But what can we expect from Nikon? Even if they have acquired RED, does it mean we will see some drastic improvements in the world of cinematography, codecs, and everything else? Let’s analyze these things one by one. There’s curiosity about what improvements Nikon’s acquisition of RED might bring to photography and related technology
RED’s Technological Advancements:
Before we dive into all these details, we first need to look at RED itself and where the technology has reached by the end of 2022, according to its latest updates. Their latest release was the Komodo-X, capable of shooting impressive 4K videos at up to 120 frames per second in 12-bit RAW. Additionally, in their recent update, they have enabled a face detection autofocus system via their app, which many RED camera owners have tested and found to work well. This app can be installed on your iPad, and with its help, you can enable the face detection autofocus system.
RED with Active RF-Mount, Face Detect AF
However, it’s important to note that RED’s KOMODO-X face detection autofocus system is active via Canon’s RF mount. Now that Nikon has acquired RED, any ongoing partnership with Canon will likely be phased out as soon as possible. Shortly, we can expect upcoming RED Komodo-X variants, with Z-Mount.
Partnership with TowerJazz:
RED partnered with TowerJazz for their cameras’ 20-megapixel global shutter Super 35mm sensors, offering advanced video capabilities. This partnership helped RED stay ahead of other consumer and mid-level cameras.
RED’s R&D teams worked for many years to achieve their current level of perfection. Now, with Nikon’s acquisition, it’s easier for Nikon to transfer these technologies and allow their Z-Mount R&D division to benefit from them. At the same time, Nikon will also share their advanced autofocus algorithms with RED, aiding in the development of active Z-Mount-based cinema cameras in the near future.
By the transfer of RED camera technologies, Nikon can also use the 20 MP Global shutter sensor in near future products to introduce their dedicated cinema consumer-level mirrorless camera.
Nikon and TowerJazz Collaboration isn’t new, Nikon and TowerJazz have a long-standing relationship, with TowerJazz relying on Nikon for equipment and Nikon using TowerJazz sensors in their DSLRs and mirrorless cameras. This collaboration is evident from the companies’ shared presentation materials.
Initially, Nikon helped tower Jazz with two systems: the NSR-2205i14E2 i-line stepper and the NSR-S204B scanner system for Tower’s 0.18-micron pilot line. As Tower ramps up capacity in Fab 2 in the second half of 2002, Nikon will provide it with models NSR-S205C scanning steppers and NSR-2205i14E2 i-line steppers and/or NSR-SF110 wide-field steppers. The total value of the agreement is expected to reach or exceed $150 million over the next four years.
Potential Release of KOMODO Z:
A RED camera with Nikon’s Z-mount. We can expect upcoming RED Komodo-X variants, like Komodo Z to feature ACTIVE Z-mount support. Since the face detection system is already enabled with the Canon RF mount, if Nikon introduces a Z-mount, we can be sure that the face detection autofocus system will be enabled either via an app or directly in the camera.
What to Expect
So in the future, we will see 12-bit internal video recording capabilities and global shutter sensors coming to Nikon Z-mount mirrorless cameras. At the same time, upcoming RED cameras will feature an active Z-mount with full-time autofocus support.
Nikon’s president, in an interview, confirmed that they will focus more on the video quality of their upcoming products. Thanks to RED Corporation, the quality of professional cinema cameras will be brought down to Nikon consumer-level cameras. Who knows, shortly, Nikon may also announce a new range of cameras that will feature both RED and Nikon branding.
Take a look at he said
Nikon President Yoshiaki Tokunari said in an interview that “video performance is required in recent years” regarding the company’s main camera business, and expressed his intention to expand market share by incorporating video technology from a US movie camera company that Nikon acquired this spring. Regarding recent sales trends, he said, “We are seeing signs of recovery in interchangeable lens cameras.” By region, he explained, “China has grown to the same level as Europe, and the growth rate is large in emerging countries such as South Asia.” Semiconductor exposure equipment, which Nikon and Canon handle, is an industrial machine that burns circuits onto silicon plates. Plans for new semiconductor factory construction across the country are a tailwind, and Tokunari expressed his enthusiasm for expanding sales, saying, “There are business opportunities.
