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Sony India dominates Digital Still Camera market

Not a good news for Canon and Nikon in India, according to the latest news Sony India dominates Digital Still Camera market with aim to capture 45% share in FY12

Sony India Allocates Rs.50 crore to promote ‘incredible zoom. incredible details’ campaign with Brand Ambassador, Ms. Deepika Padukone

Main points of the press conference

  • Sony Cyber-shot grew 45% (Qty.) in FY11, higher than the digital still camera industry growth rate of 40% (Qty.)
  • Plans to sell 14 lakh (Qty) units in FY12 as compared to 11 lakh (Qty) units in FY11
  • Introduces 34 new Cyber-shot models with at least 16 models with High Zoom feature
  • Allocates Rs.50 crore to promote ‘incredible zoom. incredible details’ campaign with Brand Ambassador, Ms. Deepika Padukone
  • Expands channel network to 3,000 in FY12, up from 2,500 outlets in FY11

 Press Release

New Delhi, April 24th, 2012: Sony India reinforces its No.1 position in the digital still camera market with an aim to capture a very dominant 45% share (Amt.) in FY12. Sony India witnessed a tremendous growth rate of 45% (Qty.) in FY11, beating the industry growth rate of 40% (Qty.), and is therefore very confident of achieving this market share. Sony plans to sell 14 lakh (Qty.) units of these Cyber-shot units in FY12, overcoming its last year’s sales of 11 lakh (Qty.) units. The Digital Still Camera Segment in India stood at 33 lakh (Qty.) units in FY11 and is expected to increase to 42 lakh (Qty.) units by FY12. Sony has launched a slew of 34 new Cyber-shot cameras – H, W and S series, to suit the varying palette of the Indian customers. The introduction of new Optical Zoom and Steadyshot, enhanced Low-light performance and Fast Auto Focus will deliver slimmer designs, bigger zooms, and unsurpassed image and movie quality to users who love taking pictures wherever they go. As part of its marketing strategy, Sony plans to pump in an investment of Rs. 50 crore towards a multi-media brand campaign, ‘incredible zoom. incredible details’ with its Brand Ambassador of two years, Ms. Deepika Padukone. Not only this, Sony plans to increase the counter share to 3,000 outlets, up from 2,500 outlets in FY11 to reach a wider customer base in India.

Mr. Masaru Tamagawa, MD Sony India , Cybershot press coneference

Mr. Masaru Tamagawa, MD Sony India , Cybershot press coneference

Buoyed by the tremendous performance of the Sony Cyber-shot brand in India, Mr. Masaru Tamagawa, Managing Director, Sony India, said,

“We have received a lot of love for Sony Cyber-shot in the Indian market and we will continue to innovate and create, bringing new technology, design and excitement to our customers. The  High Zoom in our new Cyber-shot line-up helps capture exceptional picture quality and great detail, even when zoomed in considerably, thus being an absolute delight to photography connoisseurs.” He added saying, “Sony innovation will continues to drive the world of imaging forward, and ensure that our products will keep breaking new ground and earn customer acclaim.”

Upcoming Sony cybershot camera specification Leaked

Upcoming Sony powershot specification leaked by a Belgium online store, expected arrival date of these powershot camera are 2nd week of February 2012,

Sony HX200

18.2 Megapixel Exmor R Sensor
30X Optical Zoom
1080p Full HD Movie
3 inch LCD with 921,00 screen dots
PRO G Lens F3.3
3D S. Panorama
10fos shooting
Picture Effects
Superior Auto

Sony DSC HX20
18.2 Megapixel Exmor R Sensor
20X Optical Zoom
1080p Full HD Movie
3 inch LCD with 921,00 screen dots
PRO G Lens F3.3
3D S. Panorama
10fos shooting
Picture Effects
Superior Auto

Sony HX 10
18.2 Megapixel Exmor R
16X optical zoom
1080i HD Movie
3 inch LCD with 921,00 screen dots
PRO G Lens F3.3
3D S. Panorama
10fos shooting
Picture Effects
Superior Auto


Sony H90

16.2 Megapixel
16X optical zoom
720p HD Movie
3 inch LCD with 921,00 screen dots
PRO G Lens F3.3 lens
Sweep Panorama

Sony TX20
16.2 Megapixel EXMOR Sensor
4X optical zoom
Full 1080 HD Movie
3 inch LCD with 921,00 screen dots
Carl Zeiss F3.3 Lens
3D & Sweep Panorama
waterproof (5m) and shockproof (1.5m)

Rest of the camera are Sony W690 with 16 Megapixel CCD sensor, 10X optical zoom and 720HD movie, Sony WX100 features 18Megapixel EXMOR R sensor, 2.7inch LCD, 10X optical zoom lens and Full HD video recording, Sony WX50 features 16 Megapixel EXMOR R CMOS sensor, 5X optical zoom, 1080 Full HD video recording, and 2.7inch LCD.

Sony HX9 / HX100V Questions and Answers

Common question about Sony HX9 and Sony HX100V answered by the SGNL team, SGNL worked directly with the Digital Imaging product team to answer them. Check out the video with the details.

