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By admin, on September 16th, 2014

Thanks to Hasselblad for updating us, new Hasselblad H5D-50c CMOS Camera now come with built-in WiFi connectivity, now you can fully control your Medium format DSLR iPhone/iPad on location via Phocus Mobile software, more details available at the press release
Press Release
Hasselblad is set to showcase prototypes of its brand new H5D-50c Wi-Fi medium format camera at photokina (Hall 02.1: Stands A021 – B020)
The new model – a feature-rich upgrade to the H5D-50c CMOS unit launched earlier this year – provides photographers with more freedom than ever before, thanks to an innovative Wi-Fi module.
The H5D-50c with Wi-Fi makes it possible for users to fully control the camera and browse/view images on iPhone/iPad on location via Phocus Mobile software, without the need for a computer. It also features a ‘Live View’ function, allowing photographers to see and zoom in on a live image on the rear LCD even when the camera is untethered.
The new model will be available first in Europe at the end of November and will retail at €21,400 excl. tax.
Michele Channer, Hasselblad International Sales Director said: “When we launched the new H5D-50c CMOS camera earlier this year we promised photographers ultimate image quality, regardless of lighting conditions. Now we have developed a unique Wi-Fi upgrade for this camera enabling photographers to work unplugged but still very much connected.”
She added: “Now users can enjoy total freedom – direct camera control and image browsing, without a computer in sight. Our innovative ‘Live View’ functionality is another first for us. Previously photographers could not directly see at the back what they could see through the lens.
And of course this new model boasts all the functionality of its sibling, including a 50Mpixel CMOS sensor and excellent high ISO performance at up to ISO 6400.”
New features on the H5D-50c with Wi-Fi include:
- Wi-Fi: Control the camera and browse/ view images on iPhone or iPad, even on location.
- Live View: See a live image on the rear LCD even when the camera is untethered.
- Capture rate: The capture rate now enables 50 captures per minute.
- Longest exposure time: The longest shutter speed is now 34 minutes. And no extra black exposure is necessary.
- Film: Now you can use film magazines on the H5D-50c.
- Spirit level: Employ the built-in electronic spirit level even in tethered mode.
- Display modes: Select different display modes even when the camera is tethered.
- ISO and White Balance: Settings now available on viewfinder display.
Between January and March 2015 Hasselblad is offering photographers the opportunity to upgrade their H5D-50c model for the new Wi-Fi version for €500.
All new features (except Wi-Fi) will be available to H5D-50c and CFV-50c owners as a firmware upgrade shortly after the photokina trade show event.
By admin, on August 18th, 2014
During Photokina 2014 Hasselblad will be showcasing all it’s leading System(s) & cameras to public, they are also organizing a fashion catwalk with world top models, but the seats are limited… so if you want to attend the fashion show register for the event (link below) ASAP.
CATWALK EXPERIENCE – GET YOUR HANDS ON A HASSELBLAD
Come and use our cameras! Put your skills to the test at this year’s fashion catwalk with world top models in Space themed haute-couture! Places are limited and subject to availability, so please pre-register your details via this link.
Hasselblad at photokina 2014
Victor Hasselblad AB
Daily Event: 10:00 to 18:00 (BST)
Cologne, Germany
GUEST SPEAKER MICHAEL NAJJAR TALKS ‘OUTER SPACE’
Don’t miss out on photographer Michael Najjar’s presentation on
17 September where he talks about his ‘outer space’ project which explores the cultural significance of present-day and future space flight.
By admin, on July 22nd, 2014
Hasselblad announced the CFV-50c digital camera back yesterday, the CFV-50c features newly developed medium format CMOS sensor developed by Sony, the camera features 50 megapixel resolution CMOS sensor, the ISO range upto 6400, other features include Larger, higher resolution LCD screen on back with new programmable buttons that will give you a ultimate user interface as you want and the most important thing the digital back is capable to work on almost every V camera made by the company since 1957. The new CFV-50c, which will have an €11,000 price tag
Press Release
Hasselblad is set to launch a new ‘back to the future’ CMOS sensor-based digital back, targeting its legions of dedicated V System photographers worldwide.
The new CFV-50c, which will have an €11,000 price tag, is engineered to work on almost every V camera made by the company since 1957.
The state-of-the-art back boasts the same feature-rich functionality and performance level as the acclaimed H5D-50c camera, providing V System users with a unique opportunity to benefit from latest digital capture technology, including outstanding ISO capability.
The announcement comes as Hasselblad underpins its sharp focus on core customers in the medium format sector.
Ian Rawcliffe, Hasselblad CEO said: “We have experienced a substantial resurgence of interest in our iconic V cameras – users love the traditional ergonomics and the unique appearance.
Our research has shown that although we no longer manufacture V models, there is a big demand from our dedicated V System users who want to be able to continue to use their classic cameras but also desire access to our latest technology. The new CFV-50c, with its supreme image quality, is our response to that demand. Photographers using V System vintage cameras can now realise the true potential for these definitive capture devices.”
He added: “This new unit is just part of our ongoing product development strategy. We have produced V Systems for over fifty years and now customers can really benefit from Hasselblad advanced digital engineering know-how with the CFV-50c.”
Leading German portrait photographer Arne Weychardt is one of the first to test the new digital back.
He said: “CFV-50c gives me superb fusion of old with new; the traditional and classic look and feel of the V System body linked to Hasselblad’s advanced image capture technology. It’s just a perfect mix.”
Key features of the new CFV-50c:
- CMOS sensor with ISO values up to 6400 provides lower noise levels, guaranteeing crisp clean images and picture-perfect colours.
- Long exposures with clean, noise-free images.
- Simple operation: no external cables required. (The CFV is the only digital back to offer this for V cameras)
- Live Video in Phocus in colour: Plus much higher frame rate than earlier CCD-based CFV backs.
- Larger LCD screen with higher resolution.
- New menu system and button layout.
- Ninety degree viewfinders. Now photographers can use the PM90 and PME90 viewfinders. (Easier portrait or vertical shooting)
- 12.5 MPixel JPEG option (in addition to the RAW file).
- New programmable button – a shortcut to a photographer’s most frequently used function.
- Classic Hasselblad square crop option.
- Remote control option from Phocus using a 500EL-type or 503CW with winder.
By admin, on April 13th, 2014

