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Breaking News: Sony A9 III, Sony A1 and Sony A7S III to get in-camera signature and C2PA authentication

Sony A9 III, Sony A1 and Sony A7S III to get an in-camera signature and C2PA authentication to fight against AI-generated images, back on Nov Sony confirmed that they are in the second phase of the trial for adding the in-camera signature and C2PA authentication, now they have completed the testing and a major firmware update on its way for Sony A9 III, Sony A1, and Sony A7S III, the firmware will enable to add digital signatures to their images and videos. The update will arrive in Spring of 2024 (before June) Hence Press agencies and stock websites will prefer images captured from a camera where they can easily find out about the authenticity of the image, it will help to distinguish between a real and AI-generated image very easily.

Not only are Sony, Canon, and Nikon actively working on this tech, but Canon and Nikon will add in-camera digital signatures starting in 2024 in their professional bodies.

If you want to know how it works then you can see our latest post here

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Best Lenses for Sony ZV-E10 in 2024

Sony ZV-E10 is one of the best Sony APS-C Mirrorless cameras Sony ever announced under budget. We have created this guide to let you know the names of the best lenses of the Sony ZV10 Mirrorless camera. The Best Lenses guide covers Best lenses for photography as well as vlogging. Not, only Bets Sony Lenses, we have also included the best third-party lenses for Sony ZV 10 Camera.

We have created this guide specifically for the Sony ZV-E10 camera, we have already created lenses best lenses for Sony A6400, Sony A6100, Sony A7 III, and Sony A7C camera.

What are the best lenses for Sony ZV-E10 in 2024?

  1. Tamron 17-70mm F2.8 Lens (Best all rounder lens for video and photo)
  2. Sony 50mm F1.8 Lens (best budget portrait lens)
  3. Sigma 16mm f/1.4 DC DN (the best lens for vlogging)
  4. Sony E PZ 18-105mm F4 G OSS (best alternative lens after 17-70mm)
  5. Tamron 11-20mm F2.8 Lens for Content Creators
  6. Sigma 30mm f/1.4 DC DN (Best for room portraits)
  7. Sigma 56mm f/1.4 DC DN (Best pro portrait lens)
  8. Sony FE 50mm F2.8 Macro (Macro Lens)
  9. Tamron 70-180mm f/2.8 Di III VXD Lens. (Best Telephoto Zoom Lens)
  10. Sony 18-135mm Lens

Buy Tamron 17-70mm F2.8 Lens fro m Amazon.com | B&H Store

1. Best All in One Lens for Sony ZV-E10

At $799  you are getting a pro lens, Tamron 17-70mm f/2.8 Di III-A VC RXD is a 25.5-105mm-equivalent lens for APS-C-format Sony E-mount mirrorless cameras. It’s an engineering masterpiece, incredibly versatile everyday zoom ideal for everyday shooting, and the fast f/2.8 constant maximum aperture suits working in difficult lighting conditions and offer improved control over depth of field. This lens delivers outstanding image quality even when shooting wide open, it is beautifully sharp throughout the frame.

The lens features built-in IS, which helps you to shoot with slower shutter speeds in low-light conditions without adding any motion blur or camera shake to your image. Altought the F2.8 aperture helps a lot while shooting in low-light.

Autofocus is very fast, accurate, and silent. For video users, there is almost no focus breathing throughout the range and focus pulls look incredible. VC of course makes handheld shots very smooth. And the controls on the lens are very smooth and do allow you to rather cleanly zoom in and out.

This lens is awesome. For many shooters and videographers, this could be a one-and-done lens. The only downside, there are no physical controls on this lens for stabilization or focus modes, so you’ll have to change them through the menu system in your camera.


Captured from Tamron 17-70mm F2.8

Now our next recommendation of a portrait lens.

2. Best Budget portrait Lens for Sony ZV-E10

The best portrait prime lens ever made for Sony APS-C Mirrorless cameras. The lens features Optical SteadyShot image stabilization, so you can get sharper imagery when shooting handheld with slower shutter speeds. The OSS helps really a lot while shooting in low-ligh conditions.

