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 Hasselblad X-Pan film camera Latest Rumors suggest that Hasselblad will introduce a new family of X-Pan digital cameras this year, the Compact DSLR will have a customized sensor (24mm x 65mm with 1.5x crop factor) in order to provide the wide panorama format, expected to be announced at Photokina, The price will be similar to Leica M9 range ($6K to $7K)
There comes a point in everyone’s life when your body just can’t take anymore. When you wish you could trade it in for a new one. Now, with the launch of the H4X, a long awaited replacement for the aging H1/H2/H2F camera bodies, we are giving our Hasselblad H1/H2/H2F camera users a unique opportunity to do just that. Press Release Said Chris Russell-Fish, Global Sales and Marketing Director: “The H1/H2 series has had a long and distinguished career but the time has come to announce its evolution. We know there are still a substantial number of photographers out there using H1/H2 bodies – and we are offering them an exclusive opportunity now to trade-in and upgrade to a very worthy successor – the H4X.” The new model is available only to H1/H2/H2F users and will cost from just 3,995 Euro (plus tax). The H4X is a great camera body upgrade, which supports all H System lenses, most third party backs and even film. And of course it comes with our world-acclaimed True Focus technology and all the built-in ‘DNA pedigree’ our customers have come to expect from Hasselblad. Former US President J. Carter once said ‘We must adjust to changing times and still hold to unchanging principles’. We agree. Our new H4X completely underpins this sound logic. For further information and for H1/H2/H2F owners who wish to trade-up to the new H4X, please go to:
Hasselblad is supporting this exciting news with a campaign that sends photographers an extraordinary message: “You’ve got a brand new camera (You just don’t know it yet)”.
Providing this update to the listed members of the H4D family is part of Hasselblad’s commitment to ensure that its customers have access to leading edge technology without any additional investment. The free and user-installable firmware updates will be available beginning December 1, 2011. Photographers can get more information and a sneak peek at the additional features before downloading at: www.hasselblad.com/upgrade Hasselblad today announces a new firmware update for its Hasselblad H4D-60, The new firmware update offers bi-directional electronic spirit level, the ability to display camera grip information on the rear monitor and much more, The firmware update is available free-of-charge and is user-installable.
Here’s a closer look at a few of the new features. The new bi-directional (pitch and roll) digital spirit level puts an end to skewed horizons and off-angle straight edges. A single button press of the “i” button – or a customized user button – calls up the level on the viewfinder and the LCD for quick access to precise visual references. Click the up arrow on the 4-way switch or customize one of the user buttons for Rear Info Screen to display top panel information on the rear display. With the firmware update, shutter speed, aperture, ISO, white balance and other key settings are more easily viewed on the rear LCD – a huge plus when the camera is mounted on a tripod but also useful when the camera is handheld. Updated with Live Video, the H4D-60 can now be tethered to a computer and, using Phocus software, provide a seamless and efficient workflow. Thanks to new Schneider and Rollei support, the H4D-60 can now be used on a technical camera, with shutter control via Phocus. Perfect for photographers looking for extra flexibility. H4D features such as True Focus and Absolute Position Lock are, of course, part of the H4D-60’s strengths. Equally as important is the broad selection of Hasselblad H System lenses, with enough versatility to meet every need while delivering optimal performance and sharpness. With the new firmware update, the H4D-60 offers everything the discerning photographer needs and more. The firmware update is available free-of-charge and is user-installable. No need to lose precious working time or income by shipping the H4D-60 to have it updated. To download the firmware update for free, simply register your email-address at: Hasselblad has recently launched the H4D-200MS, a top end multi-shot camera delivering unprecedented 200 megapixels.  Hasselblad Senior Management Team (left to right): Chris Russell-Fish, Anastasia Petersen, Dr. Larry Hansen, Thomas Elsborg Jensen, Christian Doebeln, Peter Stig-Nielsen Hasselblad, the premium medium format camera manufacturer, is planning a rapid expansion of cutting edge capture products and is set to target new imaging markets following the company’s acquisition by Ventizz Capital Fund IV, LP, a private equity investor exclusively advised by Swiss- and Germany based Ventizz Capital Partners AG. Ventizz, which specializes in funding growth in companies across various high-tech industry sectors including communications technology and renewable energy, says it plans ‘no major structural or key management changes’ at Hasselblad. Announcing the move Dr. Larry Hansen, Hasselblad Chairman & CEO said: “After eight years of ownership by the Hong Kong-based Shriro group, Hasselblad is now moving back to its European roots. History shows that for over half a century we have been the leading manufacturer and partner for photographers working in the medium format environment and seeking highest quality and ongoing innovation. In 2002 we pioneered the revolutionary Hasselblad H-Camera System – the most comprehensive digital camera system of its kind available today, with its unique advancements such as True Focus and instant lens correction in our Phocus software.” He added: “Ventizz has a very impressive funding pedigree in the technology marketplace and our joint focus now will be on both maintaining our market-leading position with ongoing, advanced high-end camera products and also on exploiting the potential we see in brand new markets.” Hasselblad has recently launched the H4D-200MS, a top end multi-shot camera delivering unprecedented 200 megapixels.
