DJI Lito 1 and the DJI Lito X1 are the two drones that are already registered in FCC ID and are expected around the second and third quarter of 2026. These are the entry-level drones set to be the direct replacement of the existing DJI Mini 4K and DJI Mini 5 Pro. Now, before writing this article, we have done cross verification across multiple sources, which confirms a lot of things related to the Lito 1 and the Lito X1 are the drones. And guess what, we also have an exact timeline when these are coming, so we are going to discuss the details in detail — let’s jump into the content.
DJI Lito 1 and X1 Drone at FCCID:
November 27, 2025: FCC Approval for DJI Lito X1 Signals Official Development: The first concrete evidence of the DJI Lito X1 emerged with its FCC certification under ID SS3-DGP14 (models DGP14C and DGP14D). This approval confirms the drone’s compliance with US wireless standards, including Wi-Fi 6, Bluetooth Low Energy, and SDR transmission for low-latency video. Weighing under 250 grams, the Lito X1 is designed as a foldable, entry-level model exempt from registration in regions like the US and EU.
On December 11, the FCC approved the Lito 1 under ID SS3-DGN12, establishing it as the entry-level variant. That same day, insider Igor Bogdanov (@Quadro_News) posted on X about the Lito 1, sharing an image and confirming its existence alongside the X1
DJI Lito X1 Variants: Lito X1 vs. Lito 1
Initially, it started with FCC ID leaks, which confirmed the arrival of the Lito Series in the United States of America. Some specific components of Lito action drones were also leaked (and yes, these parts make us sure, yes, they are the drones which come under the LITO branding). Well, it may be DJI’s strategy; they could have leaked it intentionally to create pre-announcement buzz about which product is actually coming under the branding of Lito.
What they have done is they also leaked a drone which very closely resembles the arms of the DJI Mini 4K drone, and that was more than enough to confirm that DJI, as well as the Lito X1, is nothing other than the upcoming entry-level drones.
The design might look a bit different from what you’d expect because the handle being held in the leaked images isn’t the final version. DJI still needs to complete the internal wiring in that section, and the drone motors will be attached right at the very end of the arms. Right now, this is essentially a modular shell/prototype of the Lito X1 – early development hardware focused on form and fit. That’s why it appears slightly different from the DJI Mini 4K. This is completely normal in the drone development process.
DJI Lito X1 Variants: Lito X1 vs. Lito 1
Now we have technically two different drones coming, and it’s already a lot of data to prove that yes, these are two drones only and nothing else. Many Asian websites started listing the Lito X1 drone even on their webpages.
But even before that, we do know which specific model is coming to replace which one, so let’s discuss that.
DJI Lito 1: Positioned as a successor to the 2024 Mini 4K, it’s geared toward beginners with basic features but solid performance.
DJI Lito X1: The higher-end variant, potentially replacing models like the Mini 5 Pro, with enhanced imaging for content creators.
Both variants have been cross-verified through global certifications, ensuring a worldwide rollout.
Specification” Flight Features and Sensors
Obstacle Avoidance: 360° detection via fisheye optics, LiDAR-like sensors (10m range), and infrared for altitude.
Transmission: O5 for 20km+ range; Wi-Fi up to 500m. Compatible with RC-N3/RC2.
Control Modes: Autonomous, voice (“Hey fly”), motion, app-based.
Wind Resistance: Level 5 with efficient motors.
Other: Front display, LEDs, SDR anti-interference.
Why do we think O5 will be in X1 – Since after deep analysis of FCCIF document of X1 Drone we found that, it mentions “SDR Transmission 2 Transceiver” (Dec 20, 2025 entry), which aligns with OcuSync’s SDR roots but adds 5G cellular integration—positioning it as a true “next-gen” leap for unlimited range beyond line-of-sight.
O4 achieves 20km (12.4 miles) in ideal conditions (FCC mode), far beyond Wi-Fi’s 1-2km limit. With SDR 2’s 5G integration (as in the FCC), range becomes virtually unlimited via cellular networks, enabling beyond-visual-line-of-sight (BVLOS) flights for inspections or search-and-rescue—crucial amid regulations like the US FCC bans on non-compliant tech.
Battery and Storage
Battery: Standard (~30 min, <250g); Plus (~50 min, >250g). Compatible with Mini batteries.
These features position the Lito X1 as a versatile, value-driven drone. As soon as we get confirmed specifications, we will be updating here at TheNewCamera.com.
DJI Lito 1 & X1 Price: What to Expect
Leaked estimates align with Mini pricing:
Lito 1: ~$330 base; ~$490 combo.
