FUJIFILM Corporation (President and CEO: Shigetaka Komori) is pleased to announce the commercial release of the new FinePix X100, a high-grade digital camera featuring an APS-C CMOS sensor (12.3 megapixel), a Fujinon 23mm fixed focal length F2 lens and a newly developed Hybrid Viewfinder.
The development of the FinePix X100 was first announced at the Photokina Exhibition in Cologne, Germany in September 2010, where it received an enthusiastic welcome from both professional photographers and camera fans.
FinePix X100 – The Main Features
1. World’s First Hybrid Viewfinder
The true enjoyment of photography begins with “the pleasure of seeing the world through a viewfinder”. The new Hybrid Viewfinder has been developed to reintroduce users to this essential camera experience. It combines the window-type “bright frame” optical viewfinder found in rangefinder-type film cameras such as the classic 135-size or medium-format cameras, and the electronic viewfinder system incorporated in most compact or mirrorless digital cameras. By integrating a prism for the 1,440,000 dot LCD panel image on the viewing screen in the reverse-Galilean optical finder, the Hybrid Viewfinder can show both the shooting frame and a variety of shooting data. Of course, it can also be used as a high-quality electronic viewfinder to compose or playback shots. With this ability to instantly switch between optical and electronic viewfinder images with simple “one touch” control, the new Hybrid Viewfinder offers users expanded freedom in the composition and enjoyment of photography in a wide range of challenging shooting conditions.
The reverse Galilean optical finder with a 0.5x magnification features all-glass elements made from high-refractive index glass and demonstrates low chromatic aberration and distortion.
In optical viewfinder (OVF) mode, the brightness of both the “bright frame” and text data is automatically adjusted according to the brightness of scene area, ensuring that shooting information is always easily and clearly viewable. Also, the displayed shooting data is constantly updated according to changes in shutter speed, exposure, sensitivity and other settings, so that the user’s eye never has to leave the viewfinder.
In electronic viewfinder (EVF) mode, the photographer can preview the picture or playback the result with the “through the sensor” image review and high-resolution 1,440,000-dot quality. With a flick of the one-touch lever, the user can switch to EVF to preview and confirm exposure settings, depth-of-field, and white balance – an especially useful capability when shooting macro shots and other scenes that are hard to confirm with only an optical viewfinder.
2. High-performance 23mm F2 Fujinon Lens
23mm (135 equivalent: 35mm) F2 lens. 8 elements in 6 groups. One aspherical glass molded lens .
The adoption of the non-collapsible lens structure with minimized lens length not only contributes to the compact size but also eliminates telescoping of the lens when the power is on. It’s ready to start shooting the moment the user turns it on.
Exploiting the merits of a fixed focal length lens, this lens delivers sharp resolution of the total image from the center to the corners. In addition, the lens features not only the large F2 aperture value, but also an optical architecture that maintains a high degree of resolution even when closed by 1 to 2 stops.
The adoption of a 9-blade aperture diaphragm combined with the large F2 aperture and high-quality optics lets users take photos with a beautiful circular soft out-of-focus (bokeh) effect.
Macro shooting as close as 10 cm lets users explore the fun and fascination of close-up photography.
The built-in ND filter (equivalent f-stop reduction of 3) can be switched ON / OFF via simple in-camera settings.
The FinePix X100 features a custom CMOS high-performance sensor, internally optimized and developed exclusively for this model.
Optimization of the angle-of-incidence in conjunction with the specially developed lens maximizes light gathering efficiency extending to the perimeter of the sensor for a sharper image with exceptional clarity.
When shooting HD movies, the combination of the large-sized sensor and the large aperture F2 lens, lets users shoot a soft out-of-focus touch (bokeh) – a capability not available in conventional compact cameras.
The ideal combination of a fixed focal length lens, high-sensitivity sensor (approx. 10 times the sensitivity of a conventional compact*) and a high-performance image processor captures exceptionally high-quality images from low sensitivity to high sensitivity. In standard form, the planned ISO range is from 200 to 6400, but this can be expanded to include 100 and 12800.
The newly developed EXR Processor takes EXR processing to new heights. Combined with the high-sensitivity sensor, the EXR Processor achieves the highest resolution, sensitivity and dynamic range ever produced by a FinePix camera for the ultimate in image quality every single shot.
The high-speed CMOS sensor read-out and the EXR Processor’s enhanced focusing system contributes to the high-speed AF performance, while the combination of the optical viewfinder and extremely low shutter time lag enhance the pleasure of every shot.
*Compared with other FinePix compact digital camera models.
4. Design
Beautiful, high-quality design inspired by the classic beauty and feel of traditional film cameras.
