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Firmware Update

Canon USA Does Layoffs Despite Tax Break: What’s Next?

Canon USA got a huge tax break from the Government of the USA, and this break was given to keep the staff employed. But despite getting a huge tax break from the government, they had a major layoff done by Canon USA of many employees, including the technical advisory team led by Rudi Winston, as well as many others whose names and exact numbers we don’t know. So now the question remains: what will happen next? Since they have done the layoff but also received the tax break, will they have to return the tax break of $7 million to the government?

We don’t know what’s going to happen, but the above information is collected based on several news published by NEWSDAY, which include the following headlines,

December 14, 2023 – Canon could close Melville headquarters if more tax breaks aren’t approved, executive says: [Source]

December 17. 2023 – Canon USA gets another $7 million tax break after threatening to close shop in Melville, NY: [Source]

July 23, 2024 – Canon USA cuts jobs in Melville less than one year after winning more IDA tax breaks: [Source]

July 26, 2024 – Canon USA. could have to repay tax breaks because of job cuts at its Melville headquarters, the letter says: [Source]

July 29, 2024 – Suffolk IDA should claw back Canon’s tax breaks: [Source]

one by one, each headline tells everything very clearly, So we are putting up all those press releases in serial order so you can also get a clear idea of what’s going on with Canon.

Get LIVE RUMORS –> FACEBOOK | TWITTER |  INSTAGRAM to get live news + Canon rumors 24X7

source – PR.com

Canon R6 Mark III Rumored Specification

So, we have already published back in May 2024 that the Canon R6 Mark III is coming with a 24-megapixel stacked CMOS sensor, similar to the one found in the Canon R3 camera. But today, we can confirm this and even more, as we have the full specs of the upcoming R6 Mark III camera via rumor mill. So, take a look at the detailed specifications of the upcoming camera.

Canon R6 Mark III Rumored Specification

  • 24mp (Related to the stacked EOS R3 sensor)
  • Mechanical shutter / Electronic Shutter
  • No mentions of stills FPS
  • Improved DIGIC X, but no DIGIC Accelerator
  • CFexpress & SD UHS-II card slots
  • 4K 120P
  • FullHD 240P
  • Same EVF as the EOS R5 (So no eye-controlled AF)
  • Improved IBIS performance
  • Improved focus sensitivity
  • Slightly heavier body (Nothing you’re likely to notice)
  • Same 3.0″ LCD size (no mention of resolution)
  • No mention of autofocus capabilities

Sources of the rumor mill suggest that the Canon R6 Mark III will be announced in late 2024, we would expect availability to come in early 2025.

Get LIVE RUMORS –> FACEBOOK | TWITTER |  INSTAGRAM to get live news + Canon rumors 24X7

source – CanonRumors.com

 

Small-Rig Expansion kit for Canon R5 Mark II

SmallRig has announced a new Canon EOS R5 Mark II camera expansion kit. Yes, the kit hasn’t been officially released yet, we will post an update as soon as it becomes available for pre-orders. It is reported that the new Canon EOS R5 II camera uses a 45-megapixel stacked sensor, inherits the EOS R3 eye-control autofocus, and significantly improves performance, with 12fps mechanical shutter continuous shooting, 30fps electronic shutter continuous shooting, 179 million pixel in-camera high-resolution synthesis, 5-axis in-body image stabilization, 8.5-stop central and 7.5-stop peripheral coordinated image stabilization, neural network noise reduction, 8K60P RAW/4K60P SRAW/4K120P/FHD240P video recording, CLog2, new automatic white balance that can recognize grass/blue sky/skin/shadows, CF-R20EP cooling grip, new LP-E6P battery, weighing 745g with battery, priced at429999, expected to be released in August.

