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Firmware Update

The $65,000 Camera: Phase One’s Shocking Price Tag: Will Anyone Buy It?

Today, Phase One announced an overpriced $65,000 for a camera with a 150-megapixel medium format sensor made by Sony and a 23mm F5.6 (14.9mm, F3.6 equiv.) fixed lens. If the sensor was made by Phase One and was exclusive to that camera, even in that particular situation the $60k+ isn’t justified for a camera body with a lens.

However, we all know that after a while, the same sensor will arrive inside the body of a Hasselblad X2D 150c or X3D 150c camera or the Fuji medium format camera under the Fuji GFX 150 series. So there is a high probability that we will see that particular sensor in upcoming years in many different cameras.

These camera makers like Fuji and Hasselblad will hardly ask you for $10,000 or even less. So the big question is: who will pay that much amount to Phase One? This is the right time for them to learn from others like Fuji and Hasselblad to introduce a stripped-down line of their exclusive series in the competition.

Camera with Higher Price tag NEVER SALES Well, their CONSUMER BASE IS VERY LIMITED to FEW People

Some Budget Medium Format Cameras

But, one Camera maker shows some effort like Hasselblad did with their X Series, and puts the same sensor under an affordable Mirrorless body, and it goes in the TOP seller chart

Fuji GFX 100S is more popular among users and among the TOP selling camera @ B&H Store

 

People’s Reaction to the world wide web

Phase One XF IQ3 100MP High ISO Test

Look at the giant sample image of 100MP captured at ISO 12800. As expected the Phase one camera with a price tag of $50K giving out excellent output, at the same time Sony A7R II and Nikon D810 image samples are also visible in front of Phase one. But Nikon D5 and Canon 1DX Mark II showing weak output due to less resolution.
phase-one-xf-iq3-100mp-imagAlso look at Sony A7R II High ISO Test image and also look at Sony A7RII showing more details compared to Nikon D810 at High ISO Test – Best Lenses for Sony A7R II

Phase Announces IQ1 100MP back with 2 New Lenses

Phase one camera imageThe Phase one camera announces a new budget 100MP digital back. The IQ1 camera is actually a trim down version of top-end IQ3 model. It features almost same core specification as the top-end IQ3 model features. But tp cut down the cost of the camera the Phase one eliminates the HDMI or Wi-Fi communication.

The display options are bit restricted by reducing the Exposure clipping warnings and no Exposure Zone tool. The power supply is also limited, IQ1 models can’t share power with the XF body and have no electronic shutter or ability to capture while in Live View mode.

Phase one back

When an XF body is bought with an IQ3 back Phase One offers a lens up to the value of $6990/€5990, but this offer isn’t open to those buying the camera with an IQ1 back.

Schneider Kreuznach 45mm LS F3.5 and 150mm LS F2.8 IF
mf-lens-phase-one-new-image

Phase One continues to diversify its already extensive, high-quality Blue Ring lens portfolio. The introduction of two new Blue Ring lenses ensures a complete lens range in both wide-angle optics and telephoto lens speed. Blue Ring lenses are manufactured to Phase One’s highest standard of optical quality, capable of performing well beyond 101-megapixel resolution.

* New Schneider Kreuznach 150mm LS f/2.8 IF; the fastest Blue Ring telephoto lens with extremely shallow depth of field which is perfect for portrait as well as landscape applications.
* New Schneider Kreuznach 45mm LS f/3.5; providing edge-to-edge sharpness in a nearly distortion free wide-angle design, making it ideal for landscape photography as well as interior and architecture applications.

Availability and Pricing
The IQ1 100MP Digital Back is shipping this month and will be available through Phase One Partners: www.phaseone.com/partners
IQ1 100MP Digital Back (XF or H mount) – 26.990 EUR / 32,990 USD

New Schneider Kreuznach Blue Ring lenses are available now through Phase One Partners: www.phaseone.com/partners
Schneider Kreuznach 150mm LS f/2.8 IF – 5.990 EUR / 6,990 USD
Schneider Kreuznach 45mm LS f/3.5– 5.290 EUR / 5,990 USD

All Phase One IQ3 Camera Systems are available now with a choice of one Schneider Kreuznach Blue Ring prime lens valued up to 5.990 EUR / 6,990 USD

Phase One to buy Hasselblad ?