This is very good news, as Nikon is now open to many new possibilities. They already have an open mount, allowing for a wide range of lenses, and now they are focusing more on improving the video capabilities of their consumer-level cameras. Last year, they saw a 1.5% growth in overall operating profit, and experts predict they will achieve at least 1.5% to 2% growth in the future.
Canon Unveils Advanced AI-based Innovations at Inaugural ‘Think Big’ Event in Hong Kong
‘Think Big – The Power of Future’, Canon’s first event in the series to be held outside of Singapore, showcases cutting-edge AI technologies to revolutionise the modern workplace and various key industries
HONG KONG SAR – 23 July 2024 – Canon today announced the launch of the first ‘Think Big’ Event Series in Hong Kong. Set to educate business leaders on innovative industry trends and transform the business landscape, ‘Think Big – The Power of Future’ marks the first edition of this dynamic event to be held outside of Singapore, following multiple editions held in the country over the past decade. Slated for Friday, 2 August 2024, from 9am to 4pm at JW Marriott Hotel Hong Kong, the event will spotlight the transformative power of AI-based technologies, such as generative artificial intelligence (gen AI), in reshaping workplace dynamics and driving productivity.
‘Think Big – The Power of Future’ Hong Kong event banner
“As we enter a new era of work, employers and employees alike share optimism for the diverse use of AI at the workplace, signaling the immense potential of AI-powered solutions to transform workplaces in Hong Kong and beyond. Businesses now eagerly seek to harness the power of emerging technologies and find new ways to capitalise on innovations for productivity, making events such as ‘Think Big’ increasingly crucial. With ‘Think Big’ and Canon’s innovative business solutions, we aim to empower businesses to harness AI’s full potential, maximising productivity and operational efficiencies,” said Norihiro Katagiri, Senior Vice President, Canon Singapore.
Redefining the Future of Hong Kong’s Workplaces with AI
As Hong Kong enterprises rapidly adopt AI across various facets of their operations, the potential for AI-based technologies and solutions to revolutionise the modern workplace is immense. According to a recent survey by the Hong Kong Productivity Council Digital Transformation (HKPC Digital Transformation), the prevalence of AI in business operations is expected to surge by 20% in 2024. ‘Think Big – The Power of Future’ aims to address this burgeoning transformation in Hong Kong, offering attendees invaluable insights into AI’s capabilities in improving processes and overall productivity through a series of thought-provoking seminars.
Esteemed speakers from key trade associations and industry experts will discuss the impact of AI on businesses and delve into the versatile applications of AI-powered solutions in data processing, contract lifecycle management, and industry-specific workflows. Beyond the seminars, Canon will also host a ‘Technology Zone’ to showcase various innovative AI and large language model (LLM) solutions designed to address issues faced by business leaders today. Attendees will gain hands-on experience and witness how these cutting-edge solutions can enhance productivity and operational efficiencies across verticals such as food & beverage, banking & finance, legal, healthcare and information technology.
Harnessing AI-powered Solutions to Catalyse a Smarter Era of Work
In line with Hong Kong’s commitment to becoming an AI hub, a majority of employers, as highlighted in PWC’s Hong Kong Workforce Hopes & Fears Survey 2023, believe in AI’s capabilities to enhance workplace productivity.
“Enterprises in Hong Kong are looking to build smarter workplaces by adopting advanced technologies such as AI. Our conversations with business leaders reveal a growing interest in leveraging AI to further streamline digital workflows, and Canon Hong Kong is committed to equipping businesses with the knowledge and solutions necessary to navigate challenges and trends impacting their operations, enabling them to remain adaptable and future-ready,” said Kazuhiro Ozawa, President and CEO, Canon Hong Kong.
Interested participants can register for ‘Think Big – The Power of Future’ here on its official website and discover how AI is revolutionising the workplace today.
Canon Singapore Pte. Ltd.
