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Hasselblad at Photokina 2014

Hasselblad-Photokina-2014-iDuring Photokina 2014 Hasselblad will be showcasing all it’s leading System(s) & cameras to public, they are also organizing a fashion catwalk with world top models, but the seats are limited… so if you want to attend the fashion show register for the event (link below) ASAP.

Come and use our cameras! Put your skills to the test at this year’s fashion catwalk with world top models in Space themed haute-couture! Places are limited and subject to availability, so please pre-register your details via this link.

Hasselblad at photokina 2014
Victor Hasselblad AB
Daily Event: 10:00 to 18:00 (BST)
Cologne, Germany

Don’t miss out on photographer Michael Najjar’s presentation on
17 September where he talks about his ‘outer space’ project which explores the cultural significance of present-day and future space flight.

Hasselblad Lunar available from April, 2013

Hasselblad Lunar FrontAccording to latest news Hasselblad Lunar is available for pre-order from next month, actually Hasselblad Lunar is a copy of Sony NEX 7, but Sony NEX 7 is available at $1,148.00 with kit lens on the other hand Hasselblad Lunar will cost you approx $6,500.

Hasselblad Lunar Major Specification

  • 24.3MP APS-C
  • 25 AF points
  • ISO range: 100 to 16000
  • 10 fps
  • Shutter release time lag: 0.02 second
  • 3 in. LCD
  • OLED viewfinder
  • The grip is made out of real wood.
  • The company used carbon fiber, titanium, leather and gold to build this camera.
  • Italian design
  • Sony E and A mounts compatible
  • Price : around EUR 5,000 (around $6,500)

I think we will soon see Hasselblad Lunar 2, since Sony is ready to announce Sony NEX 7n next month, see more about Sony NEX7n.

Hasselblad Lunar - a copy of NEX 7?

Hasselblad Lunar share same core specification as Sony NEX 7 (NEX 7 at Amazon) but comes at a price of $5K, After getting strong criticism from worldwide photographers, now Hasselblad taken the  defensive side, read below what Hasselblad representatives tried to explain their position and idea behind the Lunar on BJP-online.

“I’ve heard a lot of crazy things about this camera. People are talking about ‘rebranding’. I think rebranding is something really different than what we’ve done. We have, in this industry, many examples of what rebranding actually is. In their case, it’s not a partnership, it’s an original equipment manufacturer process, because their cameras aren’t really different. They use a different logo, but the cameras are made of the same material, are sprayed with the same paint, and are assembled in the same factory, with the same low-cost labour forces. It’s not a partnership. What we’re doing is creating different cameras. What we are doing is buying different components from the best suppliers, and applying our knowledge and expertise to create a different camera. This is not a NEX 7 camera, just because we are buying components from Sony. The hardware is just a small part of the whole. It’s not because we’re using a Sony sensor that it makes the Lunar a Sony camera.”


What Others Think

Taking inspiration from Hasselblad announces “Looney”

Not to be left out of the spirit of Photokina, Lensrentals today announced it’s first new camera design: the Lensrentals Looney……The Italian design (Cicala is Italian, sort of) features handgrips made of real fake leather, and precious carbon polymer gems on various switches and knobs, and a unique lens cap made from the finest recycled wood fibers and hand embossed by a member of the staff…. Compared to many recent releases, the Looney is a bargain at only, oh, let’s say $4,500. $4,500 sounds good, doesn’t it?

Hasselblad Future Compact Camera

The outline of the next compact camera looks similar to Sony RX100.

Hasselblad ‘RX100’
On the technique of both cameras he could unfortunately say nothing, except that it comes from Sony. To our question whether the compact camera is based on Sony RX100 because the lens module on the sketches very much like the Sony compact lens that followed a significant smile. We venture the prediction that the compact Hasselblad technology shares with the Sony RX100 therefore does.

via – SAR

Hasselblad Lunar

Hasselblad Lunar Front

Hasselblad, manufacturer of the world’s most advanced medium format camera system, has announced a new Italian-designed ‘ultimate luxury’ mirrorless camera “Lunar”, The camera have same  sensor and core specification as Sony NEX 7 (APS-C 24.3-megapixel, 25-point AF, Full HD video recording…etc), It will cost your approx $6500. Will you buy New Hasselblad Lunar or you look forward towards Sony NEX6 or NEX 7? share your thought with us, see more details below (press release)

Continue reading Hasselblad Lunar