Chinese Wealthy People and Indian Wedding Photographers Preferring Nikon

This statement is coming out from Nikon President Masaaki Tokunari,  Yomiuri Shimbun (Japanese publisher) has published an interview with the Nikon President recently.

Take a look at the summary

Chinese Wealthy People and Indian Wedding Photographers Preferring Nikon

• Our decision to focus on mid to high-end models, professional models, and mirrorless cameras in the 2020s has worked better than expected. The Chinese market is a typical example. Sales are high because the wealthy are looking for cameras rather than smartphones. India is also growing. The country has a large population, but there is also a large demand for weddings.

Nikon President Masaaki Tokunari also thinks that the saturation point has now arrived, now both smartphone and Mirrorless cameras can co-exist together

• We are now in an age where smartphones and digital cameras can coexist. Global sales of digital cameras have fallen to one-twentieth of their peak. However, domestic companies are doing well. What is going on? As I understand it, the act of taking photos has spread with the spread of smartphones. In the days of film cameras, you had to develop the film, but with digital cameras, that’s unnecessary. Nowadays, you can post photos online right away, and there are social networking sites like Instagram and Facebook. I think smartphones have broadened the base. As a result, our high-end models, which are at the top of the camera pyramid, are selling well.
• It’s hard to capture the decisive moment with a smartphone. Smartphones have taught us the joy of sharing our shooting with the public, and the number of people using them has increased. For this reason, interchangeable lens cameras, including those from other companies, are doing well compared to compact digital cameras and cameras with non-interchangeable lenses.

More of the interview – about the future and RED acquisition

• (Regarding the review of production bases) The purpose is to improve production capacity. To make high-precision lenses. We will invest 100 billion yen and gradually renovate our factories by 2030. First in Tochigi. Many of our lenses are made in Thailand, and high-performance lenses are produced in Tochigi.
• We have acquired Red, a US camera manufacturer. The Z mount is expected to be used in filming as well. We would like to use our channels to promote it in India, a major film country. There is no doubt that this field is an area where market expansion is expected.

Also see
Nikon First Small Step – New Luts From RED
Nikon KOMODO Z – What Can We Expect from Nikon?

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source yomiuri.co.jp