The top cover of the upper control deck and the bottom surface have been die-cast from magnesium alloy (semi-solid metal casting), contributing to a high-precision camera body.
All dials and rings are precision milled from metal. Adoption of traditional ‘manual’ dials lets the user confirm the position of the settings without turning on the power.
The ergonomics of the design offer the perfect balance between compact convenience and user-friendly functionality.
The camera controls have been carefully thought out to give the photographer simple and speedy access to aperture, shutter speed, exposure compensation etc. Allowing maximum creative expression with minimum hassle and enabling to view setting even when the power of the camera is turned off. Custom modes can also be used for a one-touch change in settings.
Premium quality is obvious in every detail. The chassis has been finished with high-quality leather-like accents and is a delight to use and a pleasure to hold.
5. Original Image Quality Enhancement Functions
In addition to Fujifilm’s original Film Simulation Modes that give photos the distinctive look of Velvia, PROVIA and ASTIA color reversal film emulsions, X100 expands the scope of photo expression with Monochrome Mode that can be fine-tuned with R / Ye / G filter settings.
Separate adjustment of shadow tones and highlight tones lets users reproduce the rich tonality of high-contrast subjects.
Capturing the scene in RAW format is easy with just a press of the RAW Button on the back of the camera. Then whilst on the way to the next shooting location, users can use the built-in RAW Development function to “develop” the RAW data in-camera, and enjoy Fujifilm’s original “image creation” according to the camera’s image quality settings.
6. Diverse Functions Stimulate the Desire to Capture Every Moment
X100 offers users the choice between the 49-point auto EVF focus area or the 25-point OVF auto focus area as well as the selection of 5 different focus area sizes in EVF mode. Dependent on the needs of each scene, X100 offers easy “focusing by design”.
HD Movie lets users capture the action in 720p high-definition detail. Just like shooting still photos, users can shoot movies with aperture-priority AE and enjoy a soft, defocused background effect. Also the built-in HDMI port allows users to easily and directly connect X100 to high-definition TVs for showing stills and movies with plug-and-play ease.
With the built-in Motion Panorama function, it is easy to capture 180° and 120° panoramic photos. Later users can print the results as pin-sharp A3-size enlargements and share the enjoyment of high-quality panoramic photography.
X100 also features 4 types of bracketing functions: AE, ISO, Dynamic Range and Film Simulation. With one click of the shutter captures 3 bracketed images of the scene so the moment never escapes.
7. Premium Accessory Lineup
CASE
To perfectly compliment the look and premium quality feel of the X100 camera body, a retro leather “quick shot” case with matching strap has been designed which fits the X100 like a glove. Made out of luxurious leather it has been thought out with uncompromising attention to detail, ensuring the ultimate ease of use and practicality .
LENS HOOD and ADAPTER RING
Precision milled from metal, the lens hood and adapter ring will be available as a set. The adapter ring is also compatible with commercially sold 49mm filters.
TTL FLASH
EF-20 (Guide Number:20) and EF-42 (Guide Number:42) will be newly added to the TTL flash lineup.
The Rebel T3 features HD movie capture, 12-megapixel resolution and Canon’s new informative Feature Guide, to help educate and instruct users as they capture great images, along with the inherent speed and low-light image quality of a Canon DSLR camera. Both new Rebel models are compatible with Canon’s complete line of more than 60 Canon EF and EF-S lenses.
Main Features
12-megapixel image quality
On-screen Feature Guide
ISO 100-6400 sensitivity
63-zone iFCL exposure metering
Wide-area 9-point AF system
Creative Auto and Basic+
HD video capture
6.8cm (2.7”), 230,000 screen
Pricing and Availability
The Canon EOS Rebel T3 Digital SLR camera is scheduled to be delivered to U.S. dealers at the end of March, and will be offered in a kit with Canon’s new EF-S 18-55mm f/3.5-5.6 II zoom lens at an estimated retail price of $599.99.
New Kit Lenses
Along with these DSLR cameras, Canon is also introducing a new kit lens, the EF-S 18-55mm f/3.5-5.6 IS II zoom lens, the standard kit lens for both the Rebel T3i kit configuration and the Rebel T3 kit configuration.
The new EF-S 18-55mm f/3.5-5.6 IS II zoom lens features the wide-angle to mid-range zoom flexibility with the advantage of Canon’s optical lens-shift image stabilization system that yields up to a full four stops of image-shake correction. The version II of this lens includes new IS algorithms to distinguish between normal photographing and when the camera is panning to automatically provide the optimal level of image-shake correction.
