In June 2016, Hasselblad announced the X1D-50c system camera, a new generation of Medium format Mirrorless camera with a compact body and futuristic. design featuring a brand new XCD mount. In Jan 2017 the DJI purchased a Major stake in Hassy and after that, the DJI Drones cameras were re-branded with the Hasselblad name.
Now in 2019 the DJI aka Hasselblad announced the new X1D II 50c. with the same sensor as its predecessor but with improved & faster electronics and a lower price point.
If DJI goes for a scheduled update then for sure we will have our new Hasselblad X1D series camera in 2022.
Accrding to latest rumors Hasselblad III 50c or Hasselblad X1D 100c in 2022. The Hasselblad X1D 100c model is rumored to carry a 100MP Medium format sensor. We will publish more updates if we get any.
DJI Mavic 3 and Mavic 3 Cine both drones are announced, The main imaging difference between the Mavic 3 and Mavic 3 Cine models is that the Cine model can capture ProRes 422 HQ at a maximum data rate of 3,772 Mbps. Aside from ProRes 422 HQ capture, both drones can record 5.1K/50p, DCI or UHD 4K/120p and 1080p/200p footage (200 Mbps with H.264 and 140 Mbps with H.265). Both models offer 10-bit D-Log recording.
But the cost is way too high, for the Cine version and you have to pay $4,999 USD
DJI Mavic 3 Press Release
DJI Makes The World’s Best Drone Even Better With New Mavic 3
Better Sensor, Dual-Camera System, Omnidirectional Obstacle Sensing, Smarter Flight Modes, and Longer Flight Times Make DJI Mavic 3 Drone the Ultimate Tool for Capturing the World from Above
November 4, 2021 – DJI, the global leader in civilian drones and creative camera technology, today reimagines what a drone can be with the new Mavic 3, a bold and brilliant update of the iconic folding camera drone that once again redefines how to create magic from the sky. Mavic 3 is the most comprehensive improvement to the world’s most popular drone series in three years, boosting performance in every function to create new aerial possibilities for flight, photography, and fun. Mavic 3 is redesigned from tip to tail as worthy of the Mavic series’ reputation as the world’s best and most popular drones.
From its 4/3 CMOS Hasselblad camera and 28x hybrid zoom camera, to its omnidirectional obstacle sensors with a maximum 200-meter range, [1] to its redesigned batteries that provide up to 46 minutes of flight time, Mavic 3 provides unprecedented flight performance and a peerless content creation experience. Its upgraded hardware and software can process 5.1K video at 50 frames per second in supple and nuanced color with heightened low-light sensitivity, and support 4K/120fps for higher-quality results for slow-motion footage.
An enhanced Mavic 3 Cine edition offers Apple ProRes 422 HQ encoding for richer video processing, with an internal 1TB SSD onboard for high-speed data storage. “Creating the Mavic 3 was an arduous journey for our engineers who tackled complex technical problems to serve the goal that the Mavic series has always met – build professional-quality imaging and flight technology into a compact consumer drone,” said Ferdinand Wolf, Creative Director, DJI Europe. “The result is incredible. Mavic 3 enables users to effortlessly make epic shots without compromising on small size, stunning performance, pervasive flight safety, and dazzling image quality. We are confident that this drone will astonish videography and photography enthusiasts, as well as professional production houses and media workers around the globe.”
Imaging Above Everything
With A Dual-Camera System DJI pioneered the folding drone category in 2016 with the launch of the original Mavic Pro, which for the first time put professional-quality imaging in a body that could fit in a backpack. Two years later, Mavic 2 Pro launched DJI’s collaboration with iconic Swedish camera maker Hasselblad, integrating a one-inch sensor to push the boundaries of drone imagery further.
With its new dual-camera Hasselblad system, Mavic 3 once again sets the new standard for imaging excellence. DJI Mavic 3’s customized L2D-20c aerial camera embeds a professional-grade 4/3 CMOS sensor with a 24mm prime lens in a sleek and compact form. Rigorous Hasselblad standards for hardware performance and software algorithms allow it to shoot 20MP still images in 12-bit RAW format and videos in 5.1K at 50fps, 4K at 120fps.
