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Firmware Update

Panasonic GF2

Panasonic GF2

Panasonic announced the Lumix DMC-GF2 Micro Four Thirds camera. The New GF2 have 12.10 Megapixels MOS Sensor (17.3 x 13.0 mm), It records HD 1,280 x 720 at 30 fps, MAX ISO sensitivity raised to 6400, Brust Speed 3.2 frames/sec and 2 frames/sec (with Live View) and 3.0 inch TFT LCD with Touch panel Display.

Press Release
World’s Smallest and Lightest Digital Interchangeable Lens System Camera DMC-GF2* Featuring Ultimate Ease of Operation and High Picture Quality in Both Photo and Full HD Movie Recording
For an interchangeable lens system camera with a built-in flash as of November 4, 2010.
Panasonic is pleased to announce the new interchangeable lens system camera DMC-GF2 from LUMIX G Micro System based on the Micro Four Thirds standard. With a dramatic downsizing from the predecessor, the DMC-GF2 features an outstanding compactness and ease of operation while pursuing high image quality.
The world’s smallest and lightest* DMC-GF2 is reduced approx. 19% in size and approx. 7% in weight compared with the DMC-GF1. The DMC-GF2 is equipped with a built-in flash which adopts new pop-up mechanism to prevent vignetting effect due to short distance between the flash unit to the interchangeable lens.
Featuring 12.1-megapixel high speed Live MOS sensor and high performance Venus Engine FHD, the DMC-GF2 boasts high picture quality not only in photo but also in movie, which has been upgraded in resolution to full HD 1920 x 1080 at 60i (NTSC) / 50i (PAL) in AVCHD**.
The operation is extremely easy to understand for any level of users with the adoption of touch control and the new GUI (Graphic User Interface) designed for DMC-GF2. The focus is immediately set to the subject by just touching it on the large, 460,000-dot LCD and you can even release the shutter. The Touch Q-menu can be customized by the user only with those used often. Together with the simple button components including the dedicated buttons for movie recording and iA (Intelligent Auto) mode that lights during activation, users can operate the camera intuitively with ease and comfort.
The chassis is made of aluminum to realize rigid impression of quality. The grip is designed to assure good hold even the camera is slim and compact. Available in black, silver, white, red and pink, the tiny, pocket-sized DMC-GF2 brings users huge surprise of photographic enjoyment.
* For an interchangeable lens system camera with a built-in flash as of November 4, 2010. ** Full HD (1920 x 1080) movies are output by the image sensor at 30p (NTSC) / 25p (PAL), and recorded at 60i (NTSC) / 50i (PAL). HD (1280 x 720) movies are output by the image sensor at 30p (NTSC) / 25p (PAL), and recorded at 60p (NTSC) / 50p (PAL).

1. The intuitive touch-control shooting in a world’s smallest and lightest body* The DMC-GF2 is dramatically reduced approx. 19% in size and approx. 7% in weight compared with the predecessor DMC-GF1 to make the body world’s smallest and lightest*. It is made possible by various innovative approaches including the downsizing of mount unit and a reduced number of internal parts by integrating electrical circuits. The DMC-GF2 is equipped with a built-in flash which adopts new pop-up mechanism to prevent vignetting effect due to short distance between the flash unit to the interchangeable lens. Even step-up users will not be bewildered by the absence of the flash which has been taken for granted with compact cameras. The use of flash expands the photographic opportunity in shooting people at nighttime or indoors.
The operation is extremely easy to understand for any level of users with the touch control and the new GUI (Graphic User Interface) designed for DMC-GF2. The focus is immediately set to the subject by just touching it on the large, 460,000-dot LCD and you can even release the shutter. Once you lock on the subject by a touch, the camera tracks the subject with the AF tracking function even if it moves. Just a touch on the screen lets you select the part and the size of AF area with the 1-area AF. The 1-area AF in Face Detection even allows you to set finer focus on the eyes while capturing human face bright and clear. The Multi-area AF with 23 AF areas allows setting a group of AF point according to the composition. With the Intelligent Scene Selector in the iA mode, the camera automatically switches to the appropriate mode according to the subject touched. For example, a touch on a human face switches to the portrait mode and a touch on the background or scenery to the scenery mode while a touch on the subject close to the camera to the close-up mode. With the MF assist mode in the manual focusing, you can enlarge the part by just a touch to select 1x, 5x or 10x and smoothly move the part by dragging it on the screen. With the defocus control function in iA mode and the My Color mode, the range of defocus can be adjusted by just moving the slider by a finger.
The touch operation dramatically shortcuts the action of setting in the menu, too. The Touch Q-menu can be customized by the user only with those used often. Together with the simple button components including the dedicated buttons for movie recording and iA mode which lights in use, users can operate the camera intuitively with ease.
The touch-screen operation excels not only for shooting but also for playing back images with outstanding visibility. You can play back the image you want out of hundreds of stocks by touching them in the thumbnails. To play back images one by one in order, you can drag the image over the screen with a finger to browse the collection of photos as you flip over the pages of a book. Max. 16x of enlargement is also operated easily with touches.
* For an interchangeable lens system camera with a built-in flash as of November 4, 2010.

