Insta360 Luna has finally been announced and is available for pre-order, and shipping has also started. As we have reported previously, shipping is based on first come first server basis. As early as you place an order, you will have a higher the chance of getting the Luna Ultra within the next few days, or as long as the early stock lasts.
One of our subscribers, who ordered the Insta360 Luna on June 9, has already received their shipment on June 11 in the United States of America. It’s highly recommended to use the B&H Store for quick and secure delivery. Other than that, the Luna Ultra is also available among all the major online retailers and will soon become available in offline stores too.
Current Status (as of June 10, 2026)
Insta360 launched the Luna Ultra today with a live event. The camera is no longer in pure “pre-order” mode in the US — you can buy it right now from the official store.
Here’s where things stand at the moment:
| Retailer | Status | Price (Standard Bundle) | Notes |
| Amazon.com | Available Now | $769.99 | Full bundles in stock, “Add to cart” live |
| B&H Photo | Coming Soon | $769.99 | Early units shipped, first batch sold out quickly |
| Adorama | Active Listing | ~$769.99 | Available for US customers |
| Best Buy | Listed | — | Creator Bundle listed |
Official Insta360 Store – Bundle Options
The official store currently offers several bundles. Here’s the breakdown:
| Bundle Name | Price | Best For | What’s Included (beyond the camera) |
| Standard Bundle | $769.99 | Most buyers | Protective Cover, Wind Guard, 1/4″ Thread Handle, Wrist Strap |
| Endurance Bundle | $879.99 | Travel / long shoots | + Carry Bag, Battery Handle |
| Essential Bundle | $884.99 | Everyday creators | + Carry Bag, Black Mist Filter |
| Vlog Bundle | $889.99 | Vloggers & run-and-gun | + Crossbody Strap, Mic Pro Transmitter, Black Mist Filter |
| Creator Bundle | $969.99 | Serious content creators | + Carry Bag, Battery Handle, Mic Pro Transmitter, Wide-Angle Lens |
| POV Bundle | $864.99 | Action / POV shooting | + POV Head Tracker, Neck Mount |
Our quick recommendation:
- Most people should go with the Standard Bundle ($769.99) unless they specifically need the extra accessories.
- The Creator Bundle ($969.99) offers the best value if you want the Battery Handle and external mic.
Buy here: Official Insta360 Store – Luna Ultra
B&H Photo Update
B&H Photo was one of the first major US retailers to list the Luna Ultra. Some early customers were even able to order and receive shipping confirmation before the official launch event. However, B&H has now changed the listing to “Coming Soon”, suggesting the initial allocation sold out very quickly.
If you want to buy from B&H, we recommend signing up for their stock alert.
Final Verdict
The Insta360 Luna Ultra has arrived in the US market faster than many expected. With the official store now live and multiple bundles available, American buyers finally have a clear and legitimate way to purchase the camera without waiting for grey market imports.
Right now, the official Insta360 Store is the most reliable place to buy, especially if you want specific bundles or accessories.
We’ll be updating this article as stock levels and retailer availability change over the next few days.
Would you like early access to hands-on footage or sample footage from the Luna Ultra? Let us know in the comments.
The article “Insta360 Luna Ultra Launch Today: Already Shipping from B&H” was written by thenewcamera.com Team on 8:15 am, Wednesday, 10 June 2026, Greenwich Mean Time (GMT) | You can also follow us on Our Official Social Media Handles FACEBOOK | TWITTER | INSTAGRAM | get live news — > DJI Rumors
Insta360 Luna Ultra Launch Today: Already Shipping from B&H
