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Firmware Update

Samyang AF 14-24mm f/2.8 Lens Announced

Samyang announced AF 14-24mm f/2.8 lens for Sony E-mount, although the official announcement / formal press release based announcement will be done on April 25, 2024.

The lens weighs only 445 grams and supports 77mm circular filters, so it is lightweight, convenient, easy to carry, and one of the most important things is that they have upscaled the autofocus performance of the lens compared to their previous generation of lenses. The price of the lens is expected to be around 1100 USD.

You can check early pre-order links on this website for the B&H Store and at Adorama.com.

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This page will be updated soon with more information

Viltrox 35mm F1.2 LAB Lens Announced | High Resolution Samples Images

With best-in-class optics, a Hyper VCM motor, and multi-layer Nano Crystal Coating, Viltrox has announced one of the finest and most premium Viltrox 35mm f/1.2 lenses. This is Viltrox’s most advanced lens, built with the finest-grade optics available to them. Viltrox says the lens has an “advanced dust and moisture-resistant design.”   The AF 35mm F1.2 Lab is available to order today and costs $999.

Check out the latest Price at B&H Store | Amazon.com |


Viltrox 35mm F1.2 LAB Lens High Resolution Samples Images

Images captured with the Sony A7R5 camera + Viltrox 35mm F1.2 Lens – Download High Resolution Sample Images from here [ Exif information attached with the image ]  * Sample Images should be used for personal use only – kindly credit back to us if you use content or images from this article


Viltrox 35mm F1.2 LAB Lens Press Release

Brief Introduction to the LAB Exploration Series: Viltrox has always been dedicated to the relentless pursuit of optical excellence, continuously exploring the infinite possibilities of image creation. The LAB series represents the pinnacle of Viltrox’s optical innovation, pushing the boundaries of traditional technology to deliver an unprecedented imaging experience. As the latest masterpiece in the LAB series, the AF 35mm F1.2 LAB continues Viltrox’s commitment to exceptional image quality and outstanding performance, setting a new benchmark for flagship full-frame, large-aperture prime lenses.

Lens Introduction: The AF 35mm F1.2 LAB is the second full-frame, large-aperture autofocus prime lens in Viltrox’s LAB series. It integrates Viltrox’s cutting-edge optical technology, pushing the resolution and bokeh performance of the F1.2 aperture to new heights. Featuring a professional lens control system and custom color display with startup animations, it offers an efficient and personalized shooting experience. Whether for portraits, street photography, or nightscapes, this lens delivers exceptional optical performance, capturing every detail and unleashes limitless creative potential.

Exploring Optical Excellence: AF 35mm F1.2 LAB redefines flagship-level resolution, achieving a groundbreaking leap in optical performance. Designed to fully meet the demands of ultra-high-pixel sensors, it delivers razor-sharp detail from rear to far, capturing even the finest textures of skin, hair, and other intricate subjects.

Even at maximum aperture, it maintains exceptional edge-to-edge sharpness, ensuring consistent image quality across the frame. This guarantees remarkable detail retention for post-cropping flexibility, offering an unparalleled shooting experience and creative freedom.

F1.2 Ultra-Wide Aperture

Pure Clarity in Darkness: The F1.2 aperture excels in creating exceptional bokeh while significantly enhancing light transmission, allowing for sharp, noise-free images even in challenging low-light conditions without the need for additional lighting. The lens adapts seamlessly to complex lighting scenarios, offering unparalleled sharpness and purity in every shot.

Dreamy, Immaculate Bokeh: The F1.2 ultra-large aperture creates an exquisite background blur, with smooth, delicate bokeh and no optical vignetting at the edges, rendering a dreamy visual effect. Whether for portrait photography or nightscapes, the lens easily renders perfect separation between the subject and background, presenting a visually striking composition.

Innovative Aperture Blade Drive Technology: The lens aperture drive adopts the Viltrox HyperVCM motor technology, delivering more precise and efficient aperture control.

Flagship Optical UA Lens (Ultra-Large & Precision Aspherical Lens): The manufacturing of aspherical lenses poses immense technical challenges. Breaking through traditional craftsmanship constraints and exorbitant cost limitations, Viltrox UA lenses spare no effort in innovative optical design. This breakthrough effectively reduces onion-ring bokeh artifacts while achieving both high resolution and exquisitely smooth bokeh rendering, ultimately delivering refined and exceptional imaging performance.

