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Firmware Update

Sigma is About to Announce a TELEPHOTO Lens that has NEVER Existed Before

Sigma is working on a telephoto lens that has never existed before, , so that is statement is very deep, Sigma already has a bunch of telephoto zoom lenses and Primes that also include the recently announced 60 to 600 mm lens, 150 to 600mm lenses for Mirrorless cameras, and we also have telephoto prime like the 500mm F5.6 (Sony E and Leica L),  so we have a huge range of telephoto lenses from Sigma already. So that would be a very interesting thing to look forward to what’s coming next from Sigma.

A part of interview

Question by the interviewer (Tell us a bit about the new products you have coming up.)
We are currently working on many projects, all of which we are very excited about. One product that I am particularly excited about is a telephoto lens that has never existed before. I think this lens will be very attractive to sports and wildlife photographers. I can’t tell you the exact time of its release, but we are currently working very hard on the product.

It seems that Sigma is developing a telephoto lens with unprecedented specifications. What exactly is “unprecedented” about it?  Lets wait and watch…

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Canon R1 Hits Number One: November 2024's Camera Sales Trends

Canon R1 at B&H Store and Amazon.com

Canon R1 Hits Number One: In November 2024’s Camera Sales Trends, Canon R1 scored in the top spot in Japan’s Yodobashi Camera ranking. The good news is not only R1, we have the OS R5 Mark II (4th), EOS R50 (6th), and EOS R6 Mark II (7th).

Sales Ranking

1st Place: Canon EOS R1 (Body Only)
2nd Place: Fujifilm X-M5 with XC15-45mm F3.5-5.6 OIS PZ Lens Kit
3rd Place: Sony α7C II (Body Only)
4th Place: Canon EOS R5 Mark II (Body Only)
5th Place: Sony α7C II with Zoom Lens Kit
6th Place: Canon EOS R50 Double Zoom Kit
7th Place: Canon EOS R6 Mark II (Body Only)
8th Place: Sony α7R V (Body Only)
9th Place: Sony VLOGCAM ZV-E10 II with Double Zoom Lens Kit
10th Place: Nikon Z30 with Double Zoom Lens Kit

After Canon R1 the most-sold camera in Japan is the Fuji X-M5, Fuji does have very strong presence in Japan and the Asian markets.

Sony is steady but a bit slow with its models and needs to refresh its entry-level lineup since the A6400 and A6100 have been due for an update for a long time. The A7C II has scored 3rd and 5th place (with kit). But the surprising thing is that in the list, we do not have the recently announced ZV-E10 Mark II camera, which was expected to be there.

Nikon is struggling to maintain its position in the ranking. The Nikon Z30 with Double Zoom Kit is in 10th place, while the Z8 and Z6 Mark III have dropped from the rankings. The Z50 II may or might not improve Nikon’s position, but it is not on the list yet. So, it’s not a good situation for Nikon right now, specifically in Japan.

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A New Sony Alpha Camera Coming: No Model Name, Just the Logo?

According to the latest rumors from one of the most popular sources, the next Sony camera will have no front digital nameplate, only the Alpha logo. So what exactly does that mean, and how reliable is this information? Yes, we are going to analyze it below.

Source of the Rumor

The information is coming from one of the most popular Weibo handles, E88_888. If you talk about the source, it continuously shares information related to Sony’s upcoming sensors and camera registrations. In the past, even the recent Sony A7 V camera details were leaked by the same source. If you check the previous leaks, they have been accurate most of the time. But again, since it’s the rumor world, we can always have some space for incorrect information. More or less, the sort of information we generally get from this particular source is perfect and true.


Possibility 1: Retro-Style Camera

Let’s analyze what type of camera we can have from Sony if it only includes the Alpha logo and not a model name or a model code.

A retro-style Sony camera is missing from the entire lineup. None of the Sony cameras feature extensive manual controls over the body or a retro design.

So, there is a high possibility that in early 2025, we will see a retro-style Sony camera specifically made for photographers, which carries approximately 70 to 80% of the core specifications we have already seen in the Sony A7 IV camera, paired with the advanced Bionz XR image processor as well as an AI chip. Such a camera can directly compete against the Nikon Z f camera, which has been quite popular among its users, specifically wedding photographers in the Asian region.

