The Canon R7 camera was launched in 2022, and users are eagerly awaiting an update. If you look at the set of rumours we received a few months ago, all point towards the announcement of the Canon R7 Mark II camera in late 2025.
Even in our previous post, Canon Next Announcement, we clearly stated that the announcement is expected to occur between August and November 2025.
Now let’s talk about Jan Wegener. His lots of his previous information was correct, and recently he also told us that the Canon R6 Mark III camera is coming with a 30-plus megapixel sensor. (Canon R6 Mark III specification)
Now, today he updated again, and according to him:
On the topic of new cameras and lenses, I’ve also been asked by so many of you guys, what about the R7 Mark II? and I’ve reached out to my sources again, but no one has really heard anything about the camera just yet. That doesn’t mean it’s not coming soon, but it makes it less likely that a release is imminent.
A Short Analysis of Information
Wegener’s use of “not imminent” clearly means not in the next one to two months—that is, August and September. However, “that doesn’t mean it’s not coming soon”. It certainly leaves room for a possible announcement in Q4 of 2025—that is, from October to December.
So don’t lose hope, since he also said that the announcement is not very close to us—that doesn’t mean his sources completely ruled out the possibility of the Canon R7 Mark II camera announcement in the year 2025. We can expect its arrival in the later months.
If you look at Canon’s past 5 years of announcements, they haven’t announced a single mirrorless camera in August or September. So, possibly Q4 of 2025 looks plausible.
Stay updated with the trusted source TheNewCamera.com for live news and rumours.
At TheNewCamera.com, we’re dedicated to keeping you informed about the latest camera news. The article “Canon R7 Mark II Announcement Delayed? Jan Wegener Hints” was published on 6:56 pm, Wednesday, 30 July 2025, Greenwich Mean Time (GMT) by thenewcamera.com team | Follow us on our social pages FACEBOOK | TWITTER | INSTAGRAM to get live Camera News + Canon Rumors 24X7.
Canon R6 Mark II versus the Nikon Z5 II — selecting the best camera for your requirements is quite a challenging task, as both are very rich in features. And as we all know, the Nikon Z5 II is an incredible camera, and it was announced in April 2025. On the other side, we have the Canon R6 II, which is a Mid-range Mirrorless camera that was launched back in November 2022. It is a very high-performing hybrid camera. So, in this particular specification comparison, we are going to compare the major specifications of both the cameras — so let’s dive in.
Both of the camera bodies are made from aluminium alloy, and both of them are weather-sealed cameras. So you can use them in rain/dust environments — don’t have to worry. But yeah, you have to choose weather-sealed lenses too.
The noticeable difference in both of these cameras is the Nikon Z5 II body is slightly heavier and you are getting a 3.2-inch large display screen with a higher-resolution display. Other than that, both of them are professionally built for pro users.
Photography Specifications
Specification
Canon EOS R6 Mark II
Nikon Z5 II
Sensor Resolution
Actual: 25.6 MP
Effective: 24.2 MP (6000 x 4000)
Actual: 25.28 MP
Effective: 24.5 MP (6048 x 4032)
Image Sensor
35.9 x 23.9 mm (Full-Frame) CMOS
35.9 x 23.9 mm (Full-Frame) CMOS
Sensor Crop
Crop Factor: 1x
Additional Modes: 1.6x
Crop Factor: 1x
Image Stabilization
Sensor-Shift, 5-Axis
Sensor-Shift, 5-Axis
TYPE
FSI
BSI
Capture Type
Stills & Video
Stills & Video
Shutter Type
Mechanical Focal Plane Shutter and Electronic Rolling Shutter
Mechanical Focal Plane Shutter and Electronic Rolling Shutter
Shutter Speed
Electronic: 1/16000 to 30 Seconds
Mechanical: 1/8000 to 30 Seconds
1/8000 to 30 Seconds
Bulb/Time Mode
Bulb Mode
Bulb & Time Mode
ISO Sensitivity
Native: 100 to 102,400 (50 to 204,800 Extended)
Photo Native: 100 to 64,000 (50 to 204,800 Extended)
Presets: Auto, Cloudy, Color Temperature, Direct Sunlight, Flash, Fluorescent, Incandescent, Preset Manual, Shade
