991 |
~88 × 55 mm (SAR face) |
This camera |
| ELPH 360 HS A / IXUS 285 HS A |
99.6 × 58.0 × 22.8 mm |
Wider; current cheap ELPH |
| ELPH 180 / IXUS 175 |
95.2 × 54.3 × 22.1 mm |
Same height class |
| ELPH 300 HS / IXUS 220 HS |
92.2 × 55.9 × 19.5 mm |
Height almost exact |
| ELPH 520 HS / IXUS 500 HS |
87.1 × 53.9 × 19.2 mm |
Width almost exact |
| Early Digital IXUS / ELPH S100 |
87 × 57 × 27 mm |
Same pocket class |
| G7 X Mark III |
105 × 61 × 41 mm |
Clearly bigger and thicker |
| PowerShot V1 |
118 × 68 × 53 mm |
Much bigger |
| PowerShot V10 |
63 × 90 × 34 mm |
Tall vlog shape — not this |
Read the size this way: credit-card-ish pocket compact. Height around 55 mm is the usual ELPH jeans-pocket height. The outline is smaller than today’s ELPH 360 HS A (about 100 mm wide), so either the new body is a bit slimmer or the SAR drawing is the chassis without the full CIPA envelope. Closest living relatives by footprint are older slim ELPHs and the small IXUS 500 HS, not G7 X or V1.
Why the Wi-Fi looks “weak”
2.4 GHz-only Wi-Fi is normal on this class of Canon. It is not the same radio as a 2026 creator camera.
|
DS126991 |
Luna Ultra |
Pocket 4P |
| Bands |
2.4 GHz only |
2.4 + 5 GHz |
2.4 + 5 GHz |
| Standard |
Wi-Fi 4 class |
Wi-Fi 6 |
Wi-Fi 6 |
| Bluetooth |
No |
Yes |
Yes (LE 5.4) |
| Job |
Send JPEGs to a phone |
Live view + 4K/8K dump |
Live view + 4K dump |
For a few holiday photos to Camera Connect, 2.4 GHz is enough. It is slower, more crowded, and not meant for dumping long video. That is a product-class difference, not a surprise defect.
Expected price
Canon already sells the closest live model, the ELPH 360 HS A, at $379 in the US and about £370 / €360–370 in Europe.
| Scenario |
USD launch |
| Aggressive volume price |
$299–329 |
| Most likely |
$349–379 |
| If they hold a “compact revival” premium |
$399 |
Parallel-import pricing in India can stay much higher even if the official number is lower. G7 X / V1 money ($650–900) and Luna / Pocket 4P money ($600–770) are a different shelf.
This is the short update we have related to the camera.
The article “Canon’s mystery compact is not a G7 X, V1, or creator gimbal. Here is what the FCC file really shows.” was written by thenewcamera.com team on 4:56 pm, Monday, 31 August 2026, Greenwich Mean Time (GMT) | You can also follow us on Our Official Social Media Handles FACEBOOK | TWITTER | INSTAGRAM > — more live Camera News + Canon Rumors 24X7

