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Ricoh GR IV Pre-Order Guide: Where to Buy, Deals, and What to Expect

Ricoh GR IV image

So finally, we have the Ricoh GR IV, the latest and iconic GR series camera. The camera is now available for pre-order as of August 2025 with an official shipping/release schedule for mid-September 2025. The Ricoh GR IV features a very pocketable design and stellar image quality since it’s coming with a brand new 26-megapixel CMOS sensor that we have seen recently in the Sony A6700 / ZV-E10 II camera, as well as it has been long used by the Fuji mirrorless cameras. The camera uses a redesigned 28mm f/2.8 lens, which enhances the overall optical resolving power of the camera, resulting in sharper pictures with better dynamic range. This article covers where to pre-order the camera, what the potential deals and accessories are available with this camera, and what to expect from this highly anticipated camera.

Where to pre-order the Ricoh GR IV

The pre-order of the new camera is now live at many major retailers, and below are the key places where you can secure your unit of the Ricoh GR IV camera.

  • B&H Photo Video
    Price: $1,496.95 (standard model)
    Details: B&H has the camera right now and you can buy it now. Always don’t forget to check the Amazon.com offerings also, since sometimes due to Amazon Prime membership offers or Amazon Visa card offers, we get a lower price for a camera compared to other stores.
    Now, the best part of the B&H store is they offer financing options, including 12-month interest-free payments with their Payboo credit card. Expect accessories like the GF-2 External Flash and GA-3 Lens Adapter to be available for bundling.
    Link: Check B&H for pre-order options
  • Amazon.com
    Price: ~$1,500 (standard model)
    Details: Amazon is offering pre-orders with competitive pricing.
    Amazon.com always offers lower prices due to Prime membership or other offers, so always be sure to check the prices at Amazon.com first. If not available, then try a different store.
    Though stock may be limited due to high demand, look for bundle deals that might include memory cards or camera cases. Prime members can benefit from faster shipping options.
    Link: Available on Amazon.com
  • Ricoh Official Store (US)
    Price: ~$1,496.95 (estimated)
    Details: Pre-ordering directly from Ricoh’s US site (us.ricoh-imaging.com) ensures authenticity and potential access to exclusive bundles. Historically, Ricoh’s pre-orders for the GR III sold out quickly, so act fast. Subscribe to their newsletter for restock alerts.
  • Camera Kitamura (Japan)
    Price: ¥175,320 (~$1,200 USD after 10% points discount)
    Details: The GR series is ultra-popular in Japan, and if you are in Japan, then the best place to buy your new GR camera is the Camera Kitamura store. The store offers very competitive pricing due to favorable exchange rates. Shipping is set for September 12, 2025. Be mindful of import duties and shipping costs.
  • Adorama
    Price: ~$1,500 (estimated)
    Details: Adorama announced pre-orders alongside B&H, offering special financing options. They’re likely to offer bundles with accessories like the GW-4 Wide Conversion Lens. Check for stock updates, as GR III pre-orders saw backlogs.
  • Park Cameras (UK) & Clifton Cameras (UK)
    Price: €1,500–€1,600 (~$1,670–$1,780 USD)
    Details: European buyers can register interest at Park Cameras or Clifton Cameras for pre-order notifications. Pricing reflects currency conversion and regional taxes. Expect delivery in line with the Autumn 2025 timeline.

Potential Deals and Promotions

Pre-order discounts are quite rare to find since there is already high demand for cameras like the GR IV, but there are still some ways to get a discount over your purchase, and we are going to explore those ways.

Retailer Bundles:
B&H store and Adorama offer bundles with accessories when you pair up some accessories with your camera. For example, DB-120 battery, the BJ-12 charger, or the microSD cards. So once you pair them, instead of buying them separately, at the checkout page you will see the combo deals and offers.

Trade-In Programs:
MPB: You can trade in your old gear and get a discount on the purchase of the new one (e.g., GR III or GR II) for credit toward the GR IV. MPB offers competitive quotes and free gear collection.
Clifton Cameras: Same here, you can use their part-exchange service which provides guide prices for used equipment, potentially lowering your out-of-pocket cost.