The higher video definition creates smoother footage and more generous cropping possibilities and allows for slow-motion video at 120fps. The larger image sensor gives Mavic 3 higher video resolution and dynamic range and more effectively suppresses noise in low-light environments. A native dynamic range of 12.8 stops helps retain more details in highlights and shadows, preserving rich visual information with a greater sense of depth and elevating imagery to a professional level.
An adjustable aperture of f/2.8-f/11 is available to meet the needs of aerial photographers in a wide variety of lighting scenarios to get sharper and clearer images. Weighing just 12.5 grams, the 24mm equivalent autofocus prime lens has an 84° FOV to capture more details with sharp clarity. Mavic 3’s second camera features a 162mm tele lens with 28x Hybrid Zoom (digital + optical) and aperture of f/4.4 that can freely bring distant objects visually closer, offering the user more dynamic perspectives and creative possibilities at a distance.
The new Vision Detection Auto Focus technology for quick focusing allows the Hasselblad camera to work with multiple vision sensors on board to capture distance data to optimize focusing speed. Mavic 3 delivers a deeply accurate color palette straight out of its camera thanks to the unique Hasselblad Natural Colour Solution (HNCS), built on decades of photographic experience and introduced to DJI cameras with Mavic 2 Pro.
With professional imaging performance, Mavic 3 records aerial videos at high resolutions and framerates and captures up to 1 billion colors thanks to the 10-bit D-Log color profile, offering natural color gradations and advanced flexibility in postproduction. Mavic 3 Cine is a version with Apple ProRes 422 HQ encoding for a maximum data rate of 3772Mbps, giving professional users a powerful tool to satisfy post-production needs in their daily business. [3] To handle the large amounts of data from the ProRes codec and high frame rate videos, Mavic 3 Cine comes with a built-in 1TB SSD. For a smoother export experience, the new DJI 10Gbps Lightspeed Data Cable helps transfer large data files rapidly.
Effortless Flights With Enhanced Flight Safety DJI has always led the drone industry in developing innovative safety features, and Mavic 3 continues this tradition with improved obstacle sensing and navigation systems to give drone pilots the guidance they need to stay safe. APAS 5.0 combines inputs from six fish-eye vision sensors and two wide-angle sensors, which seamlessly and continuously sense obstacles in all directions and plan safe flight routes to avoid them – even in complicated environments. [4]
The omnidirectional obstacle sensing system also enables more intuitive subject tracking with the upgraded ActiveTrack 5.0, [2] allowing users to sense obstacles even in Normal mode. Previous iterations of ActiveTrack enabled the camera to follow a subject as it moved directly toward and away from the drone while remaining largely stationary as well as fly alongside a moving subject. ActiveTrack 5.0 allows Mavic 3 to move with the subject as it moves forward, backward, left, right, and diagonally, and fly alongside as well as around a moving subject. In addition, if the subject moves too fast and temporarily goes out of frame, the visual sensors on the camera body will continue to track and frame the subject intelligently and pick it back up when it reappears. These new directions enable much more fluid and diverse drone and camera movement while using ActiveTrack.
Mavic 3 comes with a powerful positioning algorithm that improves hovering precision with signals from GPS, GLONASS, and BeiDou satellites. This enables Mavic 3 to lock onto multiple satellite signals faster than ever. The increased positioning precision also makes Mavic 3 less likely to drift in the air and more stable when shooting long exposures and timelapses. Mavic 3 features other robust safety systems that DJI has pioneered to keep the skies safe in the drone era. These include geofencing to alert drone pilots when they fly near sensitive locations, altitude limits to ensure pilots are aware of altitude restrictions, and the AeroScope Remote ID system that allows authorities to identify and monitor airborne drones in sensitive locations. Mavic 3’s integrated AirSense system, first introduced in DJI Air 2S, warns drone pilots of nearby airplanes and helicopters transmitting ADS-B signals, so they can quickly fly to a safer location.