Lito X1: ~$759 base; ~$NA
Cross-verified with market trends and predecessors, it’s competitive against alternatives like the HoverAir X1.
DJI Lito X1 Release Date: Announcement Before May 2026
As of January 28, 2026, the Lito X1 remains unreleased, but leaks suggest an early 2026 launch—likely late February to early April. Global availability is confirmed via FCC and other certifications.
FCC Registration’s Role in Timeline
The FCC approved ID SS3-DGP14 on November 27, 2025. FCC rules permit confidentiality up to 180 days (or shorter, e.g., 120 days) for sensitive info like photos and manuals. A 180-day period ends May 25, 2026; a 120-day period ends March 27, 2026.
The article “DJI Lito 1 and X1 Drone: Release Date, Specs, Price, Variants, and Latest Leaks – 2026 Update” was written by thenewcamera.com team on 4:21 pm, Friday, 30 January 2026, Greenwich Mean Time (GMT) | You can also follow us on Our Official Social Media HandlesFACEBOOK | TWITTER | INSTAGRAM to get live news — > DJI Rumors
Xtra Technology officially announced Xtra Atto on January 29, 2026, unveiling it. The Xtra Atto is a tiny POV camera with magnetic mount/sticking abilities, weighing just 54g and promising hands-free POV shooting in stunning 4K resolution. Following our earlier coverage of the rumours and leaks, where we speculated it might be a rebranded DJI Osmo Nano tailored for the US market, the official reveal confirms its position as a versatile tool for vloggers, adventurers, and everyday creators. With features like built-in stabilisation and extended battery life, the Xtra Atto is set to redefine portable videography.
Design and Build: Compact and Versatile
stands out with its ultra-compact design, making it one of the smallest 4K cameras available. At only 54g, it’s lighter than most smartphones and can be easily mounted on a chest harness, cap, bike, or even a car for seamless hands-free operation. Its waterproof construction ensures it can handle splashes and light rain, ideal for outdoor activities. The camera’s sleek, minimalist aesthetic blends into daily life, allowing creators to capture spontaneous moments without the bulk of traditional action cams.
Key Specifications of the Xtra Atto
Here’s a breakdown of the Xtra Atto’s impressive specs, straight from the official announcement:
Sensor: 1/1.3-inch sensor for high-quality imaging in various lighting conditions.
Video Resolution: Up to 4K at 60fps, ensuring smooth, professional-grade footage.
Battery Life: Up to 220 minutes of maximum recording time, perfect for extended shoots.
Pre-Recording: Capture up to 5 minutes of footage before hitting record, so you never miss a moment.
Stabilization: Built-in stabilization for shake-free videos during movement.
Storage: 128GB internal storage with 600MB/s fast transfer speeds for quick file offloading.
Weight and Dimensions: 54g, ultra-portable design.
These specs position the Xtra Atto as a direct competitor to compact cameras like the DJI Osmo Nano, but with enhancements focused on the US creator market.
Standout Features for Content Creators
Beyond the raw specs, the Xtra Atto packs features tailored for vlogging and action content:
Wearable POV Shooting: Mount it anywhere for immersive first-person perspectives, ideal for BTS footage, tutorials, or adventure vlogs.
High-Speed Data Transfer: 600MB/s speeds mean you can transfer large 4K files in seconds, streamlining your workflow.
Extended Battery: The 220-minute runtime outlasts many competitors, reducing the need for frequent recharges.
Waterproof and Durable: Ready for real-world use, whether you’re hiking, cycling, or filming in unpredictable weather.
Xtra Technology, a US-registered startup with a background in imaging innovations, emphasizes creator-focused tools. The Atto joins their lineup including the Xtra Muse and Sphra360, continuing their push for accessible high-tech gear.
Price and Availability
The Xtra Atto is priced at $299, a significant discount from its regular $449 price tag (saving $150). It’s available now for purchase directly from the Xtra official store and select retailers like Amazon. Early adopters can grab it while the introductory offer lasts, making it an affordable entry into premium wearable cameras.
Final Thoughts
The Xtra Atto isn’t a new breed of camera; we have already seen many POV cameras, like the Insta360 GO series and the recently announced DJI Nano. The Xtra Atto is said to have the same core specs as the DJI Nano—or, to be more precise, it’s a clone of the DJI Nano. But why? Since we all know that DJI is facing a ban and is under the FCC Covered List. Once a company is on the FCC Covered List, it cannot register any new products, and because those products will not receive FCC clearance, DJI will not be able to announce new products in the USA. To solve all those issues, the DJI clone Xtra is now there in the USA, and since Xtra is new, not on the Covered List, neither is Xtra making or announcing any drones, so most probably the company is not again going to fall under the FCC Covered List radar. So it’s pretty safe for the future, and DJI now can now re-announce and remain active in the USA by announcing new cameras and gimbals in the name of the Xtra brand.