Canon R5 Mark II Price –

Canon R6 Mark II and Canon R50: The Savior Models of Canon

Canon R6 Mark II and Canon R50 are the most sold models of Canon. Imagine a business in the year of 2024, the first and second quarter, which is written in the Canon’s latest financial report, and more or less, these two cameras are also responsible for Canon’s financial recovery. Let’s have a look

Canon official Finical REPORT of 1st half of 2024 – Conference on results for 2Q 2024 (July 25, 2024)

In the Imaging Business Unit, interchangeable-lens digital camera’s performance was solid due to steady sales of the EOS R6 Mark II full-frame mirrorless camera and the new entry-level EOS R50, along with increased sales of digital compact cameras. Although sales for network cameras decreased temporarily in the previous quarter of this year due to the adjustments of inventory levels in the market, sales for the second quarter of network cameras increased thanks to need for diversified applications. As a result, sales for the second quarter of the Imaging Business Unit increased by 11.6% compared with the same period of the previous year to ¥244.7 billion, while income before income taxes for the second quarter increased by 19.3% compared with the same period of the previous year to ¥41.7 billion. Sales for the first half of the year totaled ¥420.3 billion, a year-onyear increase of 2.1%, while income before income taxes totaled ¥56.6 billion, a year-on-year decrease of 21.9%.

REPORT ANALYSIS

Canon’s Imaging Business Unit had a mixed performance. They sold many cameras like the EOS R6 Mark II and EOS R50, which boosted sales by 11.6% to ¥244.7 billion. However, their overall income before taxes for the first half of the year dropped by 21.9% to ¥56.6 billion compared to last year. This means while they are making money, their profit has decreased compared to before, so they haven’t fully recovered yet.

Get LIVE RUMORS –> FACEBOOK | TWITTER |  INSTAGRAM to get live news + Canon rumors 24X7

source – global.canon/en/ir/

Best Canon Camera For Wildlife Photography 2024

I’ve been getting a lot of requests to recommend a budget wildlife photography setup. So, here it is—the budget wildlife photography setup for 2024. If you’re looking for a super budget camera that captures excellent wildlife photography images, this is for you. However, it’s important to note that the camera alone won’t perform miracles; other factors also contribute to great photography.

Check Latest Deals at  Amazon.com | B&H Store

1. Canon R10 – The Best Beginner Level Camera for WILDLIFE Photographers

Let’s start with the best budget camera. If you’re looking for the best wildlife photography camera under $1000 in 2024, the Canon R10 is currently the best option. The Canon R10 features a 24-megapixel Dual Pixel CMOS sensor with more than 4503 individually selectable AF points, helping you to grab and track your subject very well. This camera offers a capture speed of 23 frames per second when using the electronic shutter and up to 15 frames per second with the mechanical shutter. However, it’s worth noting that cameras in the under $1000 range may experience some rolling shutter issues, as they do not have stacked sensor integration, which would increase the overall cost of the camera.

So, what’s the remedy? How can we minimize the rolling shutter effect when our subject is moving, and we’re tracking it in wildlife photography? You can use the mechanical shutter. The mechanical shutter overrides the effects of a slower sensor. With the Canon R10, using the mechanical shutter at 15 FPS will help you capture awesome images with minimal rolling shutter distortion.

Here’s a concise table for the pros and cons of the Canon R10:

Pros Cons
High frame rate (23 FPS) Prone to rolling shutter
Advanced autofocus with 4000+ DPAF points No stacked sensor
Affordable price Limited weather sealing
Lightweight and compact Moderate battery life

Now, let’s talk about the lens you need with your Canon R10 camera to perform exceptionally well in wildlife and bird photography.

BEST Wildlife Photography Lenses for Canon R10

Best Lens for the Canon R10 in the Budget Range:  The RF 100-400mm f/5.6-8 IS USM  [B&H Store] Lens is an excellent choice. This lens covers the 100-400mm range, and is budget-friendly but does not compromise on optical quality, delivering stunning results when used with the Canon R10 camera.

This lens performs exceptionally well even when used with the Canon R7 camera body. I have used this lens along with the RF 1.4x extender, and it still exceeded my expectations. Previously, I have tried and tested the EF 100-400mm L series on a 90D body, and this new lens performs just as well, if not better. Additionally, this lens is far lighter than any of the EF 100-400L versions, making it more convenient for long shooting sessions.

