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Firmware Update

Pentax K-5 Sensor Stains

The K-5 Sensor Stains

A WORD FROM PENTAX IMAGING USA REGARDING THE K-5 SENSOR STAINS

A batch of Pentax K-5(many of them) have the same sensor stain issue, as written in enticingthelight.com website

I’ve been in contact with Pentax Imaging President, Ned Bunnell, and here is what he had to say concerning this matter:

I can confirm that Pentax Japan is fully aware of this situation and is diligently investigating the cause of these stains. I’d like to remind our US customers that their K-5 is covered under the 1-year warranty and that we’ll of course honor that. However, until we find out which batch(es) are affected by the stains, we recommend that photographers keep their cameras and refrain from exchanging them for another unit if purchased from an online retailer. Once we fully understand the origin of the stains and how to deal with them we will encourage affected K-5 owners to send in their cameras for warranty repair.


Src  PRRicehigh and Fotoactualidad

DxO and Pentax K-5

There is really Something strange going on between DxO and Canon, I really don’t know how they do a test or what are the test procedure…. but it’s really amazing to see that Pentax K-5 is better than Canon 5D Mark II and Canon EOS 1Ds Mark III(Full Frame Sensor Camera).

Click here to visit DxO Lab

Let us Know about your thoughts on this news….

Firmware Update for PENTAX K-5

Firmware for PENTAX K-5 – to be announced on mid of november

Content Update 1. RAW can improve the number of images captured with a focus on continuous shooting
※ The number of frames can be taken continuously, RAW (PEF), ISO100 setting conditions, present, and a maximum of about eight frames to improve to about 20 frames.
2. Enhance the stability of the overall behavior Firmware release date Mid-November

Click here to visit Pentax website

PENTAX Digital Camera Utility 4 Update

PENTAX Digital Camera Utility 4 Update for Windows

Thank you for using PENTAX digital SLR camera.

PENTAX wishes to announce the release of the Windows Updater for update the PENTAX Digital Camera Utility 4. For correct update, you are required to be installed PENTAX Digital Camera Utility 4 before hand on your PC. Please download the Updater file on your PC first, and update it.

*It is not compatible with previous version of software included PENTAX PHOTO Browser3 and PENTAX PHOTO Laboratory3.

Click here to Download

PENTAX Optio W90 Video

The PENTAX Optio W90 can go just about anywhere! Join Jack on his adventures with his PENTAX camera.

PENTAX Optio W90 MUDFIGHT CHALLENGE

Start a Mudfight with the PENTAX Optio W90 and a chance to win a $400 American Express gift card.

Click on the image to Join the Mud-Fight

PENTAX Imaging Company announced today the launch of the PENTAX Optio W90 MUDFIGHT CHALLENGE. Centered around the company’s award winning waterproof camera, the MUDFIGHT CHALLENGE APP dares Facebookers around the globe to test their skills at a brand new sport – virtual mud throwing.

Participants* may visit: http://apps.facebook.com/mudfight/ and muck it up with Facebook friends, family, or those pesky frenemies. Facebookers who play may become eligible to win a $400 American Express gift card. *Participation is limited to current Facebook members. Sign-up is free at www.facebook.com.

MUDFIGHT CHALLENGE is easy to play. Once loaded, the APP randomly helps players select five Facebook friends. Next, users access a computer mouse to target the crosshair aim as friends pop up randomly. Every hit drives up the score and helps players ascend to higher levels of play while top scores are recorded on a leaderboard. Facebookers are entered into the sweepstakes each time they play.* *(Up to 50 times per day.)

Covered in questionable substances from the start, the PENTAX Optio W90 mud obsession originated to communicate the adventure-proof features of the camera. The APP is one of several consumer marketing initiatives to promote the adventurous camera in the midst of a global media shift from traditional to digital and social. PENTAX Imaging launched www.facebook.com/pentax about one year ago. More than 20,000 (and growing) facebookers indicate they “like” the site on the home page.

“There is no longer one right way to engage consumers,” said Ned Bunnell, president, PENTAX Imaging Company. “This comprehensive campaign, designed by The1stMovement, our recently selected digital advertising agency of record, uses a combination of interactive and social media components to help us build stronger relationships with more customers.”

“Providing engagement with the PENTAX brand through a social media game is a natural extension of the Optio W90 initiative,” said Ann Van Orsdel, president of The1stMovement. “Reaching our audience where they spend their time, helps reinforce our product message and key benefits in a way that is both fun and relevant.”

Along with MUDFIGHT, PENTAX and The1stMovement recently unveiled “THE MOST ADVENTUROUS FRIEND YOU KNOW” campaign for the Optio W90 that encompasses:

• Home page animated flash enhancements to www.pentaximaging.com to communicate the features of the Optio W90 and all of the latest PENTAX digital cameras.
• Digital and traditional billboards and train wraps posted in downtown Minneapolis near the TWINS Stadium on the cusp of the holiday shopping season.
• Targeted online integrated, taunting rich media banner ads that feature the Optio W90 as “THE MOST ADVENTUROUS FRIEND YOU KNOW” encouraging viewers to create an adventure of their own and step outside their comfort zone.
• The leveraging of a variety of social media advertisements and a targeted pay-per-click campaign.

• Several fresh, new product videos on www.youtube.com/pentaxian1 that entertain while demonstrating product features and applications.

PENTAX 645D - AMERICAN PHOTO MAGAZINE EDITOR’S CHOICE 2010

Pentax 645D

PENTAX Imaging Company confirmed today that the long-anticipated PENTAX 645D medium-format digital SLR camera will ship to select U.S. dealers and pre-order customers by December 2010 in very limited quantities.  PENTAX also announced that the camera has received an AMERICAN PHOTO MAGAZINE EDITOR’S CHOICE 2010 award in the November/December issue.

In the current issue, AMERICAN PHOTO magazine states that “PENTAX’s first medium-format digital camera is a bombshell, delivering 40-megapixel image quality for radically less money than comparable medium-format systems.  How does it do this?  By borrowing core technologies from the APS-C-format PENTAX K-7 DSLR.  In fact, it will seem instantly familiar to any PENTAX DSLR owner.”

The article goes on, “The 645D’s gigantic 44×33-millimeter Kodak CCD boasts two-thirds more pixels than a full-frame 24-megapixel DSLR and produces 23×30-inch native image size at 240dpi, ideal for big prints.  The body itself offers superb balance and ergonomics, a light but tough magnesium-steel alloy frame with extensive weather sealing, and automatic sensor-dust cleaning, a first in a medium-format digital camera.   It also features built-in automatic correction for a given PENTAX 645 lens’s optical characteristic.”


The PENTAX 645D medium-format digital SLR is among “12 TOOLS THAT CHANGE THE RULES” and that “of all the hundreds of cameras, lenses and accessories released over the past year…these are the ones that matter most – the true innovations in the field.”

Along with the 645D, PENTAX Imaging Company also will ship the smc PENTAX-D FA 645 55mm F2.8 lens, the first model of the smc PENTAX-D FA 645 Series.

Previously announced camera and lens features and specifications follow in the associated fact sheets.

The PENTAX 645D (body only) will ship in December 2010 for the price of $9,995.95 USD.    The  smc PENTAX-D FA 645 55mm F2.8 lens will ship at the same time for $1,199.95 USD.