Continuous Shooting
Up to 40 fps (75 Raw / 190 JPEG)
Up to 30 fps
Interval Recording
Yes
Yes
Self-Timer
2/10-Second Delay
2/5/10/20-Second Delay
Aspect Ratio
1:1, 3:2, 4:3, 16:9
1:1, 3:2, 16:9
Image File Format
C-RAW, HEIF, JPEG
HEIF, JPEG, Raw
Bit Depth
14-Bit
14-Bit
Focus Type
Auto and Manual Focus
Auto and Manual Focus
Focus Mode
Continuous-Servo AF, Manual Focus, Single-Servo AF
Continuous-Servo AF, Full-Time Servo, Manual Focus, Single-Servo AF
Autofocus Points
Contrast Detection, Phase Detection: 1053 AF Zones
Phase Detection: 273
Autofocus Sensitivity
-6.5 to +21 EV
-10 to +19 EV
Built-In Flash/Light
No
No
Maximum Sync Speed
1/250 Second
1/200 Second
Flash Compensation
-3 to +3 EV (1/3, 1/2 EV Steps)
-3 to +1 EV (1/3, 1/2 EV Steps)
Dedicated Flash System
eTTL
iTTL
External Flash Connection
Shoe Mount
Shoe Mount
Image Quality Comparison
Both of these cameras feature 24MP full-frame CMOS sensors, but we do have technological differences between them. The Canon R6 Mark II camera features an FSI CMOS sensor and the Nikon Z5 Mark II uses a BSI CMOS sensor. Now, if you are going to compare both of them side by side, even in the base ISO range, you will clearly notice the Nikon Z5 Mark II can capture more details in the images, and here is the reason:
First Image Compared at the base ISO 100, in RAW mode. The pencil sketches in the Nikon Z5 II image file is clearly visible
2nd Image Compared at the base ISO 100, in JPEG mode. The pencil sketches in the Nikon Z5 II image file is clearly visible
The Nikon Z5 II does not have an optical low-pass filter, and the camera maker has done very well in controlling the moiré pattern. So the MORE details that you are getting from the Nikon Z5 II at base ISO range are really very noticeable. On the other side, we have the Canon R6 Mark II with an optical low-pass filter over the sensor. Maybe the reason Canon is not able to manage the moiré patterns at the base level, so they use a strong low-pass filter to avoid that, and due to the presence of a strong OPLF (optical low pass filter), the details get lost.
The Nikon Z5 II camera, equipped with BSI technology, can capture clearer images at higher ISO settings. For example, suppose you compare the two cameras at ISO 51200. What we will notice is that the Nikon Z5 II sensor preserves a bit more colour compared to the Canon R6 II, where the colour lines and boundaries merge into each other.
If you are going to compare the image quality of both the cameras, then the Nikon Z5 Mark II is a clear winner since the camera is using a BSI CMOS sensor with a good sensitivity range. At the very same time, due to the absence of optical low-pass filter, the camera can capture a bit more detail at the base ISO range.
Autofocus Performance Comparison
The Nikon Z5 Mark II camera uses a hybrid-style focus sensor manufactured by Sony, designed by Nikon engineers. In the sensor, we have 273 hybrid autofocus points fabricated. With the help of these 273 autofocus points, the camera acquires and tracks its subject.
The Canon R6 Mark II camera sensor uses Dual Pixel CMOS autofocus sensor technology. In Canon’s 24MP sensor, we have 1053 AF zones, which can be divided further into points, and the number of DPAF points you can say is more than 4000.
So even if we technically compare the two cameras, then the Canon R6 Mark II does have an upper hand with the number of autofocusing points. And at the very same time, Canon and Sony are the market leaders in terms of autofocusing performance, but Nikon is not far behind. The new generation Nikon EXPEED 7 image processor helps them to acquire the same AI AF as the Nikon Z8 camera.
So now the Nikon Z5 Mark II camera has a dedicated product review mode just like Sony’s product showcase mode, and at the very same time, we have 9 different types of automatic subject detection modes inside the camera that automatically track subjects.
Autofocus sensitivity — due to the presence of a better low-light handling BSI CMOS sensor, the Nikon Z5 Mark II camera can track subjects up to -10 EV autofocus sensitivity, whereas Canon can detect subjects up to -6.5 EV sensitivity.
