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Firmware Update

A New Sony Alpha Camera Coming: No Model Name, Just the Logo?

According to the latest rumors from one of the most popular sources, the next Sony camera will have no front digital nameplate, only the Alpha logo. So what exactly does that mean, and how reliable is this information? Yes, we are going to analyze it below.

Source of the Rumor

The information is coming from one of the most popular Weibo handles, E88_888. If you talk about the source, it continuously shares information related to Sony’s upcoming sensors and camera registrations. In the past, even the recent Sony A7 V camera details were leaked by the same source. If you check the previous leaks, they have been accurate most of the time. But again, since it’s the rumor world, we can always have some space for incorrect information. More or less, the sort of information we generally get from this particular source is perfect and true.


Possibility 1: Retro-Style Camera

Let’s analyze what type of camera we can have from Sony if it only includes the Alpha logo and not a model name or a model code.

A retro-style Sony camera is missing from the entire lineup. None of the Sony cameras feature extensive manual controls over the body or a retro design.

So, there is a high possibility that in early 2025, we will see a retro-style Sony camera specifically made for photographers, which carries approximately 70 to 80% of the core specifications we have already seen in the Sony A7 IV camera, paired with the advanced Bionz XR image processor as well as an AI chip. Such a camera can directly compete against the Nikon Z f camera, which has been quite popular among its users, specifically wedding photographers in the Asian region.

Possibility 2: Exclusive Branding for a Flagship Camera

The second option we have is exclusive branding for a flagship or a special edition camera. Since we already have the Sony Alpha A1 Mark II camera, expecting another flagship camera with exclusive branding might be too much to expect from the brand.

Possibility 3: Limited Edition Camera

Another option is a special edition camera limited to 100 or 500 units, with specific signatures, color modules, or color themes. Other camera makers have done this in the past. Specifically, Leica and Hasselblad are very common with this.

Possibility 4: Prototype Misunderstanding by the Source itself

The main point we are completely missing here is that there is a possibility that Sony is currently testing a prototype, and someone who has just witnessed or seen that particular model without any specific model code has started thinking that a new breed of camera is about to arrive. So, there might be some confusion related to the existing prototypes, which do not have any sort of branding on their bodies..

Let me know in the comments, what do you think. what could be the next Sony camera with only the Alpha Logo and no model code name?

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source E8M_8888

The Camera Industry Is in Trouble - Here’s What’s Really Happening

According to the latest article published by the Japanese bcnretail.com + CIPA, the huge downfall in camera sales remains persistence, take a look at the summary of the articles published below

According to BCN Retails

Digital camera sales have plummeted over the past few years, with shipments also dropping substantially. After the COVID-19 pandemic, mirrorless cameras led the digital camera market, temporarily halting the decline. However, this was short-lived, as dark clouds are once again looming over the market after prices for new mirrorless cameras rose. We will look at the trends in camera shipments announced by CIPA (Camera & Imaging Products Association) and camera penetration rates in the Cabinet Office’s Consumer Trends Survey.

the number of people taking pictures is definitely increasing due to the spread of smartphones. However, the statistics make it clear that the number of people taking serious pictures using digital cameras is decreasing.

What’s the real reason behind the downturn of the camera market according to BCN Retail? Let’s discuss those reasons below.

  • The rise of smartphones is one of the most obvious reasons why the camera industry is declining. It’s not limited to a specific factor; every 3 to 4 months, smartphone camera modules and operating environments are updated. This results in significant yearly improvements in both image and video quality.
  • According to the statistics, digital camera ownership per household dropped from 60% to 41% in 2024.
  • The younger generation is moving away from bulky cameras. According to statistics published by a Japanese magazine, among people aged 29 and below, the overall ownership of digital cameras has declined tremendously from 69.5% to just 18.2% in 2024.
  • Another major reason stated by users is the increased price of mirrorless cameras and their lenses, making them inaccessible to many buyers.

Apart from the overuse of smartphones by the young generation, Another important reason is Mirrorless Cameras Are Too Expensive, Camera makers need to think again about the pricing, nowadays its really hard to find a good camera with a kit lens under $500.

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It's BLACK FRIDAY 2024 - Best Deals on Camera and Lenses

Hi, folks, it’s BLACK FRIDAY, and if you click on our Affiliate link it won’t cost u an extra penny, in-return the camera shops will share 1-2% of the commission on sale which will help me in running this website, Thanks for the help

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Nikon Z50 II vs Sony ZV-E10 II

Let’s Compare the Sony ZV-E10 II and the Nikon Z50 II. The big question is, which one is better for your own personal requirements and your budget too? So, we are going to compare the major differences between the two, and you have to keep your requirements in mind. Every time we compare the major specs of the cameras, here we are also analyzing that particular spec in our conclusion and verdict part. Jump in and find out the best camera for you!

