The popular French photography news website, Phototrend, was fortunate enough to secure an interview with Franck Bernard, Director of the Imaging Division at Fujifilm France, and what he said in the interview was really surprising
If we have decided to stop entry-level products such as X-T200 or X-E4, it is because it is not promising as a market – Franck Bernard
Fuji has left the entry-level market. In an interview, they confirmed that they have ended the XT 200 series cameras and no further updates will arrive. Along with that, the XE line is also discontinued.
I was expecting the Entry Level of Cameras is about to rise after AI AF introduced in X-Cameras along with a bunch of new third-party lens option
They have recently developed an advanced system and introduced it in their Fuji XH2S camera. Just after that, they introduced it in one of their semi-pro APS-C bodies, the Fuji XS20. Now, with an advanced artificial autofocusing mechanism and best-in-class core specifications associated with an open X-mount, the Fuji XS20 has become one of the best-selling cameras in the X line ever.
Now we were expecting that after the Fuji XS20, Fuji would implement their advanced AI-based artificial intelligence autofocusing system in their entry-level bodies like the XT 200 successor. And if that happened, without a doubt, with an advanced system, class-leading core specifications as they usually put in their cameras, and an open X-mount, the XT 200 successor (either it may be called XT 300 or XT 400) was expected to become a major threat to Sony, Canon, and Nikon entry-level bodies.
Unfortunately, Fuji has ended its plans to create more entry-level mirrorless cameras. This is not a good decision since Fuji is already limited to APS-C bodies. If they select a specific zone of pro users only, their consumer base will not grow as the competitors. This is certainly not a good decision. They should open up to everybody
Canon announced the launch of the RF10-20MM F4 L IS STM lens, a full-frame ultra wide-angle lens that can help the work of a professional photographer or serious enthusiast stand out from the crowd.
MELVILLE, NY, October 11, 2023 – Today, Canon U.S.A., Inc., a leader in digital imaging solutions, announced the launch of the RF10-20MM F4 L IS STM lens, a full-frame ultra wide-angle lens that can help the work of a professional photographer or serious enthusiast stand out from the crowd.
Opening the door to supreme full-frame visual possibilities, the RF10-20MM F4 L IS STM lens continues Canon’s respected reputation for optical excellence associated with L-series lenses. This new addition enhances optical performance with a modern mirrorless lens design that is fully equipped with key features, including:
New Image Stabilization (IS) technology, to help minimize wide-angle “fluttering” at outer areas of frame
Impressively compact size and light weight (1.25lbs/570g) at half the weight of EF series 11-24mm f/4 L lens
Super quiet Canon STM focus drive motor, which is ideal for video and marking the first time this technology appears in a Canon L-series lens
Speaking directly to the professional video and stills visual storyteller, the RF10-20MM F4 L IS STM features a built-in lens hood and lens function button on the barrel for customizing functions such as AF settings, Pre-Recording, Zebras and more. For landscapes, cityscapes, architectural, real estate and weddings, the RF10-20MM F4 L IS STM lens is a widely important lens for any professional to have at the ready.
Price & Availability
The Canon RF10-20MM F4 L IS STM lens is expected to be available in November for an estimated retail price of $2,299.00*. For more information, please visit usa.canon.com.
About Canon U.S.A., Inc.
Canon U.S.A., Inc., is a leading provider of consumer, business-to-business, and industrial digital imaging solutions to the United States and to Latin America and the Caribbean markets. With approximately $30.3 billion in global revenue, its parent company, Canon Inc., as of 2022 has ranked in the top-five overall in U.S. patents granted for 37 consecutive years† and was one of Fortune Magazine’s World’s Most Admired Companies in 2022. Canon U.S.A. is dedicated to its Kyosei philosophy of social and environmental responsibility. To learn more about Canon, visit us at www.usa.canon.com and follow us on X @CanonUSA.
More rumors related to the Sony A9 III camera are surfacing as the announcement date draws closer. We will soon have a confirmed set of specifications as well as images of the upcoming camera, but before that, let’s have a look at the set of rumors we have related to the A9 III camera.
According to the latest set of LATEST set of leaks, this camera will feature a 44-megapixel full-frame stacked CMOS sensor with the ability to record 8K video at 60 frames per second. Take a look at the major specs below.
Sony A9 III Specification [Latest Rumored]
44MP
8k60
4k120p
26fps
Although the mentioned specifications are slightly different from those we have shared in the past, we still believe that before announcing a flagship camera, the camera maker tests different types of prototypes in their lab. Maybe the recently mentioned 44MP-based model is one of the few prototypes of the A9 III camera.