 

Check Latest Deals at  B&H Store | Amazon.com

2. Canon R8 Best Budget Full Frame Canon Camera 

I still can’t believe the price is so low for an entry-level full-frame camera with such outstanding quality. The camera is the Canon R8.

Pros Cons
High-quality full-frame sensor Limited battery life
4K video at 60 FPS Limited native RF lens choices
40 FPS continuous shooting Basic build quality
Affordable price

For those upgrading from the Canon RP, let me remind you that this particular model has a faster and cleaner sensor compared to the Canon RP. You can capture incredible low-light JPEGs and record 4K videos at up to 60 frames per second without any crop. It’s an incredible camera designed for the new generation of Canon users.

Even if you are an advanced photographer looking for a secondary body, this is an excellent option for you.

The Canon R8 has a massive processor and a sensor, identical to the one in the Canon R6 Mark II, which is why it’s sometimes called the budget R6 Mark II. It is particularly useful for wildlife and bird photographers, or even sports photographers, thanks to its ability to shoot continuously at 40 frames per second. This feature is perfect for capturing moving subjects in a freeze-frame, making it one of the best options available at a very reasonable price.

Even if you have the budget for the Canon R6 Mark II, I recommend opting for the Canon R8 and spending the remaining budget on a good lens. Having a quality lens can make a significant difference in your photography.

BEST Wildlife Photography Lenses for Canon R8

Here are the recommended lenses for the Canon R8 camera:

  1. Canon RF 100-400mm f/5.6-8 IS USM: Check Latest Deals at  Amazon.com | B&H Store

    • This versatile zoom lens features exceptional optical quality, delivering sharp images.
    • It also includes optical image stabilization, which helps in capturing quality shots, especially in handheld situations.
  2. Canon RF 200-800mm f/6.3-9 IS USM: Check the Latest Deals at Amazon.com | B&H Store

    • This lens offers an incredible zoom range from 200mm to 800mm, providing excellent versatility for wildlife photography.
    • It produces high-quality images with great contrast and is relatively lightweight at around 4.5 lbs, making it a great choice for handheld shooting.
    • The lens performs exceptionally well with the Canon R8 and R7, offering a dynamic range that captures everything from butterflies to the moon with sharpness and clarity.

3. Canon R7 – Best PRO – APS-C Camera from Canon for sports and wildlife

The next camera in our recommendation list is an APS-C camera from Canon, the Canon R7.

Pros Cons
APS-C crop factor provides extra reach APS-C sensor may have lower low-light performance compared to full-frame
High-resolution sensor for detailed images Limited native RF-S lens options, Have to buy Fullframe Lenses
Fast continuous shooting (30 FPS electronic, 15 FPS mechanical) Rolling shutter effect with electronic shutter
Compact and lightweight
7.5-8 stops of in-body image stabilization (IBIS)
Advanced autofocus with subject tracking

One of the biggest advantages of having an APS-C camera like the R7 is the extra crop factor. This crop factor effectively extends the reach of your lenses, allowing you to capture distant subjects more easily. The Canon R7’s high-resolution sensor is capable of resolving fine details, even when using full-frame lenses. While you aren’t utilizing the entire area of full-frame lenses, you’re working with the central part, which is often the sharpest. This results in exceptional image quality.

Another advantage of the Canon R7 is its 7.5-8 stops of sensor-based image stabilization. This feature is invaluable in situations where you need to hand-hold your camera, helping to reduce camera shake and produce sharp images.

In terms of speed, the Canon R7 offers impressive performance. It can shoot up to 30 frames per second with the electronic shutter, which is perfect for capturing fast action. If you prefer to avoid rolling shutter effects, the mechanical shutter can shoot at 15 frames per second, providing almost negligible rolling shutter impact.

The Canon R7 is also compact and lightweight compared to full-frame options in the same price range, making it easier to carry. Despite being an APS-C camera, it delivers excellent image quality and good low-light performance.

