If you are waiting for a massive discount on the Sony A7 series full-frame mirrorless camera or searching for the best deal on Sony A7 IV in 2025, this is the best time to grab the deal. B&H Photo Video is currently offering a massive discount of $500 on the Sony A7 IV camera body, bringing it down to the lowest price ever for Sony A7 IV.
This sudden price cut raises a big question: Is Sony preparing to announce the Sony A7V camera, the next-generation upgrade to the A7 IV? In general, before a camera successor or next-gen mirrorless model is announced, retail stores and online stores put a huge discount on old camera models to clear stock and make space for new Sony full-frame camera releases.
Since there is no sales season going on, it looks completely weird when you see a major Sony camera discount in 2025 without any ongoing sales event. So this is a very clear indication that with this random price drop on the Sony A7 IV, Sony is about to replace its 3+ year-old Sony A7 IV camera, the Sony A7V is about to arrive. Canon EOS R6 Mark III also about to arrive, so Sony has to be quick with their move in the competitive full-frame mirrorless camera market.
The article “Sony A7V Launch Near? Massive $500 Discount on Sony A7 IV at B&H” was published at 12:24 pm, Tuesday, 22 April 2025 GMT. By thenewcamera.com Team. You can Follow us on our social pages FACEBOOK | TWITTER | INSTAGRAM, If you have time –>see moreSony Alpha Rumor
Sony has registered a new model codeWW934774 in Shanghai Suoguang, China, as we now know most of the A7 series cameras / full-frame models have now shifted to Thailand. And now, mainly Sony is manufacturing the ZV series APS-C and Compacts in China. So, with the registration of Model Code WW934774, we can expect either a ZV series model update or a Compact Camera announcement like the Sony ZV-1 III. (Sony ZV-1 II was announced on May 23, 2023, now approximately 2 years old and is due for an update based on the compact camera refresh cycle)
Previous registration Full information – WW277226 (registered in Indonesia, manufactured in Thailand, possibly the Sony A7V or another E-mount camera) Sony registered a New Camera WW277226
The article “Breaking News: Sony Registered one More Camera – Model Code WW934774” was first published on thenecamera.com website, at 3:41 pm Monday, 21 April 2025, by the new camera team Follow us on our social pages FACEBOOK | TWITTER | INSTAGRAM, If you have time –>see moreSony Alpha Rumor
One of my fav megazoom cameras, the Sony RX10 IV has officially been discontinued. As a large-zoom fixed-lens camera in Sony’s lineup, it offered 25x optical zoom, enabling shooting needs from 24-600mm equivalent focal length, making it a top choice for many Sony users. However, this model has now been officially listed as discontinued by some Japanese e-commerce sites (although it is still in stock on overseas platforms like Amazon and B&H). According to current information, Sony has not announced any successor to this model. However, with the increasing popularity of large-zoom fixed-lens cameras from Panasonic and Nikon, whether Sony will release a new model remains to be seen. Are you looking forward to a new model in this series?
Sony has finally announced the VENICE Extension System Mini. The main highlight is its form factor—as usual, it is very portable and able to record 8K videos, weighs approximately 0.54 kg, and is very easy to carry for some special kinds of shoots where portability is the main factor.
This system Mini is compatible with VENICE 2 6K and 8K models, and most importantly, the VENICE 2 6K model is now able to capture 8K resolution with this system, although it will require a system software update.
The improvement that has been made in the System Mini is that you are now getting approximately 4.5m (14 feet) of cable, allowing you to move a greater distance while keeping the head unit of the camera along with the lens only.
The System Mini is based on E-mount, and you can easily use E-mount lenses. It also supports hybrid autofocus with Eye AF tracking. Additionally, you can use PL-mount lenses with the help of an adapter, which in turn also transfers the lens metadata through the input port.
The VENICE 2 System Mini will be showcased at the upcoming NAB 2025 show in Las Vegas, beginning on April 6, 2025. The camera is now available for pre-order at B&H stores.
The Sony FX3 camera was announced back on February 23, 2021. It was a full-frame mirrorless consumer cinema camera. It was made to make cinema cameras within the reach of more and more professionals—those who love to have a compact body with all the possible features of a professional cinema camera. The FX3, at the time of the announcement, had a 12.1-megapixel CMOS sensor that was used in the Sony A7S Mark III camera and featured 4K Ultra HD video recording up to 120 frames per second and 10-bit 4:2:2 XAVC S-I internal recording.
Limitations of Sony FX3
But at the time of the announcement, the camera was lacking an internal RAW video recording mode, and of course, the FX9 also does. But with the FX3, we do have an option to get 16-bit RAW video by the HDMI port, but again, no option to record RAW internally.
The other option that was missing inside the FX3 is open-gate recording, which is now available in almost all Panasonic and Fuji cameras. Even cameras like the Panasonic S9, S5 II, Fuji X-S20, and Panasonic S1R Mark II now offer open-gate recording.
What Rumor Mills Are Saying This Time
A lot of rumors indicate potential upgrades to the sensor, including a global shutter sensor, which is coming from SAR.com
New features are coming inside the FX3 Mark II camera, which will fill the gaps of the first version of this camera.
