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Firmware Update

AI Predicts Canon’s Downfall: Report Raises Red Flags!

Okay, we have the Canon Global Sales Report [2023-24 financial year] published in July 2024 by Japan’s Nikki  News Magazine [source], and these are the details we have from that particular report.

The second report is from the previous year [2022-23 financial year], sourced from the website Statistica.com. [source]

Both reports are from reputable sources. Now we have also added a third year of Global sales stats  [2021-22 financial year] to make the entire report more perfect and more accurate 

However, the top 5 and the market share, are shown in the table below: source cameraprism.com

Position Brand Market Share 2021 Market Share 2022 Change
1 Canon 47.9% 46.5% ↓ 1.4%
2 Sony 22.1% 26.1% ↑ 4.0%
3 Nikon 13.7% 11.7% ↓ 2.0%
4 FUJIFILM 5.6% 5.8% ↑ 0.2%
5 Panasonic 4.4% 4.2% ↓ 0.2%

We have asked AI to predict the future sales report based on our existing reports for 2021-22, 22-23 and 2023-24[FY] of the global camera manufacturer market share, take a look at the results we have

We have added Three Years of sales Data to the report, and then this report has been generated

Creating a prediction report for the next 10 years based on the provided market share data from 2021 to 2023 involves identifying trends in the market shares of each company and projecting these trends forward. Here’s a simplified approach to predict the market shares:

  1. Identify the trend for each company: Calculate the average annual change in market share for each company based on the provided data.
  2. Project the trend forward: Apply the average annual change to project the market shares for the next 10 years.

Let’s start by calculating the average annual change for each company from 2021 to 2023:

Calculation of Annual Change

Canon:

  • 2021 to 2022: 46.5% – 47.9% = -1.4%
  • 2022 to 2023: 41.2% – 46.5% = -5.3%
  • Average annual change: (-1.4% + -5.3%) / 2 = -3.35%

Sony:

  • 2021 to 2022: 26.1% – 22.1% = +4.0%
  • 2022 to 2023: 32.1% – 26.1% = +6.0%
  • Average annual change: (+4.0% + +6.0%) / 2 = +5.0%

Nikon:

  • 2021 to 2022: 11.7% – 13.7% = -2.0%
  • 2022 to 2023: 13.2% – 11.7% = +1.5%
  • Average annual change: (-2.0% + +1.5%) / 2 = -0.25%

Fuji:

  • 2021 to 2022: 5.8% – 5.6% = +0.2%
  • 2022 to 2023: 8.1% – 5.8% = +2.3%
  • Average annual change: (+0.2% + +2.3%) / 2 = +1.25%

Panasonic:

  • 2021 to 2022: 4.3% – 4.4% = -0.1%
  • 2022 to 2023: 4.5% – 4.3% = +0.2%
  • Average annual change: (-0.1% + +0.2%) / 2 = +0.05%

Others:

  • 2021 to 2022: 5.6% – 5.5% = +0.1%
  • 2022 to 2023: 5.2% – 5.6% = -0.4%
  • Average annual change: (+0.1% + -0.4%) / 2 = -0.15%

Projections for 2024 to 2033

Following this method, we can project the market shares for the next 10 years. Here is the complete projection:

FINAL RESULT – complete projection BASED on the Sales report

Year Canon Sony Nikon Fuji Panasonic Others
2024 37.85% 37.1% 12.95% 9.35% 4.55% 5.05%
2025 34.50% 42.10% 12.70% 10.60% 4.60% 4.90%
2026 31.15% 47.10% 12.45% 11.85% 4.65% 4.75%
2027 27.80% 52.10% 12.20% 13.10% 4.70% 4.60%
2028 24.45% 57.10% 11.95% 14.35% 4.75% 4.45%
2029 21.10% 62.10% 11.70% 15.60% 4.80% 4.30%
2030 17.75% 67.10% 11.45% 16.85% 4.85% 4.15%
2031 14.40% 72.10% 11.20% 18.10% 4.90% 4.00%
2032 11.05% 77.10% 10.95% 19.35% 4.95% 3.85%
2033 7.70% 82.10% 10.70% 20.60% 5.00% 3.70%

Final Observations | Conclusion and VERDICT

  • If the observed trends continue, Canon’s market share will significantly decrease, reaching Less than 10% by 2033.

PS: even if we use the past three years of the Global sales report, it doesn’t seem Canon is doing any good.

  • Sony’s market share will see a substantial increase, reaching over 80% by 2034.
  • Nikon, Fuji and Panasonic will continue to grow steadily

Note that these predictions are based on a linear trend and real-world factors of the 202-2023 and 2023-2024 global sales report, . Changes in technology, market dynamics, new entrants, and other external factors could influence these trends.