Nikon Z50 II vs Canon R10 |  Nikon Z50 II vs Sony A6700

Design and Build

Feature Nikon Z50 II Sony ZV-E10 II
Lens Mount Nikon Z Sony E
Body Material Magnesium Alloy Polycarbonate with Metal Components
Weight (With Battery) Approx. 450 g 377 g
Dimensions (W x H x D) 126.5 x 93.5 x 60 mm 114.8 x 67.5 x 54.2 mm
Monitor Display 3.2″ 1.04M-Dot Tilting Touchscreen LCD 3.0″ 1.03M-Dot Articulating Touchscreen LCD
Viewfinder 0.39″ OLED, 2.36M-Dot, 100% coverage No Viewfinder
Weather-Sealing Yes No
Built-In ND Filter No No
Hot Shoe Mount Yes Yes (Multi-Interface Shoe for Accessories)

Design – Compact Creator vs Rugged Explore

These two cameras are completely different specifically design-wise. The Sony ZV-E10 Mark II camera does have a small hand grip for shooting occasionally, but as we know since it belongs to the SONY ZV Series has been designed for content creation and cinematography. It has an ultra-compact body with fewer controls. The camera also doesn’t have any weather sealing over it neither the EVF.

The Nikon Z50 Mark II HYBRID camera has an electronic viewfinder with 1000 nits brightness. It also has a very deep and redesigned hand grip, even better than its predecessor. At the same time, the body is weather-sealed, so you can shoot in uncontrolled light environments without any issues.

Best Camera as per Design Conclusion / Verdict

For portability, flexibility, and easier controls, the Sony ZV-E10 II leads. Again, for durability, extensive manual controls, and outdoor adventure, it is recommended to use the Nikon Z50 II camera.

Imaging Capabilities

Feature Nikon Z50 II Sony ZV-E10 II
Sensor Type and Size APS-C CMOS, 23.5 x 15.7 mm APS-C CMOS, 23.3 x 15.5 mm
Resolution 20.9 MP 26 MP
ISO Sensitivity (Photo) 100-51,200 (Expandable to 204,800) 100-32,000 (Expandable to 50-102,400)
Continuous Shooting Speed 11 fps 200 RAW/ 15 fps / 30 Fps Jpeg Up to 11 fps for 59 RAW / 1000 JPEG Frames
Autofocus Points (Photo) 209 Phase-Detection Points 759 Phase-Detection Points
Low-Light AF Sensitivity -9 EV -3 EV
Image Stabilization VR for Video only Digital + GYRO (Video Only)
Aspect Ratios Available 3:2, 16:9 3:2, 16:9
Image File Formats JPEG, NEF (RAW) JPEG, HEIF, Raw

High Resolution vs Low Light Sensitivity

As we know, the Sony ZV-E10 II camera features a 26-megapixel CMOS sensor, while the Nikon Z50 II has a 20.9-megapixel sensor. Due to the resolution difference, the Sony ZV-E10 II camera captures more detail at the base ISO range starting from ISO 100-400, and it’s more recommended for landscape photography, portraits, and product shots where one wants to harness the maximum amount of detail possible from a camera.

 

On the other hand, we have the Nikon Z50 II camera with a 20.9-megapixel sensor. Due to the lower resolution, we have large photodiodes inside this camera, which enables more incoming light to be absorbed, resulting in cleaner images at higher ISOs. For example, if you are shooting at ISO 1600 or 3200, the Z50 II camera will provide you with cleaner images compared to he compatitor.

Sensor Image Quality – Conclusion / Verdict

When shooting in uncontrolled light environments, it is highly recommended that you get the Nikon Z50 II camera, specifically when you are shooting wildlife where your subject can be at any place or time, then it’s recommended to have cameras like Z50 II that can capture better details or images at higher ISO ranges.


Autofocus: AI Precision vs Autofocus Consistency

Sony ZV-E10 II camera features 759 phase-detection autofocus points. Not only does the number of autofocus points matter, but the autofocus algorithm of the Sony ZV-E10 II camera is powered by an advanced AI AF algorithm, so it enhances the overall autofocus experience 2x better than what it was in the Sony A6400 camera.