By admin, on August 29th, 2026

Insta360 is selling a lot of cameras, but they are not able to generate as much profit as they made in the previous year. And believe me, the sales are quite high, which means the numbers are more and higher, but the profit has reached its lowest point, specifically when compared to the previous year’s first-half profit.
Insta360, listed in China as 影石创新 (688775.SH), published its first-half 2026 report on the evening of 27 August. The headline is simple: the company sold a lot more cameras and made almost no money.
That is really a big contrast. We are going to explain this situation in this article in a detailed way, so let’s begin.
than Keep in mind that these profit figures and sales numbers are before the Luna Ultra and Luna Pro announcements. These two announcements hit differently and have become two of the top-selling pocket gimbal cameras in most stores across the United States of America. Since the DJI Pocket 4 Pro has now been banned not only in the USA, but the Asian market is also very keen towards the new Ultra. So, the second-half sales numbers will be quite a bit different than the first half.
1. The numbers check out
The figures circulating after the report match the official filing.
For January–June 2026, Insta360 reported:
- Revenue: RMB 5.517 billion, up 50.29% year on year
- Net profit attributable to shareholders: RMB 30.41 million, down 94.15%
- Profit excluding non-recurring items: a loss of RMB 15.34 million, down 103.12%
- Operating cash flow: an outflow of RMB 2.761 billion, down 1,245.12%
- Weighted average ROE: 0.53%
- Basic and diluted EPS: RMB 0.08, down 94.41%
Exact filing amounts were RMB 5,516,546,762.11 of revenue and RMB 30,407,322.67 of attributable net profit. Media outlets rounded revenue to 55.17亿元. Caixin, IT之家, 证券时报 and MarketScreener all reprinted the same set.
The company is still growing on the top line. Profit and cash generation are not.
2. How much profit did they actually make?
The graph clearly shows the **profit **they made in the first half of 2026, and it is quite disappointing, but we believe profit after the introduction of the new series will be different. But for that, we have to wait until March 2027
2026 is not finished. The only audited window so far is the first six months. In that period, shareholders of the listed company were attributed about RMB 30.4 million. At recent rates that is roughly $4.5 million, or about ₹43 crore.
Put beside sales, that profit is tiny. Revenue was about ₹7,840 crore. The company kept about half a percent of sales as attributable net profit.
Even that ₹43 crore overstates the quality of earnings.
- After stripping one-off items, H1 was a loss of about RMB 15.3 million (~₹22 crore).
- The whole group, including minority partners, lost about RMB 94 million.
- Pre-tax profit was a loss of about RMB 90 million.
The parent company can show a small profit while the group loses money because some new businesses — notably early-stage lines such as panoramic drones — booked large losses that were allocated to minority shareholders.
The year also split in two. Q1 still made about RMB 85 million. Q2 lost about RMB 54 million. Insta360 went from “growing but less profitable” to its first quarterly loss since listing in a single quarter.

3. Profit did not rise versus last year. It collapsed.
The clean comparison is first half versus first half.
|
H1 2025 |
H1 2026 |
Change |
| Attributable net profit |
RMB 520 million |
RMB 30.4 million |
−RMB 490 million (−94%) |
| Roughly in rupees |
₹739 crore |
₹43 crore |
−₹696 crore |
| Core / 扣非 profit |
profit of RMB 492 million |
loss of RMB 15.3 million |
−103% |
They made about 6% of last year’s first-half profit. Sales were up by half. Profit was down by nineteen-twentieths.
Full-year 2026 profit is still unknown. The 2025 annual profit was much larger — on the order of RMB 929 million — but that is last year’s completed result, not this year’s.
4. Did they just cut prices to buy market share?
Price competition is part of the story. It is not the whole story.
Well, there’s one of the most important parts of this article. According to their own text from the official source of information, Gross margin fell by about 10 percentage points, to roughly 41% from about 51%, which is very low compared to what they should have to generate to make a lot of money. One of the major reasons behind that is the cheap, competitive products available in the market that they have to compete with. Yes, we are talking about DJI, one of the strongest alternatives and a bigger brand than Insta360.
Although DJI is now banned in the USA, and Insta360 has a big relief over that, that’s why we are saying the second half of the results will be quite a bit different. But right now, other than that, Insta360 has also added pocket gimbal series cameras to its portfolio, so it is going to boost the overall sales record of the company.
Other reasons Why Insta 360 Profit is down:
- Memory chips got expensive. Cameras need a lot of storage. Chip prices stayed high. Insta360 also spent nearly RMB 2 billion buying chips ahead of time. That was a supply bet. It also drained cash and hurt near-term profit.
- They spent heavily to build the next product cycle. R&D was about RMB 1.04 billion, almost 19% of sales. New categories, especially panoramic drones, are still in the spend-first stage.
- Mix changed. More new lines and accessories can dilute the old, fatter 360-camera margins.
So the H1 picture is not “they dumped cameras cheap, and that is all.” It is some price and promotion pressure + much higher component costs + a large investment bill. That combination can produce exactly this result: revenue up 50%, profit almost gone, cash flow deeply negative.