TNC exclusive: Edititors space

This report should not be taken seriously in any context since these are analyses done by AI, the artificial intelligence. At the same time, the details of these analyses are generated based on the past two years of global sales reports, which may fluctuate based on the offers from camera makers to their consumers. For example, if Canon opens their lens mount, we may see a significant increase in the global sales share percentage of Canon cameras as well as their lenses. Similarly, if any other brand like Nikon or Sony introduces a new line of cinema cameras or dedicated cameras for content creators, they may raise their own market share. Therefore, these predictions are not always accurate when based on limited data, especially when there are many factors involved. Consider this report just as a reference.

Best Lenses for Nikon Z6 III

 

Let’s talk about the best camera and lenses for the recently announced Nikon Z6 Mark III camera, we have selected some of the best lenses available for the Nikon Z6 Mark III camera from the Native Nikon Z Mount as well as from Tamron and Sigma. Now, let’s enjoy the list, and don’t forget about the cup of coffee we need for writing the next article

What are the Best lenses for Nikon Z6 III in 2024?

1. Best All-Rounder Lens (Wedding | Travel | Video) Nikon Z 24-70mm F2.8
2. The budget alternative of 24-70 F2.8 Tamron 28-75mm F2.8
3. Best Lens for Fashion Portraits & Sports Nikon Z 70-200 F2.8
4. The Budget Alternative 70-200 F2.8 Tamron 70-180mm F2.8
5. Best Ultra-Wide Zoom Lens Nikon Z 14-24mm F2.8
6. The Budget Alternative of 14-24mm Tamron 17-28mm F2.8
7. Best Nikon Zoom Lens Under Budget Nikon 24-120mm F4S
8. Best lens for Sports and Wildlife Photography Sigma 180-600mm OIS
9. Budget Alternative to Sigma 180-600mm Tamron 150-500mm OIS
10 Best PRO Portrait Prime Lens Nikon Z 85mm F1.8
11. The Budget Alternative to 85mm F1.8 Viltrox 58mm F1.8

Best lenses for Nikon Z6 III Camera start now, I have selected some of the best lenses for the Nikon Z8 camera for wedding photography, cinematography, Best lenses for wildlife and sports as well as Nikon Z6 III best lenses for shooting content.

Get Nikon Z 24-70mm F2.8 Lens from Amaznon.com | B&H Store

1. Nikon 24-70 mm F2.8

Nikon 24-70 mm F2.8 – The best allrounder lens for the Nikon Z6 III camera is the Nikon 24-70mm f/2.8 S. The first recommendation is the Nikon 24-70mm f/2.8 S. This lens features a constant f/2.8 aperture throughout the zoom range and delivers amazingly sharp output throughout the focal range with creamy bokeh, one of the most sharp and versatile lenses present to date, this lens will cover your 99% requirements.

If you are a wedding photographer and cinematographer, or a travel shooter, street and fashion portrait photographer, this versatile lens is highly recommended, once you have this lens on your camera you won’t need any other lens. The biggest reason for recommending this lens is that you can shoot almost anything with it, from wide-angle landscapes to longer focal-length portraits. This is one of the most versatile and sharpest lenses Nikon has ever made for full-frame cameras.

Nikon 24-70mm F2.8 user Review

Build Quality (5/5): The moment you pick up the NIKKOR Z 24-70mm f/2.8 S, you can feel the build quality and attention to detail. It’s robust, weather-sealed, and exudes a sense of durability. The lens mount is solid, and it pairs perfectly with Z series cameras.

Image Quality (5/5): This lens produces incredibly sharp and detailed images throughout the zoom range. The f/2.8 aperture is perfect for low-light situations, and the nine-blade aperture diaphragm creates beautiful, creamy bokeh. It’s versatile, whether you’re shooting landscapes, portraits, or events.

Autofocus (4.5/5): The autofocus system is lightning fast and remarkably accurate. It’s perfect for capturing fast-moving subjects or achieving precise focus in challenging conditions. The stepper motor ensures quiet and smooth focus transitions, making it an ideal choice for videographers as well.

Versatility (5/5): The 24-70mm focal length range is incredibly versatile and covers most photography situations. It’s a lens you can trust whether you’re shooting wide-angle landscapes, tight portraits, or anything in between. The lens is also relatively compact and lightweight, which makes it perfect for all-day shooting.

Handling (5/5): The ergonomic design of this lens is a joy to work with. The customizable control ring is a great addition, allowing you to adjust settings like aperture, ISO, or exposure compensation quickly. The zoom and focus rings are smooth, and the overall balance feels perfect in your hand.

Price (4/5): While this lens is an investment, its quality and performance justify the cost. It’s worth noting that you get what you pay for, and the NIKKOR Z 24-70mm f/2.8 S is a premium piece of glass that will serve you well for years to come.

Chromatic aberration is also very well-controlled. We didn’t find it to be an issue, and frankly such purple and green fringing in front of, and behind, the focus plane wasn’t an issue. The autofocus performance is also top-notch. The lens uses 2 AF drive units synchronized to deliver speedy and accurate AF results – even when you are using your camera at 120 frames per second or when you are using it at 20 frames per second. This lens is bound to give perfect results when paired with ZF or Z6 III.