Hasselblad-H5D-50c-CMOSAccording to latest rumors there is a possibility that Phase One could buy the Hasselblad camera. latest annual report and some information suggest that the Hasselblad is in financial trouble, there is a possibility that Phase One may be one of the companies likely to acquire Hasselblad. However take this rumor with a grain of salt and we will update you as soon as we get any new information.

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Hasselblad H5D-50c vs Phase one IQ250 vs Pentax 645z

Hasselblad-H5D-50c-vs-Penta

Before we begin please keep in mind that Hasselblad H5D-50c and Pentax 645z are complete camera unit and  Phase One IQ250 is a digital camera back only.

From the image below you can clearly understand the design of Phase one System, the last part is Phase one Back, the middle part is Phase one camera body, the 645DF+ supports more than 50 digital backs including the recently announced IQ250 and 80 lenses (focal plane or leaf shutter lenses), the price of 645DF+ camera body is approx $5990.

phase-one-system-design

Hasselblad H5D-50c vs Phase one IQ250 vs Pentax 645z

Now its time for comparison, we have selected some very basic features that will clearly tell you the difference between these three medium format camera

H5D-50c-vs-IQ250-vs-645z-im

As we know that all three camera comes with Sony made medium format sensor, the Pentax is able to extract ISO range up to 204800, other two camera ISO limited upto 6400.

The other major feature is presence of advance Phase AF system in Pentax 645Z camera with 27 AF sensors and 25 cross-type sensor.

+1 we forgot to mention that Pentax 645Z is also capable to record Full HD video (1920×1080) and 4K in intervall mode.

Price difference: We really don’t know why Phase one Hasselblad asking for so much money ? on the other hand Pentax is able to give you better core specification at very affordable price. We highly recommend you to wait till April 24th and we will update this post with Pentax pre-order links as soon after the official announcement.


Hasselblad Lenses – H System lens line (12 lenses from 24 to 300mm)

Phase one IQ back mounts Phase One 645DF+, Mamiya 645 FF+, Hasselblad H1 and H2, Hasselblad 555ELD, 553ELX, 503CW and 501CM
Via adapter: Mamiya RZ67 Pro IID, Mamiya RB67, Contax 645 AF

Phase one lenses – 28mm LS f/4.5 Aspherical, 55mm LS f/2.8, 80mm LS f/2.8, 110 mm LS f/2.8, 75-150 mm LS f/4.0-5.6 , 150 mm LS f/3.5, 240 mm LS f/4.5 IF

645z Lenses – 120mm Macro A and AF, 25mm DA, 35mm A, 300mm AF, 400mm AF, 150mm AF, 35mm AF, 150mm-300mm AF, 600mm A.

Phase IQ250 - Medium Format Back With 50mp CMOS censor

Just before the Hassy 50mp CMOS Medium format camera announcement…Today Phase one announced 50mp CMOS censor with up to 6400 ISO and 24fps live view, based on latest news and rumors we know that both camera is using Sony based CMOS sensor.

Phase-IQ250-image

The new camera will show 14 Stops dynamic range, shutter speed is 1/10,000 to 1 hour (yes it’s really amazing), other 2 GB of RAM internal ram. 1.2 FPS shooting.

The Camera back is ready to shipped from January 27, 2014 Prices start at 24,990 EUR / $33,990 USD and we all know that Hasselblad CMOS back will be released on last week of march March.

Phase One 645DF+

New medium format camera Phase One 645DF+ announced, features new auto-focus mechanism low light or low contrast environments, new custom adjustment feature permits fine tuning the alignment of each body-back combination. The 645DF+ camera is a high-powered rechargeable Li-ion battery, enabling up to 10,000 captures on a single charge.

Another new product being unveiled at Photokina is a new Mamiya 28 mm LS f/4.5 Aspherical lens. The Schneider Kreuznach designed leaf shutter lens is a high quality, extreme wide angle lens with full coverage of the 645 image format and fast flash synchronization capabilities.


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