5. Why Ultra and Pro make the next chapter different — and why they do not settle it yet
The H1 report is a poor snapshot of the product line Insta360 is selling now.
- Luna Ultra, the 8K Leica dual-lens gimbal camera, launched on 10 June 2026. H1 includes only about three weeks of Ultra sales.
- X6, the new flagship 360 camera, launched on 12 August.
- Luna Pro, the 4K vertical gimbal camera, launched on 20 August.
X6 and Pro are not in the H1 accounts at all.
Launch demand for Ultra was real. It sold out in minutes on Chinese platforms. The white version vanished quickly in Japan. There were queues. It reached bestseller lists and later appeared in a Costco bundle in the United States. Insta360 also kept Ultra off the main summer discount event, which is usually a sign that management wants to protect flagship price.
The honest split is this:
- H1 = old mix + a short Ultra burst + expensive chips + heavy investment.
- H2 = Ultra in volume + X6 + Pro, still against the same cost and competition problems.
Insta360’s verified H1 2026 result is not a mystery. It sold about RMB 5.52 billion of product and attributed only RMB 30 million of profit to shareholders. Core operations lost a little money. Cash flowed out by RMB 2.76 billion. Versus the same period last year, profit fell 94%.
That is consistent with a company paying up for chips, spending on R&D and new categories, and fighting DJI for share. It is not proof that the business is broken, and it is not proof that Ultra and Pro have already fixed it.
The next story is narrower: can the new gimbal and 360 lineup turn demand into margin, or will H2 repeat the same pattern — more sales, almost no profit? The H1 report cannot answer that. The October quarter can.
The article “Insta360’s H1 2026: Sales Up, Profit Almost Gone – And Why Ultra/Pro May Change the Next Chapter” was written by thenewcamera.com team on 10:17 am, Saturday, 29 August 2026, Greenwich Mean Time (GMT) | You can also follow us on Our Official Social Media Handles FACEBOOK | TWITTER | INSTAGRAM > get live news — > DJI Rumors | Insta360 News
source here

