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Firmware Update

Sony A37 Leaked Images

Now after Sony NEX F3 its time for Sony A37, Sony A37 images captured at Sony Partners Conference 2012 event in Jakarta, 27 April 2012., same Indonesian website yangcanggih leaked images of upcoming Sony A37 camera.

Sony Alpha A37 will come with a 16 megapixel sensor and Articulated LCD screen, the overall physical design of the Sony A37 is more ergonomic and look similar to Sony A65 and Sony A77, but the navigation buttons of the Sony Alpha A37 is still similar to the Sony Alpha A35.

The New Sony A37 now have Auto Portrait Framing technology similar to recently announced Sony A57 SLT, the overall in-camera picture effect is also increased to 15 compared to 11 picture effects of Sony A35.

Sony A37

Sony A37 2

Sony A37 3

Sony A37 Back

image news src – yangcanggih and SAR

More Leaked Images of Sony NEX F3

More leaked images of Sony NEX F3 surfaced over the web today, the images of NEX F3 was leaked by a Indonesian website yangcanggih, but now all the images and blog-post is removed by the website admin.

NEX F3 front

NEX F3 Back

NEX F3 Back

See first leaked images of Sony NEX F3

src – sonyalpharumors

Sony NEX-F3 First Leaked Image


First leaked image of Sony NEX-F3 surfaced over the web today, the Sony NEX-F3 comes with 16 megapixel sensor same as Sony NEX-C3, new BIONZ image processor for fast fps and low noise in JPEG & Video output,  the NEX-F3 have built-in flash and 180 degree tiltable LCD screen. The camera is rumored to be announced on 2nd or 3rd Week of May with Sony A37.

More Leaked Images of Sony NEX F3

via sonyalpharumors

Sony India dominates Digital Still Camera market

Not a good news for Canon and Nikon in India, according to the latest news Sony India dominates Digital Still Camera market with aim to capture 45% share in FY12

Sony India Allocates Rs.50 crore to promote ‘incredible zoom. incredible details’ campaign with Brand Ambassador, Ms. Deepika Padukone

Main points of the press conference

  • Sony Cyber-shot grew 45% (Qty.) in FY11, higher than the digital still camera industry growth rate of 40% (Qty.)
  • Plans to sell 14 lakh (Qty) units in FY12 as compared to 11 lakh (Qty) units in FY11
  • Introduces 34 new Cyber-shot models with at least 16 models with High Zoom feature
  • Allocates Rs.50 crore to promote ‘incredible zoom. incredible details’ campaign with Brand Ambassador, Ms. Deepika Padukone
  • Expands channel network to 3,000 in FY12, up from 2,500 outlets in FY11

 Press Release

New Delhi, April 24th, 2012: Sony India reinforces its No.1 position in the digital still camera market with an aim to capture a very dominant 45% share (Amt.) in FY12. Sony India witnessed a tremendous growth rate of 45% (Qty.) in FY11, beating the industry growth rate of 40% (Qty.), and is therefore very confident of achieving this market share. Sony plans to sell 14 lakh (Qty.) units of these Cyber-shot units in FY12, overcoming its last year’s sales of 11 lakh (Qty.) units. The Digital Still Camera Segment in India stood at 33 lakh (Qty.) units in FY11 and is expected to increase to 42 lakh (Qty.) units by FY12. Sony has launched a slew of 34 new Cyber-shot cameras – H, W and S series, to suit the varying palette of the Indian customers. The introduction of new Optical Zoom and Steadyshot, enhanced Low-light performance and Fast Auto Focus will deliver slimmer designs, bigger zooms, and unsurpassed image and movie quality to users who love taking pictures wherever they go. As part of its marketing strategy, Sony plans to pump in an investment of Rs. 50 crore towards a multi-media brand campaign, ‘incredible zoom. incredible details’ with its Brand Ambassador of two years, Ms. Deepika Padukone. Not only this, Sony plans to increase the counter share to 3,000 outlets, up from 2,500 outlets in FY11 to reach a wider customer base in India.

Mr. Masaru Tamagawa, MD Sony India , Cybershot press coneference

Mr. Masaru Tamagawa, MD Sony India , Cybershot press coneference

Buoyed by the tremendous performance of the Sony Cyber-shot brand in India, Mr. Masaru Tamagawa, Managing Director, Sony India, said,

“We have received a lot of love for Sony Cyber-shot in the Indian market and we will continue to innovate and create, bringing new technology, design and excitement to our customers. The  High Zoom in our new Cyber-shot line-up helps capture exceptional picture quality and great detail, even when zoomed in considerably, thus being an absolute delight to photography connoisseurs.” He added saying, “Sony innovation will continues to drive the world of imaging forward, and ensure that our products will keep breaking new ground and earn customer acclaim.”