The little guy uses 50mm lens that will offer users a 75mm equivalent focal length, making it ideal for portraiture and other short telephoto applications. The fast f/1.8 maximum aperture. Even when shooting at f/1.8, this lens is sharp, especially in the center of the frame.

One of the only portrait prime lens that features built-in OSS

An internal focus mechanism is really fast and responsive, with a minimum focus distance of 1.3′, and easier handling as the lens does not change in length during use. So, you can use this lens very easily with gimbals also.

The only downside, this lens isn’t weather-sealed, but also keep in mind the lens is made for an APS-C Mirrorless camera and not a Full frame camera. If you use it with a camera like Sony A7 III, the camera will work in DX mode and you will get a 10MP file.

3. Best Vlogging Lens for Sony ZV-E10

Buy this lens from Amazon.com | B&H Store

The Sigma 16mm F1.4 Lens is a wide-angle prime lens and is highly popular among video bloggers. The prime is designed for APS-C-format Sony E-mount mirrorless cameras and provides a 24mm equivalent focal length. A perfect focal length for hand-held vlogging.

The best part of the lens is the F1.4 aperture, Bright f/1.4 maximum aperture excels in low-light conditions. Shooting at Night and create  Nigh-Life Vlogs now very easy with F1.4 aperture. And as usual, it also affords increased control over depth of field for achieving selective focus effects.

Best vlogging lens available for Sony ZV-E10 Camera

The AF is very fast and the Sigma used stepping AF motor optimized for both photographers and videographers with its fast, precise, and near-silent performance.

The lens is an amazing bargain – super sharp, very fast, beautiful bokeh, and auto-focus. There is pretty much nothing not to like. The construction is rock solid and rubber sealing is incorporated in the mount design to render it dust- and splash-resistant.

4. Best Ultra Wide VLogging Lens for Travel Vloggers

Check the Latest Price of Viltrox 13mm F1.4 lens at Amazon | B&H Store

Viltrox 13mm F1.4 Specification: The Viltrox 13mm F1.4 lens has a focal length of 13mm, maximum aperture of f/1.4, minimum focus distance of 0.22m, maximum magnification ratio of 0.1x, filter size of 67mm, dimensions of 74x90mm, and weighs 420g.

Pros:

  • Impressive performance
  • Solid metal casing
  • Good handling
  • Fast and accurate autofocus
  • Affordable

Cons:

  • No AF/MF focus mode switch

The Viltrox 13mm F1.4: If you are a content creator who creates most of your videos in an office or home setting, then you should consider the 16mm F1.4 lens. However, if you want extra coverage of your surroundings, for example, if you want a super-wide view or if you want to capture everything around you, especially for travel bloggers who want a bit more coverage than normal, then in that specific situation, I would suggest you go with the Viltrox 13mm F1.4 lens for the E-mount.

In terms of build quality, the lens is made up of a solid metal casing and has multiple weather seals, which makes it perfect to carry around in adverse weather conditions. The cherry on top is that you get a large manual focus ring which you can easily use to provide a smooth focusing experience. You can also do manual override while using autofocus.

The lens features an F1.4 aperture which makes it an ideal ultra-wide-angle prime lens to capture videos and even images in extremely low light conditions. The lens can also be used for astrophotography due to the nature of its high-grade optics.

A lot of effort has been put into optimizing this lens to perform perfectly while shooting videos. The lens features an STM motor, also known as a stepping drive motor, which helps to focus quickly without creating any noise.

If you are a travel blogger and want to have super-wide coverage with a 13mm lens, you can go with this one

Viltrox 13mm F1.4 wide coverage sample Image

Now let’s talk about, the 18-105mm coverage lens.

Buy this Lens from Amazon.com | B&H Store

5. Best Budget Video Lens – 18-105mm F4

If you don’t have the budget for Tamron 17-70mm F2.8 Lens, you should go with this lens as your general-purpose kit lens for photography and video. The 18-105mm F4 is an excellent lens with a constant F4 Aperture.

