Two Ricoh compact digital cameras receive the “iF product design award 2011” international design award
Tokyo, Japan, December 13, 2010—Ricoh Co., Ltd. (president and CEO: Shiro Kondo) today announced that its GXR and G700SE compact digital cameras have received the “iF product design award 2011” for internationally outstanding design.
Organized by German company iF International Forum Design GmbH, the iF design awards are respected throughout the world. Not limited to Germany, the competition receives many entries from across the world, and being chosen for the award means that the product has received high international acclaim for a superior design. Of the 2,756 entries submitted to “iF product design award 2011” from 43 countries and 1,121 companies, 993 products received awards.
The following two Ricoh digital camera models were presented iF design awards.
･ GXR
The GXR is a revolutionary camera system in which lenses are changed by using a slide-in mount system to attach camera units to the highly rigid magnesium body. The lens, image sensor, and image processing engine are integrated into the camera units so the body itself does not contain an image sensor. The photographer can match the optimum camera unit to the scene being photographed, the result being easy lens changes and an amazing level of flexibility and image quality. Concealing infinite possibilities in its small body, the GXR has had a very strong reception as it pioneers a new realm of photography.
G700SE
As an expanded function model of the G700 water and dust resistant digital camera, the G700SE has wireless LAN and Bluetooth® functions as standard features and enables the use of GPS and laser barcode reader functions with options. The G700SE can do wireless data transfer to external devices, and with the internal-electronic-compass-equipped GPS unit (option) installed, it can add position and direction information. When the laser barcode reader unit (option) is installed, it can also do rapid recognition of one-dimensional (linear) barcodes.
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Ricoh GXR Digital Camera Review, the ricoh GXR is an excellent camera system, the GXR gives out usable images even at ISO 3200. The quality of 28 and 50 prime lenses… just amazing. See what steve Huff say about the Ricoh GXR Digital Camera
Only if you are wanting a camera that delivers fantastic results as a “system”. If you want a 28mm lens that can shoot in low light at 2.5 and give super color, detail, tonality and high ISO performance and also happens to have fast AF and pleasant Bokeh with a sensor perfectly mated to it for optimum results then yea, this is a killer setup read more…
Ricoh Co., Ltd. (president and CEO: Shiro Kondo) today announced the development of two new camera units for the GXR interchangeable unit camera system introduced on December 18, 2009.
The GXR is a revolutionary new interchangeable unit camera system in which lenses can be changed by mounting camera units that integrate lens, image sensor, and image processing engine into a single unit. In addition, to fully utilize this system’s unique ability to accommodate interchangeable units other than camera units, Ricoh is also investigating possibilities for development of a variety of other devices.
This announcement concerns the introduction of the following two new camera units, as an addition to the two camera units introduced at the same time as the GXR body.
1. Camera unit RICOH LENS P10 28-300 mm F3.5-5.6 VC* (name tentative)
• With an original Ricoh noise reduction function and a back-illuminated CMOS sensor, this camera unit expands the photographer’s range of expression by making it possible to shoot high-quality images in scenes ranging from low light to bright light.
• Featuring a high-magnification 10.7x (28-300 mm) optical wide-angle zoom, this unit has 120 frame/second high-speed continuous shooting ability plus a wide range of other functional capabilities such as RAW image recording, image settings adjustable to nine levels, multi-target AF, and much more.
• Start of sales planned for the summer of 2010.
* The “VC” designation indicates that this unit has the vibration correction function developed independently by Ricoh.
2. Camera unit GR LENS A12 28 mm F2.5 (name tentative)
• Featuring a newly developed 28 mm fixed-focal-length GR LENS, this camera unit achieves high resolution and high imaging power.
• A 23.6 mm x 15.7 mm (APS-C size) CMOS sensor is used. The combination of this sensor with the GR ENGINE III image processing engine enables the camera unit to shoot high-quality images with smooth tone gradations as well as high definition and low noise.
• There is a manual focus ring that can be used for precise focus adjustments.
• Start of sales planned for the winter of 2010.
We plan to have RICOH LENS P10 28-300 mm F3.5-5.6 VC camera units on display at the CP(+) CAMERA & PHOTO IMAGING SHOW to be held at PACIFICO Yokohama from March 11 (Thu.) to March 14 (Sun.).
* The names, specifications, and release timing of the above products are subject to change.
* All of the lens focal lengths in this release are converted to the equivalent values for a 35 mm film camera.
Ricoh Co., Ltd. (president and CEO: Shiro Kondo) today announced the development and release of the CX3, a new digital camera featuring a high magnification 10.7x (28-300 mm) optical wide-angle zoom lens, a back-illuminated CMOS sensor, and an enhanced noise reduction function.
With a back-illuminated CMOS sensor and a noise reduction function incorporating the algorithm used on the GR DIGITAL III (introduced August 2009), the new CX3 has dramatically improved image quality performance when shooting low-light scenes.
When the camera is pointed at the subject, the new “scene auto mode” will switch to the optimum scene mode. Since the camera automatically changes to the optimum shooting settings, you can enjoy easy shooting of beautiful photographs.
