NEW CAMERA

As the camera market continues to shrink, manufacturers are focusing on increasing the added value of their products or announcing a different category of product to reach a new consumer base and increase sales. According to CIPA, camera shipments in 2024 are expected to be about one-sixth of the levels in 2014. That means the camera market has crashed and if these camera makers are not able to crack up the market in the next ten years, the scene will be entirely different.

CIPA expects total digital camera shipments in 2024 to be 7.41 million units, down 4% from the previous year. That not good in terms of numbers. Although sales of interchangeable lens cameras are expected to decline by 1.8% to 5.89 million units, sales of cameras with integrated lenses are expected to decline by 11.6% to 1.52 million units. Camera manufacturers are working to create

Amid a shrinking market, camera manufacturers are focusing on enhancing the added value of their products.

Fujifilm released a new product, Instax Pal, in the instant camera Instax series in October 2023. Sales of the Instax Pal are 30% higher than planned, and Director and Senior Managing Executive Officer Masato Yamamoto says of the response, We’re getting feedback that it’s cute.

Although Fuji always keeps innovating at its maximum strength, past year they announced the X-H series cameras and this year X-100 VI which has been on top of the US sales chart for the past few weeks.

Sony is developing a retinal projection camera kit jointly with QD Laser. By attaching a retinal projection viewfinder to the DSC-HX99, even people with visual impairments can enjoy taking photos. It incorporates technology that projects the scenery captured by the camera directly onto the retina. Hiroyoshi Miyauchi, General Manager of QD Laser’s Business Promotion Office, expressed his enthusiasm, saying that users are happy with the product. We want to make it compatible with mirrorless cameras.

Another big advantage associated with Sony is they know what the market needs at the moment, their ZV-E10 camera sales were approx 50% of the entire Alpha series camera sales past year. based on that they are planning to expand more ZV-E Series cameras this year.

Canon is taking on the challenge of increasing added value in video production. They have developed a prototype of a small camera that can shoot VR images. Equipped with two lenses, one lens can be rotated to the back of the product to take 360-degree shots. The release date and product name will be finalized in the future. The company is currently developing interchangeable lenses for VR video shooting that can be attached to mirrorless cameras equipped with full-frame sensors. In the future, it will also be compatible with cameras equipped with APS-C sensors and will capture the demand for VR video production from a wide range of customers.

Canon Mirrorless Camera leading the market, canon R5 was announced back in 2020, but still top in the sales chart if you can check it here.

Nikon made an interesting move to acquire Cinema giant RED, this move will boost Nikon’s trust among its users and will increase its PRO consumer base rapidly. We are expecting some out-of-the-box cinema products from Nikon in the upcoming years.

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source newswitch.jp