The digital camera market grew by approximately 114.8% in 2025, and you’re not going to believe the figures: a total of 72.6% of units sold were fixed-lens cameras. That means we are talking about compact cameras, which accounted for more than 70% of total sales in 2025. So the data is obviously surprising us. The sales data that we are getting from BCN+R’s market-wide data and CAPA CAMERA WEB’s Yodobashi retailer rankings of Japan reveal how affordable models like Kodak cover approximately 25% of the total compact camera market sales with their different sets of models available at variable budgets.
Again, you will be surprised to know that the best-selling compact camera of 2025 is the Fuji X100VI (and not a budget camera), and in the second position, we have the Canon PowerShot SX740 HS. Now this camera is nearly out of production, and very few copies are available. Most of them are renewed or after-sales units, but despite that, it is still the second most popular camera in the market.It is available at a bit higher cost, but yes, people are still buying it. Now it time to explore the entire list
BCN+R Market Trends: Compacts Dominate with 70%+ Share, Kodak Takes the Lead
The overall digital camera market grew 114.8% year-over-year in 2025, fueled by integrated lens cameras surging 127.4%. These compacts claimed 72.6% of units sold, dwarfing mirrorless (26.5%) and SLRs (0.9%), which declined 93.5% and 45.6%, respectively.
- Top Performers by Share: Kodak led with 24.0% (up 144.6%), thanks to easy-to-use budget models. Fujifilm followed at 13.9%, driven by the Instax mini EVO (60% of their sales). Kenko Tokina hit 13.3% with the KC-AF11 series.
- Key Insight: This unit-based data highlights low-cost appeal, but average prices stayed modest, raising questions about profitability amid the compact camera boom.
Yodobashi’s Top 20 Best-Selling Compacts: Premium Models Shine Despite Shortages
Now it’s time to explore the best-selling compact cameras, and the list really impressed me since the number 1, 2, and 3 cameras are not budget cameras out there. So the entire market selection is shifting from value-based compacts to premium compact cameras. Obviously, the Fujifilm X100VI is always facing supply chain issues, and we all know that most of the time the camera remains out of stock. But again, due to its popularity and despite all these issues, the camera is able to maintain the number one position in the best-selling compact camera list.
Canon SX740 HS camera
Just after that, we have the Canon PowerShot SX740 HS, then we have the Panasonic LUMIX TZ99, and then the Ricoh GR IV camera. Even in the fifth position, we have the Fujifilm X Half. I’m taking all these names to make sure that none of the cameras are budget ones. You can explore the table below. Data from Jan 1 to Dec 31, 2025, reveals:
Fuji X100 VI Camera Tops Camera Ranking
| Rank | Model | Brand | Notes |
| 1 | Fujifilm X100VI | Fujifilm | Out of stock, but backorders boosted it to #1. |
| 2 | Canon PowerShot SX740 HS | Canon | High-zoom favorite, strong traveler pick. |
| 3 | Panasonic LUMIX TZ99 | Panasonic | Versatile zoom compact. |
| 4 | Ricoh GR IV | Ricoh | Premium street shooter, often sold out. |
| 5 | Fujifilm X half | Fujifilm | Hybrid appeal. |
| 6 | Sony VLOGCAM ZV-1 II | Sony | Vlogging powerhouse. |
| 7 | Ricoh GR IIIx | Ricoh | Compact pro option. |
| 8 | OM SYSTEM Tough TG-7 | OM SYSTEM | Rugged for adventures. |
| 9 | Sony VLOGCAM ZV-1 II Shooting Grip Kit | Sony | Enhanced vlog setup. |
| 10 | Kodak PIXPRO C1 | Kodak | Budget entry. |
| 11 | Fujifilm GFX100RF | Fujifilm | Medium-format compact. |
| 12 | Canon IXY 650 | Canon | Simple point-and-shoot. |
| 13 | Sony Cyber-shot RX1R III | Sony | Full-frame premium. |
| 14 | Leica D-LUX8 | Leica | Luxury compact. |
| 15 | Canon PowerShot G7 X Mark III | Canon | Creator-focused. |
| 16 | Canon PowerShot V1 | Canon | Entry-level. |
| 17 | Nikon COOLPIX P950 | Nikon | Superzoom. |
| 18 | Leica Q3 | Leica | High-end full-frame. |
| 19 | Nikon COOLPIX P1100 | Nikon | Bridge camera. |
| 20 | Sony Cyber-shot RX100 VII | Sony | Long-time favorite. |
- Brand Breakdown: Fujifilm and Ricoh each had two in the top 10; Sony had three (including kits); Canon, Kodak, Panasonic, and OM SYSTEM one each.
