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Firmware Update

A New Sony Alpha Camera Coming: No Model Name, Just the Logo?

According to the latest rumors from one of the most popular sources, the next Sony camera will have no front digital nameplate, only the Alpha logo. So what exactly does that mean, and how reliable is this information? Yes, we are going to analyze it below.

Source of the Rumor

The information is coming from one of the most popular Weibo handles, E88_888. If you talk about the source, it continuously shares information related to Sony’s upcoming sensors and camera registrations. In the past, even the recent Sony A7 V camera details were leaked by the same source. If you check the previous leaks, they have been accurate most of the time. But again, since it’s the rumor world, we can always have some space for incorrect information. More or less, the sort of information we generally get from this particular source is perfect and true.


Possibility 1: Retro-Style Camera

Let’s analyze what type of camera we can have from Sony if it only includes the Alpha logo and not a model name or a model code.

A retro-style Sony camera is missing from the entire lineup. None of the Sony cameras feature extensive manual controls over the body or a retro design.

So, there is a high possibility that in early 2025, we will see a retro-style Sony camera specifically made for photographers, which carries approximately 70 to 80% of the core specifications we have already seen in the Sony A7 IV camera, paired with the advanced Bionz XR image processor as well as an AI chip. Such a camera can directly compete against the Nikon Z f camera, which has been quite popular among its users, specifically wedding photographers in the Asian region.

Possibility 2: Exclusive Branding for a Flagship Camera

The second option we have is exclusive branding for a flagship or a special edition camera. Since we already have the Sony Alpha A1 Mark II camera, expecting another flagship camera with exclusive branding might be too much to expect from the brand.

Possibility 3: Limited Edition Camera

Another option is a special edition camera limited to 100 or 500 units, with specific signatures, color modules, or color themes. Other camera makers have done this in the past. Specifically, Leica and Hasselblad are very common with this.

Possibility 4: Prototype Misunderstanding by the Source itself

The main point we are completely missing here is that there is a possibility that Sony is currently testing a prototype, and someone who has just witnessed or seen that particular model without any specific model code has started thinking that a new breed of camera is about to arrive. So, there might be some confusion related to the existing prototypes, which do not have any sort of branding on their bodies..

Let me know in the comments, what do you think. what could be the next Sony camera with only the Alpha Logo and no model code name?

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source E8M_8888

Sony A7 V Surfaces at Wireless Certification Agency

Sony has just registered a new camera, At CMIIT, the model is WW 773396 distinct from the previously announced Sony A1 Mark II, which has two different sub-models registered at the wireless certification agency with variable bandwidth.

Given the registration timing and the significant differences from the Alpha A1 Mark II, it is highly likely that the registered camera is the Sony A7 V.

In one of our previous posts, we mentioned that if Sony follows its usual schedule, the Sony A7 V camera will launch on or before April 2025.

But when will the Sony A7V camera arrive? According to the current rumors, the Sony A7V camera is expected to arrive on or before April 2025 (90% chance). However, if delayed, the announcement could be stretched to October 2025.

Read the full post here – Sony A7 V Rumors: A 44MP Sensor and AI Power – What You Need to Know!

So, it looks like the A7 V is finally about to arrive in the next few months.

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source E8M_8888

Sony A1 vs A1 Mark II: 15 Major Upgrades You Need to Know

Sony A1 Mark II camera has been updated, and many new features have been added to it. In this particular article, we are going to discuss the set of updated features one by one. The total number of updates we have in the newest version of this camera is 15. So, let’s start with a comparison table that will let you know the type of updates and the differences we have between the first and second generation of this camera. Later on, we will discuss it briefly so you can understand it properly.