And Nikon Z50 Mark II also arrives with an upgraded autofocus system. As per Nikon’s press text, the Z50 Mark II camera uses the same autofocus algorithm that we have seen in the Nikon Z8 camera. Having said that, it’s a major improvement in Nikon APS-C lineup, and without a doubt, you can feel it. For example, even at 30 frames per second when you are using Nikon Z50 II at C30 mode, the camera does autofocus and auto-exposure calculation in every frame. That is a clear indication of how fast the Z50 Mark II autofocus calculation has now become.

The good thing about Nikon Z50 Mark II is, apart from improved autofocus modes, the camera does autofocus sensitivity up to -9 EV, whereas in Sony it’s limited to -3 to -4 EV depending upon the type of lenses you are using in both the cameras.

30 FPS Continuous shooting speed, the Nikon Z50 II camera features continuous shooting upto 30 FPS as well as Pre-Brust modes of 0.35ses, .05 Ses, and 1.0 Sec that captures a MAX of 30 Jpegs before you hit the shutter, one of the only cameras that offer pre-burst mode in this price segment.

Best AutoFocus – Conclusion / Verdict

Now, even though the Z50 II autofocus is much improved, for action-packed VIDEOS, it is highly recommended to use the Sony ZV-E10 Mark II camera 😉 . But for shooting action-packed images at higher frame rates, Z50 is the best option where you have multiple options like shooting with a mechanical shutter or electronic, at the very same time, the camera does autofocus and auto-exposure calculation all the way, even at 30 fps. That’s the Nikon Z50 II recommended for shooting action-packed images when we have these two options in front.


Electronic Stabilization vs Gyro

None of the cameras has Sensor-Shift IS [No Mechnical], The Sony ZV-E10 II camera uses  GYRO which also includes active image stabilization. The Active IS works flawlessly but needs wide lenses to crop and apply the steb. If you have that much wider better to use GYRO. Nikon Z50 Mark II camera uses electronic stabilization in video mode [E-VR], which is of course not as good as we have in the Sony ZV-E10 II, but yeah, it is effective to some extent.

Best Camera for Handheld Shooting – Conclusion / Verdict

Since none of them have any kind of mechanical stabilization inside them, and if you talk about electronic image stabilization, then Sony excels while using the active mode as well as an option to use gyro-based image stabilization.

Video Capabilities

Feature Nikon Z50 II Sony ZV-E10 II
Internal Recording Modes H.264/H.265 8/10-Bit XAVC HS/S 4:2:2 10-Bit, XAVC S 8-Bit, XAVC S-I 10-Bit
Max 4K Res.
UHD 4K 60p 1.5X Crop UHD 4K 60p 1.04X Crop
High-Speed Recording 1920 x 1080 up to 120 fps 1080p up to 240 fps
Recording Limit Approx. 121 mins No recording limit
Gamma Profiles N Log S-Cinetone, S-Log3
Luts
RED-Luts  Picture Profiles
Built-In Microphone Mono Stereo
Audio Inputs and Outputs Microphone and Headphone Microphone input, Headphone output
Focus Points (Video) 209 Phase-Detection Points 495 Phase-Detection Points

Color Science: Grading Playground vs. Ready-to-Use Output

Sony ZV-E10 II camera is built for cinematic video and content creation purposes. It supports 4K video recording up to 60 frames per second with a negligible crop of 1.03x. At the same time, you can record your videos in 10-bit 4:2:2 internally. It also supports professional-grade S-Log3 and S-Cinetone, which professionals generally prefer to use.

The Sony ZV-E10 II camera also features a gyro-based image stabilization system backed by Active Mode, so depending on the type of lens you have, you can utilize any of these image stabilization methods.

Yes, we do have Product Showcase Mode and Active Framing, ideal for content creators shooting solo content. Additionally, the battery life and ultra-compact body make it highly portable.

Nikon Z50 II camera features 4K 60p recording with a 1.5x crop, which may or may not suit many professionals out there. However, the good news is that the Nikon Z50 II features natural color science, inspired by RED camera makers. The RED-like color science is now available in the Z50 II camera. Additionally, the camera also supports waveform function, which professionals will love.

If you make talking-head videos while sitting in your room, you can use the newly developed Product Review Mode or Product Showcase Mode of the Nikon camera. However, the image stabilization is not as effective as that of Sony’s.

If you’re a professional cinematographer, short filmmaker, or story trailer, you’ll appreciate the RED-like color science present in the Z50 II. Despite the crop in 4K 60p, if you’re okay with it, you’ll benefit from waveform support, which is highly essential for professional storytelling.

The Sony ZV-E10 II camera, designed for video creation, includes all the bells and whistles you’d wish for in a professional video camera.