Sony A9 III Specification [Rumored]
50MP Full-Frame Exmor RS BSI CMOS Sensor
Up to 60 fps Shooting, ISO 50-102400
8K 30p and 4K 120p Video in 10-Bit
3.7 m-Dot EVF (Blackout free)
759-Pt. Fast Hybrid AF, Real-time Eye AF
5-Axis SteadyShot Image Stabilization
Dual CFexpress Type A/SD Card Slots
We have to wait and see which camera bodies finally get approved for the production line.
As soon as we get any new information related to the A9 III camera, we will update you soon.
Fuji GFX100 II features a newly redesigned sensor, the readout speed of the sensor is now 2X improved, microlenses to upscale the image quality are updated as well, and the sensor is now paired up with the company’s latest ‘X Processor 5’ chip to deliver a range of features, many of which were first seen on the X-H2 cameras. With the introduction of the new image processor IBIS performance is also improved upto 8 Stops.
Fuji GFX 100 II Major Features
102MP BSI CMOS 44x33mm medium format sensor
AI-derived subject recognition AF system
In-body image stabilization rated at 8EV
Continuous shooting at up to 8fps
Extensive video options including 8K and anamorphic support
9.44M dot OLED EVF
Waveform and Vectorscope display for video
Direct record to SSD
Camera to cloud support
IPTC metadata
The Fujifilm GFX100 II will be available from September 2023 at a suggested price of $7499.
Fujifilm Bolsters its Flagship Camera Lineup with Launch of FUJIFILM GFX100 II Mirrorless Digital Camera
VALHALLA, N.Y., September 12, 2023 – FUJIFILM North America Corporation today announced the introduction of FUJIFILM GFX100 II digital camera (GFX100 II), a new flagship addition to the GFX System’s family of mirrorless digital cameras. Incorporating a 55mm large-format image sensor1 – which is nearly 1.7x larger than the 35mm image sensors found in full-frame cameras – GFX100 II produces images with broad dynamic range at a very shallow depth-of-field.
GFX100 II includes a newly developed, 102-megapixel high-speed image sensor and Fujifilm’s latest 5th generation X-Processor 5 image processing engine, which doubles the signal readout speed compared to the current model2. This in turn provides unique benefits to image makers, especially in the areas of high-speed, continuous shutter mode, autofocus (AF) and video.
“Imaging professionals rely on FUJIFILM GFX System cameras and lenses to take their bestimages to another level,” said Victor Ha, vice president, Electronic Imaging Division and Optical Device Division, FUJIFILM North America Corporation. “GFX100 II is another incredible design and engineering feat for Fujifilm. We’re incredibly excited to see the new creative heights that will be achieved with this camera when it gets into the hands of our photographers and filmmakers.”
GFX100 II utilizes Fujifilm’s latest high-speed image sensor, along with its advanced image processing engine to deliver Artificial Intelligence (AI) based subject-detection autofocus (AF), which was most recently featured in the FUJIFILM X-H2S mirrorless digital camera. Developed with Deep Learning technology and updated with the latest prediction AF algorithm, GFX100 II now incorporates AI based subject-detection AF to quickly track and detect animals, birds, vehicles, and other fast-moving objects like insects and drones3, and it automatically keeps them in focus so that photographers can concentrate on framing their images and waiting for the perfect moment to make their image.
Burst shooting performance has been increased from the current4 5.0 frames per second to 8.0 frames per second5, expanding the GFX100 II’s application across various genres, including fashion, commercial, landscape, sports, and photojournalism. An expanded buffer memory4 extends seamless burst capabilities for those once-in-a-lifetime moments.
GFX100 II’s new sensor also provides enhanced capabilities for video production. The ability to internally record Apple ProRes 4:2:2, 10-bit video at 4K/60p and 8K/30p is a major first for GFX System cameras. With the use of an optional, third-party GF to PL lens adapter, multiple video recording formats can be natively accommodated on GFX100 II, making the FUJINON PREMISTA 35mm lens and Anamorphic (35mm) cinema lenses easily adaptable for various uses including cinematic applications. Additionally, GFX100 II supports three Apple ProRes codecs, i.e., Apple ProRes 422 HQ, Apple ProRes 422 and Apple ProRes 422 LT. When recording in Apple ProRes, the camera can also output h.264 and Apple ProRes 422 Proxy files, which can streamline workflows overall from production to post-production.