Comparison Table: Sony A1 vs. Sony A1 II

Feature Sony A1 Sony A1 II
Processor Dual BIONZ XR Dual BIONZ XR + Dedicated AI Chip
Autofocus System Real-Time Tracking (Human, Animal, Bird) Advanced AI AF (Human, Animal, Bird + Insects)
Continuous Shooting 30 FPS with compressed RAW 120 FPS JPEG (crop mode), 30 FPS full-res RAW
Sensor 50.1 MP Stacked CMOS 50.1 MP Updated Stacked CMOS
Image Stabilization (IBIS) 5.5 stops 8 stops
Video Capabilities 8K 30p, 4K 120p 8K 30p, 4K 120p,  [Better heat sink]
Dynamic Range 15 stops 15+ stops
LCD Display Tilting 3.0″ LCD (1.44M dots) 4-axis Multi-Angle 3.2″ LCD (2.1M dots)
EVF Resolution 9.44M dots, 240Hz refresh rate 9.44M dots, 240Hz with improved optics
Ports USB-C 3.2 Gen 1, HDMI Type-A USB-C 3.2 Gen 2, HDMI Type-A (Full-Size)
Memory Card Slots Dual CFexpress Type A/SD Dual CFexpress Type A/SD
Subject Recognition Eye AF (Human, Animal, Bird) AUTO AF + Car, Motorcycle, Insect, Drone
Battery Life ~530 shots (CIPA) ~670 shots (CIPA)
Body Design Magnesium alloy Magnesium alloy with improved ergonomics
Price Approx. $5,498 B&H Store Approx. $6,498 B&H Store

 

1. Sony A1 Mark II: AI Chip Upgrade

Sony has added the AI chip inside the Sony Alpha A1 Mark II camera, which Sony missed at the time of the original announcement. Not just that, the Sony FX3 Mark II also doesn’t have the AI chip, and the Sony A7 IV update is still due with any AI chip integration. All these cameras are the ones that need AI chip integration to enhance their performance. Fortunately, the Alpha A1 Mark II camera now has it, and it upscales the overall performance of the camera. The design has been inspired by the A9 III, which we will talk about in detail.

2. New Heat-Sink Unit

The design has been inspired by the Sony A9 Mark III camera. It has been said very clearly during the press that the heat sink mechanism of the camera has been improved in a way that ensures while shooting 8K video even in uncontrolled weather environments, it wouldn’t have any problem. As well as You will also get extended periods of high-quality 4K 120 FPS Recording.

3. Sony A1 Mark II AI-Powered Burst Mode

We now have an Enhanced 120 FPS AF/AE refresh cycle even when the camera is shooting at 30FPS RAW mode. in the A1 Mark II camera.

4. Sony also UPSCALED buffer memory up to 2X.

With this, you can now capture up to 240 RAW files at 30 frames per second and 400 frames of JPEGs. Earlier, RAW was limited to 155 frames, and JPEGs were limited to 165 frames in the Alpha A1 camera.

4. Sony A1 Mark II Image Stabilization Upgrade

The image stabilization hardware has also been improved compared to the Sony Alpha A1. Earlier, it was limited to 5.5 stops; now, the hardware has been upscaled to an 8.5-stop rating. It’s the maximum physical limit available in any camera out there, so now you have a significant improvement compared to the original A1 camera.

5. Video – AI Chip and New Design, Bring a lot of improvement

 The resolution and frame rates remain the same as those of the Sony A1, the predecessor. Still, there are many other noticeable improvements in the camera’s video core specification, Thanks to the new AI chip and improved body design.

Major advantages include a 20% improvement in the dynamic active image stabilization mode due to 8.5 Stops of IBIS, so we all know that Sony’s dynamic active image stabilization mode works flawlessly, which means it will stabilize footage, with the help of improved Active IS and Gyro now you can get gimbal-like footage from your hand. The AUTO-FOCUS improvement is not just limited to still mode. Even in video, you have automatic subject detection and algorithms active (Sony A1 doesn’t have that), Auto subject detection works wonderfully in video mode and now it can detect on-the-fly running wildlife animals and even birds more perfectly and accurately based on the advanced AI-based tracking mechanism. Most importantly, the eye autofocus tracking performance has been improved by 30%, as well as the human pose estimation tracking is also improved by the same ratio.  Now you also have a NEW framing stabilizer (ensure that your frame maintains the same composition as much as possible when shooting handheld) as well as improved focus breathing compensation.  Now you can shoot 4k 120fps and 8K 30fps for an extended period thanks to the new heatsink unit of A9 III.

6. Now you have 15+ plus stops of dynamic range

It’s a matter of tests. When independent agencies like Photons to Photos or DxOMark test the sensor, we will find out. That’s the only way we have right now. Sony claims that with the introduction of the new AI chip and improved image recording algorithm implemented in the Mark II camera body, the dynamic range of the camera has improved, and it’s now more than 15 plus stops, which is really amazing. The 3.2-type touchscreen is  slighter higher resolution (2.1 million dots versus 1.44 million dots)

7. Content creator-friendly

The Sony A1 Mark II camera has now become content creator-friendly and adopts a kind of multi-aspect display screen, which is even more perfect than a vari-angle display. It was first seen in the Sony A7R V camera, and the same screen has been adapted for the A1 Mark II. Now photographers have more compositional freedom, and professional content creators can use this camera to create content for their channels.