The Canon R7 is highly recommended for wildlife and sports photographers, even in 2024, as it is one of the best APS-C format cameras Canon has ever created. In my video, I’ve also recommended some lenses specifically for sports and wildlife photography with Canon RF mount cameras, which can help you capture amazing shots with the Canon R7.

CONFUSED – Let Me Help You in Your Camera Selection

Which Camera Should You Pick for Wildlife Photography: Canon R7 or Canon R8?

Between the two, my personal favorite is the Canon R8, as it features a faster sensor readout and exceptional low-light performance compared to the R7. Additionally, if you are using a monopod, the lack of in-body image stabilization (IBIS) in the R8 is not a significant issue. Overall, based on the camera’s performance, my personal selection is the Canon R8.

Check Latest Deals at  Amazon.com | B&H Store

4. Canon R6 Mark II: Still the Best Choice for Wildlife Photographers

Here’s a concise table of the pros and cons of the Canon R6 Mark II (Canon R6 II):

Pros Cons
Excellent image quality Limited resolution (20.1 MP)
8 stops of in-body image stabilization (IBIS) No top LCD display
12 FPS mechanical, 40 FPS electronic shutter Moderate battery life
Advanced autofocus with subject tracking Limited native RF lens options

The Canon R6 Mark II is a perfect choice for wildlife photographers if your budget allows for it. It’s also important to have some extra cash left to buy lenses like the RF 100-400mm or the recently announced RF 200-800mm. If you have the budget to buy one of these lenses, the Canon R6 Mark II is highly recommended. However, if your budget is more limited, you can consider the cameras like the Canon R8, as previously mentioned.

The biggest advantage of the Canon R6 Mark II is its 8 stops of in-body image stabilization (IBIS), paired with 12 FPS mechanical shutter speed. These are two of the most important features of this camera. When using the 12 FPS mechanical shutter, you don’t have to worry about rolling shutter effects. Additionally, with IBIS’s help, you can easily capture complex scenes. This particular combination makes the Canon R6 Mark II a lethal and highly capable choice for wildlife

Editors Note about Canon This camera has optimally the best 24.2 MP sensor for its timing of 2024 and for the price of 2k. The Autofocus is Fast and the feature to zoom in even more using the Magnifying glass is very helpful to catch the subject in the middle of the frame when the lens may not be able to see it. The button layout in most certainly astronomical. And also very ergonomically fitting and designed for the hand. The Scroll function is best suitable for individuals who want to further 2x the image from the point from which it was taken. Also not to mention the joystick which was a major key point for selecting this camera out of many others. Also it is noticed that the video to photo switch has been re-designed compared to the regular R6. Also for the camera function bottoms you have 3 customizable setting for your liking. Also the fact that it can shoot up to 40 FPS raw with a silent shutter is absolute impressive for the price point of only 2k. Not to mention the RF lens selection is very pronominal duo to the mas selection of wide angled and telephoto lenses. The battery life is very suitable to the average photographer who is just doing this as a hobby. But if you are out on a long trip I would advises that ones makes the purchase of a Battery grip.

BEST Wildlife Photography Lenses for Canon R6 Mark II

Here are the recommended lenses for the Canon R8 camera:

  1. Canon RF 100-400mm f/5.6-8 IS USM: Check Latest Deals at  Amazon.com | B&H Store
  2. Canon RF 200-800mm f/6.3-9 IS USM: Check the Latest Deals at Amazon.com | B&H Store

Check the Latest Deals at Amazon.com | B&H Store

5. CANON R5 II – Best Camera for Sports and Wildlife Photography in 2024

Recently, Canon announced the R5 Mark II camera with a 45-megapixel STACKED CMOS sensor and DIGIX X Processor + a DIGIC accelerator inside the camera, enhancing the overall autofocus tracking experience to the next level. With the help of the faster readout of the sensor, very little rolling shutter effect is visible at the maximum continuous shooting speed of 40 frames per second. The price of the camera is around $4000, you should also set aside some extra funds for high-quality lenses.