GFX100 II also features Ethernet, HDMI Type A, and USB-C terminals for enhanced external device connectivity. Dual card slots support one CFExpressTM Type B and one SD card. CFExpressTM Type B cards are required to access the GFX100 II’s enhanced video performance features. Production workflows are additionally streamlined with the camera’s native, accessory free integration for Frame.io Camera to Cloud, which seamlessly delivers files directly to the cloud, and Atomos AirGluTM BT, which allows timecode on GFX100 II to be accurately jammed and synchronized across various compatible accessories, audio recorders, and other hardware and software products that are commonly used in video production.
GFX100 II includes a total of 20 Film Simulation modes, including the new REALA ACE mode, which is based on Fujifilm’s color negative film, offering a neutral color reproduction suitable for all subject types. Additionally, Fujifilm’s innovation of the pixel structure has enabled the use of ISO80 as a standard sensitivity. When the sensor sensitivity is set at
ISO80, the camera can make images with incredible dynamic range and noise levels that are lower than previous GFX100 and GFX100S models. The new sensor’s photosites have been optimized to increase light use efficiency at the sensor’s edges, thus improving both image quality at the edges of the photo, and AF accuracy over the previous, GFX100 and GFX100S models.
Hardware enhancements include a five-axis, in-body image stabilization (IBIS) that provides up to 8-stops of image stabilization, as well as 1.0x viewfinder magnification, and a high- magnification, high-definition 9.44-million-dot EVF. The camera’s new design also features a large, sub-LCD, tilted top panel, and a fashionably textured grip.
Optional Accessories
FUJIFILM VG-GFX II Vertical battery grip (VG-GFX II) accommodates two NP-W235 batteries for extended image- and video-making opportunities.
FUJIFILM FAN-001 Cooling fan (FAN-001) allows for extended video filming in high temperatures.
FUJIFILM EVF-TL1 EVF tilt adapter (EVF-TL1) provides diverse shooting angles while using the viewfinder.
Pricing and Availability
GFX100 II is expected to be available in early fall 2023 at a Manufacturer’s Suggested Retail Price of $7,499.95 USD and $10,124.99 CDN. The pricing for the optional accessories is expected to be as follows:
VG-GFXII – $499.95 USD and $679.99 CDN
Sony A9 III registered on Sep 4, 2023. This camera supports 5.1G, which usually means it’s a mid-range to high-end camera. Based on Sony previous announcement patterns we are expecting the arrival of the Sony A9 III camera sometime between Nov to Jan 2023.
Sony Cameras registration vs. official announcement date
– ZV-E1 was registered on December 12th and announced on March 29th (3.5 months)
– ZV-1II was registered on February 2nd and announced on May 23rd (3.5 months) –
α6700 was registered on February 16th and announced on July 12th (4 months)
– α7CII and α7CR were registered on June 12th and announced on August 29th (2.5 months)
Take a look at the set of rumored specifications of the Sony A9 III camera
Sony A9 III Specification [Rumored]
50MP Full-Frame Exmor RS BSI CMOS Sensor
Up to 60 fps Shooting, ISO 50-102400
8K 30p and 4K 120p Video in 10-Bit
3.7 m-Dot EVF (Blackout free)
759-Pt. Fast Hybrid AF, Real-time Eye AF
5-Axis SteadyShot Image Stabilization
Dual CFexpress Type A/SD Card Slots
Stay tuned we will post an update as soon as we get an update
Sony today has announced the Sony A7C II camera. The camera features the goodness of Sony A7 IV, but you also get an AI (Artificial Intelligence) autofocus algorithm which was completely absent in the Sony A7 IV camera. The camera has the same sensor and image processor as the Sony A7 IV, but it is integrated with an AI chip. The camera is available at an affordable cost compared to the Sony A7 IV camera.
However, to protect the sales of the Sony A7 IV camera, Sony has crippled the card system. You only get a single memory card slot in this camera and no joystick on the gear side of the camera. The new system is much more capable and doesn’t demand too much jumping here and there so we can manage that.
In the video part, the camera is still as impressive as we have in the higher budget Sony A7 IV camera. We also get the support of AI framing which is not present in Sony A7 IV as well as artificially intelligent autofocus algorithm support. With these features, we do have the ability to record oversampled 4K 24 and 30 fps videos as well as capturing ability up to 60 frames per second but at super 35 mm format that is up to 1.5 X crop will be applicable.
