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Sony Worldwide Camera Sales Going Down

Sony profit down image

Sony profit down pic

According to the latest reports Sony camera sales are down from 1.8 to 1.6 Million units. It’s really a big drop resulting approx 9.6% revenue decrease.
But the good news is sensors demand is up all time by 40% which is due to high demand of image sensors in smartphone units.

Continue reading Sony Worldwide Camera Sales Going Down

Sony New High-End FF camera Coming in Next Few Months

Sony A7R III sensor

We know that Camera and Photo Imagine Show 2017 is on next month and we are expecting some BIG announcements from Sony from the beginning of Feb 2017. According to latest information the Sony is rumored to announce a high-end mirrorless camera in next few months along-side with Sony A7III camera and new Sony G lenses.

Before we begin, if we believe on a tipster of a reputed rumor mill then we have the following announcement schedule from Sony

Sony Camera to be Announced in 2017

First event
1: New high end FF camera
2: A7 II successor
3: New G master lenses

Second event
4: New consumer camera Lineup
5: A7S II successor

Third event
6: A7R II successor
7: High-end Compact camera

Note: If we divide events in single year then in Q1/Q2 Sony should announce A7II successor + High End FF camera.

New High-end Camera from Sony is expected to announce soon. Just take a look at the rumored specification of the camera that was surfaced a while ago

Sony A7SIII new sensor image

New high end FF (or A9) camera Possible Specification

  • 70-80 Megapixel sensor
  • Improved Image Stabilization
  • They are going to sort out this buffer overflow issue
  • Better HDR whatever that means.
  • Dual XQD card slots [Confirmed]
  • unlimited burst mode till the card last / No buffer limitation.
  • Smaller than Canon 5D Mark III DSLR

The camera is rumored to feature a super resolution sensor and improved image stabilization.

If we look at some old post Sony japan mangers told us that Sony A7R III is coming with a 70-80 MP sensor [source]. So, at the end on thing is very clear that Sony A7R III was the camera to have a 70-80MP CMOS Sensor, if Sony changes the name or series it’s their choice and they are free to do that. But, till April 4th, 2016 A7R III was scheduled to arrive with a high resolution sensor.

Other than 70-80MP rumor is Sony also testing a 54MP FF CMOS Sensor prototype. The detailed specification not available yet.

Sony A7S III Coming with New Sensor

No one is daring to talk about Sony’s next Low Light King specification. We expect Sony will use a completely new sensor based on back-illuminated full-frame sensor technology. The tech will allow Sony increase the resolution as well as ISO sensitivity of the camera upto 3 to 4 stops.

Take a look at the list of Sony upcoming camera | Also look at Sony Camera Timeline

stay with us (FACEBOOK | TWITTER | GOOGLE+) If you have time –>see more Sony Alpha Rumor.

Source – SAR

Sony A77 III Coming in 2017

 

Sony A77 III

Sony A77 III Creative Image

Well this is a just update to a previous rumor we have received in the past to let you know that Sony A77 III is coming in 2017 for sure. The Stock pile of Sony A77 II camera at B&H store isn’t dried up for now but that doesn’t mean the Sony A77 III isn’t coming in 2017. According to the information provided by a tipster On December 11 2016 we have published article that A77 III will  feature feature built-in image stabilization and 4K video. You must also know that the Sony A77 III announcement was expected in 2016 but it was delayed due to the earthquake in Japan. So we may expect is announcement sometime in 2017.

We will update you soon as we get any new information.

We will update you soon as we get any new information, stay with us (FACEBOOK | TWITTER | GOOGLE+) If you have time –> see more Sony Rumor

Sony A77 III to Feature Built-in IS and 4K Video

Sony A77 III

According to anonymous mailer we got information that the upcoming Sony A77 III camera will have built-in image stabilization and a option to record 4K video.

— end of rumor —

The Sony A77 II was delayed due to earthquake in Japan. But the good news is Kumamoto sensor factory restored to its 100% production capacity from August of this year and after that we have also witnessed two major product announcements that includes Sony A6500 and Sony RX100 IV.

This article was first published on thenewcamera Sunday, 11 December 2016 (GMT-5)

We will update you soon as we get any new information, stay with us (FACEBOOK | TWITTER | GOOGLE+) If you have time –> see more Sony Rumor

Sony Upcoming Cameras 2017

Sony upcoming Cameras

List of upcoming Sony camera 2017 is now out. We have detailed list of camera and lenses (coming soon) that may arrive next year.

1. Sony A7 III

Latest rumors suggest that the Sony A7 III is coming with revised 24MP sensor and unlimited RAW burst. The camera will also carry improved AF system compared to the current A7 II camera.

2. Sony A9 OR Sony A7R III

On August 2016 Sony managers hinted us that they are testing a super high resolution sensor for next flagship Sony A7R III camera [See here]. Till now the Sony A7R series was the flagship camera for Sony High-Resolution Fullframe sensors. But now there is possibility, that Sony may change their plan and introduce Sony A9 camera with 70-80 MP Fullframe sensor. The price tag of the camera is suggested to be around Canon and Nikon flagship FF DSLRs.

