The latest news coming from Japan, according to the dclife.jp website Kitamura (one of the largest chains of camera stores) suspended the sales of the sony APS-C range of cameras and also stopped taking pre-orders.
Orders for Sony “α6600”, “α6400”, and “VLOGCAM ZV-E10” have been suspended due to delays in parts procurement due to the effects of global semiconductor shortages. You can also check the notation “Cannot purchase”.
We have to understand the chip shortage is not only for the APS-C lineup of cameras, Sony is using all its available resources to keep up the supply of full-frame cameras.
TNC Take – So, what we are discussing here, is the impact that is visible to our eyes. Let’s discuss the un-seen impact of the chip-shortage aka semiconductor shortage
Sony will not repeat the mistakes again as they did in the past, they have under-estimated the chip shortage issue. Now, as usual until and unless the issue gets resolved we won’t see any new APS-C Mirrorless camera announcement from Sony.
Why is Sony only Facing such a huge impact, whereas Canon M50 Mark II & Nikon Z50 is in stock right now? So, possibly there are two strong reasons
1. Canon and Nikon are able to manage the situation better than Sony OR
2. Due to very high demand and popularity Sony is not able to cope with the market.
The second point looks more logical to me since Sony announced Sony ZV-E10 and Sony A7 IV just prior to the chip shortage issue, and undoubtedly both of the cameras features class-leading core specification at their price range. Sony is more trouble than other camera makers is only due to the high demand.
2. Semiconductors Shortage affecting the camera industry
Why the hell semi-conductors will affect the camera industry in any way? But, I am from an engineering background and I can assure you that nowadays semiconductors are being used in each and every device which can process data in any form.
3. The reason behind the Shortage of Chips in 2022 aka semiconductor
After doing a little research I came to know there are three basic factors responsible for the global chip shortage
The COVID Backlog
Expansion vs Demand (Semi-conductor manufacturing units expansion not happing as per the demand of the market)
Crypto Currencies Miners raised the demand for semiconductor to the next level.
4. When will the Global chip shortage get resolved?
2022 will remain the way it is. But from 2023 we may see some sunshine. Intel helping our European Union to set up a semiconductor manufacturing unit there, TSMC (renowned chip maker) said it will invest $2.87 billion to expand production capacity in China. Many efforts have been taken worldwide in a big and small ways to resolve the chip shortage issue asap. So, the issue will get resolved but not very soon.
Main points for the Nikon Medium-Term Management Plan for 2022-2025
Concentrate management resources in high value-added products and mirrorless cameras (meet expectations of professionals and hobbyists and raise ASP 20%)
Bolster the Z mount system by expanding lens lineup (50+ lenses and a 2+ lens attach rate)
Appeal to video creators by strengthening video functions
Strengthen remote operation and automatic image capture features to meet professional needs
Focus on licensing business
Earnings plan: achieve revenue of ¥200.0B and an Operating profit margin of 10% on a stable basis
The Goal of Nikon is to Create 50+ Z Mount Lenses as well as an in-camera division It’s really clear that Nikon wants to create a more smart video-centered camera to appeal to a bit wider consumer base in the market.
Keep in mind smart camera doesn’t mean a smartphone-type camera with Android or iOS, it means a camera with better connectivity, a camera with a very well artificial intelligent autofocusing mechanism, and remote storage availability.
Apple iPhone Pro Max Camera details were leaked by a Weibo Account (Fishing 8). According to him the upcoming iPhone 14 Pro MAX Camera 1/1.3 inches DPAF sensor with smaller 1.22µm pixels, but the Phone 13 Pro Max comes with a smaller 1/1.65-inches main sensor with larger 1.9µm pixels. Apple may employ a 4-in-1 pixel-binning approach. With the help of Pixel binning ALgo smartphone will combine data from four nearby pixels to create a crisper 12-megapixel image with improved details and lowlight performance.
Leaked Specs by Fishing 8
48Mp
1/1.3
1.22um DPAF
Dual 11/12Bit A/D
Pixel-level Cu-Cu Bonding
DRAM on chip
As per Wikipedia the latest Sony 48MP Based Camera sensor module is Sony IMX789, which is being already used in Oneplus 9Pro and Oneplus 10 Pro. We have to wait for further confirmation.
We will post more updates as soon more details available to us
According to the latest rumor coming out from Rumor Mills, Fuji XF 18-120mm F4 Lens is expected to arrive soon. The most important feature of this lens is its constant F4 aperture throughout the zoom range. The lens expected to arrive this year.
We will post more update once it become available to us
Sigma announced Sigma trio lenses for Fuji X-Mount, Finally, we are able to have the sample images of the amazing Portrait Lens and Video AF Test video. Take a look at video AF Test and the images below
1. Fuji X-Mount Sigma 56mm F1.4 Video Auto Focus Test
The Sigma 56mm f/1.4 DC DN | C paired with the Fujifilm X-S10 this time gave me a very good experience. First of all, I was very impressed when I reviewed the X-S10 in the past. The compact body structure is rich and powerful. Performance, with the equally compact Sigma 56mm f/1.4 DC DN | C, I didn’t expect it to make me fall in love with it, because the medium and telephoto equivalent of about 84mm can bring a clear sense of compression, and it can also be used with a large f/1.4 aperture. With enough shallow depth of field, it is really good outdoors, and the background blur effect created will make you forget that it is an APS-C system. The performance of AF-S is considered competent, but when you cut to AF-C, it will Slightly f/1.4 is a qualified working aperture, so in the actual shooting at the end of this article, you can see a lot of portraits and landscape photos I use f/1.4 to express, although the “DC DN | C” series currently only has 16mm f/1.4 DC DN | C , 30mm f/1.4 DC DN | C, 56mm f/1.4 DC DN | C These three lenses, with the advantages of f/1.4 large aperture and friendly price, will surely benefit many X-Mount players.
After all, Fujifilm has been focusing on the X-Mount of the APS-C format for a long time. The performance of the camera is unquestionable and it has a proud “film simulation” function. Now it is a good thing to have a secondary factory lens. After all, there is competition Only progress, you say? ! Jim has been poisoned after using it for a few weeks… So I took a bunch of street view photos before I knew it. This time the number of photos is about 60, please watch with patient insufficient.
Sony A7C is actually a compact A7 III camera made for Vloggers, with fewer physical controls and a compact design we are almost getting the same core specification in both of these cameras.
According to the latest rumors that surfaced over the web, the Sony A7C Mark II announcement is scheduled for Sep /Oct 2022. Earlier info suggests the camera sensor remains the same as 24MP, new improved image processor with a 10bit recording option and a new menu interface. It looks like Sony doesn’t want to mess up with the sales of the existing Sony A7 IV camera by realising an A7C Mark II with almost similar core specifications.
UPDATE: The Sony A7C Mark II is rumored to feature 33MP Sensor of A74 camera expected to arrive in Q3/Q4 of 2023
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