press release Any Hasselblad customer who purchases a new Hasselblad H4D camera or CFV digital back between June 15, 2011 and July 31, 2011 will be awarded a Bonus Check worth 10% of the Manufacturer’s Suggested Retail Price (excl. VAT) of the product they have purchased. This unique Bonus Check can then be redeemed to purchase any photography equipment of their choice at the Hasselblad dealer, where they purchased the camera. “We believe this campaign is a perfect solution, presenting any of our camera customers a valuable bonus this summer. We are very proud of our cameras and hope this will make it even easier for customers to decide to make Hasselblad part of their image capture solution,” says Chris Russell-Fish, Hasselblad’s Global Sales and Marketing Director. “Hasselblad has always sought to support and promote photography in general, and photographers across all genres. What better way to do this than to give our camera customers a Bonus Check which they can use to purchase lenses, filters, camera bags, lighting or whatever other photo related accessory they so desire?” Once the customer purchases one of the following cameras, an H4D-40, H4D-50, H4D-60, H4D-200MS, H4D-50MS, CFV-39, or CFV-50, they will be directed towards a special registration page where, with a few simple clicks, they will be able to register their new product and see the total amount of the Bonus Check they are entitled to spend with the dealer, and with another simple click, can save and print a unique and numbered Bonus Check. The customer simply then redeems the Bonus Check with their Hasselblad dealer, spending the total value on any photographic item of their choice – the offer is not restricted to Hasselblad equipment, but can be used to purchase any products sold by the dealer, where they purchased their Hasselblad camera or digital back. “We sincerely hope that customers will take advantage of this unique offer,” says Russell-Fish, “and use this wonderful opportunity to get their hands on Hasselblad equipment and accessories, or any other products they may need or desire.” More information about the campaign and about how to find a participating dealer near you can be found at: www.hasselblad.com/bonuscheck
Press Release After careful testing for stability and color accuracy, the H4D-200MS – first announced at Photokina last September – is now available. Based on the H4D-50MS platform, the new camera is capable of creating 200 megapixel files for the ultimate in resolution. Since 2000, Hasselblad has continuously developed its multi-shot technology. In 2008, the company announced the first integrated multi-shot camera – the H3DII-39MS – which was followed more recently by the H4D-50MS. As a further development of the H4D-50MS technology, the H4D-200MS utilizes Hasselblad’s patented piezo frame module, which now captures 6 shots and combines them into an astounding 200 megapixel file. Designed for studio photographers whose work requires the ultimate in resolution, extremely fine details and exact color information, the H4D-200MS is ideal for capturing images of stationary items such as cars, jewelry, artwork and other high end products where there is no room for compromise in image quality. In addition to its extended multi-shot capabilities, the H4D-200MS offers standard multi-shot and single-shot modes as well. Naturally, this extraordinary capture device offers all the benefits of the H4D family of cameras such as True Focus, Ultra Focus and Digital Lens Correction, to name just a few. The H4D-200MS is available now for 32.000 Euro (plus tax). H4D-50MS owners have the option of upgrading their systems for 7.000 Euro (plus tax) by sending the camera to the factory in Copenhagen, Denmark. While the camera is being converted, the service team will make sure that the firmware and hardware is updated to ensure that the piezo modules’ strict tolerances, which are necessary for precise multi-shot capture, are met. For more information, please go to: www.hasselblad.com/H4D-200MS |
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