Canon Premieres the World’s Thinnest Camera with 24mm equivalent lens, 5x Optical Zoom; Rebrands the PowerShot ELPH Models and Introduces GPS Capabilities in the PowerShot SX230 HS Digital camera
LAKE SUCCESS, N.Y., February 7, 2011 – When capturing a surprise wedding engagement on Valentine’s Day or a friend’s birthday celebration in a dimly lit lounge, a high-performance camera with extraordinary features is essential to enhance the ambiance of these moments. Helping to better capture the moment, Canon U.S.A., Inc., a leader in digital imaging, today announced four new PowerShot Digital cameras: the PowerShot SX230 HS, ELPH 500 HS, ELPH 300 HS and ELPH 100 HS models. With these new introductions, Canon debuts the world’s thinnest 24mm wide angle, 5X Optical zoom model1, the PowerShot ELPH 300 HS, along with a Canon-first, GPS-equipped camera, the PowerShot SX230 HS model. In addition, all four cameras come equipped with Canon’s HS SYSTEM for exceptional shooting in low-light, Full 1080p HD video, new Movie Digest Mode and 32 Smart AUTO scenes.
“Canon’s core philosophy when launching a camera product is to discover new and innovative ways to redefine the photographic experience.” said Yuichi Ishizuka, executive vice president and general manager, Imaging Technologies and Communications Group, Canon U.S.A. “Consumers are always looking for the most advanced technologies and these new PowerShot models combine the high-level features and overall functionality the end-user has been seeking.”
Rebranding of the ELPH models:
Showcasing the true evolution of the ELPH brand, the new PowerShot ELPH models have now instituted a “HS” suffix to represent the inclusion of the HS SYSTEM in each model. The renaming of the ELPH model will help to better correlate with Canon’s ever-increasing capabilities in its PowerShot Digital cameras, while retaining its popular identity. With the ELPH 500 HS, ELPH 300 HS and ELPH 100 HS Digital cameras, the new names of the ELPH models will also serve as an easy solution to help consumers make an informed decision about which camera to purchase.
Introduced last year, the HS SYSTEM is a technology used to enhance image quality in low-light situations without the need for a flash. Making up the HS SYSTEM in these new models is Canon’s DIGIC 4 Image Processor combined with a High-Sensitivity CMOS sensor, which helps to reduce noise at high ISO levels and expand the camera’s dynamic range, ultimately capturing greater detail and color in images in darker settings, like a wedding reception. With the use of the HS SYSTEM, consumers are able to capture clearer images with less noise and blur, resulting in brilliant, sharp images.
It’s all about location, location, location
When vacationing in Venice or taking a family-camping trip, there are many opportunities to capture a keepsake photo. However, years later, it may be difficult to remember the location the image was taken. Canon’s new GPS feature in the Canon PowerShot SX230 HS model will help make it easier to pinpoint the exact spot2. Through a dedicated receiver, the camera is able to collect signals from GPS satellites to obtain the latitude, longitude and altitude and records this information to the image’s EXIF data3. The map utility software included with the camera permits viewing of photos on a map and shows the location of where the image was shot. The PowerShot SX230 HS also has an internal GPS logger, another first for a PowerShot model, helping to track the day’s route on a map, making it a useful application for long-term trips.
Shooting video like never before
Having the ability to shoot HD video is imperative when capturing a full sequence of events, such as attending a high-end runway show in New York City or witnessing a baby’s first steps. The Canon PowerShot SX230 HS, ELPH 500 HS, ELPH 300 HS and ELPH 100 HS now feature Full 1080p HD video with Dynamic Image Stabilizer, providing secure, stellar resolution in a compact frame. A new feature called Movie Digest mode can be found in all the new PowerShot models, allowing consumers to shoot a short video before capturing a still image and then combine a full day’s worth of videos into one clip, making it easier for consumers to relive those special moments again and again.
Increase intelligence with Smart AUTO
The quest to capture the perfect image can be difficult if the camera does not have the correct settings. Helping to make the photographic journey that much easier, the new Canon PowerShot Digital cameras have advanced Smart AUTO with 32 different shooting scenes. Smart AUTO is helpful since the camera will automatically select settings that match the scene without the need to switch modes, making it possible to take beautiful photos in a variety of situations. Tracking desired objects on a screen with ease, Advanced Subjection Detection has been added to the Smart AUTO function as well, providing the successful capture of fast moving objects, vehicles or birds flying across the sky. By simply pressing the shutter button, the Advanced Subject Detection automatically identifies certain objects like a fish in an aquarium. After pressing the shutter button, the Servo Auto Focus/Auto Exposure continues to function and the focus and exposure of the moving subject continues to be tracked, making it possible to shoot without the subject passing by.
