The PENTAX Optio W90 can go just about anywhere! Join Jack on his adventures with his PENTAX camera.
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The PENTAX Optio W90 can go just about anywhere! Join Jack on his adventures with his PENTAX camera. Start a Mudfight with the PENTAX Optio W90 and a chance to win a $400 American Express gift card. PENTAX Imaging Company announced today the launch of the PENTAX Optio W90 MUDFIGHT CHALLENGE. Centered around the company’s award winning waterproof camera, the MUDFIGHT CHALLENGE APP dares Facebookers around the globe to test their skills at a brand new sport – virtual mud throwing. Participants* may visit: http://apps.facebook.com/mudfight/ and muck it up with Facebook friends, family, or those pesky frenemies. Facebookers who play may become eligible to win a $400 American Express gift card. *Participation is limited to current Facebook members. Sign-up is free at www.facebook.com. MUDFIGHT CHALLENGE is easy to play. Once loaded, the APP randomly helps players select five Facebook friends. Next, users access a computer mouse to target the crosshair aim as friends pop up randomly. Every hit drives up the score and helps players ascend to higher levels of play while top scores are recorded on a leaderboard. Facebookers are entered into the sweepstakes each time they play.* *(Up to 50 times per day.) Covered in questionable substances from the start, the PENTAX Optio W90 mud obsession originated to communicate the adventure-proof features of the camera. The APP is one of several consumer marketing initiatives to promote the adventurous camera in the midst of a global media shift from traditional to digital and social. PENTAX Imaging launched www.facebook.com/pentax about one year ago. More than 20,000 (and growing) facebookers indicate they “like” the site on the home page. “There is no longer one right way to engage consumers,” said Ned Bunnell, president, PENTAX Imaging Company. “This comprehensive campaign, designed by The1stMovement, our recently selected digital advertising agency of record, uses a combination of interactive and social media components to help us build stronger relationships with more customers.” “Providing engagement with the PENTAX brand through a social media game is a natural extension of the Optio W90 initiative,” said Ann Van Orsdel, president of The1stMovement. “Reaching our audience where they spend their time, helps reinforce our product message and key benefits in a way that is both fun and relevant.” Along with MUDFIGHT, PENTAX and The1stMovement recently unveiled “THE MOST ADVENTUROUS FRIEND YOU KNOW” campaign for the Optio W90 that encompasses: • Home page animated flash enhancements to www.pentaximaging.com to communicate the features of the Optio W90 and all of the latest PENTAX digital cameras. • Several fresh, new product videos on www.youtube.com/pentaxian1 that entertain while demonstrating product features and applications.
“iLife is widely regarded as the best suite of ‘Digital Life’ applications in the world, and iLife ’11 makes them even better”, said Steve Jobs, Apple’s CEO. “iLife now makes it easier than ever to create books and letterpress cards, make amazing movie trailers from your personal videos and post them online, and make your band sound far better or teach yourself piano or guitar”. iPhoto ’11 features stunning new full screen modes that take advantage of your Mac’s brilliant display for browsing, editing and showcasing your photos. Sharing your photos is easier than ever in iPhoto ’11, whether you send them by email using one of eight beautiful themes, post them to your Facebook wall with a single click, or play them in full screen with one of 12 professionally designed slideshows. iPhoto ’11 features a completely new approach to creating books and cards with a sleek carousel interface, intelligent book layout and a bookshelf that displays all your projects. New letterpress cards let you combine your photos and text with elegant imprinted designs to create unique wedding invitations, birth announcements, holiday greetings and more. iMovie ’11 helps you turn your videos into captivating Hollywood-style trailers that are fun to watch and share. You can choose from 15 different genres including Adventure, Romantic Comedy and Epic Drama, each one complete with its own unique titles, graphics and cinematic soundtrack. Powerful new tools make it easy to selectively adjust audio levels and apply sophisticated visual effects like flash and hold, instant replay and jump cuts with a single click. People Finder analyses your videos and marks sections containing faces, so you can quickly find the perfect clips for your trailer or movie. iMovie ’11 also adds exciting new themes that make your videos look like professional news or sports programs. GarageBand ‘11 includes two new ways to fix or change the timing of your recordings. Flex Time lets you move, stretch or shorten individual notes by clicking on just the part of the audio waveform you want to change, without affecting the rest of the recording. With Groove Matching, you can select any track as the “Groove Track” and all other tracks will instantly match its rhythmic feel. GarageBand ’11 adds seven authentic-sounding new guitar amps, five fun new stompbox effects, and 22 new Basic Lessons for piano and guitar. The new “How did I Play?” feature listens while you play along with any lesson, highlights mistakes and tracks your progress to help you become a better musician. Pricing & Availability iLife ’11 requires Mac OS X version 10.6.3 or later, a Mac computer with an Intel processor, 1GB of RAM, a DVD drive for installation and 5GB of available disk space. iPhoto print products and GarageBand Artist Lessons are sold separately and are available in select countries. Full system requirements and more information on iLife ’11 can be found at www.apple.com/uk/ilife. Canon 600D announcedCanon 1100D announcedLatest Rumors regarding Canon EOS 600D.
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