The lens also features  Optical SteadyShot image stabilization helps to minimize the appearance of camera shake for a while shooting still images or creating a cinematic video. This stabilization system can also be combined with a select camera’s sensor-shift type image stabilization for more effective control of camera blur.

Clearly, as this lens is aimed at video shooters, but you can take excellent still images too

Specifically for video, the lens features a power-zoom button for smooth cinematic zoom. AAninternal focus design contributes to fast autofocus speeds ahe minimum focus distance of 1.5′ and easier handling as the lens maintains its overall length. So, you can easily use this lens with gimbals too.

Its zoom range makes it an ideal choice for Video, portraits, and also for street photography, architectural features, art, sculpture, and buildings. The constant F4 aperture provides excellent depth of field control and makes the most of whatever ambient light is available. 

6. Tamron 11-20 mm F2.8

The Tamron 11-20mm F2.8 is an APS-C lens with a constant F2.8 aperture. This lens is designed for content creators, covering a vital range from 11mm to 20mm. It can go super wide and then up to a normal wide mode which is 20mm. So, if you want to cover the entire environment, you can adjust the lens up to 11mm and depending on your set of requirements and taste, you can adjust its focal length. It’s not a prime lens, so you don’t have to worry about buying a 13mm lens or 16mm lens. It covers from 11mm to 20mm with a constant F2.8 aperture and is built with RXD motors, so the autofocus is super fast and silent.

The lens features a steel construction and lightweight design, so you don’t have to worry about handling it for a long time. You can also use this lens in adverse weather conditions.

 

Get the Sigma 30mm F1.4 Lens from Amazon.com | B&H Sore

7. Best Lens for Room Portraits and Vlogs

Sigma 30mm is one of the best lenses to have in your camera all the time, it mimics the 35mm classic focal length range.  Perfect portrait and general photography prime lens. HIGHLY recommend. Great for low light, nice bokeh, easy to focus, FAST, and accurate AF. Lens and price are great for beginners’ general-purpose photography, you can create amazing videos too with this lens in your room or office. A stepping AF motor benefits both photographers and videographers with its fast, precise, and near-silent performance. The rounded nine-blade diaphragm contributes to a smooth and pleasing bokeh quality.

Best lens for Room Portrait / Video Shoot

The perfect lens makes available light photography as well as video a true reality, even when shooting on city streets at night. You will get crisp images and noise-free videos even when used with available light during the night.  The 30mm is one of the sharpest lenses available for Sony E-mount. Highly Recommended.

Buy 56mm lens from Amazon.com | B&H Store

8. Best professional PortraitLens for ZV-E10 camera

If you have ba ig space for a portrait shoot (aka studio or outdoor), then go with a 56mm F1.4 lens. The lens eq. focal length is 84mm. Best for getting professional-quality results from your camera. Tac sharp. Superfast autofocus. Most have in your kit if you do Portraits. The bokeh is smooth.
Bright f/1.4 maximum aperture excels in low-light conditions and also affords increased control over depth of field for achieving selective focus effects. Very wwell-controlledcolor fringing and chromatic aberrations itoachieve greater clarity and color accuracy.

The AF mechanism of this lens is also just awesome,  A stepping AF motor benefits both photographers and videographers with its fast, precise, and near-silent performance.  The lens feels rock-solid in the hands and features a dust- and splash-resistant design. An excellent lens for outdoors.

Get 50mm F2.8 Macro Lens from Amazon.com | B&H Store

9. Best Macro Lens

Sony FE 50mm F2.8 Macro G OSS is designed for full-frame E-mount cameras, this telephoto macro can also be used on APS-C systems where it provides a 75mm equivalent focal length.

The lens is affordable and perfect for APS-C Mirrorless cameras, this is a true 1:1 Macro Lens so you will be getting life-size images from the lens. Later on, once you have upgraded you can use this lens on the A7 series camera too.

The true macro design affords a life-size, 1:1 magnification ratio along with a 6.3″ minimum focusing distance for working with close-up subjects. A focusing distance and magnification scale are also printed on the top of the lens to aid in more technical applications.

One extra-low dispersion element is featured in the lens design and helps to reduce chromatic aberrations and color fringing for improved clarity and color neutrality.