Overheating test results are not widely available yet. The main issue that I personally feel is that the camera does not allow you to use CF express cards. So if you want to record high-quality videos with the Sony A7C II camera, it is highly recommended to use v90 cards in the camera.
If you’re thinking about which camera to buy, it is highly recommended that you should go with the Sony A7C II camera.
Including the Alpha 7C R with 61MPi High-Resolution Sensor and the Alpha 7C II with the latest still image and video performance
SAN DIEGO, CA. August 29, 2023 – Today, Sony Electronics announces the release of two new additions to the Alpha 7C series of compact full-frame interchangeable lens cameras, the Alpha 7C II (model ILCE-7CM2) and Alpha 7C R (model ILCE-7CR). The Alpha 7C II is equipped with a full-frame image sensor with approximately 33.0 effective megapixels and features the latest still image and video functions and performance in a compact and lightweight design (approximately 4.88 in wide x 2.8 in high x 2.5 in deep and weighs approximately 18.1 oz.) It is the second-generation version of the Alpha7 C, which is celebrated for its combination of performance and features in a compact size, perfect for a wide range of shooting scenarios such as travel and street photography.
The Alpha 7C R is a new compact full-frame interchangeable lens camera, boasting the high-resolution and rich gradation performance of a full-size image sensor with approximately 61.0 effective megapixels, the same sensor found in the Alpha 7R V, into a compact and lightweight body (similar size and weight as the Alpha 7C IIii , approximately 18.2 oz). In addition to daily snapshots, it easily realizes high-quality image capture in a wide variety of settings, such as portrait, wildlife, and landscape photography, meeting the expectations of creative work with mobility.
Both models are equipped with the same AI-processing unit and BIONZ XR® processors found in Sony’s newest interchangeable lens cameras such as the Alpha 7R V and Alpha 6700. Real-time Recognition AF recognizes a wide variety of subjects with high accuracy, and 5-axis in-body mage stabilization provides a 7.0 stepiv shooting advantage when capturing stills. In terms of video performance, both models support high-quality 4:2:2 10-bit video recording up to 4K60piii, and both models support Sony’s acclaimed S- CinetoneTM color science for rich cinematic video. In addition, they have Active Mode in-body image stabilization, AI-based auto-framing, digital-audio interface support, and other features that support high- quality video shooting.
“At Sony, we’re committed to continually raising the bar and elevating standards for content creators. With the introduction of the Alpha 7C II and Alpha 7C R models, we’re offering an innovative solution that serves creators in both photography and videography. This fresh addition to their toolkit ensures top-tier imagery and visual performance across our state-of-the-art imaging devices. By fusing advanced technology with user-friendly design, we’re empowering content creators to realize their artistic vision like never before,” says Yang Cheng, Vice President, Imaging Solutions, Sony Electronics.
As the demand for sending and sharing captured content on social media networks has increased, more creators are looking for a combination of compact size and high imaging performance in mirrorless interchangeable lens cameras. With the introduction of the Alpha 7C II and Alpha 7C R, which achieve high mobility and high-quality image expression in a compact size, Sony responds to the wide range of image expressions sought by creators.
Main Features of the Alpha 7C II
Equipped with a full-frame back-illuminated Exmor R® CMOS sensor with approximately 33.0 effective megapixels and the latest BIONZ XR® image processing engine to achieve high imaging performance. For capturing either still images or movies, users can easily enjoy high-quality image capture in a wide range of scenes such as travel and daily snapshots.
Compared to the Alpha 7 IV which is approximately 5.1 inches x 3.8 inches x 3.2 inches and weighs approximately 1.54 lbs, the Alpha 7C II is approximately 22% lighter and has approximately 45% less volume.
The standard ISO sensitivities range from 100 to 51200 for both still images and movies (expanded ISO 50 to 204800 for still images), enabling high-sensitivity, noise-free shooting.
Main Features of the Alpha 7C R
Equipped with a full-frame back-illuminated Exmor R® CMOS sensor with approximately 61.0 effective megapixels and the latest BIONZ XR® image processing engine to achieve high-resolution and high-definition imaging performance.
Compared to the Alpha 7R V which is approximately 5.25 inches x 3.875 inches x 3.25 inches and weighs approximately 1.6 lbs, the Alpha 7C R is approximately 29% lighter and has approximately 53% less volume.