Conclusion – Highly Recommended if budget allows

What we like What we don’t
  • Very lightweight and quite compact for its class
  • Comprehensive weather-sealing
  • Very sharp and free of most offensive optical defects
  • Decent macro performance
  • Handy multi-function OLED display
  • Works well for video too
  • Price of the lens

get the Nikon 28-75mm F2.8 lens from Amazon.com | B&H Store

2. Tamron 28-75mm F2.8 (Budget Alternative)

The Tamron 28-75mm F2.8 lens is one of the best budget alternatives to the more expensive 24-70mm F2.8 lens. Users of the Tamron 28-75mm F2.8 appreciate its balanced features, including a constant F2.8 aperture throughout the zoom range. The optical performance of this lens is also excellent. It is designed for Nikon cameras to extract the maximum possible quality from a given scene

What users say

This is a great lens. Great for photos. Im use mine with my new Z8. What a great pair. Super light and f2/8. Will be using it in the fall for basketball.

The lens features a hybrid stepping drive autofocus motor, making it perfectly suitable for both still and video photography. The best part of this lens is its internal focus design, which allows you to capture your subjects even in adverse weather conditions, thanks to its advanced weather sealing.

If you are a wedding photographer or cinematographer and are unable to afford the Nikon 24-70mm F2.8 lens due to budget constraints, then the next lens you should consider is the Tamron 28-75mm F2.8. This lens is an excellent value for your money and is highly recommended for wedding, travel, fashion, and portrait photography.

Conclusion: Highly recommended

What we like What we don’t
  • Best Pro Budget Lens for Nikon
  • Comprehensive weather-sealing
  •  Very Sharp at the center
  • Excellent macro performance
  • Works well for video too
  • Less coverage at the wider end compared to 24-70mm F2.8

 


Get this Lens 70-200mm F2.8 lens from Amazon.com | B&H Store

3. Nikon 70-200mm F2.8

The Nikon 70-200mm f2.8s lens produces incredibly sharp pictures and extracts the maximum amount of detail in your images. It is one of the best lenses to pair up with your Nikon Z6 III camera. Practically no color fringing or chromatic aberration is visible in this lens. The lens is distortion-free and lens vignetting is also very minimal and can be easily corrected in post-processing.

Should you buy this lens?

If you are a wedding photographer who wants to capture life-size portraits of your clients in a cinematic style, or if you want to capture distant candid images in a unique fashion, then this lens could be a good choice for you. Additionally, if you are into sports and wildlife photography, this lens is a must-have in your arsenal. However, the final decision should be based on your specific needs and budget. It’s always a good idea to research and compare different lenses before making a purchase.

The build quality of this lens is superb and made up of a metal body covered with rubberized material. It is extensively weather-sealed and able to deliver quality equal to its price tag. The LCD screen of the lens is not that much usable since we don’t have the habit of looking at the lens LCD. Maybe that’s one of the reasons I find the display not that much usable for me. Overall, the lens is worth every penny.

Finally, let’s talk about autofocusing performance. When paired up with a Nikon Z8 or Nikon Z9 camera which uses deep learning algorithms, the lens’s autofocusing system will improve with time. At the same time, the Z8 is capable of doing 120 AF calculations per second and supports burst speed up to 120 frames, and your lens is fully capable of synchronizing the AF performance even when shooting at max burst speed.

What our users say

As expected, this is a superb performing, ultra-sharp lens. It is built to professional standards, with a solid feel internal zoom, and smooth rotating tripod collar. The only reason I will cut a few marks is somewhat hefty weight. It is almost as heavy (within a few ounces) as the F-mount SLR equivalent, which would be another reason to consider the lighter 70-180. Sony and Canon both made their mirrorless 70-200 f2.8 lenses significantly lighter than the SLR equivalents, so why can’t Nikon do the same?

The image stabilization of this lens is highly reliable and you can shoot amazing pics handheld without any noticeable blur even at very slow shutter speeds when shooting at 200mm.

Although the price of this lens is approximately $2600, the worst thing about this lens since it costs even more than the Nikon Z6 III camera.

Conclusion

What we like What we don’t
  • Excellent optics
  • Hybrid AF Motor
  • Almost free from all lens distortion
  • Weather sealed
  • Works well for video too
  • Heavy, always need tripod/monopod for shoot
  • Price

Get Tamron 70-180mm F2.8 lens from Amazon.com | B&H Store

4. Tamron 70-180mm F2.8 VXD (Budget Alternative)

Let’s discuss the best budget alternative to the 70-200mm F2.8 VR lens. The Tamron 70-180mm F2.8 VXD lens is a great option. If your budget allows, then without a doubt, you should buy the Nikon 70-200mm F2.8 lens. However, if your budget doesn’t permit and you wish to have output similar to the 70-200mm lens, then you should consider buying the Tamron 70-180mm F2.8 lens. It’s always important to choose a lens that fits your specific needs and budget.