Canon is a global leader in photographic and digital imaging solutions. Canon Singapore Pte. Ltd. is the headquarters for South & Southeast Asia driving sales, marketing and service strategies. Besides handling the domestic market, the company covers 22 other countries and regions including subsidiaries in India, Malaysia, Thailand and Vietnam. The parent company Canon Inc. has a global network of more than 300 companies and employs about 169,000 people worldwide. Canon is guided by its kyosei philosophy that focuses on living and working together for the common good.
More information is available at https://asia.canon.
Hasselblad’s new zoom lens is coming according to X handle how to fly,. as well as Tamron is also cooking something new, let’s see the source details
CameraInsider reports that two new lenses will be announced soon:
Hasselblad zoom lens
Tamron big zoom lens
From past two years, Hasselblad X2D 100C has been one of the best-selling cameras of all time and even today. The actual reason behind this popularity is the reasonable price they are asking for the body and the lenses. (although still bit costly from fuji GFX systems). However, for both brands’ medium format cameras, the lens lineup still needs to be enriched (although many can be adapted, the original ones are still the best and the performance is the most matched). Of course, Hasselblad has also recently released some new XCD lenses, such as the XCD 2,5/25V released some time ago. There is also a 35-75mm F3.5-4.5 zoom lens. So if Hasselblad releases another new zoom lens, would you prefer a telephoto or wide-angle zoom?”
Again for Tamron, we have to wait and see what comes next. Possibly a zoom lens for E-mount cameras.
Okay, we have the Canon Global Sales Report [2023-24 financial year] published in July 2024 by Japan’s Nikki News Magazine [source], and these are the details we have from that particular report.
The second report is from the previous year [2022-23 financial year], sourced from the website Statistica.com. [source]
Both reports are from reputable sources. Now we have also added a third year of Global sales stats[2021-22 financial year] to make the entire report more perfect and more accurate
However, the top 5 and the market share, are shown in the table below: source cameraprism.com
Position
Brand
Market Share 2021
Market Share 2022
Change
1
Canon
47.9%
46.5%
↓ 1.4%
2
Sony
22.1%
26.1%
↑ 4.0%
3
Nikon
13.7%
11.7%
↓ 2.0%
4
FUJIFILM
5.6%
5.8%
↑ 0.2%
5
Panasonic
4.4%
4.2%
↓ 0.2%
We have asked AI to predict the future sales report based on our existing reports for 2021-22, 22-23 and 2023-24[FY] of the global camera manufacturer market share, take a look at the results we have
We have added Three Years of sales Data to the report, and then this report has been generated
Creating a prediction report for the next 10 years based on the provided market share data from 2021 to 2023 involves identifying trends in the market shares of each company and projecting these trends forward. Here’s a simplified approach to predict the market shares:
Identify the trend for each company: Calculate the average annual change in market share for each company based on the provided data.
Project the trend forward: Apply the average annual change to project the market shares for the next 10 years.
Let’s start by calculating the average annual change for each company from 2021 to 2023:
Calculation of Annual Change
Canon:
2021 to 2022: 46.5% – 47.9% = -1.4%
2022 to 2023: 41.2% – 46.5% = -5.3%
Average annual change: (-1.4% + -5.3%) / 2 = -3.35%
Sony:
2021 to 2022: 26.1% – 22.1% = +4.0%
2022 to 2023: 32.1% – 26.1% = +6.0%
Average annual change: (+4.0% + +6.0%) / 2 = +5.0%
Nikon:
2021 to 2022: 11.7% – 13.7% = -2.0%
2022 to 2023: 13.2% – 11.7% = +1.5%
Average annual change: (-2.0% + +1.5%) / 2 = -0.25%
Fuji:
2021 to 2022: 5.8% – 5.6% = +0.2%
2022 to 2023: 8.1% – 5.8% = +2.3%
Average annual change: (+0.2% + +2.3%) / 2 = +1.25%
Panasonic:
2021 to 2022: 4.3% – 4.4% = -0.1%