3. Sony A7S Mark III

Sony A7S camera created a bang on camera industry with ultra low-light sensitive sensor. But Sony A7S II ISO range remain stuck at 409600 [Same as of A7s], on the other side there was a lot of upgrade in the core specification of Sony A7S II, for example 4K internal recording, 169 point Hybrid AF and 5-axis IS but the low-light performance of both the camera remains same.

.We have high hopes that upcoming Sony A7S III camera that it will create a new benchmark in the filed of ISO sensitivity. The announcement of Sony A7S Mark II is expected sometime bewteen Q4 of 2017 or Q1 of 2018.

4. Sony A77 Mark III

Sony A77 III is also expected to arrive end of this year with new 24 MP APS-C CMOS APS-C sensor, advance AF system and better ISO range. Will bring more update soon.

Sony A5200 / A5300

Few month passed we have we have published that Sony A5100 successor is not coming soon and the biggest reason behind the delay of the camera is 2016 Komamoto earth quake. But on Sep 2016 the Sony A5100 camera listed as discounted and till now no sign of it’s successor. Sony may have postponed the announcement Sony A5300 camera and they are keeping A600 as entry level camera.

5. Sony RX5

Sony RX5 is a APS-C sensor based camera from Sony that will arrive in Q1 and Q2 of this year to compete against Fuji X100F camera. The RX5 is rumored to feature same sensor as of Sony A6500 Mirrorless camera.

Also take a look list of upcoming lenses that expected to arrive along with the Sony A7 series camera.

List of Sony FE Lenses Coming in 2017

  1. 16-35mm f2.8
  2. STF GM lens
  3. telephoto zoom lens
  4. telephoto prime lens
  5. wideangle lens
  6. standard zoom lens

We will update you soon as we get any new information, stay with us (FACEBOOK | TWITTER | GOOGLE+) If you have time –> see more Sony Rumor

source – SAR.com

Sony FE Lenses Coming in 2017

Sony lens rumors

In latest rumors coming from Japaneses sources Sony is ready to announce 6 New lenses in next 6 months of time. The lenses are expected to arrive in next 6 months of time.We will sure update you soon as we get any new information.

List of Sony FE Lenses Coming in 2017

  1. 16-35mm f2.8
  2. STF GM lens
  3. telephoto zoom lens
  4. telephoto prime lens
  5. wideangle lens
  6. standard zoom lens

Well that’s all for the lens rumors, Did you know that Sony is working on a APS-C sensor based camera and it’s name will be Sony RX5.

We will update you soon as we get any new information, stay with us (FACEBOOK | TWITTER | GOOGLE+) If you have time –> see more Sony Rumor

source – SAR(3)

Why Mirrorless is Better than SLT Technology

Here we will discuss the Why Sony Mirrorless is Better than Sony SLT Technology. I will keep this article short to tell you the downside of the SLT technology used by Sony in its SLT series camera.

Now before we begin take a look at the image sensor below.

Sony A7R II and A99 II sensor image

42.4-megapixel Exmor R CMOS sensor from Sony

The sensor you see above is the same sensor used inside the Sony A99 II and Sony A7R II camera. The sensor features 42 Megapixels of resolution and 399-point focal-plane AF system located on the image sensor.

Difference between SLT and Mirrorless

Difference between SLT and Mirrorless

As you can see in the image the SLT technology uses a fixed translucent mirror inside that redirects some portion of light to the dedicated Phase AF sensor of the camera. Whereas the Mirrorless technology delivers 100% light to the sensor.

Which one is better: SLT or Mirrorless  ?

Before speculating the percentage of light used by the mirror let’s see the sensor test score of both the camera carrying same sensor. The test Conducted by DXOMark Lab.

Sony A99 II vs Sony A7R II test score image

Sony A7R II outperformed Sony A99 II During Test

As you can see the low light ISO score of Sony A99 II camera is 2317 only whereas the low-light score of Sony A7R II camera is 3434. And not only low-light ISO the Dynamic range, Portrait and Overall score of the Sony A7R II camera is better than the Sony A99 II camera.

As you can see the result of same sensor inside two different camera body, which is completely different compared to each other. The fixed translucent mirror grabs out a good amount of light before reaching to the sensor and in-turn you get inferior image quality.


Sony A99 II is recommended when..

you want to shoot sports and birds on flight, the dedicated phase AF sensor works in-collaboration with 399-point on-chip focus system of Hybrid CMOS AF sensor.

Features Sony A99 II Sony A7R II
12 FPS with continuous AF 5 FPS with continuous AF

You can see the Sony A99 II offers continuous AF drive of 12fps with fulltime AF tracking whereas the Sony A7R II remains limited to 5fps of continuous shooting speed with AF tracking.