2. High image quality as an interchangeable lens system camera While achieving breakthroughs in compactness of design and outstandingly high usability, the DMC-GF2 assures high picture quality in both photo and movie thanks to the best-balanced performance of an imaging engine and a sensor.
For the image processor, the Venus Engine FHD is incorporated that features exceptionally high performance signal processing capabilities in both photo and movie recording. With the advanced noise reduction system employing the 3D NR and CNR (Chromatic Noise Reduction), you can capture clear, naturally-balanced images even when shooting at high ISO sensitivity levels preventing the color bleeding due to the chromatic aberration and deterioration of the resolution. The Intelligent Resolution technology is another feature of the Venus Engine FHD. With the Intelligent Resolution technology, 3 areas – outlines, detailed texture areas and soft gradation areas are automatically detected. The outline parts are enhanced effectively to give edges more clearness while giving a moderate accentuation to the texture areas to look more finely detailed. To the soft gradation part, superior noise reduction system of the Venus Engine FHD is applied to make it smoother. Apart from the uniform enhancement of sharpness, the innovative technology Intelligent Resolution precisely performs signal processing pixel by pixel in the most effective way for it. As a result, images are naturally clear and crisp in both photo and movie recording.
The 4/3-type 12.1-megapixel Live MOS sensor featured in the DMC-GF2 offers the best of both worlds — the superior image quality of a CCD sensor, and the lower power consumption of a CMOS sensor. Advanced technology that makes it possible to read 4 channels of data simultaneously also helps the DMC-GF2 deliver 60 frames-per-second Full-time Live View images, while faithfully reproducing high-resolution images with fine detail and rich gradation. Linking smoothly with the Live MOS sensor, the Venus Engine FHD records stunning high-resolution 12.1-megapixel images with exceptional accuracy. Signals containing a large amount of image data are sent from the Live MOS sensor to the optional Live View Finder at 60 fps, resulting in clear, smooth live view. The Venus Engine FHD also supports an extensive range of functions, including HDMI output.
The contrast AF system adopted by the LUMIX DMC-GF2 is not only accurate and easy to use, but also very fast. Users can choose from a wide range of AF modes, including multiple-area AF with up to 23 focus areas, 1-area AF with a selectable focus area, Face Detection, and AF Tracking.
Cameras of LUMIX G Micro System are equipped with highly efficient Dust Reduction System. If dust or other foreign matter gets inside the camera when you’re changing lenses, it could cling to the image sensor and show up as a spot in your photos. The Dust Reduction System in the DMC-GF2 helps eliminate this possibility by placing a supersonic wave filter in front of the Live MOS sensor. Vibrating vertically around 50,000 times per second, the filter repels dust and other particles effectively.