By admin, on August 24th, 2026

A detailed analysis of the latest reliable information on Canon’s upcoming full-frame mirrorless camera for the US market
This is a possible set of information we have related to the Canon R8 Mark II camera before we begin. Let me clarify that we have very strong and reliable information related to the arrival date of the camera, which is September 15, 2026, so if everything goes on schedule, then obviously the announcement will be done on that day.
And as usual, well, just before the announcement, a lot of documents, product shots generally surface on the web, and as we get our hands on them, we will be going to publish them out very soon.
Let’s discuss a detailed analysis and report of the upcoming Canon R8 Mark II camera.
Confirmed Announcement Timeline
- Expected Announcement Date: 15 September 2026
- Current EOS R8 body-only inventory has already been discontinued at several major US retailers — a classic pre-launch signal.
Sensor & Image Quality
Canon trust its highly reliable 24.2MP full-frame CMOS sensor, already being used by the Canon R8 camera and also in the Semi Pro Canon R6 Mark II. Although the readout speed is not that great, for an entry-level model like the Canon R8 Mark II, it is more than enough. Alongside that, there are strong rumours- and almost we have to say, are there– about the integration of a sensitive image stabilisation system, so the overall pair will give the exact result that we have seen in the pro-level body, which is the Canon R6 Mark II.
Key Performance Specs (Latest Reports)
| Feature |
EOS R8 Mark II (Rumored) |
Original EOS R8 (US Launch) |
Notes |
| Sensor |
24.2MP Full-Frame |
24.2MP Full-Frame |
Same resolution |
| Continuous Shooting |
40 fps (electronic) |
40 fps (electronic) |
Unchanged |
| In-Body Stabilization |
Yes (IBIS) |
No |
Biggest practical upgrade |
| Card Slot |
Single SD |
Single SD |
Confirmed single slot |
| Battery |
LP-E17 |
LP-E17 |
Same battery |
| Expected US Body Price |
$1,799 – $1,899 |
$1,699 |
Modest increase |
The Most Important Upgrade: IBIS
The addition of in-body image stabilization is the single most meaningful improvement over the original R8
The lack of IBIS in the Canon R8 almost looked like a trap for beginner shooters, where IBIS is one of the most important things in a camera, either creating videos or capturing still images.
At the very same time, the IBIS is the same as we have seen in the Canon R6 Mark II. It is designed to fit in a small, compact body of the R8 Mark II, to be decided once the official announcement happens and we get more and more details about the internals of the camera. At the very same time, as we all know, the Canon R8 battery life was too short; the battery is still expected to be the LP-E17, so battery life is a real concern once IBIS is added.
Adding an IBIS will result in a complete fast drainage of the existing E17, so it would be very interesting to see whether Canon is also updating the battery of the camera or not. Although we do hope and expect it arrives with an updated battery – larger battery (LP-E6P) like we have in the Canon R6 Mark II or the Canon R6 Mark III.
The lack of IBIS was the most frequent complaint from US reviewers and users. Even a moderate IBIS system (likely in the 5–6 stop range when combined with RF lens IS) will make the camera far more usable for handheld shooting, travel, and low-light work.
Body, Handling & Other Details
-
- Physical size and weight are expected to remain very close to the original R8.
- Single SD card slot is retained.
- Continues to use the compact LP-E17 battery.
- A new optional small grip accessory is expected to improve vertical handling.
Expected US Pricing
Current reliable reports point to a US body-only price in the $1,799 to $1,899 range.
For context:
-
- Original EOS R8 launched at $1,699 in February 2023.
- Current street price of the original R8 body has dropped to around 1,100–1,300 depending on promotions.
- A 1,800–1,900 launch price for the Mark II would represent a modest increase while adding IBIS — a reasonable premium in the current market.
We expect Canon USA to offer the usual body-only and kit options (likely with the RF 24-50mm or a new kit lens).
Accompanying Product
Canon is also expected to announce a new Speedlite EL-5 Mark II on the same day.
What This Camera Is Positioned For
The EOS R8 Mark II looks like a focused, practical update aimed at:
- First-time full-frame buyers
- Travel and everyday photographers who want IBIS in a compact body
- Existing R8 owners who felt limited by the lack of stabilization
It is not expected to challenge the R6 Mark III in resolution, dual card slots, or advanced video features. Instead, it continues the original R8’s role as Canon’s most accessible full-frame camera with excellent autofocus and high-speed shooting.
Bottom Line for US Buyers
As of 24 August 2026, the most reliable picture of the EOS R8 Mark II is:
- 24.2MP full-frame sensor
- IBIS (the key upgrade)
- 40 fps electronic shutter
- Single SD card slot
- LP-E17 battery
- Expected US body price: 1,799–1,899
- Official announcement: 15 September 2026
This appears to be a sensible, user-focused refresh that fixes the original R8’s biggest weakness while keeping the camera relatively compact and affordable for the full-frame market.
We’ll update this article with official specifications, exact US pricing, and availability details as soon as Canon announces the camera on 15 September.
The article “Canon EOS R8 Mark II: Everything We Know So Far – Specs, Features & September 15 Announcement” was written by thenewcamera.com team on 8:09 pm, Monday, 24 August 2026, Greenwich Mean Time (GMT). | You can also follow us on Our Official Social Media Handles FACEBOOK | TWITTER | INSTAGRAM > get live news — > DJI Rumors | Insta360 News
source canonrumor.com
Insta360 Roadmap 2026 – 2027: Ace Pro 3, Mirrorless & More Coming

