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Sony To Become Fullframe Camera Market Leader

S-D810-vs-A7R-vs-5D-Mk-III
From now and onwards Sony will put it’s all concentration in worldwide fullframe mirrorless market, according to the Sony representatives¬† ” Our goal this year is to become the leader in this market for the first time.” Sony leading the mirrorless section from past five years but they are now in fully prepared to beat down Canon and Nikon global DSLR sales record.

Take a look what Sony representatives said on last monday

Sony will concentrate on full-frame cameras in the future. In the short run, we will target existing full-frame camera users and then attract those who use entry and mid-class models to upgrade their cameras in the long run, raising the popularity of full-frame cameras. To do so, we plan to boost our presence in the professional market such as photo studios and wedding photography. Besides the stagnant growth of the camera market, the entry-class segment of the lens-interchangeable camera market is slowing down drastically.
We held a 59 percent share in the mirror-less camera market last year and have been the top seller of mirror-less cameras for the last five years, but we have never topped the gross lens-interchangeable camera market on a yearly basis. Our goal this year is to become the leader in this market for the first time.

Also see – Sony Xperia Z5 Coming on Aug 3, 2015 with Split-Second Photos

5 comments to Sony To Become Fullframe Camera Market Leader

  • EJPB

    What doest it mean ‘becoming the full-frame market leader’? Becoming in numbers just another mass-production margin-killing player that picked in share from Nikon & Canon, who both got already in trouble by the same rat-race?

    Quite a few CSC adopters are learning the hard way that switching to another wave of technology is a very costly and not very efficient kind of jump in the dark. To end up with something that is in fact nothing less than just a ‘faux-DSLR’.

    If I would have stayed on 100% in the DSLR-corner I can tell you I’d would be a lot of $$$ richer and have had a lot less frustration and wasted effort into systems – hyped and pushed in the market with a lot of sales pitch.

  • Marcus

    A lot of photographers want to be the best photographer in the world. But that never happens.

    Sony has no professional body and only a few good lenses. Put the A7R II technique in an professional body and invent a lot of high quality lenses then we can talk about it.

    Compared to Nikon, Canon etc. the Sony user manuals are really a joke and the customer service is not able to satisfy the demands.

    The good news ist, that the A7R II is able to get power from a power bank that is plugged in the USB3-Port. So you have no power problems on a long trip. Forget the A7R II batteries and forget the battery grip.

  • Marcus

    A lot of people are crying for high megapixel cameras like the 5DSr or A7R II.

    But sometimes it’s really a pain to use these type of camera.

    There is a big learning curve for photographers that don’t have worked with high megapixel cameras before.

    The best way to use a high megapixel camera is on an sturdy tripod with mirror lockup function on and cable release. On a tripod you have to deactivate the IS or whatever called because the IS can cause camera shake.

    If you want to handhold a high megapixel camera like the 5DSr you have to dial in shutter speeds that are 3x higher what you want to use. But this work only, if you have an IS lens with the latest IS. If you are not using an IS lens you have to dial in the 5x+ shutter speed you want to use to avoid motion blur.

  • EJPB

    @Marcus. So a faux DSLR with a power bank. That feels exactly like a Suzuki with a huge trailer to replace the space in a nice, excellent performing mid-class sedan. Precisely that is what I mean, nothing else than compromises and compromises. With my Fujifilm X-Pro1, I lost in low light about 70% of the shots I want to make. The X-T1 is a lot better, interesting but it about just offering the performance most DSLRs could deliver you. Lr support still sucks. And I fully agree about the high megapixel race comment – people run into exactly the same kind of constraints a medium format requires, including the kind of hardware you need to store all those super-capacities.

  • Marcus

    That is exactly what I mean. A small mirrorless camera makes no sense for professional work if you have to use a big powerbank or to charge 5 up to 7 batteries every day if you travel around.

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