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Sony FE 20-70mm F4 G Lens Announced - Sample Images and Press Release

The Sony G Master series lenses are known for their sharpness due to the advanced optical design and construction of the lenses, but at the same time, they are costly also that’s why people prefer more third-party lenses instead of the Sony G series. But, Sony has announced an affordable (better to say reasonably ) G Master series lens with the most demanding focal length of 20-70 with a constant F4 aperture. It also features a dust and moisture-resistant design, an internal focusing mechanism, and optical image stabilization. The lens is also relatively lightweight, making it easy to carry around. This lens will be a good option for photographers looking for a versatile and affordable lens for general photography, landscapes, portraits, and videography.

Sony FE 20-70mm F4 G Major Features

  • Full-Frame | f/4 to f/22
  • Ultra-Wide Standard Zoom
  • Fast Internal Focusing System
  • Supports Micro-Step Aperture Control
  • Fluorine Coatings
  • Rounded 9-Blade Diaphragm
  • Dust & Moisture-Resistant Construction
  • Price $ 1098

Sony FE 20-70mm F4 G B&H Store

Sony 20-70mm F4 Sample Image

download full-size sample image here

download full size image sample

Click here to see Sony’s official sample gallery

Sony FE 20-70mm F4 G Lens Press Release

Sony Electronics Introduces New Standard Zoom with Launch of the Ultra-Wide FE 20-70mm F4 G Lens
New Addition to Sony’s E-mount G Lens Line-Up Offers Versatile Zoom Range, Outstanding Image Quality, and Supreme Autofocus Performance

SAN DIEGO, CA – Jan. 17, 2023 –Sony Electronics is redefining its standard zoom category of lenses with the introduction of the full-frame E-mount 20-70mm F4 G (model: SEL2070G) that boasts a versatile zoom range, a remarkably compact and lightweight form-factor, and a constant F4 aperture throughout the zoom range. With impressive Sony G LensTM image quality, high speed accuracy and tracking autofocus (AF), and a smart design for maximum mobility and operability, this new lens is designed for a wide range of creators. The FE 20-70mm F4 G is the perfect choice for a variety of content capturing scenarios including vlogging, video production, portraits, and landscapes.

“The FE 20-70mm F4 G is our 71st E-mount lens and is redefining the standard zoom in our G Lens category to meet the needs to today’s content creators,” said Yang Cheng, Vice President, Imaging Solutions, Sony Electronics Inc. “Having tools that creators can utilize to create both still and video content is ever more important. The FE 20-70mm F4 G ranges from 20mm to 70mm in a compact form-factor – this is an excellent lens option for hybrid content creators and those seeking versatility in a standard zoom.”

Compact with a Standard Zoom Range Ideal for Hybrid Creation

With an unprecedentedly¹ wide 20mm to 70mm zoom range and constant F4 aperture, the FE 20-70mm F4 G offers outstanding optical performance in a compact and lightweight form-factor. ​ Combined with a compact Sony AlphaTM brand mirrorless body, this lens can deliver superb image quality in just about any situation at all focal lengths. The versatility of this lens makes it an ideal selection for still, video, and hybrid content creation.

A key benefit of a zoom lens that includes a 20mm offering is its ability to maintain a wide-angle-of-view when shooting video with a 16:9 or 2.35:1 aspect ratio. This allows content creators to capture more within a single frame, which is critical when vlogging or selfie-style shooting. The wide-angle also provides content creators with additional flexibility to crop their frames in the post-production process to increase the effectiveness of image stabilization. This is an increasingly popular editing technique that benefits creators who are filming without the stabilization support of a gimbal.

Image Quality Consistent with the G Lens Line-Up

With Sony’s latest technology, the new lens boasts unique G Lens image quality in a surprisingly compact and lightweight package. With two AA (advanced aspherical) elements, one aspherical element, three ED (Extra-low Dispersion) glass elements, and one ED aspherical element, this lens simultaneously corrects chromatic and spherical aberration for extremely high optical performance across the whole zoom range. Optimized coatings add high flare and ghost resistance for extraordinary contrast and clarity.​

Beautiful bokeh is achieved with full-frame image sensors and is further enhanced by a 9-blade circular aperture and optimally controlled spherical aberration. This combination supports the naturally rendered bokeh, offering impressive, memorable imagery.