Regional Discounts: Some physical — or better to say, regional — stores also offer discounts over the maximum store retail price. In Japan, retailers like Camera Kitamura offer a 10% points discount, effectively reducing the price to ~$1,200 USD. Similar promotions may emerge in other regions, so monitor local retailers.

Ricoh Promotions: Ricoh’s official store occasionally runs accessory discounts (e.g., 10% off GR accessories from June to August 2025). Watch for similar offers at launch, especially for the GF-2 flash or GA-3 adapter.

Keep in mind the prices may vary from store to store and offer to offer, so always evaluate the best price yourself before buying your camera.

What to Expect from the New Ricoh GR IV

Well, we have the new camera — the Ricoh GR IV — which builds on the legacy of the GR series compact cameras, which are often known for their high performance tailored for street photography. So let’s explore the major set of features:

Core Specifications:

  • Sensor: 26MP APS-C BSI CMOS (same as Sony A6700), paired with GR ENGINE 7. So overall, the performance of the new camera will be better in terms of resolution as well as low-light performance compared to the previous generation of GR series.
  • Lens: Redesigned 18.3mm f/2.8 (28mm equivalent) with 7 elements in 5 groups, including 3 aspherical elements for better resolving power.
  • Stabilization: 5-axis IBIS (6-stop compensation), a major upgrade from the GR III’s 3-axis system.
  • Video: Full HD 1080p at 60fps (no 4K, a slight disappointment for videographers), those who love to have a perfect hybrid camera in their hand.
  • Storage: The biggest plus point is 53GB internal memory plus a microSD card slot (UHS-I), a shift from the GR III’s standard SD slot.
  • Display: 3.0″ 1.037M-dot touchscreen LCD.
  • Size & Weight: 109.4 x 61.1 x 32.7mm, 262g (with battery and card), slightly smaller and lighter despite new features.

Ricoh GR IV New Features Explained:

  • Improved Autofocus: We have an improved autofocus system which also includes enhanced low-light focus, better face detection, and continuous tracking — addressing GR III complaints.
  • Street (SN) Shooting Mode: Optimized for quick snaps with intuitive controls like the returned exposure compensation button.
  • GR World App: A new app for seamless connectivity between your smartphone and your new camera, for wireless control and image sharing, compatible with all GR models since GR II. Launch expected soon.
  • HDF Model: If you want to go more creative, then of course a Highlight Diffusion Filter version — set for release after winter 2025 — adds a cinematic, dreamy effect for highlights, ideal for creative shooters.

What’s Missing:

  • No Weather Sealing: For a street photography camera like the GR IV, people were expecting at least basic weather sealing in the new body, but unfortunately even the GR IV doesn’t have any.
  • No Built-in Flash: This is completely optional — some people love to have a built-in flash, many don’t like using flash while shooting street or candid. At the same time, there is an optional GF-2 External Flash available.
  • No 4K Video: Okay, we have a camera in 2025 which is not able to record 4K videos. Of course, you can record Full HD, but it also very precisely defines its use — the camera is made for candid and street photography purposes, nothing else. Sometimes a non-hybrid approach works well in specific areas.

Who is it for?

The GR IV camera is ideal for street photographers, candid shooters, and those who love portability and want to capture scenes in the moment with precise and high-quality tools. If you are a photographer and would love to have a high-quality APS-C sensor in your pocket all the time to capture anything you want to freeze — this is for you.
The HDF model will appeal to those who love a unique aesthetic feel in their images.

Accessories for GR IV

  • GF-2 External Flash: Slim design, USB-C rechargeable, ideal for low-light.
  • GA-3 Lens Adapter: Enables 49mm filters and the GW-4 Wide Conversion Lens for a wider field of view.
  • BJ-12 Battery Charger: Charges two DB-120 batteries simultaneously.

Why Pre-order Now?