What professionals say about this lens

Added this for events rather than 70-200 when shooting all day. Excellent results.  I wanted to trim my kit in weight so this was a no-brainer. The tiny differences in IQ are not noticeable unless you’re a pixel peeper at 200%. The fact that it doesn’t float my image after each shot is a HUGE bonus.

Conclusion

What we like What we don’t
  • Excellent optics
  • Hybrid STM AF Motor
  • Lightweight design for event shoot
  • Weather sealed
  • Works well for video too
  • None

Get Nikon 14-24mm F2.8 Lens from Amazon.com | B&H Store

5. Nikon 14-24mm F2.8 – Best Ultra Wide Zoom

The 14 to 24 mm f/2.8 lens is the best lens for landscape and architecture photography, as well as for advanced cinematographers and content creators.

Usage of the Lens ?: If you are a pro content creator and mostly you create daily lifestyle vlogs then for sure this one is a must-have lens for you, the other most applicable regions for this lens are indoor/outdoor architecture photography and corporate videos. This lens is also very usable for landscape shooters.

The 14 to 24 mm lens in Nikon is a part of a holy trinity lens which includes the 24 to 70 mm f/2.8 and the 70 to 200 mm f/2.8. This lens is the sharpest wide-angle zoom lens at this focal length in Nikon’s lineup, The image quality of this lens is super impressive even at 14 mm wide, and covers approximately 115 degrees of view.

So if your budget allows and you want to have an ultra-wide zoom lens, then you should go with this. The only issue that I have faced with this lens is finding its proper filters since it has a very large thread of 112 mm.

Conclusion

What we like What we don’t
  • Excellent optics
  • Best Ultra-wide Zoom Lens
  • Lightweight design
  • Weather sealed
  • Works well for video too
  • Price

Get Tamron 17-28mm F2.8 lens from Amazon.com | B&H Store

6.  Tamron 17-28mm F2.8 (Budget alternative)

Now, if you have a limited budget, then do not buy the 14-30mm F4 lens. The best alternative to that is the Tamron 70-28mm F2.8 lens. For  Daily Life Vloggers/content creators, it’s highly recommended that they should buy this lens. Even for those who shoot indoors, like indoor architecture photography or corporate-style videos where sometimes u need a wide-angle zoom lens the best option will be the Tamron 17–28mm F2.8 RXD. Now, for those who shoot nature and landscape images or those who shoot outdoors architecture where light isn’t a big issue, AND if you are not able to buy the Nikon 14-24mm F2.8, then you can go with the 14-30mm F4 in that specific case.

Conclusion

What we like What we don’t
  • Good Optics
  • Good chromatic aberration control
  • Silent AF
  • Lightweight design
  • Works well for video too
  • Excellent price-to-performance ratio
  • Abbreviated zoom range compared to competitors
  • Pronounced barrel distortion at 17mm

Get a Nikon 24-120mm Lens from Amazon.com | B&H Store

7. Nikon 24-120mm F4S Best Travel Zoom Lens

The Nikon 24-120mm F4 lens is a multipurpose zoom lens with a constant F4 aperture throughout the zoom range. It is highly recommended for daytime travelers or for those who want an all-rounder lens and mostly work in light, not in dark situations or at night time. This particular lens is highly usable as it covers a very broad range from 24-120mm and features an F4 aperture with a VR unit inside.

For those concerned about low light performance, or those who know they will be working mostly in uncontrolled light environments or they didn’t carry any professional lights with them all the time, in those very specific scenarios, it’s recommended to buy a bright aperture-based zoom lens if possible. For that, I would highly recommend the Tamron 28-75mm F2.8 lens. Otherwise, you may feel sometimes that the F4 aperture is blocking a lot of light, whereas an F2.8 lens will help you to capture a clear picture

Conclusion

What we like What we don’t
  • Cover long range
  • Constant F4 Aperture
  • Hybrid STM AF Motor
  • Lightweight design
  • None

Get a Nikon 180-600mm Lens from Amazon.com | B&H Store

8. Best Wildlife and Sports – Nikon 180-600mm F5.6-6.3 VR

If you are interested in sports and wildlife photography and have a good budget, then I have a lens recommendation for you. The lens is the 180-600mm lens which covers a remarkable range. The lens construction is rock solid and weather-sealed, and it has different types of VR as well as programmable modes for its easy function during the shoot. The quality of optics used by Sigma Japan just amazing, capturing sharp images throughout the zoom range. When capturing at 600mm or 180mm, you will be surprised by the amount of detail present in the image, even when paired with a Z9 camera’s 45.7-megapixel sensor. The lens’s resolving capability is exceptional. This lens could be a great addition to your photography gear.

What users say about Nikon 180-600mm F5.6-6.3 VR

I finally got this lens that is replacing my Nikon 200-500 and, I have to say, it is superior in every way. It’s sharper, has interior movement, goes from 180 to 600 in a flick of the wrist, it’s water resistant and has a 4-button programmable ring. I use it on my Z9 camera-great combination. I could not be more pleased with it. It has noticeably upped my wildlife shooting game.

