Canon is getting into medium format? Not yet, NL published interesting quote from an interview with Canon 1D X developers (Japan)
“While we hear the voices, we want to see what the actual sales numbers will be for the 1D X and so determine how many 10,000s of customers we might be losing if we do not introduce a higher resolution camera and if the projected profitability of a higher resolution 24×36 mm format camera will justify development, marketing, and manufacturing investments , or if there is a sustainable market for the even greater costs of development, marketing, and manufacturing medium format cameras and lenses – an area where we have no internal expertise.”