Stay tuned to TheNewCamera.com for our hands-on review coming soon. What do you think of the Xtra Atto? Share your thoughts in the comments below!
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The article “Xtra Atto Officially Announced: Ultra-Compact 4K Wearable Camera for Creators – Specs, Price, and Availability” was written by thenewcamera.com team on 6:32 am, Friday, 30 January 2026, Greenwich Mean Time (GMT)
| You can also follow us on Our Official Social Media HandlesFACEBOOK | TWITTER | INSTAGRAM to get live news — > DJI Rumors
DJI finally revealed the DJI RS 5 Gimbal on January 29, 2026, the new generation of Gimbal, the RS 5 does arrive with a lot of meaningful upgrades, which include faster and more accurate tracking, extended battery life, improved charging time and overall fine-tuning in handling almost all the features of the gimbal, so for a solo content creator that’s an excellent option available as a gimbal or as a personal cinematography assistant, it works as both flawlessly.
We already know that the DJI RS 4 was ultra popular among photographers and content creators, even though wedding cinematographers’ first choice for the RS 4, and now we have the RS 5, so obviously, the features and the price point are going to attract new-age photographers, as well as those who are looking for an additional backup or upgrades. Take a look at the set of features we have in the new DJI RS 5 gimbal.
Key New Features of DJI RS 5
RS Enhanced Intelligent Tracking Module The tracking module is included in the Combo, but with the help of the tracking module, you can track any moving subject in front of your camera, in an approx. 10 m range, and that includes fast-moving subjects as well as human body and faces, so that’s one of the best things that we have seen in the new RS 5 that it quickly locks and tracks seamlessly. Any subject when the AI tracking mode is enabled.
5th-Generation Stabilization Algorithm: Yes, the new RS5 is loaded with 5th generation of Stabilisation Algorithm, also we have now 50% higher peak motor torque for superior stability during fast movements (running, walking, low/high angles) and dramatically improved vertical shooting performance without extra accessories.
Electronic Briefcase Handle (Combo only): Enables intuitive one-handed control with joystick and buttons for creative high/low-angle shots while reducing wrist fatigue.
Fine-Tuning Knobs with Teflon™ Coating: Precise, smooth balancing on all axes – especially helpful for heavier mirrorless + lens combinations.
Faster Charging & Extended Battery Life: Full charge in just 1 hour (60% faster than RS 4) with 65W PD charger. Standard BG33 grip delivers ~14 hours runtime (15% more than RS 4). Optional BG70 High-Capacity Grip extends to an incredible 30 hours.
On-Screen Z-Axis Indicator: Real-time feedback to adjust your walking gait and minimize vertical bounce.
Expanded Bluetooth Support: Now includes Panasonic and Fujifilm cameras (in addition to Sony, Canon, Nikon) for wireless shutter/zoom control.
Other Workflow Improvements: 2nd-Gen Automated Axis Locks, 3rd-Gen Native Vertical Shooting, dual-layered quick-release plates (Arca-Swiss + Manfrotto), and full compatibility with DJI Focus Pro and SDR Transmission ecosystem.
DJI RS 5 Specifications
Weight: 1.46 kg (including battery grip and quick-release plates)
Payload Capacity: 3 kg (6.6 lbs) – supports mainstream mirrorless setups (e.g., Sony a7 series, Canon R5 II, Nikon Z6/Z7, Panasonic S5 II, Fujifilm X-T5 with 24-70mm f/2.8 lenses)
Battery Runtime: ~14 hours (standard BG33) | Up to 30 hours (with optional BG70 grip)
Charging Time: 1 hour (65W PD charger required)
Stabilization: 5th-Gen RS Algorithm with 50% increased peak torque
Tracking Range: Up to 10 meters (human subjects)
Compatibility: Full Ronin ecosystem + expanded Bluetooth camera control
DJI RS 5 Price and Availability
The DJI RS 5 is available now from the official DJI Store and authorized retailers.
Available at Amazon.com and B&H Store for Pre-order / Buy
DJI Care Refresh plans are available for accidental damage coverage.
Should You Upgrade from RS 4?
If you already on a DGIRS 4 for Gimble, then for sure
If you own an RS 4, the upgrades are evolutionary rather than revolutionary – but the enhanced tracking module, dramatically better battery/charging, and refined balancing make the RS 5 a compelling choice for solo operators who shoot long days or need reliable subject tracking without a dedicated assistant.