Viltrox HyperVCM for Fast & Precise AutoFocus

The AF 35mm F1.2 LAB features Quad Viltrox HyperVCM motors, powered by Viltrox’s proprietary core technology, delivering robust focusing power while significantly improving autofocus speed and precision. Whether shooting static subjects or tracking dynamic motion, the lens achieves swift, quiet, and micron-level accurate focusing, capturing every fleeting moment with ease.

Compared to traditional STM motors:

  • 150% faster autofocus speed
  • Micron-level positioning accuracy
  • 100ms switching from closest to farthest focus points

Supports face/eye recognition autofocus and other camera feature, securely locking onto subjects for a top-tier autofocus experience.

Efficient Control for Professional Experience

The AF 35mm F1.2 LAB is equipped with a comprehensive professional control system, enabling photographers to adjust settings more efficiently and unlock creative possibilities.

Multi-Functional Ring: Multi-functional control ring supports quick adjustments of parameters such as aperture and focus, adapting to the needs of various shooting scenarios.

Customizable Fn Buttons: The lens is equipped with two customizable Fn buttons, allowing users to assign shortcut functions according to their shooting needs. Additional configurations can be made via the Viltrox Lens APP, thereby enhancing operational efficiency.

AF/MF Switch: Seamlessly switch between autofocus and manual focus modes to adapt to different shooting requirements.

Click/Stepless Aperture Adjustment: Easily switch between stepped and stepless aperture adjustments for the ultimate creative flexibility.

Customizable Color Display for a Personalized Experience: The AF 35mm F1.2 LAB is equipped with a custom color display, allowing users to personalize settings through the Viltrox Lens App. Features such as startup animations and parameter previews offer a unique identity to the lens, while providing an entirely new level of control. In specialized shooting environments, the color display can also show real-time information such as the lens aperture and object distance, enhancing shooting precision and creative control in all time.

Built for All Conditions: Dust and Moisture Resistance: The AF 35mm F1.2 LAB features a high-grade dust- and moisture-resistant design, offering reliable durability against harsh conditions like sand, rain, and challenging environments. Built to meet the demands of professional photographers, it ensures dependable performance in any shooting scenario.

  • Ultra-high dustproof and drip-resistant construction – Effectively prevents sand, dust, and water droplets from entering the lens interior, ensuring the delicate internal components remain undamaged.
  • Water- and stain-resistant coating on front lens
  • Aerospace-grade full-metal housing

Get More Immersed in Backlit Shooting

  • 15 elements in 10 groups optical structure: 5 ED lenses, 3 high refractive index lenses, 2 UA lenses.
  • Even in strong light conditions, the lens delivers excellent color reproduction and contrast, resulting in unparalleled image performance.
  • Even in strong light conditions, the lens delivers excellent color reproduction and contrast, resulting in unparalleled image performance.
  • Excellent chromatic aberration control effectively reduces purple or green fringing in high-contrast shooting conditions.
  • High-definition multi-layer nano coating, Effectively suppresses flare and ghosting during backlit shooting, ensuring pure and sharp images.

Outstanding Video Performance, Focused on Creativity

  • The advanced Viltrox Quad HyperVCM motor eliminates noise from traditional gear-driven motors, delivering quieter focusing and faster autofocus tracking for video shooting.
  • With excellent focus breathing control, this lens ensures smoother focus transitions, unleashing endless creative potential for video production.

Superior Distortion and Vignetting Control

The advanced optical design of the AF 35mm F1.2 LAB ensures uniform light distribution even at its maximum aperture, significantly reducing vignetting. Additionally, it excels in distortion control, ensuring minimal edge distortion for a more authentic visual experience.

0.34m MOD: Exceptional Details

Dual floating focus design significantly enhances close-up image quality, ensuring excellent close-up resolution while continuously optimizing aberrations across the entire focal range. From close-up to infinity, the sharpness remains consistently balanced throughout.

With a minimum focusing distance of 0.34m, the AF 35mm F1.2 LAB is perfect for close-up photography, effortlessly capturing intricate textures and fine details in any scene.

Details

Material: Magnesium-aluminum alloy die-coating; Aerospace-grade metal material.

OTA (Over-the-Air) Updates: Bluetooth connectivity for firmware upgrades through the Viltrox Lens App.

LAB Signature Design: A unique marking that identifies the lens as part of the exclusive LAB Series.