The FE 20-70mm F4 G has a minimum focus distance of up to 11.8” (30 cm) at the wide end and up to 9.8” (25 cm) at the telephoto end of the zoom range when using AF², making it easy to maneuver around subjects to find the ideal angle.

Maximizes Camera AF Performance for Stills and Video

The lens’s focus group is driven by two of Sony’s latest XD (extreme dynamic) linear motors, providing a fast, quiet, low-vibration focus drive. Thrust efficiency has been significantly improved over previous models³, resulting in up to a 60% increase in AF speed4. Because tracking performance has been improved by about two times compared to previous models5, moving subjects are tracked with consistent reliability and precision. Reliable tracking is achieved when shooting continuous stills of fast-moving subjects at up to 30 frames per second with the Alpha 1 camera6 and can smoothly record when shooting video at a high frame rate.

Video Performance Designed for Refined Imagery

The FE 20-70mm F4 G features the latest lens technology to reduce focus breathing, as well as focus and axial shift when zooming. This lens has also been carefully designed for quiet operation when shooting movies, with advanced XD linear motors and a newly developed aperture unit that dramatically reduces noise and vibration.​

The Alpha brand series cameras’ Active Mode7 image stabilization is highly effective at the wide 20mm end of the FE 20-70mm F4 G zoom range. This can be particularly useful for shooting smooth, stable handheld footage while walking.

Focus is especially critical when shooting high-resolution 4K or 8K movies. The FE 20-70mm F4 G’s compact design and XD linear motors work with Alpha series camera bodies to easily acquire accurate focus and smoothly track fast-moving subjects. The ability to leave focusing to the camera when solo shooting can be a huge advantage.

In addition, the Linear Response MF8 ensures that the focus ring responds directly and linearly to subtle control when focusing manually and an independent aperture ring offers direct, intuitive aperture control.

High-Level Operability and Reliability for Any Environment

The new FE 20-70mm F4 G’s independent focus, zoom, and aperture rings feature optimized diameter, width, and positioning for full control when shooting stills as well as maximum versatility when recording video. ​

Customizable focus hold buttons are provided in two locations for easy access and convenient control. A focus mode switch on the side of the lens makes it possible to switch between autofocus and manual focus to quickly adapt to changing shooting conditions. To offer additional creative control, the FE 20-70mm F4 G is compatible with circular polarizing filters despite being a wide-angle zoom lens. It also includes an Iris Lock switch to prevent unwanted changes while shooting.

Lastly, the FE 20-70mm F4 G has a dust and moisture resistant design9 and the front lens element features a fluorine coating that repels fingerprints, dust, water, oil, and other contaminants10.

Pricing and Availability

The new FE 20-70mm F4 G will be available in March 2023 for approximately $1,099 USD and $1,499 CAD. It will be sold at a variety of Sony’s authorized dealers throughout North America.

Tamron 18-300mm Lens for Sony and Fuji Now Available

Finally, Tamron 18-300mm f/3.5-6.3 Di III-A VC VXD Lens for Sony and Fuji is Listed on B&H Website. Check out the links below for your specific mount

Tamron 18-300mm Lens features

E-Mount & X-Mount
27-450mm equivalent focal length range for fullframe camera
Tamron’s Vibration Compensation
27mm-450mm (35mm Equivalent)
Aperture Range: f/3.5 to f/22
VXD Linear AF Motor

Tamron 18-300 Lens for Sony and Fujiat B&H Store

Sony FE 400mm F2.8 GM OSS Lens Announced

Finally Sony announced 400mm F2.8 lens today with a price tag of $12000. When we talk about Mirrorless lenses they aren’t so cheap. Btw, let’s talk about the Major features of the lens.

According to Sony press release text the 400mm F2.8 lens features Dual and New Linear Motors inside that works in parallel to match up the Autofocus speed if Sony A9 camera.

The lens features approx 5X Auto Focus speed compared to Sony 300mm F2.8 G2 lens which is available at $7500

Sony 400mm F2.8 5X Faster than previous generation of lenses

Lens Major features

  • E-Mount Lens/Full-Frame Format
  • Aperture Range: f/2.8 to f/22
  • 3 Fluorite Elements, 1 ED Element
  • Nano AR Coating
  • XD Linear Motor AF System
  • Optical SteadyShot Stabilization
  • Power Focus Functionality
  • Rotatable Tripod Collar
  • Weather-Sealed Construction
  • Rounded 11-Blade Diaphragm

Lens Improved Internal Design

Sony engineers worked on to maintain the center of gravity of the lens to make it ideal for use for longer period of time without putting any extra effort on maintaing the weight ratio of entire system.