8. The electronic viewfinder has been redefined.

The electronic viewfinder has been redefined. All the hardware remains the same, but with the help of the AI chip, the refresh rate can be tested up to 240 Hz with a loss in quality. Sony says you can now run in 120fps mode with display quality set to ‘high,’ though you will still see a drop in resolution if you go up to 240fps.

9. Expanded subject recognition

Sony promises to bring more updates in the future regarding the autofocus performance of the camera, and the continuous shooting speed could reach 120 frames per second in future updates, as per the rumors related to the A1 Mark II camera. However, at the same time, Sony has added cars, motorcycles, and drones mode to the camera, which was absent in the Sony Alpha A1. Most importantly, the camera now automatically selects subjects while shooting stills or video. You no longer need to select animal, bird, or human modes manually—the camera does it for you. With this, autofocus performance is much improved and is expected to improve even more in future updates.

10. New Noise Reduction Composite RAW Mode as well as in JPEG

A new noise reduction composite RAW mode has been introduced. It’s an expansion of the Sony Alpha A1 Pixel Multi-Shift mode. Now, with the addition of this noise reduction mode, the camera stacks between 4 to 32 RAW images and creates a composite together using the help of a desktop computer and the company-provided free software Imaging Edge. So with the help of the free software and multiple composites, you can generate very neat and clean images captured in extremely dark environments.

Cameras are using noise reduction algorithms from ages, but for the first time, they have introduced enhanced noise reduction with the help of AI algorithms limited to JPEGs only, and this will enhance image quality to a next level with next-generation firmware updates.

11. Introduction of 16 Custom LUTs for S-Log

Initially, in the Alpha A1 Mark II camera, Sony has provided 16 custom LUTs that you can use to preview what your log footage will look like when it’s graded. So you can use these LUTs alongside while recording with your camera to view the final look easily. There are 16 LUTs available, and in the future, more LUTs will become available to you through Sony’s customer download library.

12. Pre-Capture Mode Added

Pre-Capture functionality has been added to the Sony Alpha A1 Mark II camera, which was completely absent in the Sony Alpha A1. With a time frame of 0.03 seconds, 0.05 seconds, and 1 second, you can record up to 30 JPEGs in a row before you press the shutter.

13. Redesigned Menu System

Sony has also updated the menu system of the camera. They have also updated the button layout for more user-friendly controls, but at the very same time, along with it, they have also updated the menu and navigation inside the camera, which is now inspired by Sony cinema cameras like the FX3 and FX6. The interface has become much easier compared to the previous generation of Sony cameras when we compare it with the Sony A1.

14. Hand Grip Design Similar to A9 Mark III Body

Along with the updated menu design, the hand grip of the camera also has been redesigned. It has been made deeper, which is exactly the same as we have in the A9 Mark III camera, to hold out more heavier lenses easily. The photographers who have used this camera were very happy with the design improvement that they have experienced.

15. Focus bracketing

which was completely absent in the first generation of the Alpha A1 camera, has now been introduced in the Sony Alpha A1 Mark II. And what exactly is that? The camera captures multiple shots with incremental focus adjustments one after another, and it’s saved in a separate folder. Later on, you can merge them together or choose your focus point as per your wish or requirement in the Imaging Edge software.

Ethernet port speed has been upscaled to 2500 Mbps, enabling faster transfer of files through the Ethernet port. So now, it makes studio setups more fast and reliable.

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Sony A9 III Sensor TEST Score - DXO Mark LAB

Sony a9 III camera sensor test score published by DXOMARK lab. The test score, which we were actually waiting for, is finally here. As we all know, due to the introduction of the global shutter sensor, the image quality of the camera has been compromised, specifically in the dynamic range as well as the low-light performance of the camera. It has limitations to some extent, and it also affects, in a way, the color reproduction of the camera. So, where does it stand against its competitors? Let’s find out in the test table below.