The autofocus performance doesn’t end here. The continuous shooting speed of both cameras, the Canon can push its boundaries up to 40 frames per second, whereas the Nikon Z5 II camera remains limited to 30 frames per second in JPEG easy mode. At the very same time, while you are tracking and shooting, Canon’s large number of autofocusing points will surely help you a lot more.
Due to the number of autofocusing points and AF zones, the tracking performance of the Canon R6 Mark II camera will remain better compared to the Nikon Z5 Mark II. But if you are shooting in low-light scenarios without the help of any external light, then the autofocus sensitivity of the Nikon Z5 Mark II will be more helpful to you.
So, if you are more into sports and wildlife photography, then having the Canon R6 Mark II will be more helpful to you.
Video Specifications Comparison
Specification
Canon EOS R6 Mark II
Nikon Z5 II
Capture Type
Video
Video
Internal Recording
H.264/H.265/MPEG-4 4:2:2 10-Bit
UHD 4K (3840 x 2160) at 23.98/25/29.97/50/59.94 fps [60 to 340 Mb/s]
1920 x 1080 at 23.98/25/29.97/50/59.94/100/150 fps [12 to 270 Mb/s]
H.264/MOV/MP4
UHD 4K (3840 x 2160) at 23.98/25/29.97/50/59.94 fps
1920 x 1080p at 23.98/25/29.97/50/59.94/100/120 fps
Video Output
Raw via HDMI
6144 x 4032 up to 59.94 fps
8-Bit via HDMI
UHD 4K (3840 x 2160) up to 29.97 fps
Fast-/Slow-Motion Support
Slow-Motion Only
No
Gamma Curve
Canon Log 3, HDR-PQ
NLog, RED Luts
Recording Limit
No
2-Hour 5-Minute Maximum
IP Streaming
No
No
Built-In Microphone
Stereo
Stereo
Audio Recording
LPCM Audio 24 Bit
AAC Audio
MOV, Raw: 24-Bit 48 kHz AAC Audio
MP4: 16-Bit 48 kHz LPCM Audio
Video Performance of the Camera
For the video part, we have to prefer Canon R6 Mark II — and the reason is very simple: we are getting uncropped 4K 60 FPS footage from the camera. And the maximum resolution of the Canon R6 Mark II camera goes up to 6K 60 frames per second.
The Nikon Z5 II, being an entry-level camera, remains limited to uncropped 4K 30 FPS recording. And while you are recording 4K 60 FPS videos with the Z5 II, you have to face a 1.5x crop — the DX crop.
Both of the cameras are able to record 10-bit 4K videos, and with Nikon, you’re also getting N-RAW support available at 4K.
So, overall, for high-quality video work, you can prefer the R6 Mark II camera with higher frame rates and resolution.
Price Comparison
If you compare the price of both the cameras, then Canon R6 Mark II camera comes at approx. $2000, and the Nikon Z5 II is approximately available at $1700 with offers. At the very same time, the lenses of both the cameras are a little different, and with the Nikon Z5 II, we get a lot of third-party lens makers. But unfortunately, the R6 Mark II camera (or any other Canon full-frame) third-party lensesn’t have that…
Nikon Z5 II vs Canon R6 II – Pros and Cons
Canon EOS R6 Mark II
Pros:
Faster continuous shooting (40 fps vs. 30 fps) with larger burst buffers.
Superior autofocus system with 1053 AF Zones
No video recording time limit and supports 10-bit 4:2:2 internal recording.
6K raw video output via HDMI and advanced gamma curves (Canon Log 3, HDR-PQ).
Lighter body (588 g vs. 700 g)
Faster USB-C data transfer (USB 3.2 Gen 2).
Cons:
FSI Sensor, limited dynamic range, and ISO performance
Smaller monitor (3.0″ vs. 3.2″) with lower resolution (1.62M vs. 2.1M dots).
Less flexible exposure compensation (±3 EV vs. ±5 EV).
Weaker autofocus sensitivity in low light (-6.5 EV vs. -10 EV).
Slightly lower viewfinder magnification (0.76x vs. 0.8x).
Nikon Z5 II
Pros:
BSI sensor with improved DR range
Larger, higher-resolution monitor (3.2″, 2.1M dots) with 3-way tilting LCD.
Better low-light autofocus sensitivity (-10 EV vs. -6.5 EV).
More flexible exposure compensation (±5 EV vs. ±3 EV).
Higher viewfinder magnification (0.8x vs. 0.76x).
