That was really a big surprise to know that when the high-end Hasselblad X2D II 100C claimed the top spot in Yodobashi (According to the latest data we have from CAPA CAMERA WEB), since it’s not an entry-level camera nor does it belong to the budget category, but people love it so much, I think the time has arrived for Hasselblad to expand their Mirrorless range to different sensor sizes.
Camera SALES Ranking 1st half of Sep 2025.
- Hasselblad X2D II 100C Body
- Sony α7C II Zoom Lens Kit
- Fujifilm X-M5 XC15-45mm Lens Kit
- Sony α7C II Body
- Canon EOS R5 Mark II Body
- Canon EOS R50 Double Zoom Kit
- Sony VLOGCAM ZV-E10 II Double Zoom Lens Kit
- Nikon Z50II Double Zoom Kit
- Sony VLOGCAM ZV-E10 II Power Zoom Lens Kit
- Canon EOS R6 Mark II Body
The Ranking we have below, from September 1st to 15th, 2025, showcases a diverse mix of cameras. Breaking it down by brand, Sony dominates with four models in the top 10, followed by Canon with three. Nikon, Hasselblad, and Fujifilm each secure one spot.
Unfortunately, Nikon is not that much visible in the list; Canon and Sony dominate the entire landscape of rankings. Let’s hope the Nikon ZR and Zf silver models will show up in the ranking next month
It’s great to see a premium camera gaining popularity among users. The camera + 35-100mm lens will cost you approximately $12K, the body itself priced at $7399, and in Japan, the Hassy will cost you approx over 1 million yen.
Fujifilm’s X-E5 kit lens and body, which were ranked first and second in their last ranking, have fallen out of the rankings early on, which is concerning. Could this be due to a supply shortage? But, on a brighter note, the Fujifilm X-M5 XC15-45mm Lens Kit climbed from sixth to third, indicating strong demand for compact, versatile options in the APS-C segment.
Canon is sure making its strong presence felt in the Japanese camera market with the EOS R5 Mark II, EOS R50, and EOS R6 Mark II all ranking in the top 10. Not only is Japan, the Canon R6 Mark II is the best-selling mirrorless camera of September in Amazon USA, replacing the Canon R50, which was leading the #1 best-selling mirrorless camera position in Amazon USA for a long time.
ABout the author: The article “Hasselblad X2D II 100C Dominates Yodobashi’s September First-Half Camera Sales Rankings” written by thenewcamera.com team on 4:12 am, Monday, 29 September 2025, Greenwich Mean Time (GMT) | Follow us for more updates and Get LIVE RUMORS –> FACEBOOK | TWITTER | INSTAGRAM to get live news — > to get live Camera News + Canon Rumors 24X7.
source CAPA camera web
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