Which DJI Drones Will Be Banned in 2026? FCC Retroactive Ban – Full List

By admin, on August 23rd, 2026

So, after the Insta360 Luna Pro, the product expansion hasn’t stopped yet. Still, there’s plenty of room in 2026, and 2027; Insta360 has already shown its dominance in the 360 camera market. And now they are challenging the largest video camera market by releasing one after another in their Pocket Cameras (Ultra series), starting with the Luna Ultra and then followed by the Luna Pro
Current Status: The Luna Series is Complete (For Now)
Starting with the Insta360 Luna Ultra announcement, Insta360 officially entered the pocket gimbal market in June 2026 with the dual-lens Luna Ultra. Two months later, it launched the single-lens Luna Pro in China as a more affordable alternative.
| Model |
Type |
Key Specs |
Launch Status |
Approx. Price |
| Luna Ultra |
Dual-lens Gimbal |
1″ + 1/1.3″ sensors, Leica, 8K |
Global (June 2026) |
$770 |
| Luna Pro |
Single-lens Gimbal |
1″ sensor, Leica, 8K, 4K vertical |
China only (Aug 20–21, 2026) |
¥3,399 (~$505) |
These two recent announcements in 2026 created a deeper impact, and Luna Ultra is selling very well in the USA. The Insta360 Pro China announcement has already been made by the time I am writing this article
How Insta360 Actually Launches Products (2022–2026 Pattern)
Understanding the company’s rhythm is the key to predicting what comes next:
- X Series (flagship 360): Traditionally April (X4 in 2024, X5 in 2025). The X6 broke this pattern and launched in August 2026 after delays.
- Ace Series: Roughly annual, preferring Q4 (Ace Pro in November 2023 → Ace Pro 2 in October 2024).
- GO Series: Prefers summer launches.
- New categories: Almost always previewed at NAB (April) or CP+, then fully launched 1–4 months later (or the following year for complex new systems).
- China → Global lag: Consistently 4–8 weeks for major products.
List of products from Insta360 expected to announce soon, and clear details about upcoming products based on a recent set of news published at thenewcamera.com and Insta360 schooled pattern of announcements
Highly Logical 2026–2027 Insta360 Roadmap
| Priority |
Expected Window |
Product / Project |
Confidence |
Why This Timing Makes Sense |
| 1 |
Sep – Oct 2026 |
Luna Pro Global Launch |
Very High |
Standard China-first staggered release pattern |
| 2 |
Oct – Dec 2026 |
Ace Pro 3 |
High |
Fits the Ace series’ traditional Q4 window after heavy delays |
| 3 |
Feb 2027 (CP+) |
Mirrorless Camera Prototype(s) |
Confirmed |
Explicitly stated by CEO JK Liu |
| 4 |
Mid – Late 2027 |
First Mirrorless Camera Launch |
Medium–High |
Typical gap after prototype for brand-new categories |
| 5 |
Spring 2027 |
X-series updates / limited editions |
Medium |
Full X7 unlikely so soon after X6 |
| 6 |
Mid 2027 |
Next GO Series generation |
Medium |
Consistent summer pattern for GO line |
1. Luna Pro Global Launch (September–October 2026)
This is the highest-confidence next move.
Insta360 rarely launches a major product exclusively in China for long. The Luna Ultra followed the same path earlier this year. Expect official global pricing, Amazon/B&H listings, and review units to appear in September or early October.
What to watch for:
- Global price (likely 549–599 range)
- Creator bundles with Mic Air or ND filters
- India availability and GST-inclusive pricing
2. Ace Pro 3 (October–December 2026)
The Ace Pro series has been the most predictable line until recently. The jump from Ace Pro (Nov 2023) to Ace Pro 2 (Oct 2024) was 11 months. Ace Pro 3 was widely expected in late 2025 or early 2026 but got delayed — almost certainly because Insta360 prioritised the Luna series and the X6.
Ace PRO 3 Specification
- 1-inch 50MP sensor (Leica-tuned)
- 8K video (possibly up to 50fps)
- Improved FlowState 2.0 stabilization
- Better low-light performance and battery life
- Expected price: 549–599
A Q4 2026 launch would allow Insta360 to close the gap and re-assert dominance in the action/creator camera segment before GoPro or others can respond strongly.
3. Mirrorless Cameras – The Real Long-Term Play (2027)
This is the most significant development on Insta360’s horizon.
We have also posted this back on In August 2026, CEO JK Liu confirmed that the company is developing two interchangeable-lens mirrorless cameras. One of them will feature a “surprising shape that you’ve never even considered before.”
A prototype of at least one model is expected at CP+ 2027 in Yokohama (February 2027). This matches Insta360’s historical approach to new categories: early public looks at major trade shows, followed by a full commercial launch later.
Key points so far:
- Two different designs in development
- One will break traditional form factors
- Strong possibility of Micro Four Thirds (based on earlier leaks)
- Focus on AI-assisted usability for non-traditional mirrorless users
A full commercial launch is more realistic in mid-to-late 2027 rather than immediately after CP+.
What This Means for Creators and Buyers
Short term (next 3–4 months):
- Wait for Luna Pro global pricing if you want the single-lens version
- Ace Pro 3 is the bigger upgrade if you shoot action or hybrid content
Medium term (2027):
- The mirrorless cameras represent Insta360’s most ambitious expansion yet. If executed well, they could pull the brand into a completely new competitive space against OM System, Fujifilm, and Sony’s lower-end models.
India-specific notes:
Expect the Luna Pro to arrive in India within weeks of the global launch, following the same pattern as the Luna Ultra and X6. Pricing will likely sit in the ₹42,000–₹48,000 range after GST and local distribution margins.
Insta360’s 2026 strategy has been clear: finish the Luna series, refresh the 360 flagship (X6), and set up the Ace line for a late-year comeback. 2027 will be dominated by the mirrorless project. The company is no longer just a 360-camera specialist. It is systematically building a full creative imaging ecosystem — and the next 12–18 months will show how serious that ambition really is.
The article “Insta360 Roadmap 2026 – 2027: Ace Pro 3, Mirrorless & More Coming” was written by thenewcamera.com team on 8:32 am, Sunday, 23 August 2026, Greenwich Mean Time (GMT). | You can also follow us on Our Official Social Media Handles FACEBOOK | TWITTER | INSTAGRAM > get live news — > DJI Rumors | Insta360 News
Which DJI Drones Will Be Banned in 2026? FCC Retroactive Ban – Full List