The Nikon Z 180-600mm f5.6-6.3 VR lens’s sharpness is phenomenal and delivers tack-sharp images across the full frame at all focal lengths. As I have said if budget allows this is the best lens you can buy for your Nikon Z6 III camera. The lens pairs beautifully with the Z TC-1.4x without any issues and boasts a speedy and dependable autofocus. The Lens handles color aberrations, coma, focus-breathing, and distortions with aplomb. Plus, it’s got effective optical image stabilization and produces a creamy bokeh. Weighing in at a relatively high 2kg and packed with features, this lens offers great value for its price. If you’re looking for a lens that delivers on performance, the Nikon Z 180-600mm f5.6-6.3 VR lens comes highly recommended!

Conclusion – 180-600mm Lens Highly Recommended for sports and wildlife shooters

What we like What we don’t
  • Best Lens for Wildlife | Sports
  • Cover up to 600mm
  • Hybrid USM AF Motor
  • Hybrid IS
  • Dust Proof design
  • Heavy approx 2kg, will need monopod support for smooth capture

Get the Tamron 150-500mm Lens from Amazon.com | B&H Store

9. Tamron 150-500 F5-6.7 – Budget Alternative

See the budget alternative is only when you don’t have the budget to buy the 182600 MM lens.  Otherwise, the 180 to 600 MM lens produces very sad images at the tele compared to 150 to 500 mm and the darkest part is Damron 150 to 500 mm has a slower aperture at 500 mm compared to the Nikon 182 800 MM lens whose maximum aperture goes up to 6

We recommend you to go with Nikon 180-600 mm and only if the budget does not allow then you go with the 150 to 500

Conclusion

  • If you prioritize features and image quality and are willing to pay more for a longer reach and better low-light performance, the Nikon Z 180-600mm is the better choice.
  • If you are on a budget and prefer a more compact and portable lens, the Tamron 150-500mm is a great option that still offers excellent image quality.

Get the Nikon Z 85mm F1.8 S Lens from Amazon.com | B&H Store

10. Nikon Z 85mm F1.8S

If you’re a professional portrait, fashion, or wedding photographer looking for the perfect portrait prime lens, then without a doubt, the 85mm F1.8 S is the best lens you can have for your Nikon Z camera.

This lens is a portrait lover’s dream. It’s highly recommended for portrait photography. Its wide f/1.8 aperture throws the background into dreamy softness, making your subject the star. Whether it’s a romantic candlelit dinner or a child’s infectious laughter, or ur capturing pre-wedding candids, capture those expressions with stunning detail and depth.

Low-Light Luminary: Don’t let darkness dim your creativity. The f/1.8 aperture gobbles up light, letting you shoot stunning photos in dimly lit cafes, concert halls, or even under the starry sky. Capture the mood, the emotion, and the beauty of those fleeting moments, even when the sun sets.

If your budget allows, you must have this lens for your Nikon Z camera. It’s the best portrait prime lens ever built by Nikon for its Z system mirrorless camera.

What users say about this lens

As I transitioned from DSLR (D850) to Z7 this lens replaced my 85 1.4G. Pleasantly surprised. Light, fast focus, and extremely sharp. Even if or when Nikon produces a 1.4 version, I wouldn’t upgrade.

Get Viltrox 85mm F1.8 from Amazon.com | B&H Store

11. Viltrox 85mm F1.8: Budget alternative:

The construction is very solid, the focus ring is very comfortable and has a smooth action. The autofocus is very fast and silent. And the optical performance is excellent. Razor sharp at the center, even at maximum aperture.  AF works perfectly. Eye AF works great no complaints. The focus ring is vary smooth. It came with the latest firmware installed. For the price, you can’t ask for anything more.

Nikon 85mm F1.8  OR Should you buy the more affordable Viltrox 85mm F1.8 Lens instead of Nikon 85mm F1.8, let’s find out

Conclusion

What we like Nikon 85mm F1.8
What we don’t
  • Superior build quality: Weather-sealed construction makes it ideal for harsh conditions.
  • Superb bokeh: Creamy and smooth background blur for exceptional portraiture.
  • More consistent autofocus: Highly reliable even in low-light situations.
  • Higher price: Significantly more expensive than the Viltrox.
  • Bulky and heavier: Not as comfortable for long outings or travel.
  • Autofocus speed: Slightly slower than the Viltrox in some situations.

Budget alternative: Viltrox 85mm F1.8

Should you buy the more affordable Viltrox 85mm F1.8 Lens instead of the Nikon 85mm F1.8, let’s find out

What we like What we don’t
  • Significantly cheaper: This is a major advantage for budget-conscious photographers.
  • Compact and lightweight: Easier to carry around and travel with.
  • Fast autofocus: Great for capturing fleeting moments and fast-moving subjects.
  • Good image quality: Sharpness and color rendition are generally excellent, especially for the price.
  • Build quality: Not as weather-sealed or robust as the Nikon.
  • Bokeh: May not be as smooth or creamy as the Nikon at wider apertures.
  • slow AF in low-light compared to Nikon

Which one is better?