3. High quality image recording in 1920×1080 AVCHD full HD movie The LUMIX DMC-GF2 is an advanced photographic tool for recording not only great photos but also beautiful full HD movies. The DMC-GF2 can record high-resolution full HD 1920 x 1080 movies at 60i (NTSC) / 50i (PAL), or smooth HD 1280 x 720 movies at 60p (NTSC) / 50p (PAL) in AVCHD (MPEG-4/H.264) format**. The HD Motion JPEG in 1280 x 720 can also be selected as an alternative movie recording format in addition to QVGA, VGA and WVGA, which is more compatible with PCs. A special, separate button on the back lets the user instantly start recording movies while shooting photos without any having to make any extra settings. High quality sound can be recorded with the stereo microphone for Dolby® Digital Stereo Creator. A Wind Cut function is also available to block out most of the noise from background wind.
Even video beginners can record excellent movies with the DMC-GF2 because the popular iA mode is also available in movie recording. Optical Image Stabilizer (O.I.S.) helps prevent handshake when using high-powered zoom. Face Detection automatically detects a face in the frame and adjusts focus, exposure, contrast, and skin complexion on it, so it always turns out beautiful. The Intelligent D-range Control offers natural looking by optimizing the exposure for each part of an image, preventing blocked shadows and blown highlights and helping ensure that gradation and details are reproduced beautifully including the blue color of the sky. And Intelligent Scene Selector automatically switches between Portrait, Scenery, Close-up and Low Light modes according to the situation to optimize various parameters for higher visual quality.
The Touch AF in movie recording also lets users enjoy professional-like rack focusing. Just by pointing the subject, the focus is shifted to it and let it stand out to attract attention. The DMC-GF2 can save a frame of movie as photo during playback. The Video Divide function lets you split a video into two at the point you desire. This makes it possible to delete the unwanted part by cutting it off.
· Some functions may not be available depending on the lens that is mounted.
· Use a card with SD Speed Class* with “Class 4” or higher when recording motion pictures in [AVCHD]. Also, use a card with SD Speed Class with “Class 6” or higher when recording motion pictures in [MOTION JPEG].
* SD Speed Class is the speed standard regarding continuous writing.
** Full HD (1920 x 1080) movies are output by the image sensor at 30p (NTSC) / 25p (PAL), and recorded at 60i (NTSC) / 50i (PAL). HD (1280 x 720) movies are output by the image sensor at 30p (NTSC) / 25p (PAL), and recorded at 60p (NTSC) / 50p (PAL).
· Motion pictures can be recorded continuously for up to 29 minutes 59 seconds in some countries.
· Continuous recording exceeding 2 GB is not possible when recording Motion JPEG. Remaining time for continuous recording is displayed on the screen.
· AVCHD motion images recorded onto an SD Memory Card or a DVD disc cannot be played on a device that does not support the AVCHD standard.
· Dolby and the double-D symbol are trademarks of Dolby Laboratories.

4. A pallet of options to stimulate photographers’ creativity The DMC-GF2 is artistic not only in form, but also in function. It provides an array of features that let users capture precisely true-to-life images and create their own beautifully expressive images. The DMC-GF2 features a new My Color mode which is integrated with the conventional Film mode. It offers a total of 8 preset effects — Expressive, Retro, Pure, Elegant, Cinema, Monochrome, Dynamic Art, Silhouette, plus Custom mode, which lets users manually set the color, brightness, saturation and contrast levels. With the Full-time Live View function, users can see how these settings will affect the images before they shoot, which makes it easier to capture the exact mood or atmosphere desired. The DMC-GF2 also provides a total of 17 Scene modes. Most of these modes can be used when shooting motion images too, letting users create movies with dramatic, theatrical effects without having to edit after they shoot.
The exposure meter can be displayed in the P/A/S/M shooting modes for entry-level users to learn the correlation between shutter speed and aperture visually to enhance their photography skills.