The first feature that we are about to receive in the FX3 Mark II is an open-gate recording in a 3:2 format, which is almost confirmed. After a very long wait, Sony professional users will be getting open-gate recording in their upcoming professional camera.
The other confirmed set of features includes 12-bit internal RAW internal video recording, which is about to arrive inside this camera. It’s really a kind of exciting moment to see these new features that we have never witnessed or seen in Sony’s professional consumer-grade cameras coming along with the FX3 Mark II announcement.
The Next Cinema Camera from Sony is FX3 II, Arriving before Q3 of 2025.
Why Do Internal 12-bit RAW and Open Gate Actually Matter to Professionals?
A RAW video that a camera records is uncompressed or minimally compressed data, which is directly coming from the sensor without passing through different algorithms, providing the maximum latitude possible for color grading and other post-production adjustments. 12-bit video offers color depth, allowing users to have smooth gradients as well as better dynamic range handling compared to other lower bit-depth or compressed video codecs. So, having these capabilities internally means filmmakers can enjoy filmmaking and can get the maximum possible advantage of the sensor being used inside the camera, which other camera makers are also giving right now.
Another important aspect, professional content creators nowadays use open-gate recording to handle the content for multiple platforms simultaneously. These content creators need to adapt footage for various platforms recording at the same time, and by recording the full sensor, they can crop out aspect ratios required for post-production without losing the video quality of the camera.
It’s a Time for Upgrade
Sony’s higher-end cameras like the FX9 and FX6 do not support internal RAW recording and require an external recorder to capture 16-bit RAW via SDI output, and that’s the most frustrating thing for many professionals out there. That’s why, possibly, they are migrating to different brands such as Panasonic Lumix at this moment. So, the market pressure from the competitors for having internal RAW video recording as well as the open gate has led Sony to innovate these features in the FX3 Mark II (based on the information we have ). If they fail to innovate, they will not remain competitive with others, and that will be a big mess for the brand’s consumer base. Given the success of the FX3 and the growing market demand for hybrid cameras as well as advanced video features, this is the best time for Sony to release the FX3 Mark II camera with extended capabilities.
The article “Sony FX3 Mark II to Feature Open-Gate and 12-Bit Internal RAW” was first published on TheNewCamera.com by TheNewCamera Team. Follow us on our social pages FACEBOOK | TWITTER | INSTAGRAM, If you have time –>see moreSony Alpha Rumor
According to the latest coming from rumor mill, the Sony A75 camera has been delayed. Earlier, it was expected sometime in April 2025, but the recent information coming from trusted sources of the rumor mill suggests the camera will arrive sometime in late 2025.
The exact reason is not known yet, take a look at what the sources of the rumor mill said about the dealy
Source 1
The Sony A7V is ready but Sony is waiting for Canon R6III to make the first pricing move in this segment, and are willing to postpone the A7V launch if they have to.
Source 2
The Sony A7v will be delayed, unfortunately a lot. It could be so bad that it won’t come until the end of the year, late autumn at the earliest. This is information I have received from the depths of Sony.
Source 3 (trusted source):
Sony is still having problems producing enough Sony A1II cameras. This is also a reason why they are waiting with the launch of the new A7V. The production of the A1II should reach the targets by the end of March/April.
Sony A7S IV announcement this year
Now finally, one more important piece of information related to the upcoming camera—Sony will be announcing the A7S IV camera this year, and that’s the hint that we have received from the rumor mill. It’s not the A7R6 or the A75, which has been delayed, of course. We already have updates on the Sony A93 camera recently, which is not too old with a newer Global sensor and advanced processing power.
The only leftover series that actually needs an URGENT update in the consumer-level mirrorless lineup of cameras is the Sony A7S series, which has been continuously ignored and is still waiting for an update. So, we are expecting the arrival of the A7S4 this year. We will keep you updated as soon as we get any new information related to the upcoming camera.
Sony registered a new camera with the wireless certification agency, and the model code of the camera is WW277226. What we are expecting for now is the Sony A7 V camera, since if we pick up the rumors we just published recently [ Sony A7V surfaced at wireless certification agency and Sony A7 V and Sony 50-105mm F2.8 Lens Coming], it all indicates that Sony is planning to announce the A7 V camera in early 2025, as per the Sony rumor mill that the announcement may happen in March 2025. Generally, whenever camera makers like Sony, Nikon, or Canon register a camera with the wireless certification agency, they take 2–3 months to announce their product in the market. And since the Wireless certification details of the Sony A7V camera surfaced back in December it’s quite obvious that the camera is expected to arrive in March 2025.
Now about WW277226 – it’s one more camera in the two, WW277226 is not Sony A7V it’s something else although the name isn’t known yet. But since it has been surfaced today [on January 21st, 2025] the announcement of the Next ALPHA camera after the Sony A7V is expected sometime in April-May 2025.
Sony Upcoming Camera Model Codes 2025
1. WW 773396 – Sony A7 V [Registered on December 5th, 2024]
2. WW277226 – Model Name Unknown [Registered on January 21st, 2025]
We will update you when we get any new information about the upcoming Sony A7 V camera.
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