The DJI RS 5 continues to solidify DJI’s dominance in the professional gimbal market, delivering pro-level performance in a lightweight, user-friendly package.
Stay tuned to TheNewCamera for hands-on reviews and sample footage as soon as units are available!
This article is structured for strong SEO performance: keyword-rich title and headings, bullet lists for readability, immediate value in the intro, and natural inclusion of high-search terms like “DJI RS 5 announced,” “DJI RS 5 specs,” “DJI RS 5 price,” and “DJI RS 5 features.” It’s concise yet comprehensive, perfect for quick publishing while the announcement is fresh. You can add official images/videos from DJI’s press kit or embed the launch video for extra engagement.
Stay tuned for more updates coming …
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The article “DJI RS 5 Announced – Enhanced Tracking, 5th-Gen Stabilization, 14-Hour Battery, and More” was written by thenewcamera.com team on 6:27 pm, Thursday, 29 January 2026, Greenwich Mean Time (GMT) | You can also follow us on Our Official Social Media HandlesFACEBOOK | TWITTER | INSTAGRAM to get live news — > DJI Rumors
Thursday, 29 January 2026 – Thenewcamera.com Exclusive Report: The DJI Osmo 360 II (also known as the next-generation DJI Osmo 360 or Osmo 360 2) is the upcoming successor to DJI’s first dedicated 360-degree action camera. Our team members here at thenewcamera.com spotted the DJI OSMO 360 II listing at FCCID. Registration was completed on December 9, 2025. Thats really exciting news for sure, and we are not only going to cover the FCC details of the upcoming camera, but also the expected price and the possible arrival time of the camera, so let’s type into the details
FCC ID Registration Details and Certification Status
So let’s start digging into the details. We have leaked the FCC documents for the Osmo 360 II camera. Keep in mind, the details we are talking about are coming from highly reliable sources.
And a good thing is the camera doesn’t fall under the FCC Covered List since the registration was done on December 9, 2025, so the Osmo 360 II has a clear way and obviously it will soon become available in the United States of America as DJI does the official announcement.
Key Certification Documents:
FCC Covered List Declaration Letter (Dated: December 9, 2025) – Declares the device is not on the FCC Covered List, confirming it is not prohibited equipment under section 2.903 and is fully eligible for authorization.
SGS Test Report (Report No. SZCR2510004740AT, Issue Date: December 4, 2025) – Standard: 47 CFR Part 15, Subpart C 15.247 (spread spectrum transmitters – covers Wi-Fi 6 and Bluetooth) – Receipt Date: October 30, 2025 – Test Period: November 3–8, 2025 – Test Result: Pass – Signed by Keny Xu, EMC Laboratory Manager
The device passed emissions, frequency stability, and SAR testing (including extremity SAR limits for handheld use). It features Wi-Fi 6 (802.11ax) with dual-band dual-antenna MIMO system and Bluetooth support. An electronic labeling (e-label) function is included for regulatory compliance.
Expected Arrival / Release Date
With testing completed in November 2025 and final documents issued in early December 2025, the DJI Osmo 360 II is expected to launch in Q2 2026 (likely March–May 2026). DJI typically announces new Osmo models 1–3 months after final FCC grants. This would position it as a mid-2026 refresh following the original Osmo 360’s July 2025 debut.
DJI Omso 360 II Pricing
Based on the original DJI Osmo 360 (Standard Combo $479.99–$499, Adventure Combo ~$599), the DJI Osmo 360 II is he expected to have the pricing somewhere between $499–$549 USD for the base kit,
Standard Combo (Expected): $499–$579 USD (a slight bump from the original’s $479.99, reflecting upgrades like better battery).
Adventure Combo (Expected): $629–$729 USD (bundles extra batteries, mounts, and selfie sticks).
Regional: €509–€579 / £409–£469 / AU$809–$879.
Potential Deals: Launch promotions could drop prices below $500 on DJI’s site or Amazon
DJI OMSO 360 II Extended battery Life
Battery Improvements: Expect extended runtime beyond the original’s 100 minutes at 8K/30fps or 190 minutes at 6K/24fps (with extension). The Battery Capacity of 2150mAh suggests up to 120+ minutes native at 8K, or 220+ minutes extended, thanks to efficient power management and possibly a higher-capacity 2000+ mAh cell.