Longer Flights With Extended Battery Life And Improved Aerodynamics DJI set a benchmark for drone endurance in 2016 with the Phantom 4 and the original Mavic Pro, which each featured maximum flight times approaching 30 minutes. In the succeeding years, new drone models have slowly increased those times thanks to incremental improvements in flight technology. With Mavic 3, DJI has reshaped every element of the drone’s flight envelope and power management to enable drastically longer flight times – up to 46 minutes in ideal conditions – giving unprecedented freedom for aerial photographers to shoot dynamic scenes. DJI developed motors and propellers with higher energy efficiency, created a higher-capacity battery, and reduced the weight of the drone’s structure and components. DJI also streamlined the shape of Mavic 3’s arms, body, and gimbal on aerodynamic principles. Wind tunnel testing shows Mavic 3 produces 35% less drag than previous generations, allowing faster top speeds.
Return Safely With Advanced RTH DJI’s Return To Home (RTH) system has enhanced the safety of DJI drones for years, automatically directing a drone back to its starting point if it runs critically low on battery or loses connection to the controller. The drone would ascend high enough to clear any obstacles in its path, fly back in a straight line, and descend straight down to the home point. Mavic 3 updates and improves this system by allowing the aircraft to automatically determine the shortest, safest, and energy-efficient route to land back at its home point. At the same time, the drone measures the wind speed of the current environment and calculates the power required for returning home based on the wind speed and the return path in real-time. This provides users with more time flying safely before triggering the RTH action.
Signal Loss Prevention with DJI O3+ and Cellular Transmission Dongle DJI O3+ is an upgraded transmission system that delivers stable, smooth, and clear video transmission even under challenging conditions, such as flying a drone in an environment with strong signal interference. With a maximum control range of 15km, [5] O3+ enables Mavic 3 to fly further and transmits signals with higher stability and less video lag, offering the pilot a greater peace of mind during flight. Mavic 3 is DJI’s first drone that offers a High Frame-Rate Transmission with a 1080p/60fps live feed. This means the camera view is displayed at a resolution close to what the camera actually records. O3+ also makes Mavic 3 more responsive to the pilot’s control. A new layer of flight safety is offered by the DJI Cellular Transmission Dongle, [6] an accessory that attaches securely to Mavic 3. The dongle allows Mavic 3 to seamlessly coordinate the O3+ transmission system with 4G networks for a smooth, stable connection when O3+ signals are blocked by buildings, trees, or other structures. This allows users to have a safer and more reliable flight experience when photographing buildings flying at low altitudes or navigating through obstacles.
Intelligent Modes for Unlimited Possibilities Mavic 3 offers a new array of Intelligent modes for creating and editing compelling photos and videos by controlling the flight path and camera movements in compelling new ways. These features, such as MasterShots and QuickTransfer, allow users to make the most out of their drone.
MasterShots [2] lets users create high-quality content more easily and quickly. After automatic editing and dubbing in the app, videos can be created in minutes and directly shared with friends.
QuickTransfer [2] lets users store and process materials on their mobile devices without linking with the remote controller. Mavic 3 can now transmit materials from the drone to the mobile device more quickly through the Wi-Fi 6 protocol. New, Advanced Accessories Along with a suite of new features and performance innovations, DJI introduces new ways to control, capture with, and carry DJI Mavic 3.
The new smart controller DJI RC Pro offers a smoother control experience, upgraded with enhanced antenna power for an extended transmission distance of up to 15 km. [5] Its 1000- nit high-bright screen allows better vision and control for outdoor flights. Its battery system offers an extended operating time of up to three hours and charging as fast as 90 minutes.
The DJI 65W Portable Charger allows a fast-charging option with a charging time of approximately 96 minutes and is compatible with current notebooks and smartphones thanks to its USB Type-C output.
The DJI Convertible Carrying Bag features an entirely new design with a backpack and shoulder bag configuration for taking Mavic 3, accessories, a laptop, and even clothes and other personal items for a weekend trip in style.