5. Enjoy watching high quality photos and movies on large HDTV – VIERA Link networking even in 3D Both still images and motion images in AVCHD recorded on SD Memory Cards are easy to view on a Panasonic VIERA TV with dynamic HD resolution. The user simply inserts the card into the VIERA Image Viewer (SD Memory Card slot) on a VIERA TV or DIGA Blu-ray DiscTM Recorder / Player* to play the content. Alternatively, an optional HDMI mini cable can be used to output still and motion images recorded with the DMC-GF2 directly to the TV for easy VIERA Link operation. This makes it possible to take maximum advantage of the camera’s playback functions, including slideshows in which both still and motion images are played sequentially, or calendar displays and so on. All control is possible using only the TV’s remote control.
Especially, the pictures taken with the interchangeable 3D lens LUMIX G 12.5mm / F12 can be viewed in 3D via the 3D Image Viewer offering users a whole new exciting experience. In addition, with the included software PHOTOfunSTUDIO 6.0 HD Edition, it is easy to view and edit your recorded contents. You may also choose to upload your videos to YouTube or burn them onto a DVD disc for archiving.
* AVCHD motion images recorded onto an SD Memory Card or a DVD cannot be played on a device that does not support the AVCHD standard.

6. Rich options for expandability The Micro Four Thirds System products are joining today’s Four Thirds System products to provide customers with even higher levels of performance in a digital interchangeable lens camera. In addition to LUMIX G lenses, the LUMIX DMC-GF2 and LUMIX G Micro System can use any interchangeable lens that complies with the Four Thirds standard via an optional mount adaptor DMW-MA1 and with the prestigious Leica M/R Lenses via DMW-MA2M or MA3R. This gives the user access to the unlimited number of lens properties.
With the LUMIX G Micro System and the growing assortment of lenses becoming available, the expressive possibilities are unlimited. The LUMIX DMC-GF2 system camera offers a wide variety of options to choose from to match every shooting situation and shooting style. Notably, the hot shoe on the top lets you attach the optional tilt-shift Live View Finder (DMW-LVF1) of 1.04x (0.52x*), 202,000-dot, 100% field of view.

6. Rich options for expandability The Micro Four Thirds System products are joining today’s Four Thirds System products to provide customers with even higher levels of performance in a digital interchangeable lens camera. In addition to LUMIX G lenses, the LUMIX DMC-GF2 and LUMIX G Micro System can use any interchangeable lens that complies with the Four Thirds standard via an optional mount adaptor DMW-MA1 and with the prestigious Leica M/R Lenses via DMW-MA2M or MA3R. This gives the user access to the unlimited number of lens properties.
With the LUMIX G Micro System and the growing assortment of lenses becoming available, the expressive possibilities are unlimited. The LUMIX DMC-GF2 system camera offers a wide variety of options to choose from to match every shooting situation and shooting style. Notably, the hot shoe on the top lets you attach the optional tilt-shift Live View Finder (DMW-LVF1) of 1.04x (0.52x*), 202,000-dot, 100% field of view.

7. Just shooting is not the goal – Included software With the DMC-GF2, PHOTOfunSTUDIO 6.0 HD Edition for easy organization of photos and movies, the SILKYPIX® Developer Studio 3.1 SE for RAW file development and Super LoiLoScope (trial version) come bundled.
The PHOTOfunSTUDIO 6.0 HD Edition makes it possible to sort and organize photos not only of those newly taken but also of those stored in your PC with quick start-up and fast read-in of images. The Face Recognition function that recognizes the faces in the picture automatically sorts the photos by the registered faces without picking out each photo one by one when you only want pictures of a specific person. You can also enjoy slideshows with a variety of effects and use your iTunes music library as background music and burn it onto a DVD disc in MPEG2. Motion pictures can be uploaded directly to YouTube.

Panasonic GF2 Promo Video
Panasonic GF2 Sample Images
Panasonic GF2 to be announced

Panasonic GF2 Sample Images

Panasonic GF2

Panasonic Lumix DMC-GF2 Micro Four Thirds camera with 12MP CMOS sensor. compatible with the company’s recently released 3D lens.

Removed now

Panasonic GF2
Panasonic GF2 Promo Video
Panasonic GF2 to be announced

Panasonic GF2 Promo Video

The new Panasonic Lumix GF2 Digital Interchangeable Lens Camera. The World’s Smallest and Lightest Digital Interchangeable Lens Compact System Camera.