10. Best telephoto zoom

One of the best investments for APS-C users, it is a full-frame Tamron  70-180mm F2.8 VXD G2 lens so you will get a 105-270mm equivalent focal length range. The best lens when you do have some flans of getting a Sony full-frame camera.sue to fast aperture and being a full-frame lens the overall quality of this lens is just amazing.

Bright constant f/2.8 maximum aperture affords consistent brightness throughout the zoom range and offers improved control over depth of field. Two VXD (Voice-coil eXtreme-torque Drive) linear motors deliver impressively quiet, quick, and precise focusing performance to suit both stills and video applications. This focusing system offers a minimum focusing distance of 2.8′ at all focal lengths, and a 1:4.6 maximum magnification at the 180mm focal length for working with close-up subjects. Full-time manual focus override is also possible, and it is compatible with Sony’s Direct Manual Focus function or fine-tuned manual control.

We highly recommend you tet the Tamron 70-180mm lens, so will get max output from your camera, and later on ,you can use this lens for your future full-frame cameras.

Unbelievable! Sony A7 V May Feature a 44-Megapixel Sensor

The upcoming Sony A7V camera may feature a 44-megapixel full-frame BSI CMOS sensor. Although the sensor isn’t very new it was published back in April, but the sensor specs fit the upcoming Sony A7V camera profile very well. The sensor features a 16-lane high-speed interface standard developed by Sony Semiconductors. This is approximately 2x faster than the Sony A7R 5 camera’s 61 MP sensor and the Sony a6700 camera’s 26 MP sensor, both of which are limited to 8 lanes. The recently announced 44 MP sensor doubles the speed of data transfer.

The maximum burst speed or continuous shooting speed of the sensor is up to 26 frames per second with all-pixel readout without any line skipping. The sensor is also able to record 12-bit 8K videos at up to 30 frames per second.

It all depends on Sony now. The big question is whether Sony will select the Sony A7 V model to bring these important updates to their ecosystem at a reasonable price tag, or they will wait for further updates like the Sony A7 VI camera body to introduce a 44 MP sensor and 8K video recording capability.

What will Sony bring next? So now it depends on Sony what they will do, they can even bring out the Sony A7 IV R model if they wish to. But, in general, if we look at their current lineup, without further expanding it they have two options: keep Sony’s 33 MP A74 Camera sensor and update rest of the core specification by introducing a dedicated AI chip. Since we already have the BIONZ XR image processor paired with the Sony A7 4 camera, adding a dedicated AI chip inside the Sony A7 4 camera can bring a mid-core update to the market. OR, they can put a Major update by surprising all competitors with a brand new 44MP sensor-based camera and 8K video recording capability.

Here is what a Sony A7 V camera specs would look like if they introduced a 44MP sensor inside the Sony A7 V camera body.

Sony A7 V Specification [Expectations]

44MP Full-Frame Exmor R CMOS BSI Sensor
AI-Based Real-Time Tracking AF System
Up to 26 fps Cont. Shooting with AF/AE
BIONZ XR & AI Processing Unit
4K 16-Bit Raw Output; S-Log3/S-Cinetone
8k 30fps, 4K 120p, FHD 240p 12-Bit Video
8-Stop 5-Axis Image Stabilization
Focus Breathing Compensation
AI Autoframing | User up-loadable Luts
Dual CFexpress Type A/SD Card Slots

The above is the expected set set core specs, we would like to see inside the Sony A7 V camera. We will post an update soon as we get any new information related to the upcoming cameras.

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sony pdf sensor database

Sony ZV-E10 Mark II Coming Before August 2024

According to the latest set of rumors we have from the rumor mill, the Sony ZV-E10 Mark II camera will have the same 26-megapixel APS-C sensor that we have seen in the Sony A6700 camera. Most of the core specs of the A6700 camera will arrive in the successor of the ZV-E10, including a dedicated AI chip, and 4K recording up to 120fps. The only two things that we will miss in the Sony ZV-E10 Mark 2 are the sensor-shift image stabilization of the A6700 camera as well as the electronic viewfinder. But having this set of core specifications indicates it’s not coming in the same price range as the ZV-E10 camera for sure. It will have a higher price range as the ZV-E10 will remain in its position price-wise. So actually, there is no true successor to the Z10 camera coming right now.