Pros Cons
45 MP full-frame sensor for high-resolution images High price point
Up to 40 FPS continuous shooting Fullframe RF Mount is still Closed
Advanced autofocus with subject and eye tracking
8-stop in-body image stabilization (IBIS)
Excellent low-light performance
8K and 4K video recording capabilities
Fast sensor readout reduces rolling shutter effects
Weather-sealed, durable build
Versatile lens compatibility with RF mount

Key Features of Canon R5 Mark II:

  • High-Resolution Sensor: The camera boasts a 45-megapixel full-frame sensor, allowing you to capture incredible detail in every shot.
  • Fast Readout Speed: The sensor’s readout speed is 6.7 milliseconds, which helps minimize rolling shutter effects when capturing fast-moving subjects.
  • High-Speed Shooting: The Canon R5 Mark II can shoot at a rate of up to 40 frames per second, making it ideal for capturing fleeting moments in sports and wildlife.
  • Advanced Image Stabilization: The camera features an 8-stop hybrid image stabilization system, providing super stable shots, even when shooting handheld.
  • AI Denoise and AI Upscaling: After shooting some extra innovation can be done with the images

This combination of high resolution, fast shooting speed, and advanced stabilization makes the Canon R5 Mark II an extremely capable and versatile camera for sports and wildlife photography in 2024.

Why Canon R5 Mark II is the BEST Camera for Wildlife and Biography

We are calling the Canon R5 Mark II the best camera for sports and wildlife photography in 2024 for two main reasons.

  • First, the camera offers an exceptional level of detail, which is crucial for wildlife and bird photographers. This is made possible by the camera’s high-resolution 45-megapixel sensor, allowing photographers to capture fine details in every shot.
  • Second, the Canon R5 Mark II features a super fast readout speed, which significantly reduces rolling shutter effects, even at high continuous shooting speeds. This combination of high resolution and fast readout speed makes it an ideal choice for capturing fast-moving subjects in sports and wildlife photography.

Best Lens for Canon R5 Sports and Wildlife Photography – Canon RF 100-500mm f/4.5-7.1 L IS USM Lens

Check the latest deals available on Canon RF 100-500mm lens B&H Store and Amazon.com

I have used this lens with a Canon R5 camera and am glad I did. I have the EF 100 to 400 L I’ve been using with an EF to RF adapter and am enjoying the convenience of quickly switching lenses when out shooting.

The lens is a bit larger and heavier (no more so than the previously mentioned 100-400) than I had anticipated but I’m not complaining. Sharpness and contrast is excellent at all focal lengths and apertures. Great stabilization, having many more keepers with handheld photos at long focal lengths and slower shutter speeds than I thought I might see.

Great lens. Thanks, Canon.

More on… Why we have Selected the Canon R5 Mark II?

Reason BEHIND the selection of Canon R5 mark II as BEST WILDLIFE PHOTOGRAPHY CAMERA OF 2024, instead of Canon R1 or Canon R3

Neither option we have selected, we have is the Canon R3 and Canon R1 camera. Both of these cameras feature a 24-megapixel sensor. Although the R3 camera’s readout speed is somewhere around 4.8 milliseconds, at the very same time, even with the help of electronic shutter, the Canon R3 camera is able to capture 14-bit images. On the other side, we have the Canon R1 camera with a 24-megapixel sensor able to shoot up to 40 frames per second and comes at a high price. But the best part is the readout speed of this particular sensor is 0.02 seconds. So, technically, there will be guaranteed no rolling shutter visible even if you let the camera capture indefinite images at 40 frames per second of speedily moving subjects. So the Canon R1 camera is more recommended to those who shoot F1 racing cars or all speedy moving subjects, specifically recommended to sports photographers. In wildlife photography, yes, you can use this camera too, but in wildlife photography we recommend t, we need details in feathers, we need extreme details to be extracted from a given scene. In that particular scenario, I personally recommend having a camera which creates the perfect balance between resolution and speed, and for that, we have the recently announced Canon R5 Mark II featuring a sensor readout speed of 6.7 milliseconds. At the very same time, with the help of electronic shutter, you can capture 10-bit images. So, morally, this is one of the best cameras available in terms of resolution and speed for a wildlife photographer.