Power and Connectivity

Feature Nikon Z50 II Sony ZV-E10 II
Battery Type EN-EL25a, Approx. 320 Shots NP-FZ100, Approx. 610 Shots
USB-C for Power/Charging Yes Yes
Media/Memory Card Slot Single SD Slot (UHS-II) Single SD Slot (UHS-II)
Wireless Wi-Fi, Bluetooth Wi-Fi (2.4/5 GHz), Bluetooth 4.2
Mobile App Compatibility SnapBridge Creators’ App (Android & iOS)

Nikon Z50 Mark II: Weather-Sealed BODY and Low-Light Sensor

In conclusion, the Sony ZV-E10 II camera and the Nikon Z50 Mark 2 camera are made for different types of users. If you look carefully, without a doubt, the Nikon Z50 Mark 2 camera has been made with a deep hand grip, EVF and a rugged body. The camera also features excellent low-light performance with its 20.9 MP sensor and, without the option of an optical low-pass filter, it captures decent images at base ISO. This makes it an ideal camera for wildlife photography, event photography, and even travel photography where you have a completely uncontrolled set of environments and lights.

Sony ZV-E10 II: Best for HANDHELD Content Creators

The Sony ZV-E10 II camera is a content creator’s powerhouse that offers 4K 60 FPS recording, which is almost uncropped since it has only a 1.03x crop, which is unnoticeable. You can record 10-bit videos internally, powered by S-Log3 and S-Cinetone. One of the best things about the Sony camera is that you are getting active image stabilization backed by gyro-based stabilization, ideal for those who love to shoot their content on the go. It will provide completely stable, high-quality footage. Additional features include product showcase mode, active framing, and a three-capsule microphone to record high-quality audio directly in the camera. More or less, it is highly recommended for content creators.

Sony ZV-E10 II: For Photography?

Yes, you can occasionally use the ZV-E10 II camera for photography purposes to get a resolution advantage, but it is highly recommended that you use this camera with proper lighting conditions to extract the maximum amount of detail possible.

Nikon Z50 Mark II:  Cinematographers and StoryTellers

The Nikon Z50 Mark II camera does have some exceptional advantages in video recording modes that should not be overlooked. It captures clean and noise-free videos at higher ISO levels and has been inspired by RED cinema profiles. Moreover, it also features waveform capability with a weather-sealed body. So if you are a short film storyteller or beginner cinematographer, you should consider these factors before getting your first camera for professional cinematography purposes.

Sony ZV-E10 II from B&H Store | Amazon.com

Sony ZV-E10 II Recommended for:

  • Casual Clicks
  • Wedding Video
  • Vlogging / YouTube Content Creation
  • Solo Content Creation (Active Framing & Product Showcase Mode)
  • Cinematic SOLO Videography (with S-Log3 & S-Cinetone)
  • Casual Travel Videography
  • Compact, On-the-Go Shooting

Get a Nikon Z50 Mark II camera from the B&H Store | Amazon.com

Nikon Z50 II Recommended for:

  • Low-Light Photography
  • Wildlife Photography
  • Wedding Photography
  • Event Photography (due to clean high ISO performance)
  • Documentary Videography
  • Cinematic Filmmaking (low light, RED-inspired color science)
  • Rugged Outdoor Photography (weather-sealed body)
  • Travel Photography in Challenging Environments
  • High ISO Videography
  • Professional Video Shoots (Waveform & RED LUTs)

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Best CANON Cameras and Lenses BLACK FRIDAY Deals 2024

We have selected some of the best Canon mirrorless and DSLR camera BLACK FRIDAY DEALS 2024 throughout the Amazon and B&H stores, and this page will be continuously updated with more deals and offers. If you’re interested in buying a new Canon camera this Black Friday, this page is undoubtedly very important for you.