Additional metering mode (Highlight Weighted) and more self-timer options.
Slightly smaller and lighter packaging.
Cons:
Slower continuous shooting (30 fps vs. 40 fps) with unspecified burst buffers.
Fewer autofocus points (273 vs. 1053).
Limited video capabilities (8-bit HDMI, 2-hour 5-minute recording limit, no slow-motion).
Shorter battery life (380 shots vs. 760 shots).
Slower USB-C data transfer (USB 3.2 Gen 1)
Verdict:
Canon R6 Mark II is superior in video core specification and autofocusing performance, but comes at a price. Nikon Z5 II features a subtle core specification with superior image quality, and the lens ecosystem is more affordable than of Canon RF Fullframe.
Choose the Canon R6 Mark II if you need top-tier video features, fast autofocus, and extended battery life.
Choose the Nikon Z5 II if you’re on a budget and prioritize stills with solid low-light autofocus and Image Quality
Canon has introduced their 410-megapixel ( LI8030SA) sensor, a kind of groundbreaking technology in terms of full-frame sensors, since no one has ever introduced that much resolution ever in a 35mm format. The sensor was exhibited at the Shanghai International Photography, Cricket, and Digital Imaging Exhibition from July 16 to 18. The most notable feature of this sensor is its high resolution. With the help of 410 megapixels, the sensor creates an image resolution of 24,592 × 16,704 pixels, which is somehow equivalent to 24K resolution. Practically, it is 198 times sharper than Full HD, and if you put more calculation into it, it is 12 times more intense and clear than existing 8K cameras.
Capabilities of Canon 410 Megapixel Full Frame Sensor
The 410 Mp LI8030SA sensor comes in two variations — Available in RGB (LI8030SAC) and monochrome (LI8030SAM), In simple words, one is the colour and the other is black and white. Both of the sensors are designed with the help of BSI CMOS technology, which helps them perform better in low-light scenarios. With such high-resolution pixels onboard, the biggest challenge is the readout speed, which is 3,280 megapixels per second, equivalent to 8 frames per second while maintaining the full resolution of the sensor.
The monochrome version (LI8030SAM), or better to say the black and white version, also allows the pixel binning feature that scales down the sensor resolution to 100Mp megapixels with improved dynamic range and low-light performance. With the 410-megapixel sensor, you can also record 100-megapixel videos at 24 frames per second.
Canon 410 Megapixel Sensor Area of Application
At this very moment, with this set of technologies we have, the sensor has a very limited area of application.
Industrial Inspection: Identifies microscopic defects in semiconductor wafers
Aerial Mapping: ultra-detailed maps for urban planning
Medical Imaging: high-resolution scans
Scientific Research: Supports microscopy, astronomy, and material science
Surveillance and Security: Use in Intelligent Traffic Systems
Technical Strengths and Challenges of the 410 Megapixel Sensor
The biggest problem faced by Canon itself while testing the prototypes of the 410-megapixel sensor is that they had to use lenses with apertures wider than f/2.2 to avoid the diffraction generated by the sensor. While using the sensor, they concluded that no lens is able to resolve the sensor’s resolution when having an aperture narrower than f/2.2.
The other biggest challenge faced by Canon’s research and development team is data handling. Once the image is clicked, the sensor generates 717 MB of data in a single shot, which roughly generates or requires a 5.74 Gbps high-speed data transfer interface.
Why the 410-Megapixel Sensor Isn’t for Consumer Cameras but Could Shape the Canon R5 Mark III
The sensor itself is not made for consumer-level cameras, specifically if we think about the Canon R5 series, which is a perfect balance of speed, versatility, and resolution made for professional photographers and videographers. Even if they want to use it in a consumer-level camera, they have to overcome data overload, lens limitations, as well as cost and practicality.
But at the very same time, be assured — the 410-megapixel sensor will go on to save Canon’s future consumer-grade sensors, specifically, we are talking about the Canon R5 series, which is now using a 45-megapixel stacked CMOS sensor.
The 410-megapixel sensor’s pixel miniaturisation technique will help higher-resolution cameras potentially achieve resolutions up to 60 to 80 megapixels easily, while maintaining manageable data size, improving moire reduction, as well as low-light performance and dynamic range.
As well as the efficient data readout methods that have been discovered to overcome the challenges faced by the 410-megapixel sensor will help consumer-level Canon R5 Mark III cameras to capture 8K video resolution at higher frame rates.