HOW TO CHOOSE THE RIGHT CAMERA FOR WILDLIFE PHOTOGRAPHY

The camera should have a perfect balance between sensor size and resolution. Even if you are using an APS-C size sensor, try to get the maximum resolution possible. If you are considering a full-frame sensor-based camera, aim for the maximum resolution possible. Another condition is that even if the camera has a good readout speed, having the highest speed alone might not be ideal for wildlife photography.

The second most important thing is the type of autofocus system used inside the camera. We are discussing the best Canon cameras for sports and wildlife photography, so Canon’s one of the world’s best autofocus systems doesn’t need further discussion here.

The third important thing is the continuous shooting speed of the camera. Continuous shooting speed depends on several factors. If the camera has a high-speed sensor, you can use the electronic shutter, resulting in minimal rolling shutter effects in your images. However, if you are buying a lower-end camera without a high-speed sensor, you need to pay attention to the mechanical shutter range. For example, the Canon R7’s mechanical shutter can shoot up to 15 frames per second, with minimal rolling shutter effect. If you use the electronic shutter, some rolling shutter effects may be visible.

While they have partially opened their lens mount, there are still great options available for the Canon RF mount. One of the best lenses I recommend for wildlife photography is the 100-400mm f/5.6 lens. This is one of the most reasonably priced lenses available for entry-level shooters. If you have a slightly higher budget, the next best lens is the RF 200-800mm f/6.3 IS USM. This lens provides a good range at a reasonable price.

Try to get weather weather-sealed camera if possible. A camera with good sealing will last longer; otherwise, if your camera lacks sealing, be prepared with additional protection. Wildlife photography often involves exposure to changing weather conditions, so a weather-sealed camera is preferable.

Battery life is also important, but nowadays we have the option to charge our camera with a power bank. Attach a power bank to your tripod and keep it charged. Whenever you place your camera, remember to charge it up to continue shooting for up to 5 hours. Since wildlife photography requires patience and battery backup, these are essential considerations.

Do consider Low light performance and prefer full-frame sensor-based cameras if possible, especially for wildlife and sports photography. In wildlife photography, subjects are often exposed to varying light conditions. A full frame sensor extracts excellent dynamic range from a given scene, And Capturing images in RAW mode can help bring out the maximum detail. The performance depends on variables such as the subject, environmental exposure, and the camera’s capabilities.

You have to BUY CAMERA and LENS BOTH – If you have a budget of $3000, you need to allocate funds for both a camera body and a good lens. Even though the camera body is important, ensure you save a substantial amount for lenses like the RF 100-400mm or 200-800mm. Without a good budget for lenses, effective wildlife photography will be challenging.

 

Canon - Think Big Event in Hong Kong

Canon Unveils Advanced AI-based Innovations at Inaugural ‘Think Big’ Event in Hong Kong

‘Think Big – The Power of Future’, Canon’s first event in the series to be held outside of Singapore, showcases cutting-edge AI technologies to revolutionise the modern workplace and various key industries
HONG KONG SAR – 23 July 2024 – Canon today announced the launch of the first ‘Think Big’ Event Series in Hong Kong. Set to educate business leaders on innovative industry trends and transform the business landscape, ‘Think Big – The Power of Future’ marks the first edition of this dynamic event to be held outside of Singapore, following multiple editions held in the country over the past decade. Slated for Friday, 2 August 2024, from 9am to 4pm at JW Marriott Hotel Hong Kong, the event will spotlight the transformative power of AI-based technologies, such as generative artificial intelligence (gen AI), in reshaping workplace dynamics and driving productivity.

‘Think Big – The Power of Future’ Hong Kong event banner

“As we enter a new era of work, employers and employees alike share optimism for the diverse use of AI at the workplace, signaling the immense potential of AI-powered solutions to transform workplaces in Hong Kong and beyond. Businesses now eagerly seek to harness the power of emerging technologies and find new ways to capitalise on innovations for productivity, making events such as ‘Think Big’ increasingly crucial. With ‘Think Big’ and Canon’s innovative business solutions, we aim to empower businesses to harness AI’s full potential, maximising productivity and operational efficiencies,” said Norihiro Katagiri, Senior Vice President, Canon Singapore.