Best CANON Cameras and Lenses BLACK FRIDAY Deals 2024

Deal Content
Canon R8  Was $1499 | Now $1199
Canon R8 is an excellent entry-level full-frame mirrorless camera with almost the same features as the Canon R6 II, you will be getting the same 24.2 MP FF CMOS sensor, 4k 60fps uncropped video, and 40fps cont. shooting speed.
Canon EOS R5 | was $3,899 | now $2,799
Save $1,100 at Amazon, the camera captures an exceptional amount of detail with its 45MP sensor, the image quality is so good you can compare it with Sony’s latest BSI CMOS sensors.  The original 8K powerhouse is nearly a grand off – a stunning saving! With its 45MP stills and hi-res video capabilities, this is the best camera for all-purpose shooting.
Canon EOS R6 Mark II + RF 24-105mm | was $3,599 | now $3,099
Save $500 at Amazon In our review – The Canon R6 Mk II camera is an allrounder camera, that can be used for sports, weddings, travel, and wildlife, only lens requirements will change from time to time. It’s Canon’s fastest camera and, with more AF tracking modes, it’s a real beast. Throw in the 24-105mm, this deal is incredible.
Canon EOS R100 twin lens kit | was $829.99 | now $499
Save $330.99 at Amazon With a 24.2MP sensor, a viewfinder and advanced autofocus, the Canon R100 is a good camera for entry-level photographers out there,   The RF-S 18-45mm f/4.5-6.3 and RF-S 55-210mm f/5-7.1 lenses are both image-stabilized, for smooth shooting.
Canon EOS R100 | was $479 | now $299
Save $180 at B&H Grab this amazing entry-level mirrorless for a steal, at this price with 4K video and 24MP  still, but keep in mind its body only so later on you have to buy lenses.
Canon EOS Rebel T100 + 18-55mm lens | was $379 | now $339
Still interested DSLRs ? Save $40 at B&H This is the cheapest DSLR kit that you can get, and comes with a non-stabilized 18-55mm.  Bets way to start learning photography when you dont want to invest much.
Canon 5D Mark IV + 24-105mm | was $3,399 | now $2,899
Get Pro DSLR camera and Super Reasonable price – Save $500 at B&H Canon’s workhorse DSLR packed by a  powerful 30.4MP full frame sensor and 4K 30p video capability.

Is Black Friday the best time to buy a Canon camera?

Yes, if you’re interested in buying a camera, this is the time when mirrorless cameras are at their lowest prices, especially during November.

We’ve also included the price before and after discounts in the list, so you can easily see the original price you’d expect to pay after the deal period ends versus the current deal price. Both prices are listed in the deal’s heading.

When does Black Friday start?

Black Friday technically starts on November 29, but as you know, companies begin offering discounts as soon as November begins. Right now, we’re seeing some of the deepest discounts available on all the products mentioned.

Some websites, like B&H, also offer cashback options. Additionally, there’s a zero-percent interest offer specifically for Sony or Nikon Cameras if you take a loan for a camera within a one-year period.

DJI Mic Mini Price and Images

DJI Mini Mic for content creators has finally arrived, offering great features at a very reasonable price,. Take a look at the price chart for the product:

DJI Mic Mini Price

  • A single mic for smartphones with Bluetooth connectivity is available for only $68.
  • Single mic with RX receiver for mirrorless and DSLR cameras available for $98.
  • The package includes a charging box, receiver, and Bluetooth microphone and costs $181.

The mic’s overall design is sleek and compact, featuring a grey color theme that DJs typically use for their mics. This budget microphone is specifically made for content creators who don’t want to spend too much on a wireless microphone device. By introducing this super-budget microphone, DJ is likely to increase their consumer base significantly.

DJ is not only focusing on rolling out new products but is experimenting with multiple options, and they’re doing it quite well. Stay tuned for more updates!

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Photos courtesy of DJI, Jasper Ellens

Sony A7 V Rumors: A 44MP Sensor and AI Power – What You Need to Know!

Let’s talk about what we know so far regarding the Sony A7V camera, We were expecting its arrival a bit early in November, but Sony disappointed us with the Announcement of the A1 Mk II. The Sony A7 V camera is overdue for an announcement, but despite that you have to wait a few months more, it looks like Sony is updating their cameras strictly according to their update schedule.

If they strictly follow their schedule, the next announcement from Sony will most likely be a cinema camera, probably the Sony FX3 Mark II, or the Sony A7S IV camera.

But when will the Sony A7V camera arrive? According to the current rumors, the Sony A7V camera is expected to arrive on or before April 2025 (90% chance). However, if delayed, the announcement could be stretched to October 2025.

As for the core specifications I was expecting from the Sony A7V camera, the arrival of a 33-megapixel stacked sensor, the presence of an AI chip, and a new generation of the BIONZ X image processor. But, Recent rumors suggest that Sony is testing prototypes with the IMX366 sensor, which has a 44-megapixel resolution. The good thing about this sensor is that despite being a non-stacked sensor, the readout speed is very fast. The camera will be paired with Sony’s latest BIONZ X image processor and AI chip. This is not the first time we have gotten hints of a 44 Mp sensor, check here Unbelievable! Sony A7 V May Feature a 44-Megapixel Sensor

This looks impressive if the camera arrives with Sony’s latest IMX366 sensor. It will surely raise the competition level. Again, the model will have a decent price increase, and it will likely fall in the same category as the existing Canon R5 camera.

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