The Ricoh GR IV arrives with a super high-quality 26MP APS-C CMOS sensor and redesigned lens. Compact cameras like this are surging in popularity and competitors like the Fuji X100VI always face stock issues. While pre-orders and stock are likely to sell out soon, it’s better to secure your position with trusted retailers like B&H, Amazon.com, or even the Ricoh official website. You can keep an eye on bundle deals and trade-in programs — but securing your camera is the best thing you can do right now.

The Ricoh GR IV is shaping up to be the future — as you can see, they’ve pushed compact tech to a whole new level. They’ve added cutting-edge technology with the best available sensor to date. With pre-orders in high quantity and stock likely to sell out quickly, it’s a great time to secure your unit if you love this camera.
Are you considering getting the HDF model that suits your creative needs? Share your thoughts in the comments!

ABout the author: The article “Ricoh GR IV Pre-Order Guide: Where to Buy, Deals, and What to Expect”  written and updated by thenewcamera.com team on 8:24 am, Thursday, 21 August 2025, Greenwich Mean Time (GMT) | Follow us for more updates and Get LIVE RUMORS –> FACEBOOK | TWITTER |  INSTAGRAM to get live news — > to get live news + + Ricoh rumors 24X7


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Ricoh GR IV Coming on Q3- Q4 of 2025 [Rumor]

Update (August 21, 2025):  Finally, the Ricoh GR IV has become official. Here is the announcement article for the camera 


Yes, the rumors were 100% Correct that we have reported in the past, and that’s why we are keeping those texts here – without modifying them

According to the latest rumors surfaced online, the Ricoh GR4 is likely to be announced sometime in late 2025. The information is coming out from webio [federation of independent photographers] As per the rumors, the camera will have massive improvements in the out-of-box system as well as in battery life.

Same kinds of rumors surfaced back in 2024. At that time, Ricoh sources confirmed that these rumors were false, and they were not planning to announce the GR4 camera in late 2024 or the first quarter of 2025.

When asked why there were rumors of the release of the Ricoh GR4? The source responded: The Ricoh GR series cameras are highly praised by users and the market feedback is hot. It is not surprising that there have been many rumors about the release of the GR4 last year and this year. It is too early to talk about the specific release date of the Ricoh GR4 camera. The existing GR3 and GR3x series models are still in short supply.

Ricoh was once working on action cameras back in 2019 – check here

Get LIVE RUMORS –> FACEBOOK | TWITTER |  INSTAGRAM to to get live news + Ricoh rumors 24X7

Ricoh's new THETA Coming on January 18, 2022

Ricoh’s new THETA Coming on January 18, 2022 – According to trusted Japanese sources New Ricoh’s new THETA registering details surfaced over FCC Confidentiality, the model code is R04010.

The overall design of the new THETA seems to be similar to the Z1, but it is a successor to the SC series because there is no display panel at the bottom and the lens is small.

 

Ricoh GR III X Press Release and Full Specification

Ricoh GR III X finally announced today, the camera does have some upscaling in the photographic department. Available from October 2021.

Ricoh Imaging Co., Ltd. (President: Shinobu Takahashi) has achieved both high image quality for professional use and a compact and lightweight body that is ideal for snapshot shooting and can shoot with a new standard angle of view equivalent to 40 mm in 35 mm format. We are pleased to announce the release of the high-end compact digital camera “RICOH GR III x” equipped with a new lens that you can enjoy.

This product enhances the essential values ​​of the camera such as high image quality, quick shooting, and portability, which are the basic concepts of the GR series, and is 35 mm of the popular “RICOH GR III” (released in March 2019). In addition to the wide-angle expression equivalent to 28mm in format, we have developed it in response to requests from users who want to enjoy shooting with a new field of view. The newly developed GR lens with a focal length of 26.1 mm has an angle of view equivalent to 40 mm in 35 mm format, which is close to the effective field of view of humans. It is a versatile angle of view that can be achieved. In addition, various functions for creating works after shooting have been strengthened, and the model is finished with the universal appeal of GR, which is constantly evolving, and the snap expression with a new angle of view that has never been seen before.