See also – Canon SX30 IS vs Nikon P500 vs Sony HX100V

Buy Sony HX9V from Amazon or B&H Photo

Sony HX9V features 16.2 megapixels Exmor R™, 16x zoom/24mm wide angle, Full HD 50p, 3D, 7.5cm LCD, Sweep Panorama, GPS.

Buy Sony HX100V from Amazon or B&H Photo

Sony HX100V Super-Zoom Camera, features 16.2 megapixels Exmor R™, 30x zoom/27mm wide angle, Full HD 50p, 3D, 7.5cm LCD, Sweep Panorama and GPS.

Canon SX30 IS vs Nikon P500 vs Sony HX100V


A quick comparison between these three mega zoom camera, Both Nikon and Sony have better sensor, Video mode and LCD than Canon XS30 IS

Which one is better? – If your are looking for a Mega-zoom camera buy Nikon P500, whereas Sony offers better video mode (Full HD @ 60fps) and with 16 MP BSI-CMOS sensor you get less noise in still shots.

Buy Sony HX100V from Amazon or B&H Photo

Sony HX100V


Buy Sony HX100V from Amazon or B&H Photo

Sony today announced the new HX100V Super-Zoom Camera, features 16.2 megapixels Exmor R™, 30x zoom/27mm wide angle, Full HD 50p, 3D, 7.5cm LCD, Sweep Panorama and GPS.

Cyber-shot HX100V is the successor to the 20X-optical-zoom Cyber-shot HX1, HX100V offers full manual controls like a DSLR, A ring around the camera’s lens lets you control zooming and manual focus.

Main Features
Features DSC-HX100V

  • 16.2 effective megapixels Exmor R™ CMOS sensor – Highly efficient sensor design boosts sensitivity while reducing image noise for superb low-light pictures
  • 30x optical zoom/27mm wide angle lens – Vario-Sonnar T* lens by Carl Zeiss with ultra-powerful zoom range and superb optical quality at all zoom settings
  • Intelligent Sweep Panorama – Automatically combines a burst of images to create extra-wide panoramic pictures, even with moving subjects in the frame
  • 3D Sweep Panorama – Sweep the camera and capture extra-wide 3D panoramic images. Enjoy the dramatic results either in 2D or on a 3D TV
  • Sweep Multi Angle – Shoot a burst of images to see your subject from different angles. View on LCD or on HDTV with PS3® and PlayMemories™ application
  • 3D Still Image – Just press the shutter button: camera shoots two successive frames, analysing distance to create a single 3D image: view on 3D TV
  • Background defocus – Create professional-looking images with a crisp foreground subject against a smoothly blurred background, just like a DSLR camera
  • Smooth, high speed autofocus – Grab the most fleeting photo moment and lock onto your subject with crisp, pin-sharp focus in as little as 0.1 seconds
  • Tracking focus – Select a subject in the frame: Cyber-shot™ maintains sharp, accurate focus, even if your subject is moving
  • GPS and Compass – Automatically geotags images and video clips, and then retrace your travels with exciting on-line maps

Available from April with a price tag of $450.

Buy Sony HX100V from Amazon or B&H Photo


More Images of HX100V

New Images of Sony Cybershot HX100V

Sony HX 9V officially announced click here to See

Sony HX 100V officially announced Click here to See


Lets go digital have all the new pictures of Sony Cybershot HX100V MegaZoom Camera. This Camera is expected to be announced next week right before the start of the CP+ show.

Product Highlights

  • 16MP Exmor R CMOS
  • Wide 30x Zoom Lens 27-810mm Equiv
  • 3.0″ VGA LCD Monitor
  • 1080i AVCHD HD Video W/Dual Record
  • Superior Auto W/Improved HDR
  • 3D and Intelligent Sweep Panorama Modes
  • Optical SteadyShot for Sharp Pictures
  • Background Defocus
  • HDMI

Click here to read more about Sony Cybershot HX100V MegaZoom Camera

Product Highlights

  • 16MP Exmor R CMOS
  • Wide 30x Zoom Lens 27-810mm Equiv
  • 3.0″ VGA LCD Monitor
  • 1080i AVCHD HD Video W/Dual Record
  • Superior Auto W/Improved HDR
  • 3D and Intelligent Sweep Panorama Modes
  • Optical SteadyShot for Sharp Pictures
  • Background Defocus
  • HDMI

Sony DSC HX100V image and Specifiation

Sony HX 9V officially announced click here to See

Sony HX 100V officially announced Click here to See


sonynordicimages.net issued specification of new Sony DSC-HX100V Camera, The Specification is same as we have posted on Sony DSC HX100V – A New 30X Zoom Camera Coming at Jan – 18 -2011

The camera incorporates technology not only from “Cyber-shot” series development but also from “Handycam” and the “a (alpha)” series

–       DSLR quality with Manual to Auto, Higher resolution 50p Full HD movie & 3D in one body
–       30x Ultra high zoom H with Hi-speed AF, GPS & compass
–       Equipped for Full HD movie shooting in AVCHD format
–       Intelligent Sweep Panorama
–        16.2-megapixel back-illuminated “Exmor R” CMOS sensor, 27mm-810mm*1 f/2.8-5.6 Carl Zeiss “Vario Sonnar T*” lens, and “BIONZ” Imaging Processor for high-speed signal processing
–       Movie mode supports 1920 x 1080 Full HD