Picture this: you’re staring down two magical wands, each promising to conjure up dreamy portraits and captivating close-ups. One wand sings a budget-friendly tune, while the other whispers promises of pro-grade performance. So, which one unleashes your inner photography wizard?

The Viltrox: This wand is for budget-conscious photographers and cinematographers. It’s lighter, easier to sling on your back, and won’t break the bank. Its autofocus is quick as a wink, capturing fleeting moments like a charm. Sure, it might get a little cranky sometimes in dim light, and its build isn’t quite as tough as a dragon’s scales, but the photos it conjures are sharp and stunning. Think of it as your sidekick for budget-friendly street stories and travel escapades.

The Nikon: This Lens is made for the perfectionist who craves control. It’s built like a fortress, ready to weather any storm and keep your focus razor-sharp even in the deepest shadows. Its bokeh (that’s the fancy word for blurry backgrounds) is like a creamy dream, making your subject the star of the show. But be warned, this wand demands a hefty investment. Think of it as your ultimate ally for crafting flawless portraits and capturing fleeting moments with professional precision.

 

7 Best Lenses for Nikon Z8 (…and 3 to avoid)

Nikon ZF vs Nikon Z6 Mark II – 12 Major Differences

Fuji X-T50 Tops at MAP Camera Ranking

Fuji X-T50 has become the best-selling camera in Japan according to the Map Camera ranking of June 2024. The Fuji X-T50 has topped the ranking, and surprisingly, the second place has been gained by the Panasonic S9 camera. The third place has been assigned to the Sony A7 C2. Unfortunately, only one Canon camera is present in the list at the 9th place, the Canon R6 Mark II.

Get a Fuji X-T50 camera from Amazon.com | B&H Store

MAP Camera RANKING 2024

1st place FUJIFILM X-T50,
2nd place Panasonic LUMIX S9,
3rd place SONY α7C II,
4th place Nikon Z f,
5th place FUJIFILM X100VI
, 6th place Nikon Z8
, 7th place SONY α7IV
, 8th place SONY α7RV,
9th place Canon EOS R6 Mark II,
10th place FUJIFILM GFX 100S I

Let’s count the number of cameras by each brand:

  • FUJIFILM:
    • 1st place: X-T50
    • 5th place: X100VI
    • 10th place: GFX 100S I
    • Total: 3 cameras
  • Panasonic:
    • 2nd place: LUMIX S9
    • Total: 1 camera
  • SONY:
    • 3rd place: α7C II
    • 7th place: α7IV
    • 8th place: α7RV
    • Total: 3 cameras
  • Nikon:
    • 4th place: Z f
    • 6th place: Z8
    • Total: 2 cameras
  • Canon:
    • 9th place: EOS R6 Mark II
    • Total: 1 camera

Here is the total number of cameras by each brand:

  • FUJIFILM: 3 cameras
  • Panasonic: 1 camera
  • SONY: 3 cameras
  • Nikon: 2 cameras
  • Canon: 1 camera

Why Canon is in the LAST position with ONLY 1 camera, let me know ur thoughts on this

ALSO SEE – Fuji X-S50 or Something Else? Rumored Specs of the Next Fuji Vlogging-Centric Camera

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Sony ZV-E10 Mark II Press Release | Major Features and More...

Sony Electronics Announces the Next-Generation ZV-E10 II and E PZ 16-50mm F3.5-5.6 OSS II Lens Kit

Sony ZV-E10 Mark II Pre-order Page at B&H Store

Key Camera Specifications

  • 26-megapixel (MP) Exmor R™ CMOS sensor
  • BIONZ XR™ image processing engine
  • 759-point Focal Plane Phase-detection AF with Real-time Eye AF for Human/Animal/Bird and Real-time Tracking
  • ISO range from 100 to 32000
  • 5.6K oversampling for 4K footage at up to 60p
  • Active Mode electronic image stabilization
  • Upgraded large-capacity Z battery (NP-FZ100) allowing continuous movie recording for up to 195 minutes per charge
  • APS-C interchangeable lens camera compatible with over 70 Sony E-mount lenses
  • Weight: approximately 377 grams

Additional Features to Streamline Content Creation

  • Cinematic Vlog Setting
  • Vertical User Interface (UI) for vertical content creation
  • 4K 60p capture and up to 120p in clear XAVC-S Full HD quality
  • Product Showcase Setting
  • Background Defocus Function
  • Face Priority Auto-Exposure
  • Soft Skin Effect
  • USB 3.2 Type-C® port for high-speed wired transfer
  • Time-lapse sequence creation
  • Advanced 3-capsule microphone with selectable directivity
  • Wind noise reduction windscreen
  • Multi-interface (MI) shoe
  • 5 GHz Wi-Fi connectivity for livestreaming
  • Screen Reader function and menu Magnify Display for accessibility