1. 1. Newly developed high-resolution GR LENS

It is equipped with the newly developed “GR LENS 26.1mm F2.8” that has both high performance and thinness. A standard angle of view equivalent to 40 mm is obtained in 35 mm format, and unlike the 28 mm equivalent angle of view that is easy to emphasize the perspective of the conventional GR series, there is less perspective and a new field of view with a natural perspective. It supports snapshot shooting with. The newly developed optical system with 7 elements in 5 groups with 2 aspherical lenses optimally arranged suppresses distortion and chromatic aberration to a level close to the limit, achieves high resolution, and also causes ghosts and flares during backlight photography. It is decreasing. Furthermore, in macro photography with a minimum of 12 cm (from the tip of the lens), it is possible to shoot with a natural perspective that makes the best use of the bokeh of the background, coupled with the focal length of the standard angle of view. In addition, it is equipped with a multi-stage aperture unit that incorporates an ND filter that is equivalent to two apertures with the amount of dimming, and provides high-contrast, high-resolution depictions for various subjects and shooting conditions, as well as 9 blades. The iris diaphragm is used to obtain a three-dimensional depiction with a natural bokeh near the maximum aperture, and it is also possible to capture a beautiful light beam by narrowing down the aperture.

2. high resolution

It is equipped with an APS-C size CMOS image sensor with low-pass filterless specifications that is optimized for GR LENS and can demonstrate resolution performance, and the latest image processing engine “GR ENGINE 6”. The number of effective pixels is approximately 24.24 million pixels, which is ultra-high definition, achieving high image quality with excellent resolution and gradation reproducibility, and also supports 14-bit RAW recording that can obtain multi-gradation images. Furthermore, it is equipped with a unique accelerator unit that optimizes the image information from the sensor, achieving excellent high-sensitivity performance with a maximum ISO sensitivity of 102400.

3. 3. High-speed, high-precision hybrid AF

For autofocus, a hybrid method using contrast AF, which has excellent focusing accuracy, and image plane phase difference AF, which realizes high-speed AF, is adopted. It is possible to detect a person’s face and eyes Note 1 during AF and display the AF frame at the focused position. When the faces of multiple people are detected, the main subject and sub subject are automatically identified and the frame is displayed, and the main subject can be easily switched by touch panel operation.

4. Equipped with an original image stabilization mechanism “SR”

3 axis four-stage Note 2 of the correction effect
by a built-in camera body our own camera-shake correction mechanism “SR” (Shake Reduction), you effectively blur caused by the camera shake when shooting. A high correction effect of 4 steps is realized for 3 axes of angle (yaw, pitch) shake and rotation shake. Furthermore, by using the “SR” mechanism that allows the image sensor to be moved freely, it also has an “automatic horizontal correction” function that helps the photographer and allows the photographer to shoot with the composition exactly as he or she imagined.
Note 2 : CIPA standard compliant

“Low-pass selector” by original technology Note 3 Function The
original function “low-pass selector” that can obtain the same moire reduction effect as the optical low-pass filter by driving the image sensor unit with sub-pixel accuracy during exposure is adopted. I am. You can turn the effect on / off and select the strength, making it easy to set the optimum shooting settings for the subject.
Note 3 : This function can be used more effectively with a shutter speed slower than 1/1000.

5. Compact design with condensed high performance

While equipped with an APS-C size sensor and a newly developed lens unit with a longer focal length, we pursued through miniaturization, and are always easy to use, suitable for the “portable tools” and “expressive tools” required for GR. It has high mobility that can be carried around. In addition, it is possible to quickly capture the moment you want to take with the high-speed startup of about 0.8 seconds, the control dial placed on the outer circumference of the cross key, and the touch panel operation. Lightweight and highly rigid magnesium alloy is used for the exterior to improve reliability when carrying.

