In an recent interview Canon president Fuji Mitarai said the following to Nikkei. Canon is now shifting its business focus away from consumer market. According to recent interview, they are shifting their business focus to corporate customers. Canon says, Camera application will increase in industrial fields such as surveillance and medical care. The Consumer Digital camera market will shrink more in next two years.
“In our company cameras have declined at around 10% a year (sales volume) in the past few years (combined with single lens reflex and mirrorless) The world market for interchangeable lens cameras is around 10 million, but decreased The mirrorless product is growing, but it is a replacement with a single lens reflex, it is not adding to the market as a whole ”
“People usually shoot with smartphones.The digital camera market will keep falling for about 2 years, but professional and high amateur (advanced) amateurs use about 5 to 6 million units.Finally there I will hit the bottom. ”
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translated his statement means:
1. The sales number of high end cameras is expected to fall to 5 to 6 million units in the next two years.
2. No more decrease is expected.
Canon is quitting camera market. People of such caliber won’t make casual statements.