Redefining the Future of Hong Kong’s Workplaces with AI
As Hong Kong enterprises rapidly adopt AI across various facets of their operations, the potential for AI-based technologies and solutions to revolutionise the modern workplace is immense. According to a recent survey by the Hong Kong Productivity Council Digital Transformation (HKPC Digital Transformation), the prevalence of AI in business operations is expected to surge by 20% in 2024. ‘Think Big – The Power of Future’ aims to address this burgeoning transformation in Hong Kong, offering attendees invaluable insights into AI’s capabilities in improving processes and overall productivity through a series of thought-provoking seminars.

Esteemed speakers from key trade associations and industry experts will discuss the impact of AI on businesses and delve into the versatile applications of AI-powered solutions in data processing, contract lifecycle management, and industry-specific workflows. Beyond the seminars, Canon will also host a ‘Technology Zone’ to showcase various innovative AI and large language model (LLM) solutions designed to address issues faced by business leaders today. Attendees will gain hands-on experience and witness how these cutting-edge solutions can enhance productivity and operational efficiencies across verticals such as food & beverage, banking & finance, legal, healthcare and information technology.

Harnessing AI-powered Solutions to Catalyse a Smarter Era of Work
In line with Hong Kong’s commitment to becoming an AI hub, a majority of employers, as highlighted in PWC’s Hong Kong Workforce Hopes & Fears Survey 2023, believe in AI’s capabilities to enhance workplace productivity.

“Enterprises in Hong Kong are looking to build smarter workplaces by adopting advanced technologies such as AI. Our conversations with business leaders reveal a growing interest in leveraging AI to further streamline digital workflows, and Canon Hong Kong is committed to equipping businesses with the knowledge and solutions necessary to navigate challenges and trends impacting their operations, enabling them to remain adaptable and future-ready,” said Kazuhiro Ozawa, President and CEO, Canon Hong Kong.

Interested participants can register for ‘Think Big – The Power of Future’ here on its official website and discover how AI is revolutionising the workplace today.

Canon Singapore Pte. Ltd.
Canon is a global leader in photographic and digital imaging solutions. Canon Singapore Pte. Ltd. is the headquarters for South & Southeast Asia driving sales, marketing and service strategies. Besides handling the domestic market, the company covers 22 other countries and regions including subsidiaries in India, Malaysia, Thailand and Vietnam. The parent company Canon Inc. has a global network of more than 300 companies and employs about 169,000 people worldwide. Canon is guided by its kyosei philosophy that focuses on living and working together for the common good.

More information is available at https://asia.canon.

AI Predicts Canon’s Downfall: Report Raises Red Flags!

Okay, we have the Canon Global Sales Report [2023-24 financial year] published in July 2024 by Japan’s Nikki  News Magazine [source], and these are the details we have from that particular report.

The second report is from the previous year [2022-23 financial year], sourced from the website Statistica.com. [source]

Both reports are from reputable sources. Now we have also added a third year of Global sales stats  [2021-22 financial year] to make the entire report more perfect and more accurate 

However, the top 5 and the market share, are shown in the table below: source cameraprism.com

Position Brand Market Share 2021 Market Share 2022 Change
1 Canon 47.9% 46.5% ↓ 1.4%
2 Sony 22.1% 26.1% ↑ 4.0%
3 Nikon 13.7% 11.7% ↓ 2.0%
4 FUJIFILM 5.6% 5.8% ↑ 0.2%
5 Panasonic 4.4% 4.2% ↓ 0.2%

We have asked AI to predict the future sales report based on our existing reports for 2021-22, 22-23 and 2023-24[FY] of the global camera manufacturer market share, take a look at the results we have

We have added Three Years of sales Data to the report, and then this report has been generated

Creating a prediction report for the next 10 years based on the provided market share data from 2021 to 2023 involves identifying trends in the market shares of each company and projecting these trends forward. Here’s a simplified approach to predict the market shares:

  1. Identify the trend for each company: Calculate the average annual change in market share for each company based on the provided data.
  2. Project the trend forward: Apply the average annual change to project the market shares for the next 10 years.

