NEW CAMERA

Nikon’s president, in an interview, confirmed that they will focus more on the video quality of their upcoming products. Thanks to RED Corporation, the quality of professional cinema cameras will be brought down to Nikon consumer-level cameras. Who knows, shortly, Nikon may also announce a new range of cameras that will feature both RED and Nikon branding.

Take a look at he said
Nikon President Yoshiaki Tokunari said in an interview that “video performance is required in recent years” regarding the company’s main camera business, and expressed his intention to expand market share by incorporating video technology from a US movie camera company that Nikon acquired this spring. Regarding recent sales trends, he said, “We are seeing signs of recovery in interchangeable lens cameras.” By region, he explained, “China has grown to the same level as Europe, and the growth rate is large in emerging countries such as South Asia.” Semiconductor exposure equipment, which Nikon and Canon handle, is an industrial machine that burns circuits onto silicon plates. Plans for new semiconductor factory construction across the country are a tailwind, and Tokunari expressed his enthusiasm for expanding sales, saying, “There are business opportunities.

This is very good news, as Nikon is now open to many new possibilities. They already have an open mount, allowing for a wide range of lenses, and now they are focusing more on improving the video capabilities of their consumer-level cameras. Last year, they saw a 1.5% growth in overall operating profit, and experts predict they will achieve at least 1.5% to 2% growth in the future.

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source – nr.com