Possibility 2: Exclusive Branding for a Flagship Camera

The second option we have is exclusive branding for a flagship or a special edition camera. Since we already have the Sony Alpha A1 Mark II camera, expecting another flagship camera with exclusive branding might be too much to expect from the brand.

Possibility 3: Limited Edition Camera

Another option is a special edition camera limited to 100 or 500 units, with specific signatures, color modules, or color themes. Other camera makers have done this in the past. Specifically, Leica and Hasselblad are very common with this.

Possibility 4: Prototype Misunderstanding by the Source itself

The main point we are completely missing here is that there is a possibility that Sony is currently testing a prototype, and someone who has just witnessed or seen that particular model without any specific model code has started thinking that a new breed of camera is about to arrive. So, there might be some confusion related to the existing prototypes, which do not have any sort of branding on their bodies..

Let me know in the comments, what do you think. what could be the next Sony camera with only the Alpha Logo and no model code name?

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source E8M_8888

Best Lenses for Nikon Z50 II in 2025

Let’s go to the best lenses for the Nikon Z50 Mark II camera, starting from the wide-angle lenses to primes and then telephoto primes. We will discuss each and every lens and their uses, so let’s begin the guide.

1. Wide-angle lenses for Vlogging and Photography

Travel Bloggers or Indoor Architecture Photographers

If you are a travel blogger or an indoor architecture photographer, you need an ultra-wide prime lens with a bright aperture that will allow you to produce exceptional-quality videos as well as images.

Best Lens for shooting handheld vlogs under any light  | Also perfect for shooting landscape and architecture
Get Viltrox 13mm F1.4 Lens from B&H Store and Amaon.com

Viltrox 13mm f/1.4

One of the best ultra-wide prime lenses with the brightest aperture possible. This lens is highly recommended for travel vlogging or for those who want to capture an entire environment along with themselves. The f/1.4 bright aperture will allow you to capture ultra-low-light footage even in the darkest situations.

So, without a doubt, if you are a travel blogger or an architecture photographer who loves to grab ultra-wide indoor or outdoor architecture shots, the Viltrox 13mm f/1.4 is highly recommended for you.

Get Sigma 16mm F1.4 Lens from Amazon.com and B&H Store

Sigma 16mm f/1.4

The Sigma 16mm f/1.4, which wasn’t available a year ago, is now an option.

This lens isn’t as ultra-wide as the Viltrox 13mm f/1.4. The 13mm is better when you want to showcase the entire environment along with yourself in a broader manner, despite the slight ultra-wide lens distortion. You can also use E-VR effectively.

However, if you are a daily life content creator or blogger who prefers an ultra-wide lens that captures in a proper manner without introducing much wide-angle distortion in video footage, then the Sigma 16mm f/1.4 is a great choice.

This lens is not only recommended for vlogging but also for creating talking-head videos by keeping your camera close to you. It is highly usable.

For photographers, this ultra-wide-angle lens, with its high-quality optics, can be used for astrophotography as well as capturing wide and vivid landscapes.

2. Street Photography, Vlogs & Portrait Lenses

Now let’s talk about the best lens for street photography — a perfect 35mm equivalent prime lens for your Nikon Z50 Mark II camera.

We have three different options for street photography, including one from Sigma.

Get Viltrox 20mm F2.8 Z Mount Lens form B&H Store and Amazon.com

Viltrox 20mm f/2.8

If you love to shoot street photography on a budget, the Viltrox 20mm f/2.8 is highly recommended. Priced at just $158, it’s great in terms of budget and quality.

The 20mm lens is a full-frame lens, so you can use it later on with full-frame cameras. On the Nikon Z50 Mark II (with a 1.5x crop factor), the equivalent focal length is about 30mm. This makes it an excellent everyday street photography lens for most daylight shots.

Get Viltrox 27mm F1.2 PRO Lens from Amazon.com and B&H Store

Viltrox 27mm f/1.2 PRO

If your budget allows, the Viltrox AF 27mm f/1.2 lens is one of the best lenses for street photography. With this lens, you will get a 40mm equivalent focal length on the Nikon Z50 Mark II, providing exceptional image quality with the brightest aperture in this range.

For daytime shots, dramatic effects can be achieved using the maximum f/1.2 aperture, though a neutral density (ND) filter may be required.