The DJI Mavic 3 Wide-Angle Lens offers an FOV of up to 108° for a more immersive FPVstyle flight experience.
The DJI Mavic 3 Storage Cover uses a lightweight, minimalist design to protect the camera, gimbal, and propellers when folding and transporting Mavic 3.
The DJI ND Filters Set comes in two ranges – ND4/8/16/32 and ND64/128/256/512 – and lets the camera excel in any bright lighting condition.
The DJI 10Gbps Lightspeed Data Cable enables users to download materials from the drone to their computer at high speed. Material backup is available on-site, thanks to high-speed transmission.
DJI Care Refresh
DJI Care Refresh is now available for DJI Mavic 3, covering various accidents, such as water damage, collisions, and flyaways. For an additional charge, DJI Care Refresh offers up to two replacement units within one year, including coverage for one flyaway incident. The two-year plan provides three replacement units in two years, including coverage for up to two flyaway incidents and an extension of the original warranty period by one year (extension durations vary by region). Other services of DJI Care Refresh include factory maintenance, exclusive repair discounts, free shipping, and rewards for safe flight. For a full list of details, please visit https://www.dji.com/service/djicare-refresh.
Price and Availability
DJI Mavic 3 is available for purchase today from store.dji.com and authorized retail partners in several configurations:
The Mavic 3 Standard version retails for 2,199 USD and includes Mavic 3 drone × 1, Intelligent Flight Battery × 1, RC-N1 Remote Controller × 1, RC-N1 Cable × 3, Battery Charger × 1, Storage Cover × 1, Propellers (pair) × 3, and other essential items.
The DJI Mavic 3 Fly More Combo retails for 2,999 USD and includes Mavic 3 drone × 1, Intelligent Flight Battery × 3, RC-N1 Remote Controller × 1, RC -N1 Cable × 3, Battery Charger × 1, Battery Charging Hub × 1, Storage Cover × 1, Propellers (pair) × 6, ND Filters Set (ND4\8\6\32), Convertible Carrying Bag × 1, and other essential items.
The DJI Mavic 3 Cine Premium Combo retails for 4,999 USD and includes a built-in 1TB SSD, and supports Apple ProRes 422 HQ video recording. The Mavic 3 Cine Premium Combo also has more extensive contents, including: Mavic 3 Cine drone × 1, Intelligent Flight Battery × 3, DJI RC Pro × 1, Battery Charger × 1, Battery Charging Hub × 1, Storage Cover × 1, Propellers (pair) × 6, ND Filters Set (ND4\8\6\32), ND Filters Set (ND64\128\256\512), Convertible Carrying Bag, DJI 10Gbps Lightspeed Data Cable, and other essential items. Additional info here: www.dji.com/mavic-3
Sigma finally announced the 18-50mm F2.8 Lens, the lens features constant F2.8 aperture and 18-50mm focal length. The lens doesn’t have a built-in OIS like Tamron 17-70mm F2.8 Lens as well as coverage. But, we do have a good price difference between them. So, if you want to have an affordable F2.8 zoom lens for your ZV-E10 or A6400 camera you can go with the Sigma 18-50mm.
SIGMA Announces 18-50mm F2.8 DC DN | Contemporary, the Smallest and Lightest F2.8 Zoom Lens for APS-C Format Mirrorless Cameras
Ronkonkoma, NY – October 19, 2021 – SIGMA Corporation of America, the US subsidiary of SIGMA Corporation (CEO: Kazuto Yamaki. Headquarters: Asao-ku, Kawasaki-shi, Kanagawa, Japan) is excited to announce the upcoming release of the SIGMA 18-50mm F2.8 DC DN | Contemporary lens. Ideal for travel and day-to-day shooting, this remarkable new lens offers a high-quality, versatile, extremely compact option for crop-sensor mirrorless camera users. Less than 3 inches (74.5mm) long and weighing just over 10 ounces (290g), it is the smallest and lightest F2.8 standard zoom for crop-sensor mirrorless cameras (as of October 2021).
