NEW CAMERA

Unfortunately no new product is announced, the Canon Seeimpossible Focus on People Using Canon Products, the Canon today announces a new 3D microsite which showcases how the Canon technologies around the globe helping people to change their lives. Canon will expand the site’s content to include submissions from consumers and clients.

Grey New York is responsible for the brand strategy, integrated creative, event, promotional and public relations work behind the campaign.

“We’re going to use it as a messaging vehicle, but we’re also going to use it internally to organize and marshal our resources in a way that’s much more customer-centric than just strictly approaching everything from a product viewpoint that we’ve done over the years,” said Michael Duffett, vp, general manager of marketing at Canon. “Our current Web properties do a great job of talking about the specific product, but nowhere do we have a really good place to say a particular company or a particular photographer are using our solutions.” via – adweek

I personally think Canon need innovative products instead of marketing campaign. …Share your thoughts with us.

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