Panasonic GF2
Panasonic GF2 Sample Images
Panasonic GF2 to be announced

Firmware Update - DMC FZ100

Update from DMC-FZ100 Firmware update service
Improvement of banding noise or shadow which may occur depending on the outdoor shooting condition

Click here to visit contest website

Panasonic AG-AF100 available from December 2010

Panasonic  AG-AF100 pro Micro Four Thirds HD

Panasonic AG-AF100 pro Micro Four Thirds HD

Panasonic  AG-AF100 pro Micro Four Thirds HD camcorder available from December 27 at a suggested retail price of $4995. The Panasonic  AG-AF100 camcorder records full 1080p HD videos at frame rates from 12 to 60 fps and is compatible with the company’s line up of Lumix G lenses, filters and adapters.

Read more about specification and features of Panasonic  AG-AF100 pro Micro Four Thirds HD Camcorder

Press Release

Panasonic Solutions Company today announced that the AG-AF100, the industry’s first professional micro 4/3-inch video camcorder optimized for high-definition video recording, will start shipping on December 27th at a suggested list price of $4,995. Highly anticipated since its introduction at NAB earlier this year, the AF100 is poised to set new benchmarks in digital cinematography.

“The design of the AF100’s best-in-class 4/3-inch sensor affords depth of field and field of view similar to that of 35mm movie cameras in a more affordable camera body”

Targeted at the video and film production communities, the AF100 delivers the shallow depth of field and wider field of view of a large imager, with the flexibility and cost advantages of a growing line of professional quality, industry-standard micro 4/3-inch lenses, filters, and adapters. The full HD 1080 and 720 production camera offers superior video handling, native 1080/24p recording, variable frame rates, professional audio capabilities, and compatibility with SDHC and SDXC media.

“The design of the AF100’s best-in-class 4/3-inch sensor affords depth of field and field of view similar to that of 35mm movie cameras in a more affordable camera body,” said Jan Crittenden Livingston, Product Line Business Manager, Panasonic Solutions Company. “What’s more, Panasonic engineering ingenuity has resolved the aliasing and moiré that has haunted the DSLR shooter. Indeed, the proof of concept of the AF100 was based on what we heard from and saw customers doing: purchasing DSLR cameras because they liked the look of the image, but then agonized over all of the workarounds required to come out with an acceptable high definition recording.”

The AF100 incorporates a large 4/3-inch,16:9 MOS imager that minimizes skew with fast imager scanning, and incorporates low pass filters for elimination of aliasing and moiré. Additionally, it has a built-in optical ND filter. The camcorder records 1080 at 60i, 50i, 30P, 25P (Native) and 24P (Native), and 720 at 60p, 50p, 30p, 25p and 24p native,in AVCHD’s highest-quality PH mode (maximum 24Mbps). The AF100 also records in AVCCAM’s HA (17 Mbps) and HE (6Mbps) modes, 1080i only. Ready for global production standards, the camcorder is 60Hz and 50Hz switchable. Equipped with an interchangeable micro 4/3-inch lens mount, the AF100 can utilize an array of low-cost, widely-available still camera lenses as well as film-style lenses with fixed focal lengths and primes.

Variable frame rates are available in 1080p, selectable in 20 steps from 12p to 60p at 60Hz and 20 steps from 12p to 50p at 50Hz. Standard professional interfaces include uncompressed 4:2:2, 8 Bit HD-SDI out; HDMI out; and USB 2.0. It records SMPTE timecode and is able to perform timecode synchronizing via the video output seeing timecode in. It has a built-in stereo microphone and features two mic/line, switchable XLR inputs with +48V Phantom Power capability. The camera can record 48-kHz/16-bit two-channel digital audio recording (in PH mode only) and supports LPCM/Dolby-AC3 in any of the modes.

This newest Panasonic AVCCAM camcorder is the first to enjoy the benefits of advanced SDXC media card compatibility in addition to existing SDHC card support. SDXC is the newest SD memory card specification that supports memory capacities above 32GB and up to 2TB. With two SD slots for continuous recording, the AF100 can record up to 12 hours on two 64GB SDXC cards in PH mode, with automatic clip spanning across the two cards.