- Challenges: Half the top 10 were discontinued, with rankings influenced by backorder shipments. Models like X100VI and GR IV were out of stock but still topped due to demand.
The compact camera sales worldwide 2021-2025
Now, the list above we have discussed is Japan-specific, but after digging out the latest details of compact camera sales worldwide and with the help of CIPA data and statistics available on their website, we have found that the compact camera boom is not limited to Japan only. Its Worldwide, we are looking at a major comeback of compact camera sales with major brands like Canon, Fujifilm, Nikon, Panasonic, Ricoh, and Sony.
Although most of the manufacturers are not even manufacturing many compact cameras right now, and above all they have also discontinued a lot of active compact camera models they had in the past, despite all these hurdles and supply chain issues, even with the existing compact cameras like the Fujifilm X100VI, the global demand for compacts is rising.
We have also added historical data from 2021 to 2024 by cross-verifying with all the datasets available to us, so let’s have a look at the global compact camera sales trend in the stats below.
| Year | Compact Units (Millions) | Compact YoY Change (%) | Compact Market Share (%) | Mirrorless Units (Millions) | Mirrorless YoY Change (%) | Mirrorless Market Share (%) |
| 2021 | 1.28 | N/A | 15.3 | 4.58 | N/A | 54.8 |
| 2022 | 1.57 | +22.7 | 20.8 | 4.40 | -3.9 | 58.2 |
| 2023 | 1.72 | +9.6 | 22.3 | 4.83 | +9.8 | 62.6 |
| 2024 | 1.88 | +9.3 | 22.1 | 5.61 | +16.1 | 66.1 |
| 2025 | 2.41 | +28.2 | 25.7 | 6.28 | +12.0 | 66.9 |
Key Notes on Trends (Worldwide):
- Total DSC shipments: 2021 (5.35M), 2022 (7.18M), 2023 (7.01M), 2024 (8.49M), 2025 (~8.58M estimated, up 1% YoY but on pace for higher based on strong late-year performance).
- Compact growth accelerated in 2025 due to demand for models like the Fujifilm X100VI and budget options, reversing earlier smartphone competition erosion.
- Mirrorless remains the leader, with APS-C/smaller sensors making up ~61% of shipments in late 2025.
- DSLRs are negligible (~0.6M in 2025, down 27-30% YoY), so mirrorless effectively represents most interchangeable lens growth.
And you will be surprised to know that these stats do not cover action cameras, pocket gimbal cameras, or 360 cameras that are generally being used by moto lovers and travel content creators. In terms of stats, I published an article a while ago that clearly shows that the DJI Pocket 3 gimbal camera covered more than 50% of the Japanese video camera market share.
So I’m just adding an example here that a lot of other compact-style cameras are still left out that could be included in the data, and if included, then for sure the mirrorless camera market share will face a rock-bottom position in the graph. Well, that’s the reality. A lot of tiny compact cameras with high-quality video recording capability are still not counted as in the compact category.
GET LIVE NOTIFICATION, Select Your Trusted Source GET LIVE NOTIFICATION Click ON Check 
BOX for Latest NEWS and Rumors
The article “Fuji X100VI and Canon SX740 HS Lead 2025 Compact Sales – Insights from Yodobashi Rankings to Global CIPA Data” was written by thenewcamera.com team on 1:24 pm, Tuesday, 27 January 2026, Greenwich Mean Time (GMT) | You can also follow us on Our Official Social Media Handles FACEBOOK | TWITTER | INSTAGRAM to get live news — > DJI Rumors
Insta360 Pocket Camera: Dual Lenses Confirmed by CEO and Trusted Sources – Not DJI Osmo Pocket 4 Pro