By admin, on July 28th, 2026

As of July 28, 2026, we have updated the Canon upcoming camera roadmap and compiled all the possible latest models that are expected to arrive. Based on the current set of rumors, we have the latest news about the upcoming models and Canon’s future policy regarding their growth and development. Other than that, the most important thing is that they have registered several models with the wireless certification agency. Combining all these factors, we have created a list that gives you a detailed brief of which models are expected to arrive next (almost confirmed) and, at the same time, a list of models expected to arrive in the near future
Before we jump to the upcoming models, just have a quick look at Canon’s official statement, where they clearly state they have a more than 50% sales growth target and are expanding production to meet market demand.
Latest Financial Results – Compact Cameras Take Centre Stage
Canon’s Q2 and first-half 2026 results (released July 27) show solid growth in the Imaging Group:
- Imaging Group revenue rose 17.7% in Q2.
- Full-year Imaging Group revenue is projected to increase 13.9%.
- Overall camera sales (interchangeable-lens + compact) are expected to grow 11.6% for the full year.
The standout category is compact cameras. Canon has set a target of more than 50% full-year sales growth in this segment and is expanding production in the second half of 2026 to meet demand. Much of this demand is coming from younger buyers who want a dedicated camera experience beyond smartphones. This financial commitment makes new PowerShot announcements in the second half of 2026 highly likely.