The SIGMA 18-50mm F2.8 DC DN | Contemporary lens will be available in the U.S. at SIGMA Authorized Dealers for a retail price of $549 near the end of October 2021.
Learn more about the SIGMA 18-50mm F2.8 DC DN | C at:
https://www.sigmaphoto.com/18-50mm-f2-8-dc-dn-c
Exclusively for mirrorless cameras｜Compatible with APS-C cameras
C | Contemporary
SIGMA 18-50mm F2.8 DC DN
Stunning versatility
Large F2.8 aperture and superb image quality
Exceptionally compact and lightweight body ideal for mirrorless cameras
Supports various shooting situations
Supplied accessories: Petal Type Hood (LH582-02), Front Cap (LCF-55 III), Rear Cap (LCR II)
Available mounts: L-Mount, Sony E-mount
A large F2.8 aperture zoom lens that need never leave your camera
This exceptionally small, light and bright standard zoom for crop-sensor mirrorless cameras is the ultimate workhorse lens.
SIGMA’s first APS-C size mirrorless zoom lens has a versatile full-frame equivalent zoom range of 27-75mm, which makes it ideal for a wide range of photo and video applications including landscapes, portraits, street photography, architecture and events. It can also be used for macro-style close-up photography owing to its maximum magnification of 1:2.8*1 and minimum focusing distance of just 12.1cm. The bright F2.8 aperture makes for easier hand-held low-light shooting and provides a shallow depth-of-field for high-impact results.
Autofocus is exceptionally fast and quiet thanks to the stepping motor, which can be particularly useful when shooting video, or fast-moving subjects such as children and animals. The lens’ exceptionally small and light form factor that weighs less than 300g makes it perfect as a first interchangeable lens, as well as a sub-lens for full-frame bodies*2, as well as for various shooting situations.
*1 The minimum focusing distance and maximum magnification ratio are both values at the wide end. *2 Please switch to APS-C crop mode when used on full-frame cameras.
1. Large F2.8 aperture and superb image quality
The SIGMA 18-50mm F2.8 DC DN | Contemporary covers 27mm to 75mm in the 35mm format, and has a wide aperture of F2.8 throughout the entire zoom range. This makes it easy to achieve blurry backgrounds, which is ideal for shooting attractive portraits and close-ups. The bokeh is smooth and attractive so doesn’t distract from the in-focus subject.
The lens’s three high-precision glass-molded aspherical elements coupled with the minimization of the total number of elements yields superb optical quality without excessive weight, and the use of in-camera aberration correction further eliminates optical imperfections such as distortion and vignetting. This has all been made possible by the latest optical design technology at SIGMA’s only production base in Aizu, where all SIGMA lenses are built.
2. Exceptionally compact and lightweight body ideal for mirrorless cameras
The SIGMA 18-50mm F2.8 DC DN | Contemporary is remarkably compact, matching the portability of APS-C mirrorless camera bodies. This makes it a perfect workhorse lens that is ideal for general day-to-day use. The lens is currently the smallest and lightest in its class*1, boasting a maximum diameter of φ65.4mm, a length of 74.5mm and weight of 290g*2, yet still maintains a constant aperture of F2.8.
To keep the lens as light as possible, SIGMA constructed the body from carefully selected materials. A polycarbonate called Thermally Stable Composite (TSC) was used for the construction of the barrel, which is sleek, robust, and importantly has a thermal conductivity close to that of aluminum. This ensures stable performance and good operability when used in changing temperatures. By deliberately using metal for some of the internal structure, the parts could be much thinner and have a higher rigidity, ensuring the lens can stand up to frequent, heavy use.
* 1 As an AF compatible, F2.8 constant aperture zoom lens for APS-C (as of October 2021, by SIGMA) *2 The values are for L-Mount.