As we all know, the Canon super-resolution sensor is too extreme or difficult for consumer-level use, but its technology will surely help to innovate new features inside the upcoming Canon R5 Mark III camera.
Canon’s 410 megapixel sensor technology is a big jump in terms of technical achievement for Canon itself. It not only pushes technological boundaries of sensor development, it will help to save the future full-frame imaging division of consumer release-grade cameras. Technological advancement achieved by Canon by developing this sensor, such as pixel miniaturization, readout speed improvement, as well as low light performance, will potentially help the development of upcoming Canon R5 Mark 3 camera with more higher resolution sensor and upscaled core specification.
Stay Updated with TheNewCamera.com
At TheNewCamera.com, we’re dedicated to keeping you informed about the latest camera news. The article “Canon 410MP Sensor to Power R5 Mark III Tech?” by thenewcamera.com team on 6:41 pm, Sunday, 20 July 2025, Greenwich Mean Time (GMT) | Follow us on our social pages FACEBOOK | TWITTER | INSTAGRAM to get live Camera News + Canon Rumors 24X7.
The Canon SX740 HS is a massive pocket superzoom camera that gives the ability to do 40x massive optical zoom even while recording 4K video or capturing still shots. The Canon SX740 HS features a 20.3-megapixel CMOS sensor paired with a Canon DIGIC 8 image processor. Canon has officially discontinued the SX740 HS camera in May 2025. The camera is now in very limited stock, but it’s still somehow available at Amazon.com. If you’re thinking of having a one-pocket superzoom camera, don’t think twice and grab the deal while the stock lasts.
Why the Canon PowerShot SX740 HS is in high demand
The Canon SX740 HS was announced back in 2018, and it continued to dominate the compact zoom camera market with its features, specifically the 40x optical zoom in a tiny, compact, pocketable body. The camera discontinuation news has spiked its demand in the market, and the camera price is going up everywhere.
The SX740 HS has become one of the favourite tools for travel and social media content creation. The additional advantage with these types of compact cameras is the privacy – you always have full control over your images and the images that you wish to share. You can easily upload to your smartphone or social network via Wi-Fi connectivity with the camera.
1. Let’s explore the key features of the Canon SX740 HS camera
The Canon SX740 HS features a massive 40x optical zoom in a very compact body. And let’s talk about the competitors — we have the Lumix ZS80 camera that features approximately 30x optical zoom, and the Sony HX99 with again 30x zoom. Framing Assist and 5-axis optical image stabilization help you to capture crisp and clear pictures and 4K videos even at extended 40x optical zoom.
2. Is the Canon PowerShot SX740 HS Discontinued?
Yes, it’s now official and confirmed by Canon and other websites that the Canon SX740 HS camera has now been discontinued by Canon itself. Canon is suspending its orders from March 2025 in most of its stores.
Canon is now focusing on their vlogging compact cameras, so it wants to put all its attention on the V-series cameras. So, after the announcement of Canon PowerShot V10, they have officially ended the production of SX740 HS to clear up the production lines and make space for V-series cameras.
3. Where to buy the Canon SX740 HS camera?
The Canon PowerShot SX740 HS camera is in stock on Amazon.com. The camera is getting a lot of praise all over social media — specifically, you can check all of its online reviews, including YouTube reviews. It is one of the best cameras for casual and travel photographers, and also social media content creators — those who love to have higher zoom quality images or video compared to their smartphone. However, since the sensor is small, you are getting lower dynamic range compared to DSLR or mirrorless cameras, larger sensors, and RAW video or RAW images capability.
Product Title
Price
Buy from Amazon.com
Canon PowerShot SX740 HS Digital Camera (Black) (2955C001) + 64GB Memory Card + Card Reader + Deluxe Soft Bag + Flex Tripod + Hand Strap + Memory Wallet + Cleaning Kit
The Canon R6 Mark III camera price has now been announced, and all of us are waiting for its official announcement. But we can make a highly accurate estimate based on the pricing of previous models of the Canon R6 series camera, comparable offerings, and higher-end model prices right now.
Canon R6 Mark II was announced in November 2022 with a price tag of $2499 for the body only, confirmed by Canon USA. And the Canon R5 right now is being sold at $3199. Although the Canon R5 Mark II camera arrived at a much higher price range, that doesn’t matter here.