Upcoming Canon Cameras (July 2026)
We have 3 cameras that have already cleared the wireless certification agency test and are expected to arrive within 2026.
| Registration |
Date |
Wireless Details |
Most Likely Model |
Confidence |
| DS126947 |
April 15, 2026 |
Dual-band Wi-Fi |
EOS R8 Mark II |
Very High |
| DS126973 |
June 2, 2026 |
Dual-band (standard) |
EOS R10 Mark II |
High |
| DS126965 |
July 1, 2026 |
80 MHz bandwidth + 256QAM |
Third body (possible R7 II or special edition) |
Medium |
The stronger wireless specification on DS126965 suggests it may be a higher-end or more video-oriented model.
So now, we have the registration dates of the cameras, but even more important than these things is Canon’s typical announcement style. They specifically select certain months of the year to announce their products. Have a look at Canon’s announcement strategy based on the past 5 to 6 years of announcement patterns.
Canon’s Typical Announcement Windows
Canon follows relatively predictable release windows. The strongest historical periods are:
- Late February (around CP+)
- April–May
- Upcoming Late August through mid-September (a frequent window for mid-to-late year bodies ahead of the holiday season)
- November
The late-August to mid-September period currently looks like the prime window for the R8 Mark II / R10 Mark II
Detailed Upcoming Cameras
High-Confidence Releases for 2026
EOS R8 Mark II (DS126947)
-
- Expected announcement: Late August to mid-September 2026
- Expected key upgrades: 32.5MP full-frame sensor (same generation as the R6 Mark III), in-body image stabilisation, dual card slots, refined autofocus, and a more photography-focused feature set.
- Possible special edition: A retro-styled version tied to the 50th anniversary of the AE-1 remains in discussion.
- Expected U.S. pricing: $1,599–$1,799 body only.
- Positioning: A clear step up from the original R8 in stabilization, sensor performance, and handling.
New PowerShot Compact
-
- Expected announcement: Late September 2026
- Sources describe the camera as “nothing like previous G-series models.” It could be a true successor to the popular G7X Mark III (possibly under a new name) or a more stills-oriented compact.
- This release directly supports Canon’s aggressive compact sales growth target.
- Expected U.S. pricing: $799–$1,099.
EOS R10 Mark II (DS126973)
-
- Expected timing: Q4 2026
- Expected improvements include a higher-resolution sensor (possibly 32.5MP), better video capabilities, and refined autofocus. In-body stabilization remains unconfirmed.
- Expected U.S. pricing: Approximately $799–$899 body only.
Medium-Confidence / Early 2027
| Camera |
Expected Window |
Notes |
| EOS R7 Mark II |
February 2027 (CP+) |
Delayed multiple times; stacked-sensor rumors persist but are unconfirmed |
| Third registered body (DS126965) |
Q4 2026 or Q1 2027 |
Could be an early R7 Mark II, hybrid model, or special edition |
| Additional PowerShot / V-series models |
Late 2026–2027 |
Supporting the compact growth push |
Possible Lens Announcements
Body launches in the August–September window frequently arrive with new glass. Current high-probability candidates include:
- RF 24-70mm f/2L (long-rumored)
- Additional VCM or hybrid lenses
- Possible super-telephoto development announcements later in the fourth quarter
Summary Timeline (as of July 28, 2026)
| Period |
Expected Announcement |
Confidence |
| Late Aug – mid-Sep 2026 |
EOS R8 Mark II (+ possible retro edition) |
Very High |
| Late September 2026 |
New PowerShot compact |
High |
| Q4 2026 |
EOS R10 Mark II + possibly the third body |
High |
| February 2027 (CP+) |
EOS R7 Mark II |
Medium |
Canon is focusing on two clear growth areas for the second half of 2026: a refreshed mid-range full-frame body (R8 Mark II) and a meaningful expansion of its compact camera lineup. The company’s official target of more than 50% growth in compact sales makes a late-September PowerShot announcement a logical next step. The long-awaited R7 Mark II continues to look more like an early-2027 product.
The article “Canon Upcoming Cameras 2026 – July 2026 Update” was written by thenewcamera.com team at 2:49 pm, Tuesday, 28 July 2026, Greenwich Mean Time (GMT)
, Greenwich Mean Time (GMT). | You can also follow us on Our Official Social Media Handles FACEBOOK | TWITTER | INSTAGRAM > more live Camera News + Canon Rumors 24X7


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