Sony ZV-E10 Mark II Specification [Rumored]

  • 26MP Exmor R APS-C BSI CMOS Sensor
  • BIONZ XR Image Processor
  • UHD 4K 120p / FHD 240p / 10-Bit 4:2:2
  • Up to 11-fps Shooting, ISO 100-32000
  • Real-Time Tracking AF for Stills & Video
  • 759-Point Phase Detection, 93% Coverage
  • S-Log3, S-Gamut3, S-Cinetone, User LUTs
  • Internal Mic + Inputs, USB Streaming
  • 3″ 1.03m-Dot Vari-Angle LCD Touchscreen
  • Price $798 [Bodly Only] | $899 With 16-50mm Lens | $1199 Creator Kit (Wireless grip + Shotgun Mic) | $13999 with 10-20mm Lens

We will post more updates as soon as we get any.

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Sony A9 III Sample Images

Sony A9 III camera sample images. Finally, we have the official sample images of the Sony A9 III camera. Let’s analyze the sample images and see how the new 24.6-megapixel sensor performs with the global shutter technology. The sensor is able to preserve a good amount of the range in the images and its slow-motion performance is perfect

Sony A9 III SAMPLE IMAGE 1

Download high-res Image

Lens name FE 400mm F2.8 GM OSS
Lens focal Length 400 mm
35mm equivalent focal length 400 mm
Shutter speed 1/16000 sec.
F number F2.8
Exposure correction value +0.0 EV
Exposure program Manual exposure
Metering mode Multi segment
ISO 400
White balance settings Auto white balance

So we have 8 images coming straight out from the Sony A9 III camera. Let’s analyze a special one that we see in the list, captured at 1/16000 of a second. This is not normal for a general mirrorless camera, as it doesn’t have that much shutter range. So let’s look at what this image looks like and see if the camera can preserve sharpness at 1/16000.

At 100% scale, you can see every bit of the image is very expressive, and the details of the image are very well preserved.

Sony A9 III SAMPLE IMAGE 2

Download high-resolution images from here

Lens name FE 24-70mm F2.8 GM II
Lens focal Length 53 mm
35mm equivalent focal length 53 mm
Shutter speed 1/6400 sec.
F number F8
Exposure correction value +0.0 EV
Exposure program Manual exposure
Metering mode Multi segment
ISO 400

Now in the second image, you can see an action sequence captured at a shutter speed of 1/6400 of a second. Even after that, the details in the eyes are intact, as you can see in the 100% scaled image below.

When we lift the shadows of the JPEG file, all the details are available, If RAWs are available then it will be at a completely different latitude. Even if we try to apply the shadows in the available Jpeg file, the result is phenomenal. We have a lot of details hidden in the shadows, a lot of color information that is there, and if exposed correctly, it can be a true HDR image. So the capability of the 24.6-megapixel global shutter sensor is very clearly visible in the sample images, as stated by Sony.

SONY A9 III SAMPLE IMAGE 3

Download High Res Samples From Here

Lens name FE 24-70mm F2.8 GM II
Lens focal Length 24 mm
35mm equivalent focal length 24 mm
Shutter speed 1/6400 sec.
F number F2.8
Exposure correction value +0.0 EV
Exposure program Manual exposure
Metering mode Multi segment
ISO 640
White balance settings Auto white balance

In this third sample image, you can see swimmers running on the beach side with the sun opposite to the camera. The image was captured at a very high shutter speed of 1/6400 of a second, with an aperture of f/2.8, a focal length of 24mm, and a 24-72.8 G Master Mark 2 lens. First, we have to see the image at 100% scale, and you can see the surface is on point. But the most interesting part of this image is when you look up and left, and then you will see the result

Sample image 3 @ 100% scale

Now, let’s take a look at the 3rd sample image of the Sony A9 III camera. The JPEG files of these sample images can preserve a lot more detail in completely shadowed areas. If raw samples were available, you can just imagine the level of shadow details we can pull from that file. BTW, the JPEG files are capable of preserving a lot of details that are visible in the sample images. This is a testament to the capability of the 24.6-megapixel global shutter sensor of the Sony A9 III camera.