Sony FE 400mm f/2.8 GM OSS Lens MTF Chart

Mirrorless Lenses isn’t affordable

Mirrorless lenses isn’t too affordable, mirrorless camera makers should also keep their Lens price down as they do with their camera system.

Continue reading Sony FE 400mm F2.8 GM OSS Lens Announced

And Sony Announces 18-135mm IS Lens at $600

Sony 18-135mm lens

One of the best thing I have noticed today is the announcement of Sony E-mount 18-135mm lens. This lens is so important that Canon and Nikon DSLRs offer this lens as a kit lens with APS-C sensor based DSLRs after 18-55mm lens. The lens covers a perfect range that eliminates the need of zoom and standard lens alone and perfect companion for travel photographers.

This new APS-C lens features a versatile 18-135mm focal length, aperture range of F3.5-F5.6 and Optical SteadyShot™ stabilization. The lens is an ideal fit for Sony’s popular APS-C sensor cameras including α6500, α6300 and α6000, and is an extremely useful tool for a wide range of shooting situations ranging from daily life to portraiture, landscape, nature and travel photography.

Additionally, the 18-135mm F3.5-5.6 OSS Zoom Lens offers fast, precise, quiet AF performance thanks to a linear motor, making it a perfect complement to the high-speed shooting and impressive video capabilities of many of Sony’s mirrorless cameras.

Pricing and Availability
Visit B&H

So, in near future the upcoming we do hope that next Sony announcement (possibly Sony A6700 or Sony A7000) will carry 18-135mm lens as a kit lens option.

Also see best lenses for Sony A6500


Request to Sony, I am not talking about FF / F-mount users here. But for APS-C / E-mount users they should announce something affordable then current DSLR makers offering.

Price of 18-135mm lens vs Canon and Nikon (Nikon discontinued the 18-135mm DX lens and it’s no longer available)

Sony E 18-135mm f/3.5-5.6 OSS Lens Canon EF-S 18-135mm IS USM Canon EF-S 18-135mm IS STM  Canon EF-S 18-135mm f/3.5-5.6 IS USM Lens
$598  $399  $549  $598
 B&H  B&H  Amazon  B&H

Let me say you for a photographer like me do look over price tags while getting a camera or lens. Believe me I never buy a camera or suggest it to someone without looking entire price of the system (that includes essential lenses like portrait, Landscape, Zoom and Macro ).

see comparison between the New Sony 18-135mm lens vs Canon 18-135mm lenses at dpreview

Sony 16-35mm F2.8 Lens Coming Next Week ?

Sony new lens

This rumor is coming from China and according to the tipster a New Sony Lens announcement may happen this week. The name of the upcoming lens is said to be 16-35mm F2.8 and other lens name is still unkonwn.

The tipster also added that Sony is not in mood to announce A7RIII or A7II anytime soon.

We will update you soon as we get any new information.

We will update you soon as we get any new information, stay with us (FACEBOOK | TWITTER | GOOGLE+) If you have time –> see more Sony Rumor

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Sony 85mm G Lens Coming Soon

Sony-85mm-lens-imgAccording to latest latest rumors Sony is now prepared to announce a new “85mm G lens” this year. No specification is available for now, but we do expect the upcoming lens will have F1.7 aperture. The Lens is coming for E-Mount camera, at the same time Sony A7000 rumors are also heating up, take a look at the rumored specification here.

stay with us (FACEBOOK | TWITTER | GOOGLE+) If you have time –> see more Sony Alpha Rumor

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Sony DT 55-300mm F4.5-5.6 SAM Lens


Sony announced new zoom lens for Alpha APS-C sensor SLT camera, the lens features Smooth AF motor (called SAM), for quiet and fast AF performance, it also comes with a ED (Extra-Low Dispersion) element to reduce aberrations, the lens comes at affordable cost of $300, available from September 2012.
Buy this Lens from B&H Store