The Canon R6 Mark III camera is coming with an approximately 30MP sensor, and its a big upgrade in the core specifications of the camera. But if Canon keeps its price above $3100 or even at $3000, then people will prefer getting a Canon R5 body with a much higher resolution sensor and a more premium body.
Canon Price increase pattern between models
If you look at the recent price increase pattern of Canon, then from the model Canon R5 to the Canon R5 Mark II, we have seen a $400 price increase between the models, and the R5 Mark II camera carries a stacked CMOS sensor and a massive update over its predecessor.
And if we Look at the competition right now: the Nikon Z6 Mark III camera arrived at a $2497 price tag, which features a 24.5 megapixel partially stacked CMOS sensor and 6K 60 FPS N-RAW recording capability. Similarly, the price of the Sony A7V is expected to be around $ 2,799-$ 3,000.
Canon R6 Mark II Price
Considering all these factors, we can confidently conclude that if the Canon R6 Mark III camera arrives with a 30- to 32-MP full-frame BSI sensor and professional-grade features, the expected price of the camera is $ 2,799 to $ 2,899.
That’s what we are expecting: a $400 price increase, which we have seen from the Canon R5 to the Canon R5 Mark II, keeping the market price of the Canon R6 Mark III camera competitive according to the competitors.
Canon R6 III Estimated Prices in USA, UK, EU, Japan, Canada, and India (2025)
Based on the updated U.S. price range of $2,799 to $2,899 and historical pricing trends for Canon cameras in various markets, we can estimate the R6 Mark III’s price in other countries. These estimates account for regional taxes, import duties, and currency exchange rates as of July 19, 2025, with the exchange rate for India specifically calculated using 1 USD = 86.19 INR. Note that actual prices may vary due to local market conditions and retailer pricing strategies.
Country
Estimated Price Range
Notes
United States
$2,799 – $2,899
Body only, excluding taxes, which vary by state
United Kingdom
£2,750 – £2,850
Includes 20% VAT; based on R6 Mark II’s launch price of £2,499.99.
European Union
€2,950 – €3,050
Includes 19-21% VAT; based on R6 Mark II’s launch price of ~€2,799.99.
Canada
CAD 3,800 – CAD 3,950
Includes 5-13% taxes; based on R6 Mark II’s launch price of CAD 3,399.99.
Australia
AUD 4,200 – AUD 4,350
Includes 10% GST; based on R6 Mark II’s launch price of ~AUD 3,999.
Japan
¥390,000 – ¥405,000
Includes 10% consumption tax; based on R6 Mark II’s launch price of ~¥343,000.
India
₹2,41,066 – ₹2,49,687
Includes 18% GST; calculated using 1 USD = 86.19 INR, based based on R6 Mark II’s launch price of ~₹2,25,999.
Let us know your thoughts about the Canon R6 Mark 3 camera if it arrives at an approximate price. price of $7899, or would you prefer a different model or a camera from a different brand?
BCN has published the best-selling cameras, lenses, and all the photography/videography-related stuff — brand names that topped the selling list in the first half of 2025. Before moving on to more details, let me explain what BCN is. BCN is the real sales data, which comes from around 40% of Japanese retailers that are part of the BCN chain of retail stores.
There is no big surprise that Sony returns to the number one spot in mirrorless cameras.
It’s nothing new — Sony was number one before in the mirrorless zone, as evidenced by previous records. And even this time, Sony is covering approximately 30.4% of the entire market share in the first half of 2025, which is not as good as it was in 2024, when it was approximately 35.8%, resulting in a visible drop of around 5%.
The top-selling Sony cameras in the first half of 2025 were: Sony A7 IV, Sony ZV-E10, and Sony A7C Mark II in the Japanese market. Btw, we have created a guide of the TOP 20 Mirrorless Cameras of 2025, explore them to know our personal favorites camera.
Here is a simple and clear table showing the market share of Canon, Sony, and Tamron in their respective categories based on the BCN Awards 2025 (First Half):
Brand
Category
Market Share (%)
2024 Market Share (%)
Change
Sony
Mirrorless Cameras (Interchangeable)
30.4%
35.8%
▼ 5.4%
Canon
DSLR Cameras
46.8%
69.4%
▼ 22.6%
Tamron
Interchangeable Lenses
21.8%
17.5%
▲ 4.3%
Why are Japanese users preferring Sony mirrorless cameras over others?