Its showtime, see the amount of details visible at 100% scale in completely dark areas captured behind the sun. It can be processed, more details can be re-constructed with AI tools, while seeing all these, I can assure you Sony A9 III 24.6 MP sensor does have a very good DR range without a doubt. And soon we will publish the test results too as they become available to us.

Get a Sony A9 Mark III camera from B&H Store

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Sony A9 Mark III officially Announced - Press Release

Sony has finally announced the Sony a9 III camera, which is the world’s first camera to feature a global shutter sensor. The camera boasts a brand new 24.6-megapixel full-frame stacked sensor. With the help of dual BIONZ X image processors, which are 8 times faster than the predecessor Sony A92, is up to 120 frames per second with full-time autofocus and auto-exposure support, and blackout-free shooting. The Sony A9 Mark III camera is the world’s first camera to feature a maximum shutter speed of 1/80000th of a second and flash sync at any shutter speed. The overall design of the camera, including the hand grip, is made for professionals. The camera’s electronic viewfinder has a refresh rate of 120 frames per second, and on the rear side, we have a four-axis multi-angle LCD screen, the same as that seen in the A7R5

Sony A9 III Specifications

  • 24.6MP Full-Frame Global Shutter Sensor
  • Up to 120 fps Cont. Shooting with AF/AE
  • Pre-Capture Function; Speed Boost Button
  • Flash Sync at up to 1/80,000 Sec.
  • 4K 120p 10-bit Video
  • S-Log3 & S-Cinetone
  • 759-Point Phase-Detect AF with Tracking
  • 8-Stop 5-Axis In-Body Image Stabilization
  • 9.44m-Dot EVF with 240 fps Refresh Rate
  • 3.2″ 2.1m-Dot 4-Axis Touchscreen LCD
  • Dual CFexpress Type A/SD Card Slots

The Alpha 9 III camera is available for pre-order on Nov. 8, 2023, at a variety of Sony’s authorized dealers, for a suggested retail price of USD 5,999.99

Get a Sony A9 Mark III camera from B&H Store

Sony A9 Mark III press release

Sony Electronics Releases the Alpha 9 III; the World’s First Full-Frame Camera with a Global Shutter System

SAN DIEGO- Nov. 7, 2023 – Sony Electronics today introduced the Alpha 9 III cameras equipped with the world’s first full-frame global shutter image sensor. ​

The newly developed global shutter image sensor exposes and reads all pixels simultaneously, unlike a rolling shutter sensor that records images sequentially from the top row of pixels to the bottom. The impressive global shutter full-frame image sensor enables the camera to shoot at burst speeds of up to 120 frames per second with no rolling shutter distortion or camera blackout. This innovative sensor is combined with Sony’s most advanced AF (autofocus) system to date – boasting AI autofocus with up to 120 times AF/AE focus calculations per second. With the added ability to sync flash at all shooting speeds, the Alpha 9 III opens up a new world of possibilities for professional photographers to capture every decisive moment.

“The Alpha 9 III full-frame camera is a landmark achievement for the industry,” says Yang Cheng, Vice President, of Imaging Solutions, Sony Electronics. “Designed with the needs and demands of professional photographers in mind, every single update to this camera – from the sensor to even the size to the button layouts and menu functions – has been made to address specific input and feedback from our community. We have listened and are thrilled to bring the new capabilities of the Alpha 9 III to market—capabilities which allow photographers to capture things they’ve never been able to capture before.” Cheng continued, “For professionals everywhere, they can achieve even more dynamic expressions when the Alpha 9 III is combined with our rich lineup of lenses, in particular with the new 300mm F2.8 G Master OSS – the world’s lightest large-aperture telephoto lens.”