Weighing only 3.5 pounds (without lens or battery), the AF100 is packed with high-end features including Dynamic Range Stretch in all modes and frame rates; six built-in, customizable scene files that are exchangeable for quick and easy matching between multiple cameras; seven built-in gamma curves with four selectable color matrices; Syncro-scan shutter; and a high-resolution LCD and viewfinder.

It also offers a focus assist that can be used while recording, which is color-on peaking and a focus bar; two sets of adjustable zebras; two manual black and white balance choices, and preset White Balance at 3200K, 5600K or variable; a waveform monitor and vectorscope for more accurate monitoring of broadcast safe levels. Other essential features include pre-record; an intervalometer function that can be set for up to 24 hours, programmable User Buttons; a Smart Battery interface for recording up to four hours with a 5400mA battery; metadata recording; and a wireless infrared remote controller.

LUMIX DMC-GH2 2010 Photokina Star

photokina_star_gh2

Panasonic New Digital Interchangeable Lens System Camera
LUMIX DMC-GH2 Receives 2010 Photokina Star

Panasonic Corporation is pleased to announce that the new digital interchangeable lens system camera LUMIX DMC-GH2 is selected as the prestigious “Photokina Star” at Photokina 2010, held through 21-26 September in Cologne, Germany.
The “Photokina Star” is appointed by photo specialist magazines PHOTO PRESSE and digit!, published by Klie Verlagsgesellschaft (Publishing), and is awarded to products or services that are determined to be the absolute highlights of the show amongst the whole selection of exhibited photographic instruments.

Photokina STAR Highlight of Photokina 2010 :
Panasonic LUMIX DMC-GH2

“Die LUMIX DMC-GH2 mit 16-Megapixel-LiveMOS Sensor für Foto- und Full-HD-Video-Aufnahmen ist das neue Panasonic Flaggschiff-Modell der Micro Four Thirds Modellreihe. Zu den beachtenswerten Innovationen zählen u. a. die intuitiv zu bedienende Touchscreen-Steuerung, mit der sich auch der schnelle Kontrast-Autofokus der Kamera komfortabel steuern lässt.”
– “The new flagship model of Micro Four Thirds System is the Panasonic LUMIX DMC-GH2, that features photo and Full HD movie recording with 16-megapixel Live MOS sensor. One of the outstanding innovations is the intuitive touch-screen operation, which realizes a comfortable control of the high-speed contrast AF of the camera.”

US Open in First-Ever Live-in-3D Broadcast

PANASONIC 3D TECHNOLOGY ACES 2010 US OPEN

Delivers US Open in First-Ever Live-in-3D Broadcast in Collaboration with DIRECTV and CBS Sports

Panasonic Joins with Sports Video Group to Create “3D Tennis Playbook”

SECAUCUS, NJ (September 24, 2010) – Panasonic, a worldwide leader in Full HD 3D1 technology and the official 3D HDTV sponsor of the US Open, wrapped up a successful fortnight at the USTA National Tennis Center last week teaming up with DIRECTV and CBS Sports to deliver the first-ever 3D broadcasts of US Open matches including the men’s and women’s singles finals – which will become the basis of a soon-to-be released textbook guide to producing 3D tennis broadcasting.

Panasonic also marked the US unveiling of its first consumer 3D camcorder at the 2010  Open as well as the availability of the much-anticipated world’s first professional 3D camcorder, and a partnership with professional TV services company Bexel to provide 3D broadcast rigs for live television productions.

Professional Tennis Enters 3D Era

During the two weeks of tennis at the US Open, center court matches during both weekends were broadcast in 3D on DIRECTV’s n3D powered by Panasonic – a linear channel dedicated exclusively to 3D programming and viewable on 3D television sets including Panasonic’s line of award-winning VIERA Full HD 3D TVs.  n3D is one of DIRECTV’s three separate all-3D channels which launched June 30, sponsored by Panasonic to deliver even more 3D sports, entertainment, documentary and other programming to DIRECTV’s HD subscribers.

Panasonic’s AG-3DA1, the world’s first professional 3D camcorder with SD Memory Card recording capabilities, played a major role in the production of the 3D US Open broadcasts, complementing the seven stationary dual-HD camera 3D rigs by providing roving 3D coverage of key matches and behind-the-scenes activities from around the USTA National Tennis Center grounds.

