NEW CAMERA

MELVILLE, NY, May 24, 2022 – Canon U.S.A., Inc., a leader in digital imaging solutions, announced today the launch of the new EOS R7 and EOS R10 camera bodies, Canon’s first EOS R-series models with smaller-size APS-C imaging sensor.

Ideal for hobbyists and general photography enthusiasts, the EOS R7 is the quintessential camera to take your photography to the next level. It is a powerful camera choice for those seeking an upgrade to their travel and vacation photos or to capture life-long family memories while opening a new world of creative and professional possibilities. The EOS R10 is perfect for content creators looking for a camera option to capture high-quality action videos and images of sports, wildlife, and motorsports.

As the market share leader for mirrorless cameras in the United States during Q1 of 2022¹, Canon looks to solidify their position with the addition of new offerings within the EOS R lineup. EOS R7 and EOS R10 provide enhanced video functions and accessories, such as the new multifunction shoe with EOS R7, while still maintaining a high-level ease of use. With a robust mirrorless system at their core, these cameras provide users with a powerful telephoto reach through both still image and video due to the 1.6x crop factor that comes with APS-C sensor cameras.

In addition to its compact size and ease of use, the EOS R7 and EOS R10 also feature:

• 32 million pixels (EOS R7) and 24 million pixels (EOS R10), APS-C size image sensor
• Autofocus (AF): subject detection inherited from EOS R3
• Up to 15 frames per second (FPS) mechanical shutter
• First Canon APS-C camera with up to 7.0 stops Coordinated Image Stabilization
• Dual memory card slots (EOS R7 only)
• Full width 4K video recording at 60p (EOS R7 only), 30p and 24p
• Record each clip over thirty (30) minutes²
• Up to 30FPS with electronic shutter (EOS R7 only)
• Dust and moisture resistant (EOS R7 only)
• In-body image stabilization (EOS R7 only)

Alongside the camera bodies, Canon will release new RF-S lenses – a series of RF-mount lenses that are optimized for the smaller APS-C sensor size of the new EOS R camera system. Marked as the RF-S18-45mm F4.5-6.3 IS STM and RF-S18-150mm F3.5-6.3 IS STM lenses, these will be the standard zoom lenses for the EOS R7 and EOS R10 cameras. The RF-S 18-45mm provides an 18-45mm focal length, but users will experience a field of view equivalent to 29-72mm lens coverage on a full-frame camera. The RF-S18-150mm lens is a longer-range standard zoom, equivalent to 29-240mm lens coverage on a full frame. While ideal for the new EOS R10 and EOS R7 APS-C sized sensor bodies, these lenses can be used for any R-series camera.

​​​Price & Availability
​​​​​​​The Canon EOS R10 camera body will be available for an estimated retail price of $979.99³. The Canon RF-S18-45mm F4.5-6.3 IS STM lens with the EOS R10 will have an estimated retail price of $1,099.00³. The Canon RF-S18-150mm F3.5-6.3 IS STM lens with the EOS R10 will have an estimated retail price of $1,379.00³.

The Canon EOS R7 camera body will be available for an estimated retail price $1,499.00³. The Canon RF-S18-150mm lens F3.5-6.3 IS STM with the EOS R7 will have an estimated retail price of $1,899.00³.

The RF-S18-150mm F3.5-6.3 IS STM lens will be available for an estimated retail price $479.00³, while the RF-S18-45mm F4.5-6.3 IS STM lens will have an estimated retail price of $299.99³. All products will be available in late 2022.

Canon R10 vs Canon R7 – Quick Comparison

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