In an interview Canon representatives, clearly told photo.ru the real reason behind the 4K cropped mode of the Canon cameras and much more…
Major Points of the interview
1. Reason Behind Canon Cropped 4K video mode in Canon Cameras
Canon do not want Kill their Cinema Lineup by putting class leading video specs in DSLR or Mirrorless.
We can put 4K from a full frame in the SLR and mirrorless, but we do not want to “cannibalize” our own video segment.
2. Why Canon 200D II / SL3 / 250D have a weak video mode, cropped 4K without DPAF support ?
Canon entry level users can’t afford 4K editing software and hardware like Macbook Pro preferably with Adobe Premiere by subscription. So, they want to treat the 4K video mode as marketing feature only.
3. In next 5 years, they have a plan to announce High Resolution Mirrorless camera.
4. No clear answer given when asked about Canon announcement before Olympics
5. When asked about built-in image stabilization inside Camera Body
We already have three patents on IBIS – on a mobile matrix and stabilization, Canon is currently developing a matrix stabilization technology – it will be coming soon. Other companies had a huge amount of problems with this. They test it essentially on users.
Fortunately here at thenewcamera.com we have published three different patents of Canon working in built-in image stabilization system See patent 1 | patent 2 | patent 3
Detailed Part – Translated Interview
….do not digest the marketing policy of the company. Why, for example, in one of the new C anon cameras – neither in the flagship, nor the middle or entry level, is it not possible to record 4K video without a crop? The company is technologically unable to carry out this task?
– We did not set such a function intentionally. We have a series of Cinema EOS – movie cameras. Canon separates EOS R and Cinema EOS from each other. This series is aimed at shooting a professional video. Camera Canon C700 – there certainly is 4K from the whole frame.
We can put 4K from a full frame in the SLR and mirrorless, but we do not want to “cannibalize” our own video segment.
………
The new Canon 250 D camera couldn’t be able to drag Cinema EOS users to yourself if you gave it Dual Pixel autofocus in 4K and at the same time read it without an additional matrix.
– 250D is an Entry segment camera. We all know that in order to process 4K, on the one hand, in addition to the camera that can shoot it, there must be a computer that will be able to live through it, mount it and render it. Macbook Pro preferably with Adobe Premiere by subscription for 1500 rubles per month. How many entry-level camera users have this extra equipment? Probably not enough. Negligible. Therefore, I would treat 4K in the Entry segment as a marketing feature, which is nice to see with the eye on the box, on the price tag, and buy a 4K camera and never use it.
What is the resolution of the RF lenses?
– We learn in 5 years.
Could it be that the company is already testing a new camera, which will later be announced, for example, before the Olympiad?
“I’m sure Canon is already developing next-generation cameras, because testing usually starts at least a year before the camera enters the market.”
And when does testing end?
– A few months before the camera announcement. We have a very serious program of ambassadors, a very tough selection. Canon has the whole EMEA region – the whole of Europe, the whole of Africa, the Middle East and Russia – only 40 people. These are people with publications, participants of professional exhibitions of various genres, people who have really proved their professionalism, and we are working with them on testing
Why is the matrix stabilization not developed yet?
– We already have three patents on IBIS – on a mobile matrix and stabilization,
but we continue to work on them. Canon never uses technology that has not yet been tested. It took us so much time, because the technology itself requires a very detailed study, because the moving matrix is good, on the one hand. On the other hand, go to any service and ask how many cameras they have there with broken moving dies. The stabilization system is a very fragile thing.
Canon is currently developing a matrix stabilization technology – it will be coming soon. Other companies had a huge amount of problems with this. They test it essentially on users. Why do they have stabilization on almost all lenses? Because the matrix is not very effective.
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source Photo.ru
