Grammy Award-Winning Singer, Songwriter Rihanna Joins Drake, Trey Songz and Pitbull to Spotlight KODAK EASYSHARE Digital Cameras and Exclusive Share Button
At an exclusive performance by Drake and Trey Songz at the Best Buy Theater in New York City on October 5th, Kodak revealed that international star and multi-Grammy winning artist Rihanna will join the SO KODAK marketing campaign talent roster. Rihanna and Kodak shared the exciting news with the 1,000 fans in attendance via a surprise video that closed out the show.
Rihanna recently shot her upcoming SO KODAK television spot titled “Fashion Shoot” in New York City. She will join previously announced artists Drake, Trey Songz and Pitbull as the faces of Kodak’s new integrated marketing campaign promoting KODAK EASYSHARE Digital Cameras to young, socially connected consumers. The campaign, which launched on October 4th, celebrates what it means to be “SO KODAK” – a moment, an action, or a person that is hot and hip and worth talking about, bragging about and sharing with your entire social network. Fans can visit http://www.sokodak.com to participate and learn more about the campaign.
“I am excited to team up with Kodak on this project. I am an avid fan of photography and love taking pictures, so this was a natural fit for me,” said Rihanna. “Being on tour, traveling around the world, I have so many cool moments that I have captured on my camera.” Rihanna’s upcoming album, “Loud,” will be released on November 16th.
The multi-platform campaign spotlights KODAK EASYSHARE Digital Cameras featuring Kodak’s exclusive, social networking-friendly Share Button. Broadcast spots, directed by award-winning director Chris Robinson, feature the four artists sharing pictures with each other in a fun, personal and engaging way. In addition to national television spots, the SO KODAK campaign includes radio, online advertising, social media, public relations and consumer promotions.
“Rihanna’s unique style and bold and magnetic personality embodies the meaning of ‘SO KODAK,’” said John Blake, General Manager, Digital Capture and Devices and Vice President, Kodak. “With Rihanna, Drake, Trey Songz and Pitbull, we have an all-star roster of artists who help bring to life how KODAK Cameras and our Share Button make it easy to stay connected with your friends and family.”
Nikon Corporation (Makoto Kimura, President, Chiyoda-ku Tokyo) sponsors the International Children’s Conference on the Environment (Kodomo COP10 in Aichi-Nagoya) that discusses the conservation of biodiversity in Nagoya, Aichi, from October 21 to 25 in conjunction with COP10. Nikon offers unique events as part of our social contribution activities. Nikon has decided to sponsor this event with full agreement to the themes: conservation of biodiversity and environmental education for children.
The UNEP (United Nations Environment Programme) invites children around the world to one place every year and provides a unique opportunity for leaders of the next generation to discuss environmental issues, inspire each other with their environmental work, and increase their understanding of environmental issues. This year’s conference is hosted by the UNEP and the executive committee of the Kodomo COP10 in Aichi-Nagoya.
Nikon programs
Nikon offers two unique programs for children who attend the conference from abroad.
In preparation for the conference, children learn about Japan’s forests and how they are conserved using the AKAYA NOTE (special notebook published by Nikon) that features the Akaya forest in Gunma prefecture.
Children are invited to the Mt. Fuji excursion. Children play games and take photographs in the wildlife sanctuary and forest in Mr. Fuji to learn about nature and biodiversity of Japan through their experiences.
During the conference period, the awarding ceremony of the 19th International Children’s Painting Competition on the Environment is held. The painting competition is jointly organized by the UNEP, the Foundation for Global Peace and Environment, Bayer and Nikon. Top eight winners who are invited to Nagoya, Aichi, with their chaperones, receive prize money and prize plaque from Achim Steiner, UNEP Executive Director, and guests.
Nikon, an official partner of the UNEP that promotes environmental education for children, continues to support this program.
Canon PowerShot S95, another 10-megapixel snapper building on the hugely popular S90 device that quickly became the pro’s compact of choice. Offering a larger sensor than its IXUS counterpart the S95 has added a new matt finish, RAW image compatibility and 720p HD video shooting to its unique lens control ring and 28mm Canon f/2.0 lens.
Kevin Pereira and Carrie Keagan Review the Canon Powershot S95.
Zoom brought unrivaled HD audio to your movies with the Q3 Handy Video Recorder. Now, with the Q3HD, there’s only one handheld camcorder that does it all in 1080p. The Q3HD Handy Video Recorder takes Zoom’s renowned audio technology and combines it with HD video, allowing you to capture every moment with stunning clarity and resolution.
PCM (Quantization : 16/24bit, Sampling Frequency : 44.1/48/96kHz)
MP3 (Bit Rate : 48/56/64/80/96/112/128/160/192/224/256/320kbps)
*96kHz sampling is not available in Movie mode.
A new contest from Fujifilm Business Builders — August 18 to October 31, 2010 How to enter: Just complete the entry form between August 18 and October 31, 2010. You can submit up to 3 entries, by submitting the entry form up to 3 separate times. Simply provide your contact information plus a maximum 500 character description of your idea with each entry. You can also upload one or two optional photos, sketches or illustrations to support any aspect of an idea. Winners will be announced on or about December 1, 2010.
Judging: Winners will be selected by a panel of judges using the following criteria:
— Creativity 25%
— Potential for generating sales 50%
— Ease of replicating the idea 25%
Who can enter the contest? This contest is open to owners and employees of Independent Photo Labs, Photo Studios, or Retail Stores with photo processing capabilities in the US or Washington DC. Up to three entries per person
Short video test of new flagship Olympus E-5 (initial production unit), HD video 720p.
The video was taken at Aquaria, KLCC.
Main Features
1. The highest Image quality available from any of our cameras, made possible by a 12.3-megapixel High-Speed Live MOS Sensor that maximizes the superior imaging potential of ZUIKO DIGITAL lenses together with the “TruePic V+” image processing engine with new “Fine-Detail Processing” technology.
2. High reliability thanks to a rugged magnesium-alloy body, dust/splash-proof construction, and high-power Dust Reduction System.
3. Free-angle shooting of both still images and movies using the 3-inch VGA HyperCrystal LCD monitor with the dual-axis swivelling system.
New Lumix Phone with 13.2 megapixel CMOS sensor , a 27mm wide-angle lens, 3.3-inch touchscreen display with Wi-Fi and DLNA.
Check out this video at engadget.com
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