Let’s start by calculating the average annual change for each company from 2021 to 2023:

Calculation of Annual Change

Canon:

  • 2021 to 2022: 46.5% – 47.9% = -1.4%
  • 2022 to 2023: 41.2% – 46.5% = -5.3%
  • Average annual change: (-1.4% + -5.3%) / 2 = -3.35%

Sony:

  • 2021 to 2022: 26.1% – 22.1% = +4.0%
  • 2022 to 2023: 32.1% – 26.1% = +6.0%
  • Average annual change: (+4.0% + +6.0%) / 2 = +5.0%

Nikon:

  • 2021 to 2022: 11.7% – 13.7% = -2.0%
  • 2022 to 2023: 13.2% – 11.7% = +1.5%
  • Average annual change: (-2.0% + +1.5%) / 2 = -0.25%

Fuji:

  • 2021 to 2022: 5.8% – 5.6% = +0.2%
  • 2022 to 2023: 8.1% – 5.8% = +2.3%
  • Average annual change: (+0.2% + +2.3%) / 2 = +1.25%

Panasonic:

  • 2021 to 2022: 4.3% – 4.4% = -0.1%
  • 2022 to 2023: 4.5% – 4.3% = +0.2%
  • Average annual change: (-0.1% + +0.2%) / 2 = +0.05%

Others:

  • 2021 to 2022: 5.6% – 5.5% = +0.1%
  • 2022 to 2023: 5.2% – 5.6% = -0.4%
  • Average annual change: (+0.1% + -0.4%) / 2 = -0.15%

Projections for 2024 to 2033

Following this method, we can project the market shares for the next 10 years. Here is the complete projection:

FINAL RESULT – complete projection BASED on the Sales report

Year Canon Sony Nikon Fuji Panasonic Others
2024 37.85% 37.1% 12.95% 9.35% 4.55% 5.05%
2025 34.50% 42.10% 12.70% 10.60% 4.60% 4.90%
2026 31.15% 47.10% 12.45% 11.85% 4.65% 4.75%
2027 27.80% 52.10% 12.20% 13.10% 4.70% 4.60%
2028 24.45% 57.10% 11.95% 14.35% 4.75% 4.45%
2029 21.10% 62.10% 11.70% 15.60% 4.80% 4.30%
2030 17.75% 67.10% 11.45% 16.85% 4.85% 4.15%
2031 14.40% 72.10% 11.20% 18.10% 4.90% 4.00%
2032 11.05% 77.10% 10.95% 19.35% 4.95% 3.85%
2033 7.70% 82.10% 10.70% 20.60% 5.00% 3.70%

Final Observations | Conclusion and VERDICT

  • If the observed trends continue, Canon’s market share will significantly decrease, reaching Less than 10% by 2033.

PS: even if we use the past three years of the Global sales report, it doesn’t seem Canon is doing any good.

  • Sony’s market share will see a substantial increase, reaching over 80% by 2034.
  • Nikon, Fuji and Panasonic will continue to grow steadily

Note that these predictions are based on a linear trend and real-world factors of the 202-2023 and 2023-2024 global sales report, . Changes in technology, market dynamics, new entrants, and other external factors could influence these trends.

TNC exclusive: Edititors space

This report should not be taken seriously in any context since these are analyses done by AI, the artificial intelligence. At the same time, the details of these analyses are generated based on the past two years of global sales reports, which may fluctuate based on the offers from camera makers to their consumers. For example, if Canon opens their lens mount, we may see a significant increase in the global sales share percentage of Canon cameras as well as their lenses. Similarly, if any other brand like Nikon or Sony introduces a new line of cinema cameras or dedicated cameras for content creators, they may raise their own market share. Therefore, these predictions are not always accurate when based on limited data, especially when there are many factors involved. Consider this report just as a reference.