DJI OSMO 360 II Early Specification: From FCCID
Now it’s time to dig out the core specifications of the upcoming DJI Osmo 360 II camera, and all the core specifications we are discussing here right now are coming straight out from the FCC ID registration pages, so the specs that you read below are not speculation, but real specs which will arrive inside the next generation of the Osmo 360 II camera.
Advanced dual-antenna MIMO system (2.4 GHz + 5 GHz bands, including 5.15–5.25 GHz and 5.725–5.85 GHz)
Bluetooth with multiple modulations (GFSK, π/4-DQPSK, 8DPSK)
Built-in touchscreen with e-label access (slide down on camera view → Settings)
Full compliance with FCC SAR limits for safe handheld/extremity use
Full camera specifications (sensor size, 8K video support, battery life, stabilisation upgrades) will be updated here as soon
OSMO 360 II for Content Creators
So FCCI registration indicates the DJI Osmo 360 II announcement will happen sometime in the first half of 2026 at the very same time. As soon as we get any additional details related to the upcoming camera, we will update here soon.
What features are you expecting from the next generation of the DJI Osmo 360 camera? You can write to us in the comment section below.
The certification filing confirms DJI is actively preparing a refreshed 360 action camera with modern wireless capabilities, addressing demands for faster workflows in vlogging, action sports, VR, and immersive content. The “Pass” result and non-covered status clear the path for global availability, including the US market.
Note: As of January 29, 2026, the exact FCC ID 2ANDR-OQ0022512 is not yet publicly listed in the official FCC database. Stay tuned to TheNewCamera.com for the official DJI Osmo 360 II launch announcement.
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The article “DJI OSMO 360 II Arrival Date, FCC ID Reg Details and Price” was written by thenewcamera.com team on 11:42 am, Thursday, 29 January 2026, Greenwich Mean Time (GMT) | You can also follow us on Our Official Social Media HandlesFACEBOOK | TWITTER | INSTAGRAM to get live news — > DJI Rumors
Xtra ATTO, which is about to arrive on January 29, 2026. Why are we so confident about this announcement? Because we have been getting Xtra ATTO information for the past one month continuously, and we have already broken the news that the Xtra brand is now preparing to introduce an ATTO-kind of branded DJI Nano-style camera, specifically useful for content creators — those who love to create content with extra-small, lightweight gear, specifically for creating POV shorts.
Previously, we covered the Xtra ATTO leak shared recently. The brand posted a teaser image to create hype for the new camera announcement, as usual. We already have intel coming next. Now let’s explore the camera, but even before that, have a look at the teaser.
What the Xtra Atto Camera Teaser Tells Us
The teaser, posted on YouTube (external link: view the full post), showcases a silhouetted device with the tagline “Wearable & Waterproof” and the date “January 29, 2026.” The accompanying description emphasizes its resilience: “Rain, sweat, or splash—bring it on. 💧 We built a camera that goes where your phone can’t. Durable enough for the elements, light enough to wear all day.”
Key highlights from the teaser:
Rugged Build for Adventures: Yes, this small, tiny camera is a weather-resistant camera. So yes, you can wear it in all conditions without any worry, and with magnetic detachable attachment clips on the camera. You can easily hang the camera anywhere on a metallic surface, which is made up of steel.
Wearable Portability: The ultra-lightweight camera has already created a lot of buzz even before the announcement. If you are reading our website, now it’s time for its official announcement. The Xtra ATTO camera is going to create a revolution in POV videography.
Hashtags Hint at Use Cases: Obviously, these hashtags unfold a lot of things about the upcoming camera, which are more than enough to give us a clear hint of what’s coming next — #XtraNewCamera, #WearableCamera, #VlogCamera, #ContentCreatorGear, #POVCamera, #Waterproof, and #AdventureReady suggest it’s targeted at creators seeking smart gadgets for on-the-go filming.
This positions the Xtra Atto as a game-changer in the wearable camera market, competing with devices like GoPro but with a focus on seamless integration and portability.
Is the Xtra Atto a Rebranded DJI Osmo Nano? Connections and Speculations
DJI is facing many issues in the United States of America, specifically related to drones. They are now under FCC-related coverage and scrutiny, so not only are they affected, but many other DJI products are also impacted in some way. DJI is unable to register new products easily in the US, and after December 22, 2025, it has become much harder for DJI to continue even its camera lineup in the United States of America.
The best part is, we now have Xtra moving forward with new products. The Xtra ATTO camera appears to be a strategic rebrand of the DJI Osmo Nano, an ultra-portable gimbal camera. This move by Xtra Technology, which is now a US-based startup brand, could bypass DJI’s import tariffs and restrictions in the American market, ensuring availability without disruptions.
