NEW CAMERA

So finally, we have the Ricoh GR IV, the latest and iconic GR series camera. The camera is now available for pre-order as of August 2025 with an official shipping/release schedule for mid-September 2025. The Ricoh GR IV features a very pocketable design and stellar image quality since it’s coming with a brand new 26-megapixel CMOS sensor that we have seen recently in the Sony A6700 / ZV-E10 II camera, as well as it has been long used by the Fuji mirrorless cameras. The camera uses a redesigned 28mm f/2.8 lens, which enhances the overall optical resolving power of the camera, resulting in sharper pictures with better dynamic range. This article covers where to pre-order the camera, what the potential deals and accessories are available with this camera, and what to expect from this highly anticipated camera.

Where to pre-order the Ricoh GR IV

The pre-order of the new camera is now live at many major retailers, and below are the key places where you can secure your unit of the Ricoh GR IV camera.

• B&H Photo Video
  Price: $1,496.95 (standard model)
  Details: B&H has the camera right now and you can buy it now. Always don’t forget to check the Amazon.com offerings also, since sometimes due to Amazon Prime membership offers or Amazon Visa card offers, we get a lower price for a camera compared to other stores.
  Now, the best part of the B&H store is they offer financing options, including 12-month interest-free payments with their Payboo credit card. Expect accessories like the GF-2 External Flash and GA-3 Lens Adapter to be available for bundling.
  Link: Check B&H for pre-order options
• Amazon.com
  Price: ~$1,500 (standard model)
  Details: Amazon is offering pre-orders with competitive pricing.
  Amazon.com always offers lower prices due to Prime membership or other offers, so always be sure to check the prices at Amazon.com first. If not available, then try a different store.
  Though stock may be limited due to high demand, look for bundle deals that might include memory cards or camera cases. Prime members can benefit from faster shipping options.
  Link: Available on Amazon.com
• Ricoh Official Store (US)
  Price: ~$1,496.95 (estimated)
  Details: Pre-ordering directly from Ricoh’s US site (us.ricoh-imaging.com) ensures authenticity and potential access to exclusive bundles. Historically, Ricoh’s pre-orders for the GR III sold out quickly, so act fast. Subscribe to their newsletter for restock alerts.
• Camera Kitamura (Japan)
  Price: ¥175,320 (~$1,200 USD after 10% points discount)
  Details: The GR series is ultra-popular in Japan, and if you are in Japan, then the best place to buy your new GR camera is the Camera Kitamura store. The store offers very competitive pricing due to favorable exchange rates. Shipping is set for September 12, 2025. Be mindful of import duties and shipping costs.
• Adorama
  Price: ~$1,500 (estimated)
  Details: Adorama announced pre-orders alongside B&H, offering special financing options. They’re likely to offer bundles with accessories like the GW-4 Wide Conversion Lens. Check for stock updates, as GR III pre-orders saw backlogs.
• Park Cameras (UK) & Clifton Cameras (UK)
  Price: €1,500–€1,600 (~$1,670–$1,780 USD)
  Details: European buyers can register interest at Park Cameras or Clifton Cameras for pre-order notifications. Pricing reflects currency conversion and regional taxes. Expect delivery in line with the Autumn 2025 timeline.

Potential Deals and Promotions

Pre-order discounts are quite rare to find since there is already high demand for cameras like the GR IV, but there are still some ways to get a discount over your purchase, and we are going to explore those ways.

Retailer Bundles:
B&H store and Adorama offer bundles with accessories when you pair up some accessories with your camera. For example, DB-120 battery, the BJ-12 charger, or the microSD cards. So once you pair them, instead of buying them separately, at the checkout page you will see the combo deals and offers.

Trade-In Programs:
MPB: You can trade in your old gear and get a discount on the purchase of the new one (e.g., GR III or GR II) for credit toward the GR IV. MPB offers competitive quotes and free gear collection.
Clifton Cameras: Same here, you can use their part-exchange service which provides guide prices for used equipment, potentially lowering your out-of-pocket cost.

Regional Discounts: Some physical — or better to say, regional — stores also offer discounts over the maximum store retail price. In Japan, retailers like Camera Kitamura offer a 10% points discount, effectively reducing the price to ~$1,200 USD. Similar promotions may emerge in other regions, so monitor local retailers.

Ricoh Promotions: Ricoh’s official store occasionally runs accessory discounts (e.g., 10% off GR accessories from June to August 2025). Watch for similar offers at launch, especially for the GF-2 flash or GA-3 adapter.

