DJI has covered more than 50% of the video camera market share of Japan, and with one single product – the DJI Osmo Pocket 3 – that’s really a big surprise. Let’s analyze the recent report published by the BCN+R authority retail stores of Japan. If you look at the history, then when the DJI Osmo Pocket 3 was announced back in October 2023, just after the announcement, it had covered approximately 11.3% of the video camera market share.
Osmo Pocket 3 Holds Top Spot in Japan Since November 2023
Now after its announcement in October 2023, just after a month, in November, the video camera market share — from 11.3% — increased to 26.8%, and from November 2023, the Osmo Pocket 3 reached the number one spot for the best video camera in Japan, and from that day to June 2025, it’s still at the number one position.
DJI’s 50.3% Share Challenges Canon, Sony in Video Market
The recent report says it has covered approximately 50.3% of the manufacturer’s share in the Japanese video camera market, which is indeed a big surprise as well as an alarming sign for all mirrorless makers like Canon, Nikon, Sony, and Panasonic. Since all these companies and others are sitting on the rest of the 50% side, and here, only one single product has gained a 50+ market share of the entire market.
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source bcnretail.com
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