Main Features of the Versatile E PZ 16-50mm F3.5-5.6 OSS II Lens

  • Compact APS-C power zoom lens
  • High-resolution performance with four aspherical elements and one ED (Extra low Dispersion) element
  • Minimum focusing distance of 9.8 inches (wide) / 11.8 inches (tele)
  • Maximum magnification of 0.215x
  • Retractable to approximately 1.25 inches when powered off
  • Lightweight: approximately 3.8 oz. (107 grams)
  • Built-in optical stabilization
  • Supports in-body breathing compensation

SAN DIEGO, July 10, 2024. Sony Electronics launches the ZV-E10 II, the second generation of the top-selling mirrorless ZV-E10 camerai. The original ZV-E10 is a staple APS-C camera in Sony’s ZV content creation camera series, designed to provide an easy, compact, and versatile tool for content creators of any level. The new ZV-E10 II maintains all the features creators love about the original, such as Creative Looks, Product Showcase Setting, Background Defocus function, and the vari-angle flip screen – and builds on it to increase sophistication and ease of use.

The ZV-E10 II’s internal hardware has been improved from its predecessor with an upgraded 26-megapixel (MP) (approx. effective) Exmor R™ CMOS sensor and adoption of Sony’s latest BIONZ XR™ image processing engine. A few additional updates to this model include improved autofocus and video capturing capabilities: Cinematic Vlog Settingii, a new vertical format user interface (UI), an upgraded large-capacity Sony Z battery for improved stamina and improved connectivity for easy live streaming and data transfer. Staying true to the ethos of the ZV Series, this camera has been redesigned to streamline the content creation process even further, enabling creators to focus less on camera settings and more on their art and creativity. It is compact and lightweight and fits into a creator’s hand with ease, weighing in at approximately 377 gramsiii.

In addition, the E PZ 16-50mm F3.5-5.6 OSS II (SEL1650/2) is announced, a compact APS-C power zoom lens which will be available separately or as part of the ZV-E10 II’s camera kit. The upgraded kit lens is lightweight and offers improved autofocus (AF) and video performance compared to the first-generation model.

“From the beginning, the goal of the Sony ZV line was to create cameras that produced high-quality results while being extremely easy to use. Today, the ZV line continues to uphold that standard, but we’re taking it a step further,” says Yang Cheng, Vice President, Imaging Solutions, Sony Electronics Inc. “Our aim with the advancements of the ZV-E10 II is to inspire creators to develop or recreate their own unique style through features like personalized Creative Looks and Cinematic Vlog Setting. We are continually evolving our technology to help creators of all skill levels bring their visions to life.”

Create Your Own Photo and Video Aesthetic

The ZV-E10 II features two key functions designed to produce premium-looking content straight from the camera, Creative Looks and Cinematic Vlog Setting. When shooting both stills and videos, users can instantly enhance their images by selecting any of the ten Creative Look options: Standard (ST), Portrait (PT), Neutral (NT), Vivid (VV), Vivid 2 (VV2), Film (FL), Instant (IN), Soft Highkey (SH), Black & White (BW), and Sepia (SE). Each of these looks are further customizable and can be edited through eight different parameters, allowing creators to fine-tune their content. Once customized, creators can save up to six custom styles directly in the camera for easy access and reuse.

The ZV-E10 II allows creators to produce premium, cinematic video content with a single touch using the Cinematic Vlog Setting. This feature automatically adjusts the aspect ratio, frame rate, and AF transition speed to optimal settings for cinematic video capture. Additionally, creators can enhance their footage by selecting from five “Looks”, such as S-Cinetone™ that enhances skin tones, and applying one of four “Moods”iv, that emphasize specific colors, offering extensive options to maximize creative expression.

Key Camera Specifications

  • 759-point Focal Plane Phase-detection AFv with Real-time Eye AF for Human/Animal/Bird and Real-time Tracking
  • Backside illuminated 26MP Exmor R CMOS sensor offering an ideal combination of high sensitivity and low noise with an ISO range from 100 to 32000vi
  • APS-C interchangeable lens camera compatible with over 70 Sony E-mount lenses
  • High-speed readout, 5.6K oversampling compresses a vast amount of information into stunning 4K footage at up to 60pvii
  • Active Modeviii electronic image stabilization employs a precision gyroscope and advanced algorithm to accurately measure and compensate for camera shake, providing highly effective stabilization without sacrificing mobility, even when shooting 4K
  • Upgraded large-capacity Z battery (NP-FZ100), allowing continuous movie recordingix for up to 195 minutes per charge