Why the rebrand makes sense:
DJI has faced increasing scrutiny in the US, including potential bans on certain products. Rebranding under Xtra allows the tech to reach consumers seamlessly.
Shared DNA: Leaks indicate the Xtra Atto mirrors the DJI Osmo Nano’s compact form factor, making it a natural fit for this “new standard in rugged portability.”
If confirmed, this DJI Osmo Nano rebrand could bring premium features to a broader audience at an accessible price point. While the teaser keeps things mysterious, combining it with leaked details paints a promising picture. Here’s what we anticipate based on reliable sources:
Xtra ATTO Specification
Ultracompact, Wearable Action Camera
Modular 2-Piece Design
1/1.3″ Sensor Captures up to 4K60 Video
Remote Control with Vision Dock
13.5-Stop Dynamic Range, 143° FOV
Camera Waterproof down to 32.8′
200-Minute Battery Life, Fast Charging
Dual-Sided Magnetic Mounting Design
These specs make the Xtra Atto a top contender for vloggers and adventure enthusiasts seeking a reliable waterproof camera.
Xtra Atto Camera Price and Release Date
Pricing remains unconfirmed, but leaks suggest the Xtra Atto will be budget-friendly, ranging from $199 to $349 – aligning with Xtra’s affordable strategy. This positions it as an entry-level option in the wearable camera segment, undercutting premium rivals.
Availability: Announcement on Jan 29, Shipping Starts from Mid of Feb 2026 – sales through xtra-us.com, Amazon. The January 29 announcement should reveal exact details, including pre-order options.
Xtra ATTO is going to be one of the best and finest POV cameras ever made…Other than that, we already have competitors from Insta360 and DJI Nano itself, but even more than that, this will help DJI to continue its camera lineup in the United States of America. The Xtra Atto camera teaser has us buzzing with excitement for the January 29, 2026 reveal. As a wearable waterproof camera potentially rebranded from the DJI Osmo Nano, it promises to deliver pro-level features in a portable package. Stay tuned to The New Camera for live updates post-announcement – we’ll break down every detail as it drops.
What do you think of the Xtra Atto? Share your thoughts in the comments below, and don’t forget to subscribe for the latest camera news!
After 2026 and 2027, in the upcoming years, we are going to see more upgraded versions of the DJI Nano and other 360 cameras as well as action cameras, including the Xtra MUSA, which means the gimbal camera — Pocket 3–style — from the Xtra brand.
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The article “Xtra Atto Announcement on January 29, 2026” was written by thenewcamera.com team on 4:59 am, Wednesday, 28 January 2026, Greenwich Mean Time (GMT) | You can also follow us on Our Official Social Media HandlesFACEBOOK | TWITTER | INSTAGRAM to get live news — > DJI Rumors
The digital camera market grew by approximately 114.8% in 2025, and you’re not going to believe the figures: a total of 72.6% of units sold were fixed-lens cameras. That means we are talking about compact cameras, which accounted for more than 70% of total sales in 2025. So the data is obviously surprising us. The sales data that we are getting from BCN+R’s market-wide data and CAPA CAMERA WEB’s Yodobashi retailer rankings of Japan reveal how affordable models like Kodak cover approximately 25% of the total compact camera market sales with their different sets of models available at variable budgets.
Again, you will be surprised to know that the best-selling compact camera of 2025 is the Fuji X100VI (and not a budget camera), and in the second position, we have the Canon PowerShot SX740 HS. Now this camera is nearly out of production, and very few copies are available. Most of them are renewed or after-sales units, but despite that, it is still the second most popular camera in the market.It is available at a bit higher cost, but yes, people are still buying it. Now it time to explore the entire list
BCN+R Market Trends: Compacts Dominate with 70%+ Share, Kodak Takes the Lead
The overall digital camera market grew 114.8% year-over-year in 2025, fueled by integrated lens cameras surging 127.4%. These compacts claimed 72.6% of units sold, dwarfing mirrorless (26.5%) and SLRs (0.9%), which declined 93.5% and 45.6%, respectively.
Top Performers by Share: Kodak led with 24.0% (up 144.6%), thanks to easy-to-use budget models. Fujifilm followed at 13.9%, driven by the Instax mini EVO (60% of their sales). Kenko Tokina hit 13.3% with the KC-AF11 series.
Key Insight: This unit-based data highlights low-cost appeal, but average prices stayed modest, raising questions about profitability amid the compact camera boom.