The standard ISO sensitivity ranges from 100 to 32000 for both still images and movies (expanded ISO 50 to 102400 for still images).
In addition, with 7.0-stepiv optical 5-axis in-body image stabilization, even slight blurring at the 1- pixel level is detected and corrected.
Equipped with Pixel Shift Multi Shooting that combines multiple images on a PC to create an ultra-high resolution image.
By combining with the grip extension GP-X2 included with the Alpha 7C Rv, you can shoot comfortably with a stable hold even when shooting for long periods of time or using a telephoto lens.
Common Features of the Alpha 7C II and Alpha 7C R
1. Compact size and high mobility
Both models are easy to handle and easy to carry. Compact size (both models are approximately 4.88 in wide x 2.8 in high x 2.5 in deep) and weighi approximately 18.1 oz for the Alpha 7C II and approximately 18.2 oz for the Alpha 7C R. When combined with the wide-angle zoom lens, FE 16-35mm F2.8 GM II, announced today, it achieves the excellent image expression and high-speed AF that are unique to the G MasterTM series, with the brightness of F2.8 at full zoom range. The user can choose their favorite lens from Sony’s extensive E-mount series of more than 70 lenses and enjoy a variety of image expressions in both still images and movies.
2. AF performance with improved subject recognition performance thanks to the built-in AI processing unit
Equipped with the same AI-processing unit as the Alpha 7R V, which recognizes subjects with high accuracy with Real-time Recognition AF. For example, when taking a picture of a person, even if the subject strikes a complicated pose or their face is hidden, human-pose estimation technology can be used to capture and track the subject with high accuracy. In addition to the existing tracking capabilities for people and animals already found in the Alpha 7C series, it is now possible to recognize birds, insects, cars, trains, and airplanes as subjects in the new models.
3) Advanced video performance
The Alpha 7C II and Alpha 7C R condense high-resolution and detailed video data equivalent to 7K and 6K, respectively, and can output high-quality 4K video. Equipped with S-Log3, which supports a wide latitude of 14+ stopsvi, it renders rich gradation with little overexposure and underexposure even in scenes with contrast. Also, in Log shooting mode, the LUT imported by the user can be displayed on the camera monitor image, allowing the user to shoot while checking the finished image in post-production. In addition, it is equipped with S-CinetoneTM, a unique Sony feature which can create a cinematic look straight out of the camera without post-processing. Based on Sony’s Cinema Line technology, S-Cinetone delivers natural mid-tones that are essential to healthy-looking skin color and deliver cinematic quality. It also features Creative Look, which allows you to easily change the look and feel of video and still images.
4) Operability and connectivity
Equipped with a touch-operable vari-angle LCD monitor, intuitive operation with the latest touch menu supports comfortable shooting. In addition to the new front dial that allows the user to assign their favorite functions, the still image/movie/S&Q switch dial, and an XGA high-resolution viewfinder, etc., the camera is easy to use. The camera is equipped with a 7.0-stepiv optical 5-axis in-body image stabilization to support stable camera work.
In terms of connectivity, the camera is compatible with the smartphone application Creators’ Appvii that uploads videos and still images taken with the camera to a cloud service, while allowing remote camera operation and image transfer from the camera to mobile devices. By the end of September 2023, Sony plans to support a new version of the software development kit Camera Remote SDK that enables remote operation and settings adjustments.
5) Designed with environmentally friendly principles in mind
Over the past 11 years, Sony has replaced approximately 395 tonsviii of virgin plastic with recycled plastic in digital cameras and digital video cameras. Recycled materials, including SORPLASTMix, are used for the camera body, reducing environmental impact without sacrificing functionality. In addition to being equipped with Sony’s Screen Reader functionx that reads menus and video playback screens aloud to assist operations, a new menu Magnify Display function has been added to support the creative activities of a variety of creators.
Pricing and Availability
The new Alpha 7C II will be available in Fall 2023 at a variety of Sony’s authorized dealers: Camera only: MSRP $2199.99 USD, $2999.99 CAN
Camera w/ 28-60mm lens: MSRP $2499.99 USD, $3399.99 CAN
The new Alpha 7C R will be available in Fall 2023 at a variety of Sony’s authorized dealers: Camera only: MSRP $2999.99 USD, $4099.99 CAN
The new GP-X2 extension will be available in Fall 2023 at a variety of Sony’s authorized dealers for MRSP $159.99 USD, $214.99 CAN.
For detailed product information of the new Alpha 7C II, please visit:
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