Features of the Alpha 9 III Full-Frame Camera

  1. A New Dimension of Still Image Performance Created by the World’s First Global Shutter Image Sensor

The Alpha 9 III is equipped with the newly developed, world’s first global shutter full-frame stacked CMOS image sensor with approximately 24.6 effective megapixels and built-in memory. Combined with the latest image processing engine BIONZ XR®, the Alpha 9 III achieves blackout-free Continuous Shooting Speed with AF/AE tracking of up to approximately 120 fps. The Alpha 9 III is supplied with high-density focal plane phase-detection AF. A designated AI processing unit uses Real-time Recognition AF to recognize a wide variety of subjects with high precision. By combining the high-speed performance of up to 120 fps with highly accurate subject recognition performance, it is possible to easily photograph scenes and moments that cannot be seen with the naked eye. The AI processing unit in the Alpha 9 III supports movies as well as still photography with accurate subject form and movement recognition. Real-time Recognition AF and Real-time Tracking provide a significant improvement in human eye recognition performance, allowing the camera to automatically recognize, track, and focus on the eyes of a specified subject. The Alpha 9 III is equipped with 8.0 stops of optical 5-axis in-body image stabilization, allowing for high-quality image rendering.

Shutter speed is freed from the limitations of conventional mechanical shutter image sensors and achieves a maximum shutter speed of 1/80,000 second (1/16,000 second during continuous shooting)vii, making it possible to capture at high speed without any distortion. When a compatible Sony flash is attached, such as the HVL-F60RM2 and HVL-F46RM (sold separately), it is possible to synchronize the flash and take pictures at all shutter speeds up to 1/80,000 second. Previously, if the user released the shutter at a speed faster than the flash’s synchronization speed, the amount of light would drop sharply. Still, with the full-speed flash synchronization function, it’s now possible to photograph scenes that could not be easily captured with conventional technology. Also, when shooting stills or movies under LED lighting, the Hi Frequency Flicker function can significantly reduce high-frequency flicker problems by allowing the shutter speed to be finely adjusted to match the flicker frequency while viewing the monitor.

The Alpha 9 III features selectable release lag modes which allows the user to prioritize release lag or viewfinder/monitor displayix. The newly developed Pre-Capture function allows the camera to continuously record up to one second before the shutter is released, making it easy to capture moments that would otherwise be missed. When selected, the Continuous Shooting Speed Boostx function allows the user to change to a faster, preset speed set by the user at any time during shooting, and enhanced burst stamina ensures that important moments are reliably captured due to a large buffer memory and increased overall system speed allow up to approximately 390 Fine JPEG images xi to be captured in one continuous 30 fps xii burst.

Customizable focus areas have been expanded to include from XS to XL in addition to the previous S, M, and L sizes. The Preset Focus/Zoom function allows preset focus and zoom settings to be memorized in the camera for quick recall when needed. In addition to the existing custom white balance frame size, the user can now select other sizes as needed which allows for fine white balance adjustment after an image has been composed. The Alpha 9 III has upgraded features such as the latest AF algorithms to achieve high AF precision down to light levels as low as EV-5 in AF-S mode (ISO 100 equivalent, F2.0 lens), AF tracking for continuous shooting at F22xiv and a composite RAW shooting function that gives the ability to combine multiple consecutive images into a high-quality composite.

2. Advanced Video Performance Without Distortion

The global shutter image sensor provides distortion-free image expression for videos as well as still images. For example, the user can shoot images of nearby scenery from a fast-moving vehicle such as a car or fast-moving subjects with ease. This camera is the first in the Alpha™ series to be able to record 4K 120p high-frame-rate video without cropping, allowing the user to shoot at the angle of view intended. It is also possible to shoot high-resolution 4K 60p videos with 6K oversampling.

The Alpha 9 III has S-Cinetone™, a unique Sony feature that can create a cinematic look straight out of the camera without post-processing. S-Cinetone was created through the development of the VENICE high-end cinema camera and makes human skin tones and subjects stand out beautifully, creating natural highlights. The Alpha 9 III has the latest video performance including rich gradation performance and S-Log3, and when in Log shooting mode, it can reflect and display the user’s favorite imported LUT (lookup table). The Alpha 9 III is compatible with the mobile app “Monitor & Control” for video creators.

3. Operability and Reliability for Professionals

Sony has listened to the voices of professional photographers and created operability and reliability that support professional users. The shape of the grip is improved and ergonomically designed so that it can be easily held in the palm to avoid straining the user even when wearing a telephoto lens or using it for long periods.

The VG-C5 vertical grip (sold separately), provides the same operability and versatility as when shooting horizontally; the user can comfortably support long shooting sessions. The grip and shutter button area share the same design as the main body, allowing image capture without feeling uncomfortable, with the same operability as the camera. The Alpha 9 III is equipped with a 4-axis multi-angle LCD monitor that can be operated by touch, allowing for intuitive operation using the latest touch menu. The electronic viewfinder uses a 9.44 million-dot Quad XGA OLED and achieves high visibility with the same brightness as the Alpha 7R V and a magnification of approximately 0.90x. Also, a custom button is placed on the front of the camera, and the continuous shooting speed can be changed by operating the custom button assigned with Continuous Shooting Speed Boost with the finger holding the grip, allowing for highly immediate operations. It supports professional photographers when shooting in all environments.

4. High-Speed Workflow and Scalability to Support Immediate Delivery

New features for the Alpha 9 III include a playback image filter that allows the user to efficiently select a large number of images using high-speed continuous shooting and a function menu that can be used even during image playback, strongly supporting professional workflows from shooting to delivery.

The “Playback Function Menu” can be assigned in advance, so the user can perform protection, smartphone transfer, File transfer protocol, etc. during image playback. The user can select images narrowed down with a playback filter and play them from the function menu, allowing for quick delivery of specific images. The camera has a dedicated microphone for voice memos on the back, and positioning the built-in microphone near the user’s mouth allows clear recording of audio even in noisy environments. The recorded audio data can be transferred via FTP along with the images. The camera allows the user to set up to 20 presets from the International Press Telecommunications Council (IPTC), an international consultative body in which news organizations from various countries participate. ​

The Alpha 9 III can transfer data up to twice as fast as the Alpha 9 II. 5 GHz communication offers maximum speed and stability for news and sports shooters who need to deliver immediately via FTP, as well as for studio environments. The Alpha 9 III allows stills and movies to be recorded to memory media in numerous ways including the two media slots that support CFexpress Type A cards as well as UHS-I and UHS-II SD cards.

It is compatible with the professional mobile application “Transfer & Tagging” which speeds up the image delivery workflow, and the “Remote Camera Tool” which allows remote shooting of PCs using wired LAN. Also, Sony plans to support a new version of Camera Remote SDK, a software development kit that allows remote camera operation and changing shooting settings, in Spring 2024.

In addition, the Alpha 9 III is scheduled to support functional enhancements such as FTP operability, relay playback, and C2PAxv ​ format support xvi through a camera software update xvii.

Firmware Updates for the Alpha 1 and Alpha 7S III Models

In addition to the release of Alpha 9 III, Sony has announced new firmware updates for the Alpha 1 and Alpha 7S III full-frame mirrorless cameras xvii. The new software will provide both models with some of Sony’s latest imaging technologies including the highly requested Focus Breathing Compensation feature, IPTC and FTP workflow enhancement, and C2PA format support. The firmware will also update the Alpha 1 with Relay Playback, and the Alpha 7S III with DCI 4K 24.00P shooting format. The camera software update will be available in Spring 2024.

Pricing and Availability

The Alpha 9 III camera is available for pre-order on Nov. 8, 2023, at a variety of Sony’s authorized dealers, for a suggested retail price of USD 5,999.99 and $8,299.99 CAN.

The VG-C5 vertical grip is available for pre-order on Nov. 8, 2023, at a variety of Sony’s authorized dealers, for a suggested retail price of USD 399.99 and $549.99 CAN.

Breaking News: Sony A9 III Coming

Finally, we have some good news the Sony A9 III camera is coming, we will share the specs and images of the camera as soon as they become available to us. Sony Alpha Universe has a dedicated page for the upcoming announcement.

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