Yodobashi’s Top 20 Best-Selling Compacts: Premium Models Shine Despite Shortages
Now it’s time to explore the best-selling compact cameras, and the list really impressed me since the number 1, 2, and 3 cameras are not budget cameras out there. So the entire market selection is shifting from value-based compacts to premium compact cameras. Obviously, the Fujifilm X100VI is always facing supply chain issues, and we all know that most of the time the camera remains out of stock. But again, due to its popularity and despite all these issues, the camera is able to maintain the number one position in the best-selling compact camera list.
Canon SX740 HS camera
Just after that, we have the Canon PowerShot SX740 HS, then we have the Panasonic LUMIX TZ99, and then the Ricoh GR IV camera. Even in the fifth position, we have the Fujifilm X Half. I’m taking all these names to make sure that none of the cameras are budget ones. You can explore the table below. Data from Jan 1 to Dec 31, 2025, reveals:
Fuji X100 VI Camera Tops Camera Ranking
Rank
Model
Brand
Notes
1
Fujifilm X100VI
Fujifilm
Out of stock, but backorders boosted it to #1.
2
Canon PowerShot SX740 HS
Canon
High-zoom favorite, strong traveler pick.
3
Panasonic LUMIX TZ99
Panasonic
Versatile zoom compact.
4
Ricoh GR IV
Ricoh
Premium street shooter, often sold out.
5
Fujifilm X half
Fujifilm
Hybrid appeal.
6
Sony VLOGCAM ZV-1 II
Sony
Vlogging powerhouse.
7
Ricoh GR IIIx
Ricoh
Compact pro option.
8
OM SYSTEM Tough TG-7
OM SYSTEM
Rugged for adventures.
9
Sony VLOGCAM ZV-1 II Shooting Grip Kit
Sony
Enhanced vlog setup.
10
Kodak PIXPRO C1
Kodak
Budget entry.
11
Fujifilm GFX100RF
Fujifilm
Medium-format compact.
12
Canon IXY 650
Canon
Simple point-and-shoot.
13
Sony Cyber-shot RX1R III
Sony
Full-frame premium.
14
Leica D-LUX8
Leica
Luxury compact.
15
Canon PowerShot G7 X Mark III
Canon
Creator-focused.
16
Canon PowerShot V1
Canon
Entry-level.
17
Nikon COOLPIX P950
Nikon
Superzoom.
18
Leica Q3
Leica
High-end full-frame.
19
Nikon COOLPIX P1100
Nikon
Bridge camera.
20
Sony Cyber-shot RX100 VII
Sony
Long-time favorite.
Brand Breakdown: Fujifilm and Ricoh each had two in the top 10; Sony had three (including kits); Canon, Kodak, Panasonic, and OM SYSTEM one each.
Challenges: Half the top 10 were discontinued, with rankings influenced by backorder shipments. Models like X100VI and GR IV were out of stock but still topped due to demand.
The compact camera sales worldwide 2021-2025
Now, the list above we have discussed is Japan-specific, but after digging out the latest details of compact camera sales worldwide and with the help of CIPA data and statistics available on their website, we have found that the compact camera boom is not limited to Japan only. Its Worldwide, we are looking at a major comeback of compact camera sales with major brands like Canon, Fujifilm, Nikon, Panasonic, Ricoh, and Sony.
Although most of the manufacturers are not even manufacturing many compact cameras right now, and above all they have also discontinued a lot of active compact camera models they had in the past, despite all these hurdles and supply chain issues, even with the existing compact cameras like the Fujifilm X100VI, the global demand for compacts is rising.
We have also added historical data from 2021 to 2024 by cross-verifying with all the datasets available to us, so let’s have a look at the global compact camera sales trend in the stats below.
Year
Compact Units (Millions)
Compact YoY Change (%)
Compact Market Share (%)
Mirrorless Units (Millions)
Mirrorless YoY Change (%)
Mirrorless Market Share (%)
2021
1.28
N/A
15.3
4.58
N/A
54.8
2022
1.57
+22.7
20.8
4.40
-3.9
58.2
2023
1.72
+9.6
22.3
4.83
+9.8
62.6
2024
1.88
+9.3
22.1
5.61
+16.1
66.1
2025
2.41
+28.2
25.7
6.28
+12.0
66.9
Key Notes on Trends (Worldwide):
Total DSC shipments: 2021 (5.35M), 2022 (7.18M), 2023 (7.01M), 2024 (8.49M), 2025 (~8.58M estimated, up 1% YoY but on pace for higher based on strong late-year performance).
Compact growth accelerated in 2025 due to demand for models like the Fujifilm X100VI and budget options, reversing earlier smartphone competition erosion.