Inspiring Creative Scenarios

Portrait Photography: With its large F1.2 aperture and exceptional bokeh, it effortlessly captures the delicate textures and emotional expressions of portraits, making It especially ideal for environmental portraits and street portraits.

Street Photography: The 35mm standard focal length is ideal for street photography, offering a natural perspective to capture fleeting street moments. The F1.2 wide aperture ensures bright and sharp images even in challenging lighting conditions.

Night and Low-Light Photography: The ultra-wide F1.2 aperture allows the lens to perform exceptionally in night and low-light environments, without additional light sources, making it easy to achieve high-quality night photography.

Still Life and Detail: With a minimum focusing distance of 0.25m, this lens excels at close-up shots, capturing intricate details in still life photography or fleeting expressions in street photography with precision and clarity.

Polaroid $200 Analog Camera Announced

Polaroid has announced a new flip kind  / compact camera + mini printer, a nice analog camera that captures and prints at the same moment. We generally call these kinds of cameras baby cameras or kids compact cameras, but it’s a great thing when you want to keep your memory personalised to yourself and not over the internet. You can print on the go and capture that completely different experience with this camera. If want a few pics on your albums or wall, then this is very suitable for your needs and comes at an affordable price.

Polaroid $200 Analog Camera Announced Press Release

Introducing the Polaroid Flip: The ultimate point-and-shoot instant camera for an analog life

  • High quality shots every time thanks to a hyperfocal 4-lens system, sonar autofocus, Polaroid’s most powerful flash and new ‘scene analysis’ feature that warns when photos will be over or underexposed.
  • Packed with iconic innovations from Polaroid’s 80-year photography legacy, all in one easy-to-use, point-and-shoot instant camera.

Tech-packed instant camera for sharper shots.   

With a flippable lid for ultimate protection, the Polaroid Flip embodies 80 years of Polaroid innovation and iconic features. Flip is the best camera for everyone who wants to get great shots with ease.

  • Hyperfocal 4-Lens System for beautifully sharp shots: Four automatically selected sweet spots, depending on the distance to the subject (0.65m, 0.85m, 1.2m, 2.5m) that ensure sharper focus across photography styles.
  • Sonar Autofocus ensures your subject is always in focus: Sonar waves to determine subject distance and select the right lens, for maximum focal clarity, delivering crisp focus – even in the dark.
  • Polaroid’s most powerful flash for any lighting condition: Located in the Flip’s ‘lid,’ this adaptive flash adjusts power based on subject distance, illuminating up to 4.5m away.
  • Scene Analysis for well-exposed pictures, more often: Photographers receive an alert when the photo might be over or underexposed through the viewfinder LED, or when the subject is too close on the ‘lid’ display.

Instant photography over instant gratification. 

Polaroid Flip is more than just a camera—it’s an invitation to embrace real-life moments. In this hyper-digitized, constantly doomscrolling, high-anxiety age, the Polaroid Flip offers a way to connect with life’s best moments – the real, tangible, analog ones; with eight pictures in a pack that will connect to life far more than 800 digital ones. Polaroid delivers a true analog experience: photos you can hold forever, not pixels lost in the cloud or forgotten on a phone. The Flip invites creators to simply live a life worth capturing, then click the Flip’s iconic red shutter button.

Available from April 29

The Polaroid Flip will be available for €219 / $199,99 / £199,99 / CNY 1699, – Check B&H Store and Amazon.com for its availability — with early access for members starting April 15. It launches on polaroid.com on April 29 and in retailers from May 13. Compatible with Polaroid i-Type & 600 film, the Flip is USB-C rechargeable and comes with a neck strap. It connects to the Polaroid app via Bluetooth®, offering newly optimized manual settings through the app, allowing full remote control. Additional features include Double Exposure and a Self-Timer mode, giving creators even more creative freedom.

Godox TT520 Mark III - New Budget Flash From Godox

Godox’s new TT520III flash has been released, a professional entry-level flash that weighs only 304 grams, with a GN33 index. Small size, big energy.

Check the latest price at B&H Store | Adorama.com

Major Features

  • 433MHz wireless system off-camera,
  • 8-stop adjustable (1/128 to full power) ±1/3 stop fine-tuning
  • 1.8 seconds recycle time, battery life supports 400 full power outputs,
  • M/S1/S2 multi-mode switching,
  • 330° horizontal + 120° angle adjustment,
  • Universal hot shoe compatible with mainstream brands,
  • Supports Ni-MH/AA batteries,
  • Built-in reflector & diffuser,
  • Compatible with S-R1/S-R2/PB960.