TIPA AWARDS 2012

TIPA awrads 2012In 2011 Canon won 3 and Nikon 2 TIPA awards, this year Canon won 6 and Nikon 3 only, TIPA award started from 1991 and this year at the TIPA General Assembly 29 member magazines and the Camera Journal Press Club (CJPC) of Japan voted for the best product in each category. The General Assembly selected the best photo and imaging products in 2012 in 40 categories.

The panel selects and acknowledges the outstanding imaging products from the previous 12 month period, and this year awarded prestigious accolades to the following products:

Canon Wins Six TIPA Awards:

  • Best DSLR Professional: Canon EOS-1D X
  • Best Expert Compact Camera: Canon G1 X
  • Best Professional DSLR Lens: Canon EF 8-15mm f/4L USM fisheye
  • Best Multifunction Photo Printer: Canon PIXMA MG8250
  • Best Video DSLR: Canon 5D Mark III
  • Best Professional Videocamera: Canon C300 Digital Cinema Camera

“It is a great accolade to have received six awards from TIPA. This past year has been exceptional for Canon, with a range of ground-breaking product launches, including the landmark EOS C300 and the much awaited EOS 5D Mark III,” said Kieran Magee, Marketing Director, Professional Imaging, Canon Europe. “The phenomenal reception from the TIPA judging panel highlights Canon’s commitment to imaging excellence and the impressive consumer and professional products we have developed.”


Nikon Wins Three TIPA Awards The TIPA honours have been awarded to the Nikon D5100 (Best Entry-Level DSLR), the Nikon D800 (Best Expert DSLR), and the Nikon SB-910 (Best Professional System Flash)

  • Best D-SLR Expert: Nikon D800
  • Best D-SLR Entry Level: Nikon D5100
  • Best Professional Flash System: SB-910

Fuji Wins Three TIPA Awards for The company has won three awards from the Technical Image Press Association (TIPA)


Sony Won three TIPA Awards

Panasonic Wins Two TIPA awards
Best CSC Advanced: Panasonic LUMIX GX1
Best CSC Expert Lens: Panasonic LUMIX G X Vario PZ 14-42mm


Olympus Wins Two TIPA awards

  • Best CSC Entry Level: Olympus PEN E-PL3
  • Best CSC Fixed Focus Lens: Olympus M.ZUIKO DIGITAL ED 12mm 1:2.0

and more,
Best Premium Camera: Leica M9-P
Best Imaging Innovation: Nokia PureView technology
Best General Compact Camera: Samsung MV800

Third Party Lenses
Best Entry Level DSLR Lens: Sigma 18-200mm F3.5-6.3 II DC OS HSM
Best Expert DSLR Lens: Sigma APO MACRO 180mm F2.8 EX DG OS HSM
Best CSC Entry-Level Lens: Tamron 18-200mm F/3.5-6.3 Di III VC

Sony A37 and NEX-C3 Successor Coming Soon

Sony about to make a new product announcement within few weeks, according to latest rumors from SAR, Sony will announce A37 and NEX-C3 successor soon (within few week). We have no specification details or announcement date yet, we will update you soon as we get any information.

Sony may also show its Full-Frame SLT prototype to the world, like they did with the A77 months before the real announcement.

See more – latest products from sony
On march 13th Sony announced Sony A57 SLT, for more visit this page

Sony organic sensor patent

Sony hybrid organic & inorganic sensor patent, the patent describes the sensor is made up of both organic and inorganic materials, the major details below

Translated by google

Sony patents pending on the imaging element of the hybrid formula that combines the benefits of both organic and inorganic materials. Also excellent resolution, there is no false colors since it does not require further OLPF In addition, the high sensitivity superior to be done by the organic photoelectric conversion layer. The organic layer is not suitable as high-speed readout, inorganic layer is done in the movement of the charge, seems to have and also allows high-speed readout. It might have appeared to great imaging element in the future.

Self-interpretation and summary, Patent Document

  • Patent Publication No. 2012-49289
    • 2012.3.8 Release Date
    • 2010.8.26 filing date
  • Known art
    • Silicon photodiode based on the (hereinafter, PD)
      • A typical imaging device of this type
      • (Causing a false color) low-pass filter must have a color filter or
      • Electron transfer rate is faster
      • Drive can be stable at high speed
      • Light absorption rate is poor
      • Also need 3μm thickness of the PD
      • A certain amount of light loss due to a color filter or low-pass filter
    • Organic layer
      • Using the organic film with a sensitivity to each wavelength
      • Low-pass filter and a color filter (false color does not occur) unnecessary
      • For light absorption coefficient is greater than the silicon, thin film can be
      • You can create a variety of shapes
      • Mobility of electrons is small
      • Non-high-speed operation
      • With current technology, adhesion, durability, there is a difficulty in mass production
  • Sony’s patent
    • Organic layer
      • Photoelectric conversion is performed
      • The shape of the cylinder
      • RGB three types of organic material are stacked in the depth direction
    • Inorganic layer (semiconductor layer)
      • Charge transfer is carried out
      • Leads to a charge storage section
    • Back-illuminated (BSI)

Read more egami (japanese blog)