6. High-definition LCD monitor with intuitive touch operation

It is equipped with a 3.0-inch high-definition LCD monitor with approximately 1.037 million dots. Setting operations can be performed using the touch panel, and you can intuitively and quickly move the AF frame, set menus, and enlarge or feed images during playback. In addition, the air gapless structure in which the gap between the LCD monitor, LCD panel and tempered glass protective cover is filled with special resin suppresses diffused reflection of light and enhances visibility. In addition, it also has an outdoor monitor function that allows you to quickly adjust the brightness according to the usage environment.

7. “Image control” allows you to fully enjoy the real thrill of making pictures

The finish adjustment function “Image Control” that integrates the conventional “Image Settings” and “Effects” is adopted. Based on the 11 basic images, you can adjust various parameters such as saturation, hue, key, contrast, graininess, and color tone to finish the image with your own taste. The adjustments can be added to the image control as “custom”.

8. Deeper and more discerning image finish

In-camera development of RAW data is possible. By setting the recording size, aspect ratio, white balance, image control, feeling of increase / decrease, etc., you can finish the work as you want without a PC. In addition, the preview time when setting various parameters when developing data shot in RAW format has been accelerated, enabling more comfortable in-camera RAW development. In addition, the inheritance of parameters set after development can be selected, making it possible to efficiently fine-tune the image once it has been developed. In addition, the image quality adjustment function during playback of JPEG images has been further deepened, a new monotone color image has been added, and the brightness, filter effect, toning, contrast, and sharpness parameters can be finely adjusted in the detailed settings. You can create a monochrome image that suits your taste. In addition, you can now select 16: 9 or 4: 3 aspect ratio Note 1 and rotate the image Note 1 every 0.1 degrees in the trimming settings, making it easier to create works in the camera.

9. Dual communication of Bluetooth® & wireless LAN

It is equipped with a wireless LAN communication function that can be linked wirelessly with smartphones and tablets. By using the dedicated application “Image Sync”, you can perform remote control such as transferring images to your smartphone, displaying live view, changing various settings, shooting, etc., and you can easily upload the shot images to SNS etc. In addition, you can view and transfer images on your smartphone even when the camera is turned off. Then, you can send the location information of your smartphone to the camera and record the location information on the image. It also supports the auto-resizing function Note 4 that automatically reduces the size of images to be transferred, improving convenience.

10. others

(1) Full HD movie shooting with 1920 x 1080 pixels at 60 fps (frames/second) and H.264 as the recording format.
(2) Depth-first (deep) Note 1 is added to the program line.
③ Color moire correction function that can reduce moire during playback
④ “Interval composition” function that is effective when you want to record the light trails of stars and the moon together with the scenery.
⑤ Electronic level that can objectively check the inclination of the composition
⑥ With the tele- conversion lens GT-2 (sold separately) Note 5 , it is possible to shoot with an angle of view equivalent to about 75 mm in 35 mm format by combining automatic detection with a camera and cropping.
⑦ Compatible with external flash Note 6 for our digital SLR cameras

Full Specification here

Ricoh GR IV Under Development, Coming in 2021

According to the latest rumors surfaced over the web,  Ricoh GR IV Under Development, Coming in 2021. The camera may arrive with a brand new 23mm or 26mm F2.8 lens. As per rumors, the Ricoh GR IV will be Ricoh’s first APS-C compact camera to record 4K videos.  We will update you soon as we get any updates about the upcoming camera.

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Ricoh New Action Camera Coming Soon

We have spotted some patents of Ricoh to be announced action camera. As you can see, in-center we have our camera module and on-corners of the camera we have 4 LED lights. That’s a nice thing done by Ricoh to add some additional Lights in front of camera. On the top-left corner of the camera we can see a Ambient light sensor ( Light Intensity-Luminance/lux) is also there to automatically trun-on and off LED lights if required (optional).

More Ricoh New Action Camera Designs Below

We will update you soon as we get any new information

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THETA SC2 Announcement on December 13, 2019


Ricoh THETA SC2 camera announcement is about happen on December 13, 2019. It seems that THETA SC2 is a normal evolution model of SC that supports 4K video and adds a small display part of organic LED instead of a indicator.

We will update you soon as we get any new information

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