Let’s conclude why they think Sony is better compared to others:
Superior Autofocus – Real-time autofocus with outstanding eye-detection is extremely good in Sony cameras. That’s the number one reason why people prefer them over other brands.
Versatile Lens Ecosystem – There are no limitations or locks. You’re free to use any lens. Sony’s E-mount is completely open since 2012.
Compact & Powerful – Sony generally makes compact, powerful cameras, especially good for vlogging and cinematography. A big plus is their dedicated vlogging series (ZV series) — something other brands have failed to bring out effectively and are still lagging behind.
Canon Maintains DSLR Market Leadership
It’s a big surprise that Canon has officially declared they have stopped research and development of DSLRs, and most of their EF lens manufacturing units have stopped producing DSLR lenses.
Despite all these efforts to shift focus to mirrorless and intentionally reduce DSLR sales, Canon remains the number one DSLR brand in the first half of 2025 — covering approximately 46.8% of the market share.
However, that’s a sharp decline compared to 2024, when they had about 69.4% market share.
This is my personal note to Canon:
You should at least announce a proper successor to your most popular and reliable mid-range and flexible DSLR cameras. Cameras like Canon 200D Mark II, Canon 90D, and even the Canon 5D series badly need updates. People are still buying the older versions — especially photographers.
Tamron Surges as the Number One Interchangeable Lens Brand
That’s a big surprise — I’m personally a Sigma lover, and most of the lenses I own for my mirrorless system cameras are either native or made by Sigma. But let’s talk about the Tamron lenses that are the most popular:
Tamron 35-150mm f/2-2.8
Tamron 28-200mm f/2.8-5.6 Di III RXD
These two lenses are driving major sales for Tamron. Their market share jumped from 17.5% to 21.8%. Also, rebranded Tamron lenses made for Z-mount system cameras — like the 28-75mm f/2.8 — are also contributing heavily to their sales.
Kodak Leading in the Fixed-Lens Camera Market
This is a big setback for Canon. Canon was holding around 21.7% market share in the compact camera segment. But current stats say Kodak is now the most sold compact camera brand. Other popular fixed-lens cameras in Japan include the Fujifilm X100VI and the Leica D-Lux 8.
If you’re exploring the best superzoom cameras, we have already created a dedicated list of the best superzoom cameras of 2025 — you can check them now.
DJI Dominates Action and Video Camera Market
According to the same stats, DJI is the leading brand in the video camera market, covering around 45.2% of total sales. In the action camera category, they’re leading with 35.3% market share. GoPro was once the dominant player in action cameras, but now no one talks about them. Key products like the DJI Osmo Action 4 and DJI Pocket 3 are among the most popular in the first half of 2025.
Final Words
The BCN Awards 2025 (First Half) give us a clear snapshot of the most popular brands and what products people are actually buying right now.
I was also looking for Nikon’s sales stats, but unfortunately, I couldn’t find how much market share they captured in the first half of 2025.
If you have any information, feel free to comment below.
We’ve created dedicated guides for the best mirrorless cameras, lenses, and all that you need to upgrade your gear — all based on deep analysis and years of experience.
Well, in Japan, Fuji is dominating the mirrorless market share as well as their Fuji X100VI compact dominating the June and July sales report. Now in the USA, it’s almost mid-July and if you are going to explore the sales ranking, Canon R50 holds the crown, and surprisingly, the next camera in the list is Canon R6 Mark II and you are not going to believe the third camera is Canon R100. So in the USA, Canon is more popular and in the top 3 we have all Canon cameras, and in 4th we have Sony’s A6400 camera, and in the fifth ranking we have the A6700. You can explore all the rankings below.
Top 5 Best-Selling Mirrorless Cameras on Amazon for July 2025
Canon camera dominance can be clearly seen in the top three spots, so it is very clear that these cameras appeal to both beginner photographers and professional shooters. Sony A6400 is still in the list, that’s a really big surprise. Apart from this, Panasonic G7 remains the best budget mirrorless M4/3 camera. I will request Panasonic to at least introduce autofocus in the same price range — it would be great, and they will continue to keep the dominance for the next 5 to 7 years. Other than that, we also have A6700 and ZV-E10, but surprisingly, Nikon seems to be a bit less popular in the USA as of now, specifically in July.
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