3. Supports various shooting situations
The SIGMA 18-50mm F2.8 DC DN | Contemporary has fast and near-silent AF that makes it perfectly suited to a range of photographic applications, including shooting in quiet environments, recording videos and capturing fast-moving subjects. This has been achieved by using a stepping motor as the AF actuator. Since it is small and lightweight, it can be used flexibly in situations such as handheld shooting, which requires high mobility, gimbal shooting, one-man operation video shooting and vlogging.
With an emphasis on making the lens as versatile as possible in a wide variety of shooting conditions, SIGMA designed the lens with a minimum focusing distance of 12.1 cm and maximum magnification of 1:2.8*, making it also ideal for close-ups.
* The minimum focusing distance and maximum magnification are both values at the wide end.
Combined with the “Pocketable Full-Frame” SIGMA fp, the total weight is only 712g, and it can also be useful as a sub lens for full-frame cameras (used in crop mode) to keep weight down.
The 18-50mm F2.8 DC DN | Contemporary, which combines compactness, light weight, high performance, and large aperture, supports a variety of shooting situations, from introductory single-lens mirrorless cameras to video shooting and combination with full-frame cameras.
[Additional Features]
Lens construction: 13 elements in 10 groups, with 1 SLD and 3 aspherical elements
Inner focus system
Compatible with high-speed autofocus
Stepping motor
Compatible with lens aberration correction*
Support DMF and AF+MF
Super Multi-Layer Coating
Petal type lens hood (LH582-02)
Mount with dust and splash resistant structure
Compatible with SIGMA USB DOCK UD-11 (sold separately / for L-Mount only)
Designed to minimize flare and ghosting
Every single lens undergoes SIGMA’s proprietary MTF measuring system
Nikon DX Z Mount 18-140mm Announcement Soon, the development announcement of the lens was already made by Nikon on June 29, 2021. Official Announcement of the lens is expected within the next few days.
The NIKKOR Z DX 18-140mm f/3.5-6.3 VR will support the shooting of a wide range of scenes — from wide-angle to telephoto focal lengths — as well as at short distances. This lens will be a compact and lightweight high-power zoom lens that will enable the shooting of still images and videos in a variety of situations, offering greater flexibility in imaging expression.
The lens is very compact from a design point-of-view, let’s hope it maintains the same sharpness level we have seen in the Nikon traditional 18-140mm DX Lens.
According to the latest rumors, Sony 70-200mm F2.8 OSS II lens is coming very soon. Already in draft mode on many websites and waiting for final approval.
The article title and image of “Sony announced FE 70-200mm F2.8 GM OSS II (SEL70200GM2)” was added to overseas news sites
Nikon today announced a new teaser video of be announced Z9 camera. The Video is for 30 sec only but reveals Nikon Z9 new feature.. Either you are shooting horizontally or vertically… the camera never fails to track your face and lock AF in your eyes.
Nikon will release 3 more trailers before its official announcement, as you can see the placeholders on Nikon japan official website.
So, we will have more teaser videos till November before its final announcement is done.
According to the latest rumors coming from Nikon rumor, Nikon Z9 Camera is expected to arrive before Mid October 2021. The Shipping of the camera is expected to start from Nov/Dec of 2021.
We already have the detailed specification of the Nikon Z9 camera and images as well,
Nikon Z9 Specification
45MP stacked sensor
The Z9 will be capable of up to 120 fps in a lower res file size
GNSS (Global Navigation Satellite System).
The Z9 will use the EN-EL18c battery There will be also a new 18-type battery (EN-EL18x) that can be charged by the camera’s USB-C.
multi-leaf blade protective shutter that
Car AF Tracking, animal and people AI AF as well as low light -7 EV.
The improved articulated screen that even works in portrait mode
New style locking flap for the two CFExpress memory cards.
Third joystick/selector added to use whilst camera close face and shooting. (In Canon we use the touch screen to select AF points while using the viewfinder)
New shooting modes were added to the menu
Shutter sound level control
The official announcement is expected in the next 2 months, to ship before the end of the year. (Limited production capability due to chip shortage issues)
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According to the latest rumors, Sony 70-200mm F2.8 OSS II lens is coming very soon. Already in draft mode on many websites and waiting for final approval.