Here’s the table arranged by Overall Score in descending order:

Model Overall Score Color Reproduction Dynamic Range High Sensitivity
α1 98 25.9 14.5 3163
Z9 98 26.3 14.4 2451
α7 IV 97 25.4 14.7 3379
EOS R3 96 25 14.7 4086
α9 II 93 25 14 3434
α9 III 87 24.1 13 3224

Conclusion for the Sony a9 III:

  1. Optimized for Action and Sports Photography:
    The camera is built for sports shooters, for the first time we have a camera that EXHIBIT 0 ROLLING Shutter issues in any of the frame rates users opts, so we have to appreciate the effort done by Sony to create this machine. Although the approach of the camera is limited.
  2. Compromises in Image Quality:
    The camera performs exceptionally well as a sports camera in terms of AI AF working at 102 FPS mode. The visible trade-offs are the dynamic range and color depth, especially at lower ISOs, which can be seen clearly in the DXO Lab test.
  3. Good High ISO Performance:
    Af detailed test, the DR range is maximum affected up to ISO 800, after that as the ISO climbs up the DR gets similar to other cameras and offers competitive high ISO performance, suitable for fast-paced, low-light scenarios.
  4. Focus on Speed and Responsiveness:
    The emphasis on readout speed makes the a9 III perfect for capturing high-speed events where image quality can be slightly secondary.
  5. Not Ideal for Landscape or Studio Work:
    Due to its lower dynamic range at the base ISO , it may not be the best choice for LANDSCAPE SHOOTERS who require maximum image quality, such as landscape or studio shooters.

Who Should Buy the Sony a9 III?

  • Action and sports photographers.
  • Wildlife [BIRD] photographers needing fast readout speed for moving subjects.
  • Photojournalists covering dynamic and fast-paced events.
  • Photographers requiring minimal rolling shutter for video or high-speed stills.

sourc DXOLAB

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Sony A7 V Rumors: A 44MP Sensor and AI Power – What You Need to Know!

Let’s talk about what we know so far regarding the Sony A7V camera, We were expecting its arrival a bit early in November, but Sony disappointed us with the Announcement of the A1 Mk II. The Sony A7 V camera is overdue for an announcement, but despite that you have to wait a few months more, it looks like Sony is updating their cameras strictly according to their update schedule.

If they strictly follow their schedule, the next announcement from Sony will most likely be a cinema camera, probably the Sony FX3 Mark II, or the Sony A7S IV camera.

But when will the Sony A7V camera arrive? According to the current rumors, the Sony A7V camera is expected to arrive on or before April 2025 (90% chance). However, if delayed, the announcement could be stretched to October 2025.

As for the core specifications I was expecting from the Sony A7V camera, the arrival of a 33-megapixel stacked sensor, the presence of an AI chip, and a new generation of the BIONZ X image processor. But, Recent rumors suggest that Sony is testing prototypes with the IMX366 sensor, which has a 44-megapixel resolution. The good thing about this sensor is that despite being a non-stacked sensor, the readout speed is very fast. The camera will be paired with Sony’s latest BIONZ X image processor and AI chip. This is not the first time we have gotten hints of a 44 Mp sensor, check here Unbelievable! Sony A7 V May Feature a 44-Megapixel Sensor

This looks impressive if the camera arrives with Sony’s latest IMX366 sensor. It will surely raise the competition level. Again, the model will have a decent price increase, and it will likely fall in the same category as the existing Canon R5 camera.

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Sony A1 Mark II Leaked images and more...


Sony A1 Mark II camera leaked image surfaced over the web, via SAR. Very soon we will have an official announcement of the upcoming camera.
But even more interesting, is Sony done with 2024 announcements or do we still have some surprises left? although I am waiting for the Sony A7S III camera and FX3 II, let me know which models or waiting for.

The camera we are expecting to Arrive from Sony

  1. Sony A7 V [Early 2025 with a 44.5Mp sensor as per rumors]
  2. Sony FX3 II
  3. Sony A7S IV [Sony’s next announcement after A1 Mark II]
  4. Sony Alpha A II [Confirmed for Sony Nov 19 announcement ]

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source SAR website

 

Sony A1 Mark II Teaser

Sony Japan is conducting a special Alpha Event on November 20 and 21. This Alpha event is obviously for the new Sony A1 Mk 2 camera announcement alongside the new Gmaster 28-70 F2.0 IS Lens. Stay tuned for more updates.

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sony japan official website