This statement is coming out from Nikon President Masaaki Tokunari, Yomiuri Shimbun (Japanese publisher) has published an interview with the Nikon President recently.
Take a look at the summary
Chinese Wealthy People and Indian Wedding Photographers Preferring Nikon
Our decision to focus on mid to high-end models, professional models, and mirrorless cameras in the 2020s has worked better than expected. The Chinese market is a typical example. Sales are high because the wealthy are looking for cameras rather than smartphones. India is also growing. The country has a large population, but there is also a large demand for weddings.
Nikon President Masaaki Tokunari also thinks that the saturation point has now arrived, now both smartphone and Mirrorless cameras can co-exist together
We are now in an age where smartphones and digital cameras can coexist. Global sales of digital cameras have fallen to one-twentieth of their peak. However, domestic companies are doing well. What is going on? As I understand it, the act of taking photos has spread with the spread of smartphones. In the days of film cameras, you had to develop the film, but with digital cameras, that’s unnecessary. Nowadays, you can post photos online right away, and there are social networking sites like Instagram and Facebook. I think smartphones have broadened the base. As a result, our high-end models, which are at the top of the camera pyramid, are selling well.
It’s hard to capture the decisive moment with a smartphone. Smartphones have taught us the joy of sharing our shooting with the public, and the number of people using them has increased. For this reason, interchangeable lens cameras, including those from other companies, are doing well compared to compact digital cameras and cameras with non-interchangeable lenses.
More of the interview – about the future and RED acquisition
(Regarding the review of production bases) The purpose is to improve production capacity. To make high-precision lenses. We will invest 100 billion yen and gradually renovate our factories by 2030. First in Tochigi. Many of our lenses are made in Thailand, and high-performance lenses are produced in Tochigi.
We have acquired Red, a US camera manufacturer. The Z mount is expected to be used in filming as well. We would like to use our channels to promote it in India, a major film country. There is no doubt that this field is an area where market expansion is expected.
This is Nikon’s first move after the acquisition of RED Camera. Initially, they introduced a LUT (Look-Up Table) that exhibits a color profile similar to RED Cinema cameras for their Nikon mirrorless system cameras, specifically those capable of recording in log format. However, this is just a small step towards a major announcement ?, the btw, we have already shared our wishlist for Nikon next RED Komodo camera with Z Mount – Nikon KOMODO Z – What Can We Expect from Nikon?
The Digital Photography Review team has recorded videos with all new LUTs and has demonstrated them beautifully, allowing you to see the color differences, contrast types, and dynamic range each lens provides.
We have some strong hints from Nikon Rumor Mill, that Nikon’s Z50 Mark II camera is coming, But before we begin to discuss the core specifications, the most disappointing thing we learned is that the camera will have the same 20-megapixel sensor.
Nikon Z50 II Rumored Specs
Updated body design
Expeed 7
A vari-angle screen like the Z6 III
USB-C
Will use the same Nikon EN-EL25 battery
Official announcement: soon (before the end of 2024)
The same 20.9MP DX-format CMOS sensor
The launch of the camera is expected sometime in September or October. We will update you when we get any new information related to the upcoming Z 50 Mark II camera.
As per the latest Rumors suggesting the “Nikon Z9s Project” started, the camera aims to compete against the Canon R1 camera. If everything goes as planned inside Nikon Z9s camera will mark its presence in Q4 of 2025. —
TNC Take – Historically, Nikon tends to release an “S” version or incremental upgrade of their flagship models before launching an entirely new generation. Given the Z9’s success, a Z9s is a logical step for Nikon to maintain momentum in the competition while refining key features like sensor, autofocus, processing power, and video capabilities. Stay tuned more updates coming
The Nikon 28-135mm power zoom lens is coming, and this has now been confirmed. Take a look at the official press release from Nikon below
Nikon is developing the NIKKOR Z 28-135mm f/4 PZ, a standard zoom lens for the Nikon Z mount system
USA, October 30, 2024 – Nikon Corporation (Nikon) is pleased to announce the ongoing development of the NIKKOR Z 28-135mm f/4 PZ, a standard zoom lens that is compatible with full-frame/FX-format mirrorless cameras for which the Nikon Z mount has been adopted.
The NIKKOR Z 28-135mm f/4 PZ is a standard zoom lens with power zoom that covers the focal-length range from 28 to 135 mm. It is designed to provide ease of use and superior optical performance for video recording, supporting efficient recording for documentaries and location work by a solo videographer or small crew.
Nikon will continue to pursue a new dimension in optical performance while meeting users’ needs, contributing to the development of imaging culture, with the hope of expanding possibilities for imaging expression.
An interesting patent application from Nikon was published on August 16, 2024. It appears to be for a compact wide-angle lens with a unique cross-sectional lens design. In the patent below, is of two lenses one is 24mm F2.8 and the other one is a 26mm F2.8 Lens designed for the Nikon Z Mount. As we all know in the Nikon Z mount linup we do have the 26mm F2.8 Lens as well as the also have 28mm F2.8 Lens, so the lens is about to arrive, is Nikon 24mm F2.8mm.
Nikon 24mm F2.8 patent overview
[Publication number] P2024111260
[Release date] 2024-08-16
[Name of invention] Optical system, optical device, and method for manufacturing optical system
[Application date] 2024-06-21
[Show division] Division of P 2022501694
[Original application date] 2021-01-12
[Applicant]
[Identification number] 000004112
[Name or company name] Nikon Corporation
An optical system and an optical device that are small and have good optical performance are provided.
Nikon registered a new camera model code N2318 in Indonesia. The camera will be manufactured in Thailand, and the new model was previously registered with the China Wireless Certification Agency. With these multiple global wireless certifications, we can conclude that the announcement is very near. The N2318 model code is expected to arrive in the next two to three months, most probably before November 2024. We will likely have an announcement from Nikon soon.
There have been strong hints that the Nikon Z50 Mark II camera is coming, so we can expect this announcement to bring its successor.
We will update you when we get any leaked specifications or images of the upcoming Nikon Z50 Mark II camera.
The good news is that there is not only N2318 but another camera already registered with the Wireless Certification Agency, waiting to be announced N2216. According to the latest speculations from the rumor mill and other websites, this could be a successor to the Nikon P1000, possibly the P1100. There are also speculations pointing towards a possible successor to the Nikon Z5 camera, the Z5 Mark II, since the Z5 is now old and outdated and needs a desperate update from Nikon.
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