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TIPA Awards 2025 - Best Cameras & Lenses of the Year

Every year, the Technical Image Press Association (TIPA) announces its prestigious awards, honoring the best of the best cameras and lenses of each category. Whether ur casual or pro, this list will surely help you to sort out the best camera or lens for you. Now lets explore the list of TIPA awards 2025

Best Cameras of 2025 – TIPA Award Winners

Here’s the full list of Best Cameras of 2025, according to TIPA:

Category Winner
Best M43 Camera Olympus OM3
Best APS-C Enthusiast Camera Nikon Z50 II
Best APS-C Compact System Camera Fujifilm X-M5
Best Full-Frame Professional Camera Nikon Z6 III
Best High-End Full-Frame Pro Camera Sony Alpha 1 Mark II
Best Full-Frame Photo/Video Pro Camera Canon EOS R5 Mark II
Best Content Creator Camera Lumix S9
Best Premium Camera Sigma BF
Best Medium Format Camera Fujifilm GFX100 RF
Best Ultra-Zoom Camera Nikon Coolpix P1100
Best Smartphone for Photographers Xiaomi 15 Series

Editor’s Pick: The Nikon Z50 II is without a doubt one of the best APS-C Mirrorless cameras Nikon has ever made.  It’s kinda win win camera for content shooters and photographers, and finally the best is R5 II with its finest core specification.

Best Lenses of 2025 – TIPA Lens Awards

TIPA also awarded the best lenses in the prime and zoom categories. Let’s explore that

Category Winner
Best APS-C Wide-Angle Zoom 7Artisans 10mm f/2.8 II
Best Standard Zoom Sony FE 28-70mm f/2 GM
Best Ultra-Wide Zoom Canon RF 16-28mm f/2.8 IS STM
Best Superzoom Lens Tamron 50-300mm f/4.5-6.3 Di III VC VXD
Best Enthusiast Telephoto Sony FE 400-800mm f/6.3-8 G OSS
Best Professional Telephoto Canon 300-600mm f/4 DG OS
Best APS-C Travel Zoom Sigma 16-300mm f/3.5-6.7 DC OS
Best Portrait Lens Sony 85mm f/1.4 GM II
Best Macro Lens Tamron 90mm f/2.8
Best Power Zoom Lens Nikon Z 28-135mm f/4

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Explore our guide – Top 10 Best Cameras Under $1000 in 2025 | Top 10 Best Cameras Under $500 in 2025 | Best Budget Wildlife Lenses for Sony E-Mount in 2025 | Best Budget Wildlife Lenses for Nikon Z Mount in 2025

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Stay tuned, keep shooting, and let us know in the comments — which TIPA 2025 winner are you most excited about?

Canon’s Imaging Business Booms - Next Stop: Video-Centric Growth

 

Canon’s overall image division performed very well in the past; the business unit saw an 8.8% increase in sales, reaching 937.4 billion yen compared to the previous term.

Canon’s Imaging Business Booms

The key points that reflects the strong financial results from the report

  • 8.8% increase in sales, reaching 937.4 billion yen.
  • Success is driven by the launch of the EOS R5 Mark II and EOS R1.
  • Growth in interchangeable-lens and network camera sales.

As for interchangeable-lens cameras, in August and November of last year, we launched new mirrorless cameras, namely the “EOS R5 Mark II,” a new mainstream model for professionals and enthusiasts, and the “EOS R1,” our flagship model, respectively. As a result, we maintained mirrorless camera sales growth as unit sales exceeded those of the previous term. The sales of interchangeable lenses also increased due to sales growth in high-value-added cameras, which led to net sales growth in the camera category overall. The network camera market keeps on growing with a continued focus on the security field. Sales of network cameras were sluggish in the first quarter due to inventory adjustments. However, after inventory adjustments were completed, we firmly secured growing demand by leveraging our powerful sales channels in Europe and the United States. As a result, we posted growth in both network camera hardware and software sales, which led to double-digit net sales growth also in this term. As a result, on a consolidated basis, sales for this business unit increased by 8.8% to 937.4 billion yen in comparison to the previous term


Toward Further Growth by Canon

Accelerating growth by creating attractive products and responding to increasingly diverse needs
As for digital cameras, it is important for us, as a leading company of cameras, to continue to provide attractive products to users, including younger generations, and to stimulate the market going forward. Canon will offer a lineup that satisfies both the demand for still image photography from professional photographers and camera enthusiasts, and for diverse video recording from social media users.