Helping to add more artistic flair to images is the inclusion of Toy Camera effect and Monochrome effect to the scene mode category for all four of the new Canon PowerShot models. Toy Camera Effect adds a grainy, blurred look to soften photos, illustrating an old-school, 1960’s appearance and Monochrome mode can make a photo either have black-and-white, blue or sepia tones, displaying a more classic, antiqued appearance.
PowerShot SX230 HS Digital Camera:
Available in black, red and blue, the Canon PowerShot SX230 HS Digital camera features a 12.1-Megapixel High-Sensitivity CMOS Sensor with a powerful 14X Optical Zoom with Optical Image Stabilization. This new camera also includes a wide-angle 28mm equivalent lens, aiding in the capture of group pictures and a 3.0-inch LCD screen for easy viewing and scrolling through menus.
The PowerShot SX230 HS will be available at the end of March for an estimated selling price of $349.99.
PowerShot ELPH 500 HS, ELPH 300 HS and ELPH 100 HS Digital cameras:
Available in silver, brown and pink, the Canon PowerShot ELPH 500 HS features a 3.2-inch wide, intuitive, touch-panel LCD screen. The PowerShot ELPH 500 HS also has a bright f/2.0 lens, enabling users to take photos without a flash, resulting in a more natural look while providing greater depth of field. The camera also possesses a 12.1-Megapixel High-Sensitivity CMOS sensor along with a 4.4X Optical Zoom with Optical Image Stabilizer and an ultra-wide angle 24mm equivalent lens, which is ideal for large group shots at a family reunion or high school graduation.
The Canon PowerShot ELPH 300 HS Digital camera has a 12.1-Megapixel High-Sensitivity CMOS sensor, 5X Optical Zoom, an ultra-wide angle 24mm equivalent lens along with a 2.7-inch LCD screen and is available in red, black and silver. The PowerShot ELPH 100 HS Digital camera possesses a 12.1-Megapixel High-Sensitivity CMOS sensor, 4X Optical Zoom, a wide angle 28mm equivalent lens and 3.0-inch LCD screen and comes in blue, gray, pink, silver, and orange.
The PowerShot ELPH 500 HS is scheduled to be available at the end of March for the estimated retail price of $299.99, while PowerShot ELPH 300 HS and PowerShot ELPH 100 HS Digital cameras are scheduled to be available in mid-March for an estimated selling price of $249.99 and $199.99 respectively.
Demonstrations in Midan Tahrir Square on Feb 1 2011.
Interesting to see such a variety of opinions being presented.
Feel free to distribute. For original footage please send requests to olliewilkins@hotmail.com
Initially I was shooting with a GoPro, before venturing out with the Canon 550D. On the day I shot this film I decided to risk taking a decent lens – the Canon 24-70 f2.8.
The camera crews for the Miss Universe organization travel the world with Miss Universe chronicling her activities. to get the job done, they use JVC’s GY-HM100 ProHD Camcorder. Hear what they have to say about it.
About the product
Main Features
Professional format recording with selectable data rates up to 35Mbps
Native Final Cut Pro format: Fastest HD shoot to edit workflow. Edit immediately without conversion or transcoding
Native .MP4 format: Compatible with most professional non-linear editing systems
Records to dual SDHC memory cards (no moving parts in recording system)
Full HD recording (selectable): 1920 x 1080 (1080p24/25/30, 1080i) and 1280 x 720P (p60/50/30/25/24)
16x optical zoom/24mm wide angle G Lens – High quality lens by Sony, with powerful zoom range to pull distant subjects closer and wide angle for group shots/landscapes
Intelligent Sweep Panorama – Automatically combines a burst of images to create extra-wide panoramic pictures, even with moving subjects in the frame
3D Sweep Panorama – Sweep the camera and capture extra-wide 3D panoramic images. Enjoy the dramatic results either in 2D or on a 3D TV
Sweep Multi Angle – Shoot a burst of images to see your subject from different angles. View on LCD or on HDTV with PS3® and PlayMemories™ application
3D Still Image – Just press the shutter button: camera shoots two successive frames, analysing distance to create a single 3D image: view on 3D TV
Background defocus – Create professional-looking images with a crisp foreground subject against a smoothly blurred background, just like a DSLR camera
Smooth, high speed autofocus – Grab the most fleeting photo moment and lock onto your subject with crisp, pin-sharp focus in as little as 0.1 seconds
Tracking focus – Select a subject in the frame: Cyber-shot™ maintains sharp, accurate focus, even if your subject is moving
GPS and Compass – Automatically geotags images and video clips, and then retrace your travels with exciting on-line maps
Price approx $350 available from end of April 2011
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FUJIFILM X100 Announced – Custom APS-C sensor with a fixed focal length lens