This lens is also suitable for creating talking-head videos with maximum depth of field.

Get Sigma 30mm F1.4 Lens from B&H Store and Amazon.com

Sigma 30mm f/1.4

The Sigma 30mm f/1.4 is a popular lens among content creators and portrait shooters. On an APS-C format camera like the Nikon Z50 Mark II, it offers exceptional quality optics for professional portraits or street photography.

It is often referred to as the modern “nifty fifty.” If you’re a YouTube content creator, this is the best lens for talking-head videos, provided you maintain a 4 to 5-foot distance from the camera. Tight framing may occur if space is limited.

3. Wedding Photography Lenses

For wedding photographers, you need two types of lenses:

  1. A portrait prime lens for pre-wedding shoots and capturing candid moments.
  2. A coverage lens to document the entire event and rituals.

Portrait Lens for Weddings

The Sigma 30mm f/1.4, discussed earlier, is excellent for portraits and candids.

Coverage Lens for Weddings

In situations where the Sigma 18-50mm f/2.8 or the Tamron 17-70mm f/2.8 isn’t available for Nikon Z mount, the only viable option is:

Best coverage lens for wedding photographers  | Get 18-140mm Lens from  Amazon.com | B&H store

Nikon Z DX 18-140mm f/3.5-6.3 VR

This is the best coverage lens currently available for the Nikon Z50 Mark II. It’s recommended for wedding photographers and travel enthusiasts who need an all-in-one zoom lens.

However, for cinematic videos, prime lenses are always preferred over zoom lenses with variable apertures.

As you all know, the Nikon Z50 Mark II camera now supports bird-eye autofocus tracking, animal-eye autofocus tracking, and 9 different types of autofocus subject tracking modes. So, this is a perfect camera to be used as wildlife photography gear after the Z6 Mark III camera in Nikon. So, let’s discuss the best available wildlife photography lenses for the Nikon Z50 Mark II camera.

4. Budget Wildlife Photography Lens

Get DX 50-250mm Lens from Amazon.com and B&H Store

The most affordable wildlife photography lens for beginners and entry-level users who don’t want to spend thousands of bucks on a lens should buy the DX 50-250mm f/4.5-6.3 VR lens.

This is a very small, lightweight, and sharp lens, handy for beginners. It also has a quiet and fast autofocus system.

Two Best Wildlife Photography Lenses Available at a Very Reasonable Price

Get 200-500mm f/5.6E ED VR Lens B&H Store and Amazon.com

Nikon AF-S NIKKOR 200-500mm f/5.6E ED VR Lens

This lens is a DSLR lens and needs an FTZ adaptor to work with the Nikon Z50 Mark II camera.

This is one of the best budget wildlife photography lenses available, with such a high resolving capacity that it can even resolve the Z9 or Z8 40+ megapixel sensors.

Autofocus is really very fast and supports the latest generation eye autofocus tracking in mirrorless cameras. At the same time, you have a constant f/5.6 aperture throughout the zoom range.

This gives you an amazing creamy background blur if you shoot portraits at 200mm or 300mm with this lens.

I have also used the Tamron 150-500mm lens, but I was not satisfied with the optical performance I was getting with the Z-mount mirrorless lens made by Tamron. After using it for a while, I switched back to the AF-S 200-500mm with my Nikon ZF camera.

So, I will recommend this lens as one of the most budget-friendly wildlife photography lenses available, giving you 500mm reach. You can easily capture birds in flight at a very reasonable cost.

Get the 180-600mm lens B&H Store and Amazon.com

NIKKOR Z 180-600mm f/5.6-6.3 VR Lens

Another excellent lens we recommend is a mirrorless lens made by Nikon. Its optical performance is phenomenal, and you will never regret spending your bucks on this lens.

If your budget allows, this lens gives you 100mm more reach than the previous recommendation. The good thing is it is made for mirrorless cameras. Its autofocus motor has been optimized for both photography and videography use.

At the same time, the optical performance of this lens is top-class, and it provides clear shots even when hand-holding your camera, thanks to its highly effective optical image stabilization.

This particular lens is in such high demand right now that, at the time of writing this article, most units are out of stock in the retail stores I know in my personal hometown area.