Mirrorless remains the leader, with APS-C/smaller sensors making up ~61% of shipments in late 2025.
DSLRs are negligible (~0.6M in 2025, down 27-30% YoY), so mirrorless effectively represents most interchangeable lens growth.
And you will be surprised to know that these stats do not cover action cameras, pocket gimbal cameras, or 360 cameras that are generally being used by moto lovers and travel content creators. In terms of stats, I published an article a while ago that clearly shows that the DJI Pocket 3 gimbal camera covered more than 50% of the Japanese video camera market share.
So I’m just adding an example here that a lot of other compact-style cameras are still left out that could be included in the data, and if included, then for sure the mirrorless camera market share will face a rock-bottom position in the graph. Well, that’s the reality. A lot of tiny compact cameras with high-quality video recording capability are still not counted as in the compact category.
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The article “Fuji X100VI and Canon SX740 HS Lead 2025 Compact Sales – Insights from Yodobashi Rankings to Global CIPA Data” was written by thenewcamera.com team on 1:24 pm, Tuesday, 27 January 2026, Greenwich Mean Time (GMT) | You can also follow us on Our Official Social Media HandlesFACEBOOK | TWITTER | INSTAGRAM to get live news — > DJI Rumors
Is the Insta360 Pocket camera coming with a dual-lens setup? Well, that’s a really interesting thing, and yes, we are getting a lot of reports from multiple authentic sources that the first generation of the Insta360 Pocket camera is about to carry a dual-lens system. In this article, we are going to discuss the things that made us believe the news is true. So let’s discuss in detail.
Breaking Down the Insta360 Pocket Camera Leak
Yesterday, a new post from one of the trusted source Igor Bogdanov, where he shared his personal thought: the said image is not of the DJI Pocket Pro. It is Insta360. According to him, the image that is shared by the Reddit user with the caption of DJI Osmo Pocket 4 Pro is not actually the DJI Osmo Pocket 4 Pro camera. He has shared side-by-side images of the actual DJI Osmo Pocket 4 Pro and the latest model, which the user is sharing. And yes, you can notice quite a bit of difference between the camera images. Bogdanov’s insights are drawn from reliable industry sources. By providing side-by-side comparisons of the DJI Osmo Pocket 4 Pro, he highlights discrepancies that savvy observers might miss at first glance.
Insta360 CEO’s Tease on Weibo Sparks Speculation
And just after that, we have a post from Insta360’s CEO. —Insta360’s CEO, JK, reposted these pics on Weibo and teased, “What if it’s not from DJI?” That got people guessing it might be a new Insta360 Pocket camera. Some folks also think it could bring new Zoom capabilities.
Most importantly, both highly reputable persons of the industry are telling us the same thing, the Dual camera lens-based camera is the Insta360 pocket camera and nots DJI pocket 4 PRO
Confirmation of Dual Lenses for Insta360 Pocket Camera
The Insta360 Pocket camera is coming with dual lenses—a trusted source, Igor Bogdanov, already confirmed it yesterday, and now Insta360’s CEO has confirmed it. Confirmed this by sending us the clear hint via social post on Webio.
Thenewcamera.com Take – And at this moment, I am not able to have a second thought or doubt about that picture. So yes, if it is true, then it is really a very exciting thing for sure that the Pocket camera and its first version from Insta360 is going to have a DUAL camera setup.
That’s a really remarkable thing, and if it arrives under a budget, it is giving us much more than what the Pocket 3 has offered us, and Obviosuly Dual Camera Lens based camera is said to DJI Pocket 4 Pro — which is about to arrive in later part of the year, and may not arrive in USA under DJI branding due to FCC issue, since DJI is now in FCC Covered list. Yes, there may exist some variation in the sensor size and specifications. We are going to elaborate and explore them also, as soon as we get them, but for now, that’s the information we have.
Details on sensor size and full specifications remain under wraps, but variations from the DJI lineup are expected. As more information emerges, we’ll dive deeper into comparisons, including image quality, stabilization, and battery life. For now, the dual-lens reveal positions Insta360 as a strong contender in the pocket camera space.
Stay tuned to TheNewCamera.com for the latest updates on camera leaks, reviews, and releases.
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The article “Insta360 Pocket Camera: Dual Lenses Confirmed by CEO and Trusted Sources – Not DJI Osmo Pocket 4 Pro” was written by thenewcamera.com team on 7:39 pm, Monday, 26 January 2026, Greenwich Mean Time (GMT)| You can also follow us on Our Official Social Media HandlesFACEBOOK | TWITTER | INSTAGRAM to get live news — > DJI Rumors
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