Additional Features to Streamline Content Creation

  • New Vertical User Interface (UI) that auto rotates from horizontal to vertical orientation to streamline vertical content creation. When paired with the vari-angle LCD monitor, users can create and view their content from any angle
  • With 4K 60p capture and up to 120p capture in clear XAVC-S Full HD quality, the user can record stunning motion sequences using the S&Q modex at 5x slow motion (24p playback)
  • Product Showcase Setting which delivers convenient shooting of product review videos with smooth focus transitions from your face to the item being highlighted
  • Background Defocus Function to adjust the depth of field and create bokeh within the background with a single touch
  • Face Priority Auto-Exposure immediately detects faces and adjusts the exposure to optimize facial brightness, even while actively recording in changing lighting scenarios
  • Soft Skin Effect smooths the appearance and reduces blemishes on the subject’s skin
  • Stress-free connectivity with the USB 3.2 Type-C® (SuperSpeed USB 5 Gbps) port also allows high-speed wired transfer to a compatible smartphone or PC through the Creators App for easy post-production and sharing on social mediaxi
  • Time-lapse sequencesxii can be created in-camera and the exposure interval can be set from 1 second to 60 secondsxiii
  • Advanced, onboard 3-capsule microphone with selectable directivity (previously debuted in the ZV-E1) for capturing clear, high-quality audio. Users can select “Auto” or choose from “Front”, “Rear”, or “All Directions” for the audio directivity depending on the environment and recording scenario settings
  • Supplied with the camera, is a windscreen to reduce noise when shooting in windy conditions
  • Multi-interface (MI) shoe allows for simple connection to an external microphone for additional audio options, if needed
  • Livestream through the support of 5 GHzxiv Wi-Fi connectivity
  • Sony’s Screen Reader functionxv, which reads menus and video playback screens aloud to assist operations, and a menu Magnify Display function are included to provide accessibility solutions

Designed with Environmentally Friendly Principles in Mind

The ZV-E10 II camera body is made from recycled materials, including SORPLAS™ xvi, reducing environmental impact without sacrificing functionality. The individual packaging is made from Sony’s unique recycled paper “Original Blended Material” that uses materials such as bamboo, sugar cane fiber, and recycled paper collected from the market. Over the past 11 years, Sony has replaced approximately 395 tonsxvii of virgin plastic with recycled plastic in digital cameras and digital video cameras.

Main Features of the Versatile E PZ 16-50mm F3.5-5.6 OSS II

The E PZ 16-50mm F3.5-5.6 OSS II is Sony’s 75th E-mount lens and an ideal kit lens solution for the new ZV-E10 II due to its compact size and versatile range (35 mm full-frame equivalent focal length: 24-75 mm). High-resolution performance is achieved by four aspherical elements and one ED (Extra low Dispersion) element in an effective optical design. With a minimum focusing distance of 9.8 inch (0.25 m) (wide)/ 11.8 inch (0.30 m) (tele) and maximum magnification of 0.215x, the E PZ 16-50mm F3.5-5.6 OSS II offers versatile close-up performance to capture details. It retracts to a total length of approximately 1.25 inches (31.3 mm) when camera power is turned off. Due to its diminutive size and low weight of approximately 3.8 oz. (107 grams) it is a portable lens that can support day-to-day shooting.

Smooth, useful power zoom is ideal for movie shooting, and AF is available even while zooming. Built-in optical stabilization works with in-body stabilizationxviii, including Active Mode, to minimize blur in movies. The E PZ 16-50mm F3.5-5.6 OSS II supports in-body breathing compensationxix to minimize shifts in angle of view while focusing for smooth, stable footage.

Pricing and Availability

The ZV-E10 II will be available at the end of July 2024 for a suggested retail price of $999 USD ($1,399 CAD) for the camera body only, and $1,099 USD ($1,499 CAD) for the kit. The E PZ 16-50mm F3.5-5.6 OSS II in black will be available in August 2024 for a suggested retail price of $299 USD ($399 CAD). They will be sold directly through Sony.com and other Sony authorized dealers throughout North America.

Nikon Z90 | Z80 Latest Rumors

We have already published information about the Nikon Z80 camera, which comes from a reputed Chinese source [Check here]. According to this source, Nikon is working on a mini  Nikon Z8 camera on its way, expected to be announced in 2024.

We keep getting very strong information from reliable sources that Nikon is developing a high-end APS-C DX-format camera, not a direct successor to the Z50 Mark II.

The next set of Rumor is coming from a source that has seen a prototype with a working 33MP APS-C Format sensor, he was using the name of Nikon Z90 camera.

The Nikon Z90 will be a camera that fits above the  Z50 DX-format mid-range.

The best part of the rumor is that the Nikon Z90 is expected to be announced sometime between August and September of 2024.

Here is a look at the list of specifications we have received from the source:

Nikon Z90

  • Sensor: 33 megapixels
  • 4k 60fps
  • In body IBIS
  • 20 Fps RAW [1000 frame]

See, these are the initial set of specs

TNC Take: Based on the frequency of rumors we are getting about the next DX-format camera, we are almost sure a DX-format camera is coming in Q4 of 2024.

Stay Tuned Stay Updated

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