If you can get this lens, it would be the best investment within the budget you’ve ever made for a wildlife photography lens.

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Samyang First APS-C Lens for Canon RF Mount

Samyang officially announced its first APS-C lens for Canon RF mount, and this starts a new partnership between the new-age Canon RF series cameras and Samyang, the lens maker. We know that Samyang makes amazing lenses, but unfortunately, the mount was locked for so long. Even now, it’s not completely open; only a few selected third-party lenses not in Canon’s own RF lens lineup are allowed to be in the market after sharing a decent profit. The thing is, at least we have started getting third-party lenses for the RF mount, and that’s the best part.

Samyang AF 12mm F2 RF-S Lens Specifications

  • Focal Length: 12mm (19mm equivalent on APS-C)
  • Maximum Aperture: f/2
  • Lens Construction: 12 elements in 10 groups
    • Includes 3 ED elements, 1 H-ASP, and 1 ASP element
  • Angle of View: 99.1° (diagonal)
  • Minimum Focus Distance: 0.2 meters (7.87 inches)
  • Autofocus System: Samyang Linear STM (stepping motor)
  • Aperture Blades: 7 (starburst effect)
  • Maximum Magnification: 0.09x
  • Dimensions: 57.2 mm (length)
  • Weight: 213 g (7.5 oz)
  • Filter Size: 62 mm
  • Special Features:
    • Weather-sealed
    • AF/MF switch
    • Matte finish with red ring design
  • Compatibility: Canon RF-S mount (APS-C cameras)
  • Target Use: Landscape, architecture, astrophotography, and travel

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Sony A7 V Surfaces at Wireless Certification Agency

Sony has just registered a new camera, At CMIIT, the model is WW 773396 distinct from the previously announced Sony A1 Mark II, which has two different sub-models registered at the wireless certification agency with variable bandwidth.

Given the registration timing and the significant differences from the Alpha A1 Mark II, it is highly likely that the registered camera is the Sony A7 V.

In one of our previous posts, we mentioned that if Sony follows its usual schedule, the Sony A7 V camera will launch on or before April 2025.

But when will the Sony A7V camera arrive? According to the current rumors, the Sony A7V camera is expected to arrive on or before April 2025 (90% chance). However, if delayed, the announcement could be stretched to October 2025.

Read the full post here – Sony A7 V Rumors: A 44MP Sensor and AI Power – What You Need to Know!

So, it looks like the A7 V is finally about to arrive in the next few months.

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source E8M_8888

The Camera Industry Is in Trouble - Here’s What’s Really Happening

According to the latest article published by the Japanese bcnretail.com + CIPA, the huge downfall in camera sales remains persistence, take a look at the summary of the articles published below

According to BCN Retails

Digital camera sales have plummeted over the past few years, with shipments also dropping substantially. After the COVID-19 pandemic, mirrorless cameras led the digital camera market, temporarily halting the decline. However, this was short-lived, as dark clouds are once again looming over the market after prices for new mirrorless cameras rose. We will look at the trends in camera shipments announced by CIPA (Camera & Imaging Products Association) and camera penetration rates in the Cabinet Office’s Consumer Trends Survey.

the number of people taking pictures is definitely increasing due to the spread of smartphones. However, the statistics make it clear that the number of people taking serious pictures using digital cameras is decreasing.

What’s the real reason behind the downturn of the camera market according to BCN Retail? Let’s discuss those reasons below.

  • The rise of smartphones is one of the most obvious reasons why the camera industry is declining. It’s not limited to a specific factor; every 3 to 4 months, smartphone camera modules and operating environments are updated. This results in significant yearly improvements in both image and video quality.
  • According to the statistics, digital camera ownership per household dropped from 60% to 41% in 2024.
  • The younger generation is moving away from bulky cameras. According to statistics published by a Japanese magazine, among people aged 29 and below, the overall ownership of digital cameras has declined tremendously from 69.5% to just 18.2% in 2024.
  • Another major reason stated by users is the increased price of mirrorless cameras and their lenses, making them inaccessible to many buyers.

Apart from the overuse of smartphones by the young generation, Another important reason is Mirrorless Cameras Are Too Expensive, Camera makers need to think again about the pricing, nowadays its really hard to find a good camera with a kit lens under $500.

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