Demand for network cameras for surveillance applications continues to increase to ensure safety and security against disasters and crimes. At the same time, the need for in-store marketing and for production control at manufacturing sites is growing. Canon will accelerate its growth by responding to diversifying demand.

Next Stop: Video-Centric Growth

Take a look at the Canon’s strategic focus moving forward, the key points mentioned in the text are explained below

  • Canon is actively targeting younger users and social media creators.
  • There’s a shift toward diverse video recording needs.
  • Canon aims to balance traditional photography demand with growing video content creation trends.

Canon Future Growth talks, as per the company text, Canon is focused on products that address the increasingly diverse needs of users. In the digital camera segment, the company aims to appeal to both professional photographers and enthusiasts with high-quality still image options, while also targeting younger generations and social media users with strong video capabilities.

As expected, we have seen the Canon R50V camera at the beginning of 2025, and now, for sure, we will see more market-driven announcements related to high-grade video dedicated consumer mirrorless cameras.

Download the latest report here

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Nikon Z9 Mark II, Coming before 2026 Winter Olympics?

There has been talk that we will have the new Nikon Z9 Mark II camera before the 2026 Olympics. If you look at the trend in the past. We have witnessed that Nikon and Canon were usually seen announcing their flagship bodies before the Olympics. Now it’s almost 4 years since the Z9 — the original Z9 was announced before the 2022 ( before Winter Olympics). Just after that, Nikon Z8 was announced in May 2023, which carries approximately 90% of the same core specifications we have in this Z8., The Nikon Z8 announcement has also disturbed the sales cycle of the Nikon Z9 camera, and many professionals prefer to buy the Nikon Z8 instead of the Nikon Z9.

Matt Irwin (Nikon Pro) has said in one his recent video that there strong possibility “Winter Olympics is a long way off but of course it’s not it’s roughly a year away and thus that sort of time frame would make a lot of sense to me and it would get us back to a Olympic cycle which is something that Nikon kind of adhered to mostly adhered to through the DSLR flagship era…”

Table: Nikon Flagship Camera Releases and Olympic Connections

Olympic Event Year Nikon Flagship Camera Release Date Camera Type
Sydney Summer Olympics 2000 Nikon D1H February 2001 (announced 2000) DSLR
Athens Summer Olympics 2004 Nikon D2H/D2Hs July 2003 (D2H), February 2005 (D2Hs) DSLR
Beijing Summer Olympics 2008 Nikon D3 August 2007 DSLR
London Summer Olympics 2012 Nikon D4 January 2012 DSLR
Rio Summer Olympics 2016 Nikon D5 January 2016 DSLR
Tokyo Summer Olympics (postponed to 2021) 2020/2021 Nikon D6 February 2020 DSLR
Beijing Winter Olympics 2022 Nikon Z9 October 2021 Mirrorless
Paris Summer Olympics 2024 Nikon Z9 (firmware updates) No new flagship (firmware updates in 2023–2024) Mirrorless
Milan/Cortina Winter Olympics 2026 Nikon Z9 II (rumored) Expected late 2025/early 2026 Mirrorless

The Winter Olympics will start from February 6 to February 22, in 2026, so there is a very high probability we will see the announcement of the Nikon Z9 Mark II camera in the 4th quarter of 2025, since it has to become available during the Olympics for shooting.

Nikon Z9 Mark II Camera Expected specification

  • A 45 megapixel full-frame CMOS sensor inside the camera

  • Introduction of Expeed 8 image processor

  • Enhanced video integration from RED video technology, potentially more improved 8K video capabilities

  • Enhanced with Expeed 8 image processor, a lot of work can be done in the AI AF zone as well as in the performance part of the camera

  • Content Credentials: Support for authenticity features

A late 2025 announcement (development announcement rumored) with a release in early 2026 leaves a tight window for pros to adopt the Z9 II before the Olympics. Nikon’s rushed Z9 launch in 2021 faced criticism for incomplete features, later fixed via firmware, suggesting a need for thorough testing. Let’s see what they can bring in front of us in Z9 II.

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