Before we begin please keep in mind that Hasselblad H5D-50c and Pentax 645z are complete camera unit and Phase One IQ250 is a digital camera back only.
From the image below you can clearly understand the design of Phase one System, the last part is Phase one Back, the middle part is Phase one camera body, the 645DF+ supports more than 50 digital backs including the recently announced IQ250 and 80 lenses (focal plane or leaf shutter lenses), the price of 645DF+ camera body is approx $5990.

Hasselblad H5D-50c vs Phase one IQ250 vs Pentax 645z
Now its time for comparison, we have selected some very basic features that will clearly tell you the difference between these three medium format camera

As we know that all three camera comes with Sony made medium format sensor, the Pentax is able to extract ISO range up to 204800, other two camera ISO limited upto 6400.
The other major feature is presence of advance Phase AF system in Pentax 645Z camera with 27 AF sensors and 25 cross-type sensor.
+1 we forgot to mention that Pentax 645Z is also capable to record Full HD video (1920×1080) and 4K in intervall mode.
Price difference: We really don’t know why Phase one Hasselblad asking for so much money ? on the other hand Pentax is able to give you better core specification at very affordable price. We highly recommend you to wait till April 24th and we will update this post with Pentax pre-order links as soon after the official announcement.
Hasselblad Lenses – H System lens line (12 lenses from 24 to 300mm)
Phase one IQ back mounts Phase One 645DF+, Mamiya 645 FF+, Hasselblad H1 and H2, Hasselblad 555ELD, 553ELX, 503CW and 501CM
Via adapter: Mamiya RZ67 Pro IID, Mamiya RB67, Contax 645 AF
Phase one lenses – 28mm LS f/4.5 Aspherical, 55mm LS f/2.8, 80mm LS f/2.8, 110 mm LS f/2.8, 75-150 mm LS f/4.0-5.6 , 150 mm LS f/3.5, 240 mm LS f/4.5 IF
645z Lenses – 120mm Macro A and AF, 25mm DA, 35mm A, 300mm AF, 400mm AF, 150mm AF, 35mm AF, 150mm-300mm AF, 600mm A.
By admin, on March 4th, 2014

Hasselblad has begun shipping its CMOS sensor based Medium Format camera H5D-50c, according to Hasselblad the H5D-50c world’s first fully integrated medium format camera system to use CMOS sensor technology. The new H5D-50c was first announced in mid-January and the camera enjoyed a fleeting debut at the CP+ Camera and Photo Imaging Show, Japan, three weeks later – but is now fully available worldwide..
You can pre-order your here at B&H
Hasselblad H5D-50c Medium Format DSLR Camera
Hasselblad H5D-50C DSLR Camera With 80mm Lens
By admin, on February 4th, 2014

We already said you on Jan 22 2014 that Hassy is cloning again a Sony camera (see here), Today finally the clone Hasselblad HV announced and we are 100% sure that its a Sony A99 camera inside the Hassy cover.
The Hasselblad HV bundled with Carl Zeiss 24-70mm F2.8 lens for €8500 (about $11,500).

Fore more details take a loo at the press release
Continue reading Hasselblad HV Announced – Press Release
By admin, on January 22nd, 2014
First image of Hasselblad Solar Camera surfaced over the web, but wait… the recently announced camera is again based on Sony model, as like Hasselblad Lunar and Hasselblad Stellar cameras. We can clearly see that Hassy Solar is a true copy of Sony A99 camera.
However at the end it’s nice to see Hasselblad slef made consumer camera, also take a look at Hasselblad Medium Format CMOS Camera Coming on March 2014
src-PR.com
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