“We were very excited about bringing the first 3D broadcasts of the US Open into viewers’ homes,” said Ken Aagaard, CBS Sports’ Executive Vice President of Engineering and Production. “The US Open offered us an opportunity to work within a much smaller field of play than we’ve seen with baseball, basketball and football and capture the nuances of the game of tennis from very unique perspectives. Panasonic’s 3DA1 pro camcorder also provided us with just the tool we needed to fill the void in the on-court action by going into the crowds and capturing the behind-the-scenes tennis world in 3D as well.  Feedback from viewers has been very positive thus far.”

Panasonic, DIRECTV and Best Buy also supported the Consumer Electronics Association’s (CEA) 3D Demo Days, which coincided with championship weekend at the US Open, by inviting the public to visit Best Buy stores across the country to watch the DIRECTV n3D channel broadcasts of the US Open in 3D on Panasonic VIERA® Plasma 3D HDTVs.  Overall 59 retailers in 3,000 stores participated in CEA’s 3D Demo Days across the US.

Guide to 3D Tennis Broadcasts

Panasonic is underwriting the development of the 3D Tennis Playbook, a hands-on guide for industry professionals on how to produce tennis events in 3D, produced by the Sports Video Group (SVG), the industry’s premier technical working group for producers, and distributors of sports content.

“The Playbook is going to be a frontline documentary on how to produce tennis tournaments in 3D so that broadcasters worldwide can take advantage of the experience gained at the groundbreaking 3D broadcasts from the 2010 US Open to bring the excitement of professional tennis in 3D to more and more homes,” says SVG Executive Director Martin Porter.  “We are grateful to Panasonic for advancing 3D production techniques and technology and for being a partner in the creation of this valuable industry resource.”

US Open Fans Step Into the 3D World

As part of Panasonic’s sponsorship of the US Open, fans attending this year’s event could visit the Panasonic 3D Experience Gallery located at historic Louis Armstrong Stadium where they could see themselves in 3D, watch 3D movies and programs and catch the US Open action live in 3D on DIRECTV’s n3D powered by Panasonic channel. During the two-week event, more than 40,000 fans visited the Panasonic Gallery and other 3D demo areas located around the National Tennis Center to experience the immersive world of Panasonic 3D home entertainment for themselves.

“As a worldwide leader in 3D technology, Panasonic is extremely proud to work with such equally dedicated partners and industry leaders as the USTA, CBS Sports,  DIRECTV and SVG to lead professional tennis into the 3D era,” said Eisuke Tsuyuzaki, Panasonic’s Chief Technology Officer.  “With 3D home entertainment, seeing truly is believing, and tennis fans both at the US Open and around the country have now been able to see for themselves how 3D technology will be able to transform their living room into a front row seat to the world’s top sports and entertainment events.”

About Panasonic 3D Technology

Panasonic’s range of Full HD 3D VIERA® Plasma HDTVs (VT25 and GT25 Series), when coupled with Panasonic’s 3D Blu-ray Disc players (DMP-BDT100, DMP- BDT300, DMP-BDT350) bring a new era of immersive visual entertainment into consumers’ homes2, by creating a 3D experience that easily rivals the best that can be seen in cinemas.   In addition, Panasonic and DIRECTV recently ushered in a new age in the rapid growth of 3D entertainment for the home with the launch of n3DTM powered by Panasonic – a DIRECTV channel dedicated exclusively to 3D programming. n3D powered by Panasonic is now available at no additional cost to millions of DIRECTV HD customers and features a range of sports and entertainment programming exclusively in 3D.  Panasonic is the exclusive presenting sponsor of DIRECTV’s n3D channel, one of three 3D TV channels from DIRECTV that deliver movies, sports and entertainment content from some of the world’s most renowned 3D producers.

All Panasonic VIERA Full HD 3D TV models are also Full HD TVs that display pristine 1080p content in two dimensions (2D) for conventional HD viewing.

For more information on Panasonic’s Full HD 3D technology, visit www.panasonic.com/3D.