2022 to 2023: 4.5% – 4.3% = +0.2%
Average annual change: (-0.1% + +0.2%) / 2 = +0.05%
Others:
2021 to 2022: 5.6% – 5.5% = +0.1%
2022 to 2023: 5.2% – 5.6% = -0.4%
Average annual change: (+0.1% + -0.4%) / 2 = -0.15%
Projections for 2024 to 2033
Following this method, we can project the market shares for the next 10 years. Here is the complete projection:
FINAL RESULT – complete projection BASED on the Sales report
Year
Canon
Sony
Nikon
Fuji
Panasonic
Others
2024
37.85%
37.1%
12.95%
9.35%
4.55%
5.05%
2025
34.50%
42.10%
12.70%
10.60%
4.60%
4.90%
2026
31.15%
47.10%
12.45%
11.85%
4.65%
4.75%
2027
27.80%
52.10%
12.20%
13.10%
4.70%
4.60%
2028
24.45%
57.10%
11.95%
14.35%
4.75%
4.45%
2029
21.10%
62.10%
11.70%
15.60%
4.80%
4.30%
2030
17.75%
67.10%
11.45%
16.85%
4.85%
4.15%
2031
14.40%
72.10%
11.20%
18.10%
4.90%
4.00%
2032
11.05%
77.10%
10.95%
19.35%
4.95%
3.85%
2033
7.70%
82.10%
10.70%
20.60%
5.00%
3.70%
Final Observations | Conclusion and VERDICT
If the observed trends continue, Canon’s market share will significantly decrease, reaching Less than 10% by 2033.
PS: even if we use the past three years of the Global sales report, it doesn’t seem Canon is doing any good.
Sony’s market share will see a substantial increase, reaching over 80% by 2034.
Nikon, Fuji and Panasonic will continue to grow steadily
Note that these predictions are based on a linear trend and real-world factors of the 202-2023 and 2023-2024 global sales report, . Changes in technology, market dynamics, new entrants, and other external factors could influence these trends.
TNC exclusive: Edititors space
This report should not be taken seriously in any context since these are analyses done by AI, the artificial intelligence. At the same time, the details of these analyses are generated based on the past two years of global sales reports, which may fluctuate based on the offers from camera makers to their consumers. For example, if Canon opens their lens mount, we may see a significant increase in the global sales share percentage of Canon cameras as well as their lenses. Similarly, if any other brand like Nikon or Sony introduces a new line of cinema cameras or dedicated cameras for content creators, they may raise their own market share. Therefore, these predictions are not always accurate when based on limited data, especially when there are many factors involved. Consider this report just as a reference.
Let’s check the latest BCN and ranking coming straight out from Japan. The ranking is for June 2024, and the most surprising thing is that the ZV-E10 camera scored first and second in the top sales chart. The sales rankings are as follows:
Sony A6400 with dual lens kit [ Amazon.com | B&H Store ]
Panasonic G100 body only [ Amazon.com | B&H Store ]
One fact is for sure: even after the announcement of the Sony ZV-E10 Mark II camera, the Sony ZV-E10 still holds its own place. If you’re on a tight budget and not able to spend on a dedicated PRIME lens after buying the ZV-E10 Mark II, then there is no advantage in having the upgraded camera. You need to invest more in lenses rather than in the body to get proper output. That’s the basic understanding we should all have when buying a new camera.
Canon R5 Mark II vs Nikon Z8 vs Sony A1 – Buffer Memory Comparison
Canon R52 45MP
14bit Lossless Compressed RAW 12fps: 230 shots (CFexpress card required)
14bit Lossy Compressed RAW 12fps: 580 shots (CFexpress card required)
14bit Lossless Compressed RAW 30fps: 93 shots (CFexpress or SD card)
14bit Lossy Compressed RAW 30fps: 170 shots (CFexpress or SD card)
Nikon Z8 45MP
14bit Lossless Compressed RAW 20fps: 81 shots
14bit High Efficiency (High Quality) RAW 20fps: 599 shots
14bit High Efficiency RAW 20fps: Over 1000 shots
Sony A1 50MP
14bit Lossless Compressed RAW 20fps: 96 shots
12bit Lossy Compressed RAW 30fps: Approximately 150 shots (unofficial data)
12bit Lossy Compressed RAW 20fps: 238 shots
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