Keep in mind the prices may vary from store to store and offer to offer, so always evaluate the best price yourself before buying your camera.

What to Expect from the New Ricoh GR IV

Well, we have the new camera — the Ricoh GR IV — which builds on the legacy of the GR series compact cameras, which are often known for their high performance tailored for street photography. So let’s explore the major set of features:

Core Specifications:

• Sensor: 26MP APS-C BSI CMOS (same as Sony A6700), paired with GR ENGINE 7. So overall, the performance of the new camera will be better in terms of resolution as well as low-light performance compared to the previous generation of GR series.
• Lens: Redesigned 18.3mm f/2.8 (28mm equivalent) with 7 elements in 5 groups, including 3 aspherical elements for better resolving power.
• Stabilization: 5-axis IBIS (6-stop compensation), a major upgrade from the GR III’s 3-axis system.
• Video: Full HD 1080p at 60fps (no 4K, a slight disappointment for videographers), those who love to have a perfect hybrid camera in their hand.
• Storage: The biggest plus point is 53GB internal memory plus a microSD card slot (UHS-I), a shift from the GR III’s standard SD slot.
• Display: 3.0″ 1.037M-dot touchscreen LCD.
• Size & Weight: 109.4 x 61.1 x 32.7mm, 262g (with battery and card), slightly smaller and lighter despite new features.

Ricoh GR IV New Features Explained:

• Improved Autofocus: We have an improved autofocus system which also includes enhanced low-light focus, better face detection, and continuous tracking — addressing GR III complaints.
• Street (SN) Shooting Mode: Optimized for quick snaps with intuitive controls like the returned exposure compensation button.
• GR World App: A new app for seamless connectivity between your smartphone and your new camera, for wireless control and image sharing, compatible with all GR models since GR II. Launch expected soon.
• HDF Model: If you want to go more creative, then of course a Highlight Diffusion Filter version — set for release after winter 2025 — adds a cinematic, dreamy effect for highlights, ideal for creative shooters.

What’s Missing:

• No Weather Sealing: For a street photography camera like the GR IV, people were expecting at least basic weather sealing in the new body, but unfortunately even the GR IV doesn’t have any.
• No Built-in Flash: This is completely optional — some people love to have a built-in flash, many don’t like using flash while shooting street or candid. At the same time, there is an optional GF-2 External Flash available.
• No 4K Video: Okay, we have a camera in 2025 which is not able to record 4K videos. Of course, you can record Full HD, but it also very precisely defines its use — the camera is made for candid and street photography purposes, nothing else. Sometimes a non-hybrid approach works well in specific areas.

Who is it for?

The GR IV camera is ideal for street photographers, candid shooters, and those who love portability and want to capture scenes in the moment with precise and high-quality tools. If you are a photographer and would love to have a high-quality APS-C sensor in your pocket all the time to capture anything you want to freeze — this is for you.
The HDF model will appeal to those who love a unique aesthetic feel in their images.

Accessories for GR IV

• GF-2 External Flash: Slim design, USB-C rechargeable, ideal for low-light.
• GA-3 Lens Adapter: Enables 49mm filters and the GW-4 Wide Conversion Lens for a wider field of view.
• BJ-12 Battery Charger: Charges two DB-120 batteries simultaneously.

Why Pre-order Now?

The Ricoh GR IV arrives with a super high-quality 26MP APS-C CMOS sensor and redesigned lens. Compact cameras like this are surging in popularity and competitors like the Fuji X100VI always face stock issues. While pre-orders and stock are likely to sell out soon, it’s better to secure your position with trusted retailers like B&H, Amazon.com, or even the Ricoh official website. You can keep an eye on bundle deals and trade-in programs — but securing your camera is the best thing you can do right now.

The Ricoh GR IV is shaping up to be the future — as you can see, they’ve pushed compact tech to a whole new level. They’ve added cutting-edge technology with the best available sensor to date. With pre-orders in high quantity and stock likely to sell out quickly, it’s a great time to secure your unit if you love this camera.
Are you considering getting the HDF model that suits your creative needs? Share your thoughts in the comments!

ABout the author: The article “Ricoh GR IV Pre-Order Guide: Where to Buy, Deals, and What to Expect”  written and updated by thenewcamera.com team on 8:24 am, Thursday, 21 August 2025, Greenwich Mean Time (GMT) | Follow us for more updates and Get LIVE RUMORS –> FACEBOOK | TWITTER |  INSTAGRAM to get live news — > to get live news + + Ricoh rumors 24X7

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