Shooting has never been more enjoyable. With many other function enhancements, such as the addition of a 1280 × 720 pixel HD movie function, the addition of high & low luminance priority settings for “dynamic range double shot mode” dynamic range expansion effects, and the addition of the “pets” scene mode. The CX3 compact digital camera takes another step forward in realizing the Ricoh design concept “A tool you will want to use every day.”
Main features of the new CX3
Greater image quality in low-light scenes possible with a back-illuminated CMOS sensor and a new noise reduction function
The back-illuminated 10 megapixel CMOS sensor significantly increases shooting performance in low-light scenes.
The CX3 uses the noise reduction algorithm introduced on the GR DIGITAL III. Performing noise reduction processing on the signal immediately after it is output by the CMOS sensor makes it possible to reduce noise while maintaining resolution, tone characteristics, and saturation.
The noise reduction level can be specified as Off, Auto, Weak, Strong, or MAX. By specifying MAX, it is possible to do sophisticated variance-estimation type noise reduction processing in which the sensor image data’s noise variance is analyzed and the optimum processing is done for each region.
The 28-300 mm 10.7x optical zoom is mounted on a body that is both easy to operate and easy to carry
Ricoh’s original retracting lens system made it possible to fit the high magnification 10.7x optical wide-angle zoom lens in a compact 29.4 mm body.
With 28 mm wide-angle to 300 mm telephoto coverage, this high magnification zoom lens can handle a wide range of shooting situations, including powerful telephoto shots as well as wide-angle shooting of both expansive landscapes and interior scenes with limited distance between camera and subject.
By just pointing the camera at the subject, “scene auto mode” will switch to the optimum shooting settings
With “scene auto mode,” the camera identifies the type of scene being photographed (portrait, sports, night portrait, landscape, nightscape, macro mode, etc.) and automatically switches to the optimum shooting settings. Enjoy quick and easy photography of people, landscapes, nightscapes, close-ups, and much else.
Get the shot you want with high-speed continuous shooting functions capable of high image quality
It is possible to do high-speed continuous shooting at approximately 5 frames/second* for still images with the maximum number of pixels.
For the M-continuous plus shooting function, which saves consecutive images shot before the finger is removed from the shutter release button, there is a mode that makes it possible to shoot at the maximum number of pixels. To fit the scene being photographed, you can select from two modes: M-Continuous Plus (10M) for 15 images taken in as little as three seconds and M-Continuous Plus (2M) for 26 images taken in about 0.9 seconds.
With ultra-high-speed continuous shooting, the CX3 shoots 120 images (120 frames/sec.) during an interval of about one second after the shutter release button is pushed, or 120 images (60 frames/sec.) during an interval of about two seconds.
High image quality that will expand your range of expression
Dynamic range double shot mode makes it possible to record images with an almost naked-eye impression, and new detailed settings have been added to control the dynamic range expansion effect. It is now possible to choose the tone range to be given priority using the following options: highlights, shadows, and off.
Residing on a customized circuit of the image processing engine Smooth Imaging Engine IV, the pixel output interpolation algorithm reduces whiteout in high-contrast situations, thereby recreating beauty as seen.
Multi-pattern auto white balance makes it possible to recreate natural as-seen colors even in people-photography scenes that were difficult to shoot with past auto white balance functions, such as scenes with both shadow and sunlight and scenes mixing flash and natural light (or fluorescent light, etc.).
New modes to stimulate creative photography.
The new “pets mode” turns off the flash, AF auxiliary light, and operation sounds to avoid startling the pet. You can easily capture the antics of your cute pet. This mode also gives priority in focusing for a cat’s face when one is detected.
The 13 scene modes includes two popular modes introduced on the CX2: “miniaturize mode” makes it possible to shoot actual scenes but record images that recreate the impression given when photographing miniatures; “high-contrast B&W mode” makes it possible to record images with a grainy feel such as that created by using ultra-high-sensitivity film in a film camera or by push processing film at the development stage.
The large, high-resolution LCD monitor has a wide viewing angle and high contrast. The screen has a fluorine coat to prevent soiling, a hard coat to prevent scratches, and an anti-reflection coat to give excellent visibility even outdoors in bright sunshine.
With sRGB comparison of 100% for colour reproduction range, the monitor vividly reproduces image colours.
A wide range of functions inspired by the “A tool you will want to use every day” concept.
It is now possible to shoot 1280 × 720 pixel HD movies.
With the macro photography functions you can get as close to the subject as 1 cm for wide angle* and 28 cm for telephoto. *Equivalent to 31 mm focal length for 35 mm cameras
There is a function for shooting aspect ratio 16:9 still images.
In playback, it is now possible to display images in date of recording sequence.
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The GXR is a revolutionary camera system in which lenses are changed by using a slide-in mount system to attach camera units to the highly rigid magnesium body. The lens, image sensor, and image processing engine are integrated into the camera units so the body itself does not contain an image sensor. The photographer can match the optimum camera unit to the scene being photographed, the result being easy lens changes and an amazing level of flexibility and image quality. Concealing infinite possibilities in its small body, the GXR has had a very strong reception as it pioneers a new realm of photography.
