Insta360 is officially coming tomorrow, August 20, 2026, at 8 PM Beijing time. So we have covered this extensively, and a week ago, we reported that the retail stock of Insta360 had already arrived at multiple retailers across the world, and they are just waiting for the green signal for the official announcement, and now we have that.
After the official announcement, the pre-order page will go live. You can check then and order yours if you’re living in the United States of America.
The Luna Ultra is already available in the United States of America at a price of $769 for the Standard Edition and $969 for the Creator Bundle through the Insta360 Store, Amazon, B&H Photo, and Best Buy. The Pro is expected to have a kind of lower price while keeping all the major core strengths of the camera. But due to the price factor, it will approach a larger consumer base. For those who are already using DJI Pocket series cameras, specifically in the United States of America, after the ban, the new series of cameras are hard to find, and the Insta360 Luna Pro and Luna Ultra will become one of the best alternatives to DJI.
Why This Matters for US Buyers
The Luna series is widely available in the United States of America, and similarly, the Insta360 Luna Pro will also become available very soon without any hassle. As we all know, DJI is facing a ban right now, and due to that, not only drones but also the Pocket camera are deeply affected; due to that ban, even if you are willing to buy DJI products, you have only one option, which is getting these products from the grey market.
The Luna Pro is designed as the simpler, lighter, and more affordable entry into that lineup.
The Pro drops the second telephoto lens, which reduces weight and cost while keeping the same large 1-inch sensor, Leica color science, 3-axis gimbal, and detachable OLED remote.
What We Know About the Luna Pro
Imaging
- 1-inch sensor + Leica Summicron f/1.8 lens (~20mm equivalent)
- Up to 8K30 video (horizontal)
- Native 4K30 vertical (9:16) recording — a major focus of the marketing
- 10-bit i-Log
- Up to 14 stops of dynamic range
- Digital zoom up to 2x lossless in 4K and 4x “super clear” zoom
Stabilization & Tracking
- Full 3-axis mechanical gimbal
- Triple AI chip with Deep Track subject tracking
- Strong performance for locking subjects while shooting vertical content
Design Highlights
- Compact pocket form factor
- Detachable 2-inch OLED touchscreen remote (works wirelessly up to ~20 meters / 65 feet)
- Built-in microphone on the remote for clearer audio when shooting from a distance
- Expected to be noticeably lighter than the Ultra
Battery & Storage
- Expected to offer similar runtime to the Ultra (around 4 hours in lower resolutions)
- Internal storage + microSD expansion (up to 1TB class)
Pricing Expectations for the US Market
Official US pricing has not been announced yet. Given that the dual-lens Ultra starts at $769.99, the single-lens Pro is widely expected to land in the $500–$600 range. Exact pricing and bundle options will be revealed during tomorrow’s launch event.
We’ll update this page as soon as official US pricing, release timing, and retailer links go live.
Who Should Buy the Luna Pro?
The Bottom Line: If you’re able to make a fresh start in content creation and love to have a pocket gimbal camera, as we have already seen in the report on the gimbal camera market worldwide, the Insta360 Luna Pro will be one of the best budget options for now, specifically if you’re living in the United States of America. Then obviously, you have the previous-generation DJI Pocket camera at an affordable price tag, but the new generation, specifically the lens-based cameras, are available from third-party sellers/grey market, and the warranty coverage is completely void, specifically in terms of DJI’s recent cameras that have been announced and are somehow available in the United States of America.
So, if someone is willing to buy a brand-new camera, it is highly recommended that you go with the Insta360 Luna Pro. If you are looking for a budget option, the Luna Pro is a great choice; if you’re looking for the best of the best, the Luna Ultra is the best to buy.
Insta360 Luna pro. If you are looking for a budget option or the best of the best camera, the Luna Ultra is the best choice.
The article “Insta360 Luna Pro Launch Date Confirmed: August 20, 2026” was written by thenewcamera.com team on 4:22 pm, Wednesday, 19 August 2026, Greenwich Mean Time (GMT). | You can also follow us on Our Official Social Media Handles FACEBOOK | TWITTER | INSTAGRAM > get live news — > DJI Rumors | Insta360 News
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