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By admin, on December 24th, 2011
 The latest patent from Olympus is a vari-angle LCD screen, but vari-angle LCD screen is attached with a Medium Format type camera. The Medium Format camera sketch look very similar to leaked Samsung medium format camera shown below,
 Olympus Vari-angle LCD patent information translated by google
Olympus waist level and video style is a patent pending on angle monitor that can change the style flash photography etc.. Low angle ranging from a high angle, sounds like the composition can be found at any angle.
Patent literature, self-interpretation and summary
- Patent Publication No. 2011-259166
- Published 2011.12.22
- Filing date 2010.6.8
- Fixed rear LCD is limited visible angle
- Bali Angle LCD Monitor
- For example, Panasonic G1, G2, G3
- When 構Eta at waist level, LCD back next shift would
- Removable Monitor
- For example, an external monitor that supports HDMI
- Removable annoying
- Olympus patents
- Camera pivot portion is provided on the side of
- The pivot axis is perpendicular to the optical axis
- This pivot hinge portion is provided, attach the monitor
news src – egami and 43rumors
By admin, on December 3rd, 2011
 Canon is getting into medium format? Not yet, NL published interesting quote from an interview with Canon 1D X developers (Japan)
“While we hear the voices, we want to see what the actual sales numbers will be for the 1D X and so determine how many 10,000s of customers we might be losing if we do not introduce a higher resolution camera and if the projected profitability of a higher resolution 24×36 mm format camera will justify development, marketing, and manufacturing investments , or if there is a sustainable market for the even greater costs of development, marketing, and manufacturing medium format cameras and lenses – an area where we have no internal expertise.”
By admin, on October 28th, 2011
There comes a point in everyone’s life when your body just can’t take anymore. When you wish you could trade it in for a new one. Now, with the launch of the H4X, a long awaited replacement for the aging H1/H2/H2F camera bodies, we are giving our Hasselblad H1/H2/H2F camera users a unique opportunity to do just that.
Press Release
After almost a decade of service in the front line many H1 and H2/H2F bodies are growing tired and are now in need of replacement. Customers still using the aging platform can now trade-up to the new H4X.
Said Chris Russell-Fish, Global Sales and Marketing Director: “The H1/H2 series has had a long and distinguished career but the time has come to announce its evolution. We know there are still a substantial number of photographers out there using H1/H2 bodies – and we are offering them an exclusive opportunity now to trade-in and upgrade to a very worthy successor – the H4X.”
The new model is available only to H1/H2/H2F users and will cost from just 3,995 Euro (plus tax). The H4X is a great camera body upgrade, which supports all H System lenses, most third party backs and even film. And of course it comes with our world-acclaimed True Focus technology and all the built-in ‘DNA pedigree’ our customers have come to expect from Hasselblad.
Former US President J. Carter once said ‘We must adjust to changing times and still hold to unchanging principles’. We agree. Our new H4X completely underpins this sound logic.
For further information and for H1/H2/H2F owners who wish to trade-up to the new H4X, please go to:
www.hasselblad.com/H4X and contact your Hasselblad dealer.
By admin, on September 1st, 2011
A recent firmware update for the H4D-60 brought Hasselblad’s flagship camera to a new level of sophistication with added features and functionality. Now, H4D-40 and H4D-50 users can benefit from the same advancements thanks to the free user-installable firmware.
Hasselblad is supporting this exciting news with a campaign that sends photographers an extraordinary message: “You’ve got a brand new camera (You just don’t know it yet)”.
So let’s take a quick look at some of the advanced features that turn existing H4D-40, H4D-50, H4D-50MS and H4D-200MS into a brand new camera and make them even more valuable to professional photographers:
- One click focus check that zooms into 100% and takes advantage of the camera’s updated ability to utilize every pixel of the monitor’s resolution.
- A bi-directional spirit level that puts an end to skewed horizons.
- Quick access to a new rear info screen to display top panel information on the rear display.
- Live video view mode via Phocus when working with the camera connected to a computer.
- Schneider and Rollei electronic shutters are supported by H4D-40, H4D-50 and H4D-60 for accurate work on technical cameras.
Providing this update to the listed members of the H4D family is part of Hasselblad’s commitment to ensure that its customers have access to leading edge technology without any additional investment. The free and user-installable firmware updates will be available beginning December 1, 2011.
Photographers can get more information and a sneak peek at the additional features before downloading at: www.hasselblad.com/upgrade
By admin, on July 17th, 2011
 Leica is expanding its range of accessories for the Leica S2 professional camera system. From August 2011, three new Leica S-Adapters will be available, allowing photographers to attach medium-format lenses from other manufacturers to Leica S bodies. The Leica S-Adapter V can be used for Hasselblad V System lenses, the Leica S-Adapter P67 for the Pentax 67 system lenses and the Leica S-Adapter M645 for the lenses of the Mamiya 645 system.
The S-Adapters offer many benefits to professional photographers. As a result of being able to use third-party lenses on the Leica S2, photographers now have access to a wider selection of additional lenses, further increasing the S-System’s flexibility. Furthermore, photographers who already own lenses from the aforementioned systems can now use them on the Leica S2. This extension of the compatible lens range includes tilt and shift. As with all products in the Leica S portfolio, the Leica S-Adapters are manufactured to extremely high specifications. The use of high quality materials in their construction – anodised aluminium and chrome-plated brass – makes them durable and reliable, even when in constant use.
Dimensions and weight of the S-Adapters:
Leica S-Adapter V H 30.2 mm x W 81 mm 138.75 g
Leica S-Adapter M645 H 15.5 mm x W 78 mm 93.5 g
Leica S-Adapter P67 H 37 mm x W 90 mm 222.5 g
By admin, on July 16th, 2011
 PENTAX Imaging Company has announced it will offer a limited edition 645D camera kit produced to celebrate the PENTAX 645D being named Camera Grand Prix Japan 2011 “Camera of the Year.” This limited edition camera features an elegant, lacquer-finished body. The components of this unique kit that will be available on a very limited basis include:
• PENTAX 645D Japan camera body
• Leather Strap 645D Japan O-ST123
• Body Mount Cap 645D Japan
• Center-Spot-Matte Focusing Screen DS-80
• Specially designed paulownia-wood packaging
PENTAX is planning built-to-order production of this model with a minimum four month delivery period from the date each order is placed.
First announced in June 2010, the PENTAX 645D is a high-performance medium-format digital SLR camera combining super-high-resolution digital images with approximately 40 effective megapixels that offers exceptional reliability and superb operability. The camera was selected Camera GP Japan 2011 “Camera of the Year” for its array of original, outstanding features including a large CCD sensor, and a dependable, dust-proof, weather-resistant body that operates in temperatures as low as –10°C
By admin, on July 11th, 2011
Hasselblad today announces a new firmware update for its Hasselblad H4D-60, The new firmware update offers bi-directional electronic spirit level, the ability to display camera grip information on the rear monitor and much more, The firmware update is available free-of-charge and is user-installable.
Experience Medium Format Photography the way it’s meant to be with the Hasselblad H4D-60 and a new firmware update
Hasselblad announces a firmware update that fine-tunes the H4D-60 to a whole new level with additional features and functionality.
With a major firmware update announced today, the Hasselblad H4D-60 is well on its way to becoming a legend. One-click focus check, bi-directional electronic spirit level, the ability to display camera grip information on the rear monitor, an improved high resolution LCD, Live Video for more efficient workflow and Schneider and Rollei support bring the H4D-60 to a whole new level of usability for the working photographer.
Here’s a closer look at a few of the new features.
One-click focus check: With a single click, users can zoom in to 100% to check focus position and accuracy, a feature that’s particularly helpful when shooting untethered. With the H4D-60’s updated ability to utilize every pixel of resolution in its 3-inch monitor, one-click focus check’s accuracy is further enhanced.
The new bi-directional (pitch and roll) digital spirit level puts an end to skewed horizons and off-angle straight edges. A single button press of the “i” button – or a customized user button – calls up the level on the viewfinder and the LCD for quick access to precise visual references.
Click the up arrow on the 4-way switch or customize one of the user buttons for Rear Info Screen to display top panel information on the rear display. With the firmware update, shutter speed, aperture, ISO, white balance and other key settings are more easily viewed on the rear LCD – a huge plus when the camera is mounted on a tripod but also useful when the camera is handheld.
Updated with Live Video, the H4D-60 can now be tethered to a computer and, using Phocus software, provide a seamless and efficient workflow.
Thanks to new Schneider and Rollei support, the H4D-60 can now be used on a technical camera, with shutter control via Phocus. Perfect for photographers looking for extra flexibility.
H4D features such as True Focus and Absolute Position Lock are, of course, part of the H4D-60’s strengths. Equally as important is the broad selection of Hasselblad H System lenses, with enough versatility to meet every need while delivering optimal performance and sharpness.
With the new firmware update, the H4D-60 offers everything the discerning photographer needs and more. The firmware update is available free-of-charge and is user-installable. No need to lose precious working time or income by shipping the H4D-60 to have it updated.
To download the firmware update for free, simply register your email-address at:
http://www.hasselblad.com/service–support/technical-support/software-downloads.aspx
Hasselblad has recently launched the H4D